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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Guest Article: Ankur Singla: 7 trends that will change customer experience in ... - afaqs

Guest Article: Ankur Singla: 7 trends that will change customer experience in ... - afaqs | Designing design thinking driven operations | Scoop.it
Some key takeaways from Quest, a recently held customer experience management summit.Akosha Onedirect, Micromax, Dell, Jabong, Quest, onedirect.in, CRM, Net Promoter Score, customer experience management, Akosha, Gartner, Forrester, Sequoia Capital,...
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Rescooped by Fred Zimny from Technology and Leadership in Education
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A Beautiful Visual Explaining The Internet of Things ~ Educational Technology and Mobile Learning

A Beautiful Visual Explaining The Internet of Things ~ Educational Technology and Mobile Learning | Designing design thinking driven operations | Scoop.it

Via Anna Hu
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Anna Hu 's curator insight, November 27, 10:19 PM

the discrepancies in the predictions are fascinating

Rescooped by Fred Zimny from Emerging Themes in Marketing
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Online Marketing Trends

Online Marketing Trends | Designing design thinking driven operations | Scoop.it
The Latest Online Trends,Analysis,News,Research on web advertising, Search Marketing,Mobile and social media .

Via Cambridge Marketing Colleges
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Rescooped by Fred Zimny from Communication design
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Ideo Helps Develop New Designed-Minded Journalism Degree

Ideo Helps Develop New Designed-Minded Journalism Degree | Designing design thinking driven operations | Scoop.it
The New School program wants to help improve journalism with a dose of design thinking.

Via Αntonios Βouris
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Service Design Work Out on 10 December 2014 | SDN Netherlands

Service Design Work Out on 10 December 2014 | SDN Netherlands | Designing design thinking driven operations | Scoop.it
RT @hellogeke: Still a few places available for next Service Design Work Out in Utrecht on 10 December. Do sign up! More info on http://t.c
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Rescooped by Fred Zimny from web digital strategy
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E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK]

E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK] | Designing design thinking driven operations | Scoop.it
E-commerce is eating the traditional retail industry.

Via zendreamer
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Great leadership books for your holiday shopping list - Washington Post (blog)

Great leadership books for your holiday shopping list - Washington Post (blog) | Designing design thinking driven operations | Scoop.it
As the holidays begin, here's a look at several new books that would make for professionally useful gifts.
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Designing Government: Transforming the Citizen Experience

Keynote at Interaction South America in Buenos Aires on November 21, 2014. Discusses the need for change in government, the opportunity for design to help, and the need to focus design for service, for policy, and for change.

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Five ways to get more from digital advertising | McKinsey & Company

Five ways to get more from digital advertising | McKinsey & Company | Designing design thinking driven operations | Scoop.it
As spending on digital advertising keeps growing, companies must adapt their traditional marketing model and capabilities for the investment to be effective. A McKinsey & Company article.
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Watching: frogs Scott Nazarian and Joe Murray on Design For the Customer Obsessed

Watch: frogs Scott Nazarian and Joe Murray on Design For the Customer Obsessed Enterprise via @forrester #ForrForum: http://t.co/UmybRnuqXa
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10 Hottest Technologies in Higher Education

10 Hottest Technologies in Higher Education | Designing design thinking driven operations | Scoop.it
Ten Hottest Disruptive Technologies in Higher Education from Vala Afshar


The annual EDUCAUSE conference is where innovative higher education CIOs go to learn about new industry trends and compare notes on the latest breakthroughs.
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Rescooped by Fred Zimny from Future of Work
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The Future of Work and the Transformation from Within

Which companies are ensuring their place in the future?

 

Definitely not those sticking to conventional models in work organisation or in structuring and running their businesses. As evolution teaches, the ability to adapt to environmental changes, such as the ones we experience in the corporate world, determines who has a better chance of thriving.


So, is your company’s DNA set to evolve?


Via Kenneth