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Using Design Principles to Increase Conversions

Using Design Principles to Increase Conversions | Designing design thinking driven operations | Scoop.it
A how-to showing how fundamental conversion centered design principles can be used to increase conversions on your landing pages.
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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Mobile is the Essential Link in Customer Experience

Mobile is the Essential Link in Customer Experience | Designing design thinking driven operations | Scoop.it
The 2010 customer expected you to provide her with an easy way to find what she was looking for -- prices, product features, reviews or account information. The 2014 customer expects you to anticipate what she might want and present it to her, in context, perhaps even before she knows she wants it. Smart phones have created this change. All of us are in the midst of a mobile mind shift. We have learned that whatever the question, the answer is on the phone. Does this product come in my size? Wha Topic: Customer Experience.
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The Customer Journey Has Lost Its Emerald City

The Customer Journey Has Lost Its Emerald City | Designing design thinking driven operations | Scoop.it
Marketers need to stop just offering another brick in the road, only giving every customer the same place to “step.” Personalization makes content easier to find for consumers when it is useful and unique.
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Of Starlings & Social Change - Marilyn Struthers

Of Starlings & Social Change: the non-profit sector as an innovating structure mstruthers@ryerson.ca
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Megaphone model – An approach to influence an entire market

Megaphone model – An approach to influence an entire market | Designing design thinking driven operations | Scoop.it
I’ve been involved in some cases that had to do about introducing something new to the market place that required changes to legislation, public opinion and awareness.
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Higher Purpose and Stakeholder Orientation

Jo Hunter's Conscious Capitalism presentation
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Building Service Intelligence to Achieve Customer Centricity - Knowledge@Wharton

Building Service Intelligence to Achieve Customer Centricity - Knowledge@Wharton | Designing design thinking driven operations | Scoop.it
Rapid technology developments and disruptive innovation are blurring the boundaries across the telecom, IT and media industries. Service providers are bundling voice, data and video offerings along with mobility to achieve differentiation in this hyper competitive environment. Yet, customers do not seek technology – they want anytime, anywhere, any device connectivity. In this new model, service providers need a customer-centric approach to succeed, says Sriram T. V., vice president at Wipro Technologies, and Gerald R. Faulhaber, a Wharton professor emeritus of business economics and public policy. The two discuss how network service providers can remain competitive in this white paper, produced by Knowledge@Wharton and sponsored by Wipro Technologies.
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Design Thinking and CX | Loyalty360.org

Design Thinking and CX | Loyalty360.org | Designing design thinking driven operations | Scoop.it
There has been a great deal written about “design thinking” in the past few years.
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5 Design Principles That Drive Social Customer Experience Marketing

5 Design Principles That Drive Social Customer Experience Marketing | Designing design thinking driven operations | Scoop.it
The essence of Social Customer Experience Marketing is a shift to a customer-centric focus. Find out the benefits and design process here.
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New Services, No Silos: The Next 15 Years

The cloud is now the mainstream. Congratulations. That means it’s no longer special to be cloudy. What’s needed now is a re-thinking of what IT does. Let legac…
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Service Design: Unlock Your Full Business Value - ICF Interactive Thinking

Service Design: Unlock Your Full Business Value - ICF Interactive Thinking | Designing design thinking driven operations | Scoop.it
Before I became a UX Architect, I earned a MBA in Strategic Marketing and Services Leadership from Arizona State University.
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How the Internet of Things Drives CRM Investments

How the Internet of Things Drives CRM Investments | Designing design thinking driven operations | Scoop.it
Customer relationship management will be at the heart of companies' digital initiatives for years to come, Gartner says.
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Recommending the Programme and Schedule of SDGC4! | SDN

Recommending the Programme and Schedule of SDGC4! | SDN | Designing design thinking driven operations | Scoop.it
Three months left until the biggest service design event of the year, Service Design Network Global Conference 2014, which will be held in the capital of Sweden, Stockholm, on the 7-8th October 2014. From the beginning of ...
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Everyone is obsessed with SMEs and startups – but you can’t treat them like IBM

Everyone is obsessed with SMEs and startups – but you can’t treat them like IBM | Designing design thinking driven operations | Scoop.it
The technology world has gone SME and startup mad, everyone wants to find the next innovative company to take the market by storm.
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Are Mobile Workspaces Speeding Up the Death of the Office?

