Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Digital Transformation Starts with the Customer

Digital Transformation Starts with the Customer | Designing  service | Scoop.it
People frequently throw around the term "digital transformation" when discussing modernizing business applications and online services.  What often gets lost in the conversation is that digital t
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Daniel Kahneman’s Strategy for How Your Firm Can Think Smarter

Daniel Kahneman’s Strategy for How Your Firm Can Think Smarter | Designing  service | Scoop.it
The research is unequivocal, according to the father of behavioral economics: When it comes to decision-making, algorithms are superior to people.
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The Big Problem with Design Inspiration

The Big Problem with Design Inspiration | Designing  service | Scoop.it
This is an adapted version of a talk I gave as part of San Francisco Design Week and the VMA re:think Design Conference.

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CMO.com's 2016 State Of Digital Marketing, By Industry

Mobile ads now account for nearly half of all digital ad spending: https://t.co/lQl2btl0sY https://t.co/tYu2IQFXyM
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Webinar The Gartner Top 10 Strategic Technology Trends for 2016

Webinar The Gartner Top 10 Strategic Technology Trends for 2016 | Designing  service | Scoop.it
EDT: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 15:00 Strategic technology trends are rapidly changing disruptive trends with significant potential for enterprise impact over the next three to five years and IT cannot afford to ignore them.
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Algorithms as the New Material of Design

Algorithms as the New Material of Design | Designing  service | Scoop.it
Web magazine about user experience matters, providing insights and inspiration for the user experience community

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How Robots Will Redefine Competitiveness

How Robots Will Redefine Competitiveness | Designing  service | Scoop.it
A number of economic and technical barriers to wider industrial robotics adoption are beginning to fall. As advanced robots become more affordable and practical even for small manufacturers, the production efficiencies will spread through entire supply chains, industries, and economies.

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William Smith's curator insight, June 17, 6:03 PM
The robots are here.
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New Research Shows Social Media Succeeds Long Term More Than Short Term

New Research Shows Social Media Succeeds Long Term More Than Short Term | Designing  service | Scoop.it

New research shows that social media is more effective when it's been used for multiple years.


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Improve customer experience through design for reliability

Improve customer experience through design for reliability | Designing  service | Scoop.it

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Top Web Technology Trends to Watch in 2016 #Infographic

Top Web Technology Trends to Watch in 2016 #Infographic | Designing  service | Scoop.it
Web development and technology used to be so straightforward as developers develop codes that make it possible to post articles, insert images, and somehow link all these for SEO purposes. Today, however, development has gotten more sophisticated as the need to keep consumers engaged heightens. With decades of existence, more than 3 billion people online have gotten used to the same old marketing techniques that used to keep them happy exploring websites. Make no mistake about it — content is still king. However, if you really want to keep your consumers engaged, there should be more than just basic articles and images to grab their attention.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Tips to Design a Strategy for Successful Digital Marketing in 2016

Tips to Design a Strategy for Successful Digital Marketing in 2016 | Designing  service | Scoop.it
https://t.co/E5WjBRP46T - Tips to Design a Strategy for Successful Digital Marketing in 2016
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Managing the Bots That Are Managing the Business

Managing the Bots That Are Managing the Business | Designing  service | Scoop.it
We are just at the beginning of the transformation from an economy dominated by human workers to one dominated by electronic workers. The great management challenge of the next few decades will be understanding how to get the best out of both humans and machines, and understanding the ins and outs of who manages whom.

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David Hain's curator insight, June 7, 2:39 AM

What will culture like when work is dominated by algorithms?

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Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It | Designing  service | Scoop.it
Learn more about Facebook's new Messenger Platform, and how businesses are using bots to create unique customer experiences.

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malek's curator insight, June 7, 8:41 AM
Messenger Bots You can embed these buttons, provided by Facebook, into your website to enable anyone who clicks them to start a Messenger conversation with your company.
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Struggling With Marketing Design? Just Remember C.O.R.E.

Struggling With Marketing Design? Just Remember C.O.R.E. | Designing  service | Scoop.it
Design shares a lot of similarities with Goldilocks and the Three Bears: A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance tha…...
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The Experience Journey: A New Model for Consumer Marketing

TheExperienceJourney:A New Model for Consumer MarketingBy Jack Morton Worldwide

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Build consumer insights with data-driven marketing and merchandising

Build consumer insights with data-driven marketing and merchandising | Designing  service | Scoop.it
Discover how arming yourself with data from the outset can help you meet customers where they are.
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How to Upgrade the Industrial Organization to the Age of Ideas? 

How to Upgrade the Industrial Organization to the Age of Ideas?  | Designing  service | Scoop.it
Do you suffer from corporate obedience? Are you wealthier but not healthier and happier than your parents? Does your employer demand your “all” without guaranteeing a continuity of employment in return? Are you stressed, anxious, disengaged or frustrated?
Fair chance that you are trapped in an old-style steam-engine organization, custom-built to suppress collaborating, problem-solving, innovating and socializing. Perfect for repetitive tasks, standardization, and efficiency. Disastrous for inspiration, purpose, trust, innovation and making a difference to the greater good. So, what can you do to upgrade your industrial organization?

