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The crisis in marketing education and what to do about it

The crisis in marketing education and what to do about it | Designing  service | Scoop.it
The gap between university curriculums and business reality is severe. Here's an example of something that's working.
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
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Designing service?

Designing service? | Designing  service | Scoop.it
Designing service One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action…
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Consumers love tech in the brick-and-mortar retail experience | How to be a leader in #service: #servicedesign and #designthinking

Consumers love tech in the brick-and-mortar retail experience | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
A new Bouncepad survey reveals U.S. consumers love stores that offer technology and they want more tech options in the shopping experience. The study results, as outlined in this infographic, cite that three out of four want more tech and say they are more likely to visit a retailer if wanted tech was available. More…
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BCG: a CEO’s guide to leading #digital #transformation | How to be a leader in #service: #servicedesign and #designthinking

BCG:  a CEO’s guide to leading #digital #transformation | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
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Deloitte University Press’ Organizational models: A network of teams | | How to be a leader in #service: #servicedesign and #designthinking

Deloitte University Press’ Organizational models: A network of teams | | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
Hierarchical organizational models aren’t just being turned upside down—they’re being deconstructed from the inside out. Businesses are reinventing themselves to operate as networks of teams to keep pace with the challenges of a fluid, unpredictable world. Fast-moving global markets and digital disruption have forced companies to innovate rapidly, adapt their products and services, and stay…
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The future of work is here: Industry lines are blurring in the 21st century | How to be a leader in #service: #servicedesign and #designthinking

The future of work is here: Industry lines are blurring in the 21st century | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
While technological developments make life easier and more efficient, they often contribute to the demise of industries that rely on the old ways of life. Perhaps the most dangerous belief in business is that “this is the way we have always done it and it works” and “best practices can simply be cookie cutter solutions…
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Enjoy McKinsey Quarterly Q2 2017 | How to be a leader in #service: #servicedesign and #designthinking

Enjoy McKinsey Quarterly Q2 2017 | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
https://issuu.com/fredzimny/docs/q2_2017_mckquarterly_full_issue This issue of the Quarterly, available here as a PDF download, connects the dots among global trends, offers advice for CEOs on how to become more successful leaders, and explores digital reinvention.
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AI Can Comb Through Your Data to Create More Compelling #cx Customer Experiences #custserv | How to be a leader in #service: #servicedesign and #designthinking

AI Can Comb Through Your Data to Create More Compelling #cx Customer Experiences #custserv | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
The world has more data than ever before. In fact, it’s estimated that by 2020, we’ll produce 44 zettabytes every day. That’s equal to 44 trillion gigabytes. One gigabyte can hold the contents of enough books to cover a 30-foot-long shelf. Multiply that by 44 trillion. That’s a lot of data — too much for…
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How to be a leader in #service: #servicedesign and #designthinkingThe seven tenets of human-centred design | Design Council

How to be a leader in #service: #servicedesign and #designthinkingThe seven tenets of human-centred design | Design Council | Designing  service | Scoop.it
Design Council Spark has been turning bright ideas into brilliant products for over three years now. Since its inception Spark's core belief has remained consistent: good design must be human-centred.  If it doesn’t work for all the people that come into contact with it, it hasn’t reached its goal.  From devices that reduce the pain of…
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How to be a leader in #service: #servicedesign and #designthinkingINSEAD Knowledge: Setting the Stage for Digital Transformation

How to be a leader in #service: #servicedesign and #designthinkingINSEAD Knowledge: Setting the Stage for Digital Transformation | Designing  service | Scoop.it
Being customer-centric in a digital world requires not a plan but a process.Digital technology has transformed business by rapidly eroding any and all barriers – physical, institutional or temporal – between customers and the satisfaction of their needs and desires. By now, nearly all organisations are aware that they must either transform or risk being…
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The Power of Consumer Stories in #Digital #Marketing

The Power of Consumer Stories in #Digital #Marketing | Designing  service | Scoop.it
New research finds that sharing consumers’ positive stories about a brand can be a highly effective online marketing strategy. When we think of storytelling, we tend to conjure up memories of childhood — fairy tales, fables, and campfires. Stories are an essential form of human communication and are often among the first conveyors of cultural…
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gigCMO Fractional Chief Marketing Officers #crowd is #over Designing meaningfully in a world awash with ideas

gigCMO Fractional Chief Marketing Officers #crowd is #over Designing meaningfully in a world awash with ideas | Designing  service | Scoop.it
Forget #brainstorming for #innovation says Robert Verganti. Don’t set out to solve existing problems but search for breakthrough meaningful experiences. Based on why we need things companies can create products customers love. Apple are famous for it. Have a vision, bring in some radical thinking and dig deep to uncover true insights which lead to…
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Dan Gingiss Viewing the Customer Experience Through Your Customers’ Eyes | Social Media Customer Service – Winning at Social