Are Mobile Workspaces Speeding Up the Death of the Office? | Designing design thinking driven operations | Scoop.it
JetBlue. American Express. Aetna Insurance. What do they have in common? Each of these companies is saving millions of dollar annually by shedding office space and allowing employees to work remotely.
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Social Media...You Haven't Seen Anything Yet | Jerry Kane | TEDxLongwood - YouTube

This talk was given at a local TEDx event, produced independently of the TED Conferences. It's hard to believe social media having any larger impact on socie...
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Lean Analytics Cycle

Lean Analytics Lean Product & Lean UX Silicon Valley - July 2014 Hiten Shah hnshah@gmail.com Download the slides: h p://kiss.ly/leanprod2014
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Top 60 Customer Experience Influencers

Top 60 Customer Experience Influencers | Designing design thinking driven operations | Scoop.it
When it comes to customer experience, there are thought leaders who are providing thought-provoking insights and ideas. Find out who they are.
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Princeton University - Video feature: Keller Center class focuses on creativity, innovation, design

Princeton University - Video feature: Keller Center class focuses on creativity, innovation, design | Designing design thinking driven operations | Scoop.it
A course in Creativity, Innovation and Design offered by @KellerCenter is a deep dive into divergent thinking. http://t.co/TsUN5x09tR
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The Digital Highway: Why HR Needs to Move Out of the Slow Lane

The Digital Highway: Why HR Needs to Move Out of the Slow Lane | Designing design thinking driven operations | Scoop.it
Digital is transforming the way organizations build competitive advantage through people. Take just recruitment as an example. Mobile devices now account for over a billion job searches per month.
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How to Combine Design Thinking, Lean Startup, and Agile Development

How to Combine Design Thinking, Lean Startup, and Agile Development | Designing design thinking driven operations | Scoop.it
Useful diagram combining design thinking + lean-start-up + agile for #innovation pic.twitter.com/wkGztpo9jT— Dr.
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Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source

Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source | Designing design thinking driven operations | Scoop.it

How to define your goals and tailor your strategy to the customer journey or buying cycle.

 

If you are looking to cover multiple channels when promoting your business, it is useful to look at the customer journey or buying cycle when defining the channels, platforms and metrics that you will use to manage your campaigns.

 

In order to measure the success within any of these areas it is imperative that you set relevant and impactful goals. In order to do this you need to understand each of the channel’s benefits, strengths and weaknesses.

 

When you carry out any digital marketing, at a high level you are either looking to increase traffic to your site, the reach of your brand or customer retention, which effectively means increasing revenue, brand awareness or nurturing existing relationships.

 

Below I have outlined what I believe to be the customer journey or buying cycle:

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 10, 8:49 AM

A thoughtful review of the stages in the digital customer journey along with proposed marketing strategies and metrics.

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Beyond institutions - personal learning in a networked world

In this presentation I look at the needs and demands of people seeking learning with the models and designs offered by traditional institutions, and in the spi…
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Gartner Says 2015 Will See the Emergence of Digital Risk and the Digital Risk Officer

Gartner Says 2015 Will See the Emergence of Digital Risk and the Digital Risk Officer | Designing design thinking driven operations | Scoop.it
More than half of CEOs will have a senior "digital" leader role in their staff by the end of 2015, according to the 2014 CEO and Senior Executive Survey by Gartner, Inc.
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Social Business: A Customer Experience Time Machine by @lkpetrolino

Social Business: A Customer Experience Time Machine by @lkpetrolino | Designing design thinking driven operations | Scoop.it
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business.

Via Thomas Faltin
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Service Design: the Challenges & Benefits for the Public Sector ...

Service Design: the Challenges & Benefits for the Public Sector ... | Designing design thinking driven operations | Scoop.it
The SPIDER Project partners were lucky to be joined by a range of guest speakers from around Europe during their steering group meeting in May, 2014. These speakers are all practising service design within public services ...
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