Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Sorry, but Disruptive Technology WILL Kill Banks

Sorry, but Disruptive Technology WILL Kill Banks | Designing  service | Scoop.it
Some of them, anyway.But you won't read that on their tombstones. Allegedly, John Authers recently wrote an article in the Financial Times entitled "Disruptive technology will not kill banks". I say
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and shops and schools and so on
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Why Internal Branding is Central to Customer Experience Management

Why Internal Branding is Central to Customer Experience Management | Designing  service | Scoop.it
Why is it that only 12% of customers judge specific leading suppliers as extremely customer-centric (CMO Council Customer Affinity study), while 56% of those s…
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Camera Obscura - French Navy (Official Video) - YouTube

Subscribe to 4AD here: http://bit.ly/4ADYouTube Join the 4AD mailing list here: http://smarturl.it/4ADMailingList The first video from Camera Obscura's brand...
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will be using elements of these lyrics at the #sdgc14 in Stockholm.
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What To Do When Your Boss Says It's Time To Innovate

What To Do When Your Boss Says It's Time To Innovate | Designing  service | Scoop.it
Mastering innovation creates higher margins, more engaged teams, more satisfied customers, higher stock valuations and, in the best cases, a tribe of intensely engaged customers.
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Digital Darwinism Drives Innovative Business Practices - Think customers: The 1to1 Blog

Digital Darwinism Drives Innovative Business Practices - Think customers: The 1to1 Blog | Designing  service | Scoop.it
#Digital Darwinism Drives #Innovative Business Practices @1to1media http://t.co/1GaGL9EtXk
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The Age of Digital Service: Essential Ingredients for a Compelling Digital Customer Experience | Blog post

The Age of Digital Service: Essential Ingredients for a Compelling Digital Customer Experience | Blog post | Designing  service | Scoop.it
BLOG: Essential Ingredients for a Compelling Digital Customer Experience http://t.co/gsIZZ00C5x
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Stanford Seminar - "Insights with New Data: Using Google Search Data " - Seth Stephens-Davidowitz of Google

"Insights with New Data: Using Google Search Data " - Seth Stephens-Davidowitz of Googl
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The Marketer's Secret Weapon: Web Contextualization

The Marketer's Secret Weapon: Web Contextualization | Designing  service | Scoop.it
Sales - Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
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A milestone for service design: Adaptive Path acquired by Capital One

A milestone for service design: Adaptive Path acquired by Capital One | Designing  service | Scoop.it
Somebody came along who finally, truly, seemed to get it.
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Indeed, anotherr milestone

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A Lesson for Marketers on Mobile Advertising

A Lesson for Marketers on Mobile Advertising | Designing  service | Scoop.it
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers' attention.
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Sensors: What do consumers want & need?

Sensors: What do consumers want & need? | Designing  service | Scoop.it

We keep hearing more about developments in the world of sensors which hope to be able to monitor our health in between visits to the doctor.


Via JP DOUMENG, Tony Fish
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How To Turn Your Mindless Doodles Into Productivity Enhancers

How To Turn Your Mindless Doodles Into Productivity Enhancers | Designing  service | Scoop.it
Sunni Brown, author of The Doodle Revolution, reveals how companies like Google, Disney, and Facebook use visual language to work more creatively and...

Via Sarah Catherine Firth
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Designing  service | Scoop.it

Via Torsten Fell
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malek's curator insight, October 3, 2014 3:51 PM

"Mobile is the glue that binds online and offline channels together" an interesting view if you add the impact of  measurement metrics.

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Design Thinking Workshop

Uma brilhante apresentação em formato de workshop da autoria de Thomas Wendt e Will Evans sobre a temática do Design Thinking.
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Katsi's curator insight, October 13, 2014 11:14 AM

Non, ce n'est pas à travers des focus groups, des interviews de 5mn ou encore dans un labo que l'on étudie le comportement et l'expérience des utilisateurs en Design Thinking,Une excellente présentation des particularités de la démarche de pensée design.

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Impact Investing Needs Millennials

Impact Investing Needs Millennials | Designing  service | Scoop.it
They've got the money, and dramatically different priorities from earlier generations.
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Dan Keldsen's curator insight, October 15, 2014 9:59 AM

I doubt this is truly generational - it's simply the way that people adjust their risk profile as they approach retirement or plan for their kids, grandkids. Since the Baby Boomers were the original "hippy generation" - it's not as though Millennials are the first generation to care how their money is spent/invested.

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How Emotions Drive Customer Experience Webinar (Presentation)

MYTH: IF WE SOLVE THE CUSTOMER'S PROBLEM, THE EXPERIENCE IS A GOOD ONE Are your agents getting off the phone fast, but not solving the customers’ problems? Or,…
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Dimitris Portokalis's curator insight, October 6, 2014 1:58 AM

This presentation illustrates vividly the emotions that drive customer's experience

...And that is why empathy is important in the working environment. 

Roberto Nocera's curator insight, October 6, 2014 5:12 AM

Put emotions in your customer experience design #cxm #exmotions

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What is Service Design?

A talk hoven at UX People 2013 as an attempt to demystify the term 'Service Design'. About the methodologies and tools that service designers use, as…
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Laila Bröcker's curator insight, October 7, 2014 12:26 AM

Basics about service design.

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Design, how white space is fundamental to allowing a creation

In visual arts and graphic design, white space is fundamental to allowing a creation to exist, by creating delineation and focus. Similarly, in our lives, crea…

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It's the end of the world as we know it (and I feel fine) | Daniel Gilbert | TEDxAcademy - YouTube

This talk was given at a local TEDx event, produced independently of the TED Conferences. Our "psychological immune system" lets us feel truly happy even whe...
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Trends and Opportunities in Customer Experience Management

My keynote presentation from EPiServer Update event in Copenhagen, October 2, 2014.
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Infographic: How can you become a customer experience master? | MyCustomer

Infographic: How can you become a customer experience master? | MyCustomer | Designing  service | Scoop.it
New research from The CMO Council and SAP shows just how important customer experience is to business.
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In Great Design, the Beauty Is in What You Don't See

In Great Design, the Beauty Is in What You Don't See | Designing  service | Scoop.it
The execution is far more important than the idea. Here's why.
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How to link Social engagement with real Business results!

How to link Social engagement with real Business results! | Designing  service | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 4, 2014 12:30 AM

As you can see on the poster image, @Nordstrom highlights shoes in their stores that have been "pinned" on their @Pinterest page.


Marc Jacobs ran a promotion based on visitors in-store and their #social #media interaction.


While these examples apply to businesses that have store fronts, linking your online and offline strategies help deliver an #Omni-Channel #experience.


Can you share other campaigns and brands you may have experienced?


Kim Swagemakers's curator insight, October 7, 2014 11:31 AM

a few nice examples to efficiently link your social meida efforts to the real world by literally bringing Foursquare, Facebook, Pinterest, Twitter and the good old QR code into your store.

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Gartnet 2013 Hype cycle marketing

Gartnet 2013 Hype cycle marketing | Designing  service | Scoop.it
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Arjen de Vries's curator insight, October 5, 2014 7:23 AM

Always useful to track trends and hypes across the internet /technology sector.