Designing design thinking driven operations
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I blog about strategic and tactical service design and management. Trying to explore how service design practices develop. With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers. I also aim to support senior managers and professionals to reflect and improve their practices.
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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it
From www.briansolis.com - January 30, 11:53 PM


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking
Tom Hood's curator insight, February 9, 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.
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Rescooped by Fred Zimny from Business Model Engineering
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7 Questions to Assess Your Business Model Design - Alexander Osterwalder - In: Business Model Alchemist

7 Questions to Assess Your Business Model Design - Alexander Osterwalder - In: Business Model Alchemist | Designing design thinking driven operations | Scoop.it
From www.businessmodelalchemist.com - December 14, 2011 12:22 PM

Ultimately, customers are the only relevant judges of your business model. However, even before you test your model in the market, you can assess its design with 7 questions that go well beyond the conventional focus on products and market segments.

1. How much do switching costs prevent your customers from churning?

2. How scalable is your business model?

3. Does your business model produce recurring revenues?

4. Do you earn before you spend?

5. How much do you get others to do the work?

6. Does your business model provide built-in protection from competition?

7. Is your business model based on a game changing cost structure?


Via Peter Hoeve
Martin Gysler's comment, December 14, 2011 12:57 PM
An excellent post!
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