Dan Gingiss Viewing the Customer Experience Through Your Customers’ Eyes | Social Media Customer Service – Winning at Social | Designing  service | Scoop.it
The following is an excerpt from his new book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, which is available on Amazon. There are many definitions of customer experience, but I have settled on this one: Customer Experience is how customers feel about every single interaction with a brand. What can we…
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Designing for the 100% | How to be a leader in #service: #servicedesign and #designthinking

Designing for the 100% | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
‘Designing for everyone is designing for no-one’ is the admonition in design circles. But what do you do when you are legally or morally mandated do design for the widest possible audience? I discuss how my UX tools break down, and heuristics to go forward anyway.
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A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM | How to be a leader in #service: #servicedesign and #designthinking

A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
By 2021, AI-powered CRM activities could increase global business revenues by $1.1 trillion and create 800,000 net-new jobs, according to predictions in new study Salesforce customers are estimated to account for $293 billion of this revenue and more than 155,000 of the net-new jobs by 2021 The global market for AI in CRM is estimated…
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Research: 2017 #Marketing Performance #Management Benchmarks & Trends | How to be a leader in #service: #servicedesign and #designthinking

Research: 2017 #Marketing Performance #Management Benchmarks & Trends | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
What do best-in-class marketers do better and differently that enables them to achieve marketing excellence? See these marketing performance management survey results and benchmarks for answers. Source: 2017 Marketing Performance Management Benchmarks & Trends | Research
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Work Flexibility Is No Longer Just A Corporate Issue | How to be a leader in #service: #servicedesign and #designthinking

Work Flexibility Is No Longer Just A Corporate Issue | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
Flexible jobs, or jobs that can be done remotely, are very common today. A recent Gallup survey found that 43% of American employees spend at least some time working remotely.The nearly half of jobs that can be done remote is no surprise to anyone who has been paying attention, as technology has paved the way…
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IBM’s 2017 customer experience index study #cx #ux | How to be a leader in #service: #servicedesign and #designthinking

IBM’s  2017 customer experience index study  #cx #ux | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
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Hyper! Hyper!! How to deal with #trends, #fads and constant change #digital | How to be a leader in #service: #servicedesign and #designthinking

Hyper! Hyper!! How to deal with #trends, #fads and constant change #digital | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
 
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Adobe: The Importance of Data in Design | How to be a leader in #service: #servicedesign and #designthinking

Adobe: The Importance of Data in Design | How to be a leader in #service: #servicedesign and #designthinking | Designing  service | Scoop.it
The face of UX is changing. Just a few years ago product decisions were often based on a designer’s wants and intuition. Today, they’re more often based on feedback and information provided by users. In a world where analytics rules, design is becoming data-driven. Data forms the cornerstone of our product development process; it can…
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How to be a leader in #service: #servicedesign and #designthinkingYour Brain Can Only Take So Much Focus

How to be a leader in #service: #servicedesign and #designthinkingYour Brain Can Only Take So Much Focus | Designing  service | Scoop.it
The ability to focus is an important driver of excellence. Focused techniques such as to-do lists, timetables, and calendar reminders all help people to stay on task. Few would argue with that, and even if they did, there is evidence to support the idea that resisting distraction and staying present have benefits: practicing mindfulness for 10 minutes a day,…
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A CEO’s Guide to Digital Transformation

A CEO’s Guide to Digital Transformation | Designing  service | Scoop.it
This article is part of an ongoing series exploring changes in the workplace and in the nature of work. The first piece explored 12 megatrends, such as automation, big data, demographics, and diversity, that are revolutionizing the way work gets done. Subsequent publications will explore digital governance, talent, and culture.T he success of a transformation…
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Digital waves: not only creative destruction

Digital waves: not only creative destruction | Designing  service | Scoop.it
https://twitter.com/evankirstel/status/873167936126681089
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#Bigdata & #Analytics Infographic | by @IDC#AI #IoT #Fintech #digital #analytics #data

#Bigdata & #Analytics Infographic | by @IDC#AI #IoT #Fintech #digital #analytics #data | Designing  service | Scoop.it
https://twitter.com/rikwalters/status/874386328179286017
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Nonprofit Marketing in 2017: Challenges, Strategies, and Examples

Nonprofit Marketing in 2017: Challenges, Strategies, and Examples | Designing  service | Scoop.it
Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Source: Nonprofit Marketing in 2017: Challenges, Strategies,…
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Q: Into #designthinking? A: Get this postcard set to understand more about the the five steps to the ‘Design Thinking Process

Q: Into #designthinking? A: Get this postcard set to understand more about the the five steps to the ‘Design Thinking Process | Designing  service | Scoop.it
https://twitter.com/designtaxi/status/873827284511318016
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