Designing services
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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing  services | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

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Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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Innovate the Experience, Not Just the Product

Innovate the Experience, Not Just the Product | Designing  services | Scoop.it
Leading-edge brands are rethinking the whole customer journey. Today’s product innovations, and the growth they create, are often incremental, narrow and fleeting.
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Contextual variety, Internet-of-Things and the choice of tailoring over platform

Contextual variety, Internet-of-Things and the choice of tailoring over platform | Designing  services | Scoop.it
Our article has more than 3500 views! It's early days but let's hope the citation counts go up too! :) http://t.co/gpUuI9dhBb
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Big Data Lives or Dies Based on Customer Data Management Strategy

Big Data Lives or Dies Based on Customer Data Management Strategy | Designing  services | Scoop.it
By Noel Yuhanna and Mike GualtieriThe key to success is implementing a multidimensional view that helps individualize and contextualize customer experiences, deliver new customer insights, and create new opportunities for businesses to deliver...
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The 5 Paradoxes of Digital Business Leadership - blogs.hbr.org (blog)

The 5 Paradoxes of Digital Business Leadership - blogs.hbr.org (blog) | Designing  services | Scoop.it
No one said this would be easy.
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Rethinking the Organization: Why We Must Do More to Prepare for the IoT

Rethinking the Organization: Why We Must Do More to Prepare for the IoT | Designing  services | Scoop.it
There’s real excitement in the transformative potential of the Internet of Things (IoT). This new age of the machine will see companies create new business mod…

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Five Steps to Great Digital Customer Experiences - INSEAD Knowledge (blog)

Five Steps to Great Digital Customer Experiences - INSEAD Knowledge (blog) | Designing  services | Scoop.it
Before the digital revolution, branded customer experiences had a beginning, middle, and end. The marketer’s goal was relatively simple: to guide consumers smoothly down the linear path to a purchase.
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The Future of Customer Experience Is About Organizing Intention - Business 2 Community

The Future of Customer Experience Is About Organizing Intention - Business 2 Community | Designing  services | Scoop.it
Of course everyone knows you need a remarkable customer experience in order to survive today, but few marketers and organizations really deliver one that’s unique and that drive results in any w…
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Embracing Digital Technologies in Traditional Worlds

Embracing Digital Technologies in Traditional Worlds | Designing  services | Scoop.it
To embrace digital opportunities, companies need to question assumptions about what is valuable about their strategic assets. That's what the French company PagesJaunes did. Image courtesy of Flickr user Yuichi Sakuraba.
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Why digital transformation is so difficult to achieve

Why digital transformation is so difficult to achieve | Designing  services | Scoop.it
Concept of minimum viable product can really help scale the digital business, and speed and flexibility matter above all else

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The next design trend is one that eliminates all choices

The next design trend is one that eliminates all choices | Designing  services | Scoop.it
Freedom from the hundreds of "micro decisions" that clog our brains.

Via Mario K. Sakata
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Roberto Nocera's curator insight, June 29, 6:23 AM

Do you agree?

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers - blogs.hbr.org (blog)

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers - blogs.hbr.org (blog) | Designing  services | Scoop.it
Digital success is all about networks.
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What’s Your Customer Experience Strategy?

What’s Your Customer Experience Strategy? | Designing  services | Scoop.it
Image courtesy of AnnaRachel1 What is a customer experience strategy? Have you laid the groundwork for a successful execution? Let’s start by defining “customer experience strategy.”…

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Unlocking the potential of the Internet of Things | McKinsey & Company

Unlocking the potential of the Internet of Things | McKinsey & Company | Designing  services | Scoop.it
If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025. A McKinsey Global Institute article.
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The Customer Gap, Premium Puzzle And Future Of Customer Interactions

Marketing is moving from a market creation tool to a customer interface tool. This means:

Taking ownership of the customer in the company and implementing this knowledge throughout
Creating and capturing new customer value
Surprising and delighting the customer
Finding new revenue streams and business models based on the customer interface

Via Brian Yanish - MarketingHits.com
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Service design: an integral part of the city of the future - Carlos Moreno

Service design: an integral part of the city of the future - Carlos Moreno | Designing  services | Scoop.it
By drawing on new uses and digital technologies and involving a wide range of players, service design is already being used to conceive the services for future towns and cities.
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Millennial Mindsets Shape the Future of Work

“Are you a millennial by birth or mindset?” -Brian Fanzo @iSocialFanz “The “Millennial Mindset” means giving ourselves permission, perhaps for the first time, …
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Co-Creation: Finding The Cubed Factor For Customer Experience (CX)

Co-Creation: Finding The Cubed Factor For Customer Experience (CX) | Designing  services | Scoop.it

The idea that markets are conversations has been around for at least 15 years. However, few companies really understand or actually benefit from the practice of listening to and engaging with their customers. Rigid structures, inability to react and fear of change create a pause in […]


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SERVICE DESIGN AND THE INTERNET OF THINGS

SERVICE DESIGN AND THE INTERNET OF THINGS | Designing  services | Scoop.it
The internet of things is surrounding us. We wear fitness bands around our wrists, have scales in our bathroom connected to our smartphones and a smoke detector to send us a notification in case of fire.
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Agenda for MarTech Europe announced, over 20 sessions - Chief Marketing Technologist

Agenda for MarTech Europe announced, over 20 sessions - Chief Marketing Technologist | Designing  services | Scoop.it
I’m excited to share with you the MarTech Europe agenda that we just released this week.
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How Customer Service Has Evolved Since The 1970s- Infographic - Customer Service Guru

How Customer Service Has Evolved Since The 1970s- Infographic - Customer Service Guru | Designing  services | Scoop.it
For those who work in customer service, the working day has changed significantly, in more ways than one and not necessarily for the better.
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Michael Anderson's curator insight, July 1, 6:56 AM

A very interesting infographic!

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M2M - the next service imperative for digital customer experience | Orange Business Services

M2M - the next service imperative for digital customer experience | Orange Business Services | Designing  services | Scoop.it
The next level of evolution of the multi-channel contact center which is impacting customer experience has already been around the corner for a while but not fully integrated.

Via CSL
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The Internet of Things Changes the Company-Customer Relationship

The Internet of Things Changes the Company-Customer Relationship | Designing  services | Scoop.it
It’s reshaping how we think of service.
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Delivering Delightful Customer Experience: Big Data Analytics to the Rescue

Delivering Delightful Customer Experience: Big Data Analytics to the Rescue | Designing  services | Scoop.it
� By Suresh Akula, Director, VOZIQ � The fact that a great customer experience is a sustainable competitive advantage is undeniable. In a re...
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