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The customer’s in charge in the digital enterprise

The customer’s in charge in the digital enterprise | Designing design thinking driven operations | Scoop.it
The customer has of course always right - a message that hasn't entirely made it […]Author informationStuart LauchlanStuart Lauchlan has been tracking and commenting on the enterprise IT market for 23 years during which time he's managed to amuse,...
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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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10 predictions for 2015 | Nesta

10 predictions for 2015 | Nesta | Designing design thinking driven operations | Scoop.it
Our annual list of the 10 trends, social movements and technological breakthroughs set to shape our lives over the next 12 months.
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Candid With Ken Koo – What is Design Thinking? » Yanko Design

Candid With Ken Koo – What is Design Thinking? » Yanko Design | Designing design thinking driven operations | Scoop.it

Via Antonios Bouris
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Art Jones's curator insight, Today, 2:43 PM

"Design Thinking is a set of tools and methods to help one break free of preconceived ideas and notions. It provides ways to observe understand and derive innovative ideas on how to solve a problem or achieve an objective." Ken Koo


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10 predictions for 2015 | Nesta

10 predictions for 2015 | Nesta | Designing design thinking driven operations | Scoop.it
This year, we’re predicting that a new online political party will emerge in the UK, there will be new ways to interact with our national museums and galleries, and there will be a surge in young people expressing their creativity using new digital tools.

We hope you enjoy this year’s list.  

Alongside our predictions series we're looking at the process of prediction itself, with a focus on prediction markets and tournaments. Read more about our work exploring the re-emergence of prediction as sport.

For those keen to find out how well we did with our 2014 predictions, here are few highlights from last year’s forecasts.

Via David Hain
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David Hain's curator insight, Today, 3:12 AM

What to expect next year according to NESTA, Uk's innovation institute.

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The Age of Digital Experiences: An Interview with Joseph Pine

The Age of Digital Experiences: An Interview with Joseph Pine | Designing design thinking driven operations | Scoop.it
Hear from author and customer experience expert @JoePine on how mobile is changing brand engagement: http://t.co/Bnv0lBzN6p
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Breakthrough Thinking: A Guide to Creative Thinking & Idea Generation | My Design Shop

Breakthrough Thinking: A Guide to Creative Thinking & Idea Generation | My Design Shop | Designing design thinking driven operations | Scoop.it
Boost your creative thinking skills with real-world examples, helpful techniques, and exercises with this creative thinking book.
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Fjord Trends 2015

It’s one of the most important design questions of the year: What are the most significant cultural, commercial and design challenges that our clients will fac…
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Social Media Marketing Trends for 2015 - Social Media Strategies Summit Blog

Social Media Marketing Trends for 2015 - Social Media Strategies Summit Blog | Designing design thinking driven operations | Scoop.it
What will happen with social media marketing trends in 2015? Experts are predicting increased ad buys, increased ad costs, and increasingly personalized ads. Read on to learn more about what’s in store for 2015.
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5 Best Practices To Help You Win At Social Media In 2015

5 Best Practices To Help You Win At Social Media In 2015 | Designing design thinking driven operations | Scoop.it
you live in the digital space and participate in digital marketing of any kind, you know that the trends and best practices can change on a regular basis.

Social media teams and internet marketing professionals already know that they have to keep on top of the changing landscape of marketing on the internet.

Here are 5 social media marketing best practices for 2015 to ensure you’re winning at social in the new year.

Via Brian Yanish - MarketingHits.com
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Why Digital Business Means Going Web-Scale

Why Digital Business Means Going Web-Scale | Designing design thinking driven operations | Scoop.it
The era of Digital Business has arrived, in which successful companies are defined by their ability to respond quickly and effectively to transient business moments.
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Infographic: 15 digital trends for 2015 | The Wall Blog

Infographic: 15 digital trends for 2015 | The Wall Blog | Designing design thinking driven operations | Scoop.it
Research by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2

Via massimo facchinetti, David Hain
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Marco Favero's curator insight, December 18, 3:43 AM

aggiungi la tua intuizione ...