Mark Powell and Jonathan Gifford wrote the book “My Steam Engine is Broken – taking the organization from the industrial era to the age of ideas.” It aligns with Gary Hamel’s work and Frederic Laloux’s Reinventing Organizations. More and more people are waking up to the poignant fact that our workplaces are so old-fashioned that they don’t serve their purpose anymore. Modern organizations need to be innovative and agile, but many are not.

But where do you start to change? The organization as a whole is a daunting job to change. Powell and Gifford propose to transform the steam engine bit by bit by tackling the ten paradoxes that steam-engine organizations do that actively prevent them from achieving their goals while they think they do a good job.

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Mike McGrail's curator insight, June 17, 8:43 AM
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William Smith's curator insight, June 18, 12:47 PM
I am reminded of reading about Skunkworks and how that strategy successfully brought innovation to the larger organization. It takes fearless leadership to bring this "upgrade" about.
Ian Berry's curator insight, June 18, 6:15 PM
I resonate with a lot in this article particularly “When I have permission to be a human being as a leader, I don’t have to be perfect which means I don’t have to wear this front, which means I can connect with people more deeply. A lot of (my work) is shedding the armor.” The strong hero leader is dead. Long live the emergent, role-sharing leader."
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This Is What Your Company Should Look Like

This Is What Your Company Should Look Like | Designing  service | Scoop.it
We imagine a 21st-century corporation designed to capitalize on connected systems, data, and employees who take an expansive view of work.

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Christelle Austruy's curator insight, June 16, 8:14 AM

Un article très intéressant sur ce que va être notre nouvelle économie dans le futur avec la Transition numérique qui en cours.

William Smith's curator insight, June 17, 6:01 PM
The 21st Century Business Organization...
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The State of Customer Loyalty Programs in 2016

The State of Customer Loyalty Programs in 2016 | Designing  service | Scoop.it
Customer Relationships - Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.

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Russ Merz, Ph.D.'s curator insight, June 15, 10:35 AM
Does your brand have a customer loyalty program? Recent research reveals only 50% of them are used by consumers.
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INFOGRAPHIC: The 2016 State of Enterprise Analytics - Predictive Analytics Times - predictive analytics & big data news

INFOGRAPHIC: The 2016 State of Enterprise Analytics - Predictive Analytics Times - predictive analytics & big data news | Designing  service | Scoop.it
How analytically-driven are today’s leading companies? It’s a question more and more organizations are asking themselves as they struggle to transform their data into actionable insights in order to drive growth. And while businesses of all shapes and sizes inspire to be analytically driven, most are not sure what that looks like. We surveyed over …

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Russ Merz, Ph.D.'s curator insight, June 15, 12:11 AM
What is the state of your enterprise analytics maturity? Compare yourself against these research based norms.
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Why we use user journey maps in government

Why we use user journey maps in government | Designing  service | Scoop.it
We believe in designing in the open. Most of the ideas on this blog will be iterated on over time, some of them will test badly and never make it onto GOV.UK, a few might end up being patterns that we use everywhere.

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Customer Service, the New Mercedes-Benz Way - Knowledge@Wharton

Customer Service, the New Mercedes-Benz Way - Knowledge@Wharton | Designing  service | Scoop.it
'Driven to Delight' chronicles how Mercedes-Benz transformed its relationship with customers
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Why The 8-Hour Workday Doesn't Work - Forbes

Why The 8-Hour Workday Doesn't Work - Forbes | Designing  service | Scoop.it
The eight-hour workday is an outdated and ineffective approach to work. Let go of this relic and try a new, more productive approach.

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The Vx Group's curator insight, June 15, 2:07 PM

Most people work an eight-hour workday (well, we try). But some say the eight-hour workday is a relic from the industrial revolution and it is holding us back!

 

What are your thoughts on the eight-hour work day?

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Know Your Company’s Digital Transformation Coordinates

Know Your Company’s Digital Transformation Coordinates | Designing  service | Scoop.it
Although it is not a new topic, no common definitions exist for digital transformation. This fuzziness is often a first barrier for success. The Center for Digital Leadership has analyzed several transformation programs. A key factor is that a shared understanding is critical for digital transformation success. To lay a foundation, we define digital transformation as “organizational change by applying new digital technologies to enable innovation (offering as well as process innovation) and next-generation business models to gain or regain competitive edge.”

One of the worst things a company can do is start its digital transformation journey without truly understanding their current coordinates or transformational state within the process. How can you get to where you are going if you don’t know where you are? That is why we need to understand our status quo first.

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David Hain's curator insight, June 8, 3:54 AM

How good is your digital transformation map reading? All successful journeys have a beginning as well as an end point destination...

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Digital Technologies Raise the Stakes in Customer Service

Digital Technologies Raise the Stakes in Customer Service | Designing  service | Scoop.it
Today's customer service pathways are particularly challenging: they involve many channels, platforms, devices, and points of interaction—which customers use in complex ways. To get customer service right, companies must manage all aspects of the increasingly digital customer relationship.

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