Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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How design thinking can pave the way to successful innovation - InformationWeek India

How design thinking can pave the way to successful innovation - InformationWeek India | Designing  service | Scoop.it
How design thinking can pave the way to successful innovation InformationWeek India Design thinking is a process for Innovation that uses the product designer's sensibility and methods to match people's needs with technologically feasible and...
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The crowdsourced CMO

The crowdsourced CMO | Designing  service | Scoop.it
At the back end of last year I posed the question of whether there was a limit to the kind of things that could be opened up to the crowd.  It came after a number of businesses emerged that were tr...
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10 Big Consumer Trends from the 2013 Holiday Shopping Season | TIME.com

10 Big Consumer Trends from the 2013 Holiday Shopping Season | TIME.com | Designing  service | Scoop.it
Now that the 2013 holiday shopping season is behind us, we can look back at the lessons that can be absorbed by consumers and retailers alike.

Via Nikki Baird
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Old-fashioned email marketing still best way to communicate |

Old-fashioned email marketing still best way to communicate | | Designing  service | Scoop.it
Reaching prospects by email and boosting open rates. So many communication channels these days, so little time (and attention!) to go around. But while
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'Design thinking' is altering us all

'Design thinking' is altering us all | Designing  service | Scoop.it
'Design thinking' has been design culture's export good, a means of trafficking rationalised creativity into big business: marketing designers' understanding of complex systems and large amounts of information.
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Bring the Internet of Things to Customer Service and Support

Bring the Internet of Things to Customer Service and Support | Designing  service | Scoop.it
The Internet of Things promises to make everything that everyone owns Internet enabled. But many of the reasons for doing so -- such as collecting data on customers or marketing to customers when they are doing most anything -- are kind of creepy.
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Looking Ahead: Will 2014 be the Year of Customer-Driven Contact Centers? (Part 2) | Research with Results: a blog from the Aberdeen Group

Looking Ahead: Will 2014 be the Year of Customer-Driven Contact Centers? (Part 2) | Research with Results: a blog from the Aberdeen Group | Designing  service | Scoop.it
In our previous post, we’ve observed how some high-level trends from 2013 will impact the contact center & CEM marketplace in 2014. In this post we’ll (Looking Ahead: Will 2014 be the Year of Customer-Driven Contact Centers?
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Local Search HQ's comment, January 3, 2014 12:09 AM
Very interesting blog shared. Some useful points mentioned as well
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Mobile User Interfaces: A Look at the Future

Mobile User Interfaces: A Look at the Future | Designing  service | Scoop.it
At the University of Toronto, we embarked on a unique mobile experiment this past year.
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Thinking in Desire Paths

Thinking in Desire Paths | Designing  service | Scoop.it
A failing in all design thinking is faith you can perfectly predict human behavior. Often a wiser strategy is to observe first, try to understand, and only then predict. There's an old concept among architects and urban planners called desire paths.
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Think About Customer Experience, Not Just Conversion Optimization

Think About Customer Experience, Not Just Conversion Optimization | Designing  service | Scoop.it
Tweet Tweet Think About Customer Experience, Not Just Conversion Optimization by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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Customer Experience-Designed for Churn | Amplified Analytics Blog

Customer Experience-Designed for Churn | Amplified Analytics Blog | Designing  service | Scoop.it
Surprisingly it is often feels like companies design their operations to deliver customer churn. Some of it is a result of dismal execution of really good ideas.
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Service design - taking the guesswork out of behaviour change | Industry Voice | Design Week

Service design - taking the guesswork out of behaviour change | Industry Voice | Design Week | Designing  service | Scoop.it
Capita’s Joel Bailey looks at how service design helps improve user experiences.
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Generation Now: #customer expects instant resul...

Generation Now: #customer expects instant resul... | Designing  service | Scoop.it
With so much going on and so much to keep up with, focusing on the "now" has become an essential strategy for consumers and marketers.
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2014: The Year of results — not bubbles

2014: The Year of results — not bubbles | Designing  service | Scoop.it
Christmas Stock ImagesA year ago, I felt 2013 would be the Year of Grit – a year characterized by toughing things out in uncertain times.  Well, we certainly did that, and 2013 has ended up looking a heck of a lot better than it began.
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Five Net Promoter Resolutions for 2014

Five Net Promoter Resolutions for 2014 | Designing  service | Scoop.it
The New Year brings a new start, and as the customer experience champion in your organisation, we want 2014 to be the year that you transform your business into one that is relentlessly focused on ...
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Deloitte university press supermarket ecommerce final

New research suggests that there may be more growth potential in the e-commerce channel than many CPG executives realize. Published December 13, 201
Fred Zimny's insight:

Another area ready for disruption?

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Augusto Scudieri's curator insight, January 3, 2014 12:12 PM
E-Commerce: The undiscovered opportunity for many companies. It's a channel les spread than you think!
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The customer experience should come before content marketing | The Writers' Group

The customer experience should come before content marketing | The Writers' Group | Designing  service | Scoop.it
Companies should look within first - at their culture and their customer experience - before investing in content marketing.
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Kleiner Perkins launches new program to develop design-driven product experiences

Kleiner Perkins launches new program to develop design-driven product experiences | Designing  service | Scoop.it
Making design an important focus for product development has been a hot trend in Silicon Valley, and now a big VC firm is boosting its effort on that front for its startups by launching a design program.
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Accenture seamless retail analytics

Findings from Accenture’s global retail analytics survey on the three imperatives retailers face when building a digital customer experience. Today’s digita
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Design Transitions: Inspiring Stories. Global Viewpoints. How Design is Changing

Design Transitions: Inspiring Stories. Global Viewpoints. How Design is Changing | Designing  service | Scoop.it
Design Transitions features 42 unique stories of how design is changing around the world. ("Design Transitions: Inspiring Stories. Global Viewpoints.
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The New Year’s Resolution for CIOs: No More Legacy Apps

The New Year’s Resolution for CIOs: No More Legacy Apps | Designing  service | Scoop.it
It is time to face a bitter truth: If your new applications are not cloud and mobile, you are burdening yourself with more legacy software. Any on-premise, Web application built in 2014 without cloud portability and native mobile functionality is ...
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Customer Service Is Everything (Infographic) - Business 2 Community

Customer Service Is Everything (Infographic) - Business 2 Community | Designing  service | Scoop.it
"The average dissatisfied customer is likely to tell more than 20 people about their bad experience..." http://t.co/5YeATh7B6X #infographic
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Seamless Retail Analytics to Shape the Digital Customer Experience - Accenture

Seamless Retail Analytics to Shape the Digital Customer Experience - Accenture | Designing  service | Scoop.it
Findings from Accenture’s global retail analytics survey on the three imperatives retailers face when building a digital customer experience.
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Book Review | Solving Problems with Design Thinking: Ten Stories of What Works | Mariposa Leadership

Book Review | Solving Problems with Design Thinking: Ten Stories of What Works | Mariposa Leadership | Designing  service | Scoop.it
Leadership book we recommend: Solving Problems w/ #DesignThinking by @jeanneliedtka Andrew King Kevin Bennett | http://t.co/SfWnY0Wbri
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Social Media ROI Linked to Brand Loyalty? | Blo...

Social Media ROI Linked to Brand Loyalty? | Blo... | Designing  service | Scoop.it
With social media appearing more often in the marketing tool box, how can you use it to drive brand loyalty and deliver a true ROI? (Social Media ROI Linked to Brand Loyalty?
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