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Just released in beta: Leadership playbook Why mobile and mobility is a behavior and not technology by Fred Zimny

Just released in beta: Leadership playbook Why mobile and mobility is a behavior and not technology by Fred Zimny | Designing design thinking driven operations | Scoop.it
Anyone interested in how mobile is changing the business world, your professional and personal life

Mobile is a behavior, not a technology
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Nesta Why motivation matters in public sector_innovation

The last decade has seen the rise of behavioural economics and a growing interest in using it, together with behavioural psychology, to understand how behaviou…
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IDC Reveals CMO / Customer Experience Predictions for 2015

Excerpt...


"The predictions from the IDC FutureScape for CMO/Customer Experience are:

  1. 25% of high-tech Chief Marketing Officers (CMOs) will be replaced every year through 2018.
  2. By 2017, 25% of marketing organizations will solve critical skill gaps by deploying centers of excellence.
  3. By 2017, 15% of B2B companies will use more than 20 data sources to personalize a high-value customer journey.
  4. By 2018, one in three marketing organizations will deliver compelling content to all stages of the buyer's journey.
  5. In 2015, only one in five companies will retool to reach line of business (LOB) buyers and outperform those selling exclusively to IT.
  6. By 2016, 50% of large high-tech marketing organizations will create in-house agencies.
  7. By 2018, 20% of B2B sales teams will go "virtual," resulting in improved pipeline conversion rates.
  8. By 2017, 70% of B2B mobile customer apps will fail to achieve ROI because they lack customer value add.
  9. By 2018, 25% of CMOs and CIOs will have a shared road map for marketing technology.
  10. By 2018, 20% of B2B CMOs will drive budget increases by attributing campaign results to revenue performance.

 

"CMOs must overcome the gravitational pull from the past, now. The tools of disruption, such as cloud-based marketing technology, predictive analytics, content marketing, and social media, are marching towards mainstream. IDC is confident that these ten decision imperatives pinpoint the nerve center of the marketing disruption. They represent opportunities for CMOs who are willing to step up to the next stage of leadership. Right focus will ensure that all the hard work will result in true transformation, and not just turmoil," said Kathleen Schaub, Vice President with IDC's CMO Advisory Service."

 

 

Receive a FREE daily summary of The Marketing Technology Alert


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iNeoMarketing's curator insight, December 14, 12:17 PM

An audio replay of this Web conference is now available. To access the replay, please visit: http://bit.ly/1zCW7Dh.


So why can't all this be accomplished in 2015, or at the very least start the process? Look at #10: this can wait till 2018? Nope.

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Gartner Predicts a Customer Experience Battlefield

Gartner Predicts a Customer Experience Battlefield | Designing design thinking driven operations | Scoop.it
The connected economy continues its path of creative destruction, so much so that it is changing the nature of competition itself.
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It's Time to Push the Limits of UI Design | UX Magazine

It's Time to Push the Limits of UI Design | UX Magazine | Designing design thinking driven operations | Scoop.it

Via Alexis Brantes, Michael Allenberg
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Alexis Brantes's curator insight, December 3, 3:37 PM
What do you think about?
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6 Ways to Think Smarter in 2015

6 Ways to Think Smarter in 2015 | Designing design thinking driven operations | Scoop.it
Don't let your brain run on autopilot. Use the new year to cultivate original ways of thinking.
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Design and Refine Your Digital Business in 2015

Design and Refine Your Digital Business in 2015 | Designing design thinking driven operations | Scoop.it
User experience was top of mind on Dec. 5, when nearly 150 business people, designers and technologists came together at Idean’s UX Summit in San Francisco.
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Five Big Data Trends To Watch For In 2015

Five Big Data Trends To Watch For In 2015 | Designing design thinking driven operations | Scoop.it
To capitalise on big data in 2015, make sure to be on the lookout for these specific trends.

Via Alexander Crépin, Tony Shan, Edward Chenard
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Victor Alfonso's curator insight, December 14, 10:10 PM

Big Data will continue to evolve at a rapid pace - here are a few trends to look out for in 2015. In my mind, more efficient and automated data management and processing capabilities is at the top of the list.

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What Can Design Bring to Government? By Andrea Siodmok (with images, tweets) · sdnetwork

"My acid test whether we have had an impact: If people start talking about prototyping."
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How to win in 2015: Personalize, customize, incentivize & entertain

How to win in 2015: Personalize, customize, incentivize & entertain | Designing design thinking driven operations | Scoop.it
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.

Via Eric_Determined / Eric Silverstein, Rosetta Carrington Lue
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Eric_Determined / Eric Silverstein's curator insight, December 12, 3:26 AM

"No matter the industry, the entertainment factor is critical to building a #brand that can successfully attract new customers, retain existing ones and deliver a lasting, multidimensional experience."


It's about building a lasting #relationship with your clients, and deliver the right #engagement across all channels.






Punch Digital 's curator insight, December 15, 6:43 PM

A must read heading into 2015 , this article sums up 4 points that should be or closely related to the main pillars of your marketing efforts. Taking this article on board should give your marketing efforts in 2015 the boost it needs.


Where can you find a design driven video production company that can deliver your company's message heading into 2015? Jumbla offer an extensive range of services including motion graphics, animation and explainer videos for the corporate sector.

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How was work today? New study reveals workforce trends today and the future - Tech Page One

How was work today? New study reveals workforce trends today and the future - Tech Page One | Designing design thinking driven operations | Scoop.it

The way work is getting done is changing forever – but it’s not all changing the same as every industry and role has different technology and environment needs.  Job responsibilities are being met at home, at client locations, even in public spaces like coffee shops and public transportation – and even within the employer’s walls, the environment looks a lot different. Whether it’s having access to an entire set of company data and documents on a mobile device via the cloud or using a virtual desktop to actually bring the office desk experience with you—technology is constantly pushing the way we work to be more efficient and productive – for the employer it means better outputs, closer to the customer and pointing to a better bottom line and for the employee it means better work/life balance and satisfaction. Dell and Intel have commissioned TNS Global to undertake a global project to identify and explore key future trends and themes pertaining to the workplace and workforce, and in particular, the role that technology has played in their evolution. By uncovering these trends, Dell and Intel aim to provide a better understanding of how organizations and IT can support new work environments today and in years to come. The first study results were shared in 2011 and we’ve recently launched our 2014 report. A robust global study of nearly 5,000 workers in 12 countries and 9 industries, with inputs from 20+ industry experts broken into two parts.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 12, 9:38 AM

This study is a good example of how different the workplace is now compared to the past. Organizations that adjust to the new realities of multi-locational, productivity focused, technology enhanced workplaces are likely to be more successful.

Lismark Office Chairs's curator insight, December 18, 9:37 AM

97% of employees spend some time in the office even in these days of remote working - and other office trends

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Strategic principles for competing in the digital age | McKinsey & Company

Strategic principles for competing in the digital age | McKinsey & Company | Designing design thinking driven operations | Scoop.it
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.
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Samira Tou's curator insight, December 18, 3:52 PM
Very well structured article which encompasses a lot of the challenges different businesses are going through or will have to go through to remain strong in the digital transformation process - And a wise quote "(...) digitization is a moving target. (...) [it] is a journey, not a destination (...)" 
Foglino's curator insight, Today, 9:11 AM

Effective ongoing presence in the proper social media with the prpper messages is certainly a good start.

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Timeline Photos - Smart Services Hub | Facebook

Timeline Photos - Smart Services Hub | Facebook | Designing design thinking driven operations | Scoop.it
Je zal hier maar werken http://www.zuidlimburg.nl/ http://ledbrainport2020.nl
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Fjord Trends – 2014

Fjord Trends – 2014 | Designing design thinking driven operations | Scoop.it
Fjord's 2014 Trends are our collective thoughts around the key trends that will impact businesses and society in the year to come.
Fred Zimny's insight:

For me a classic

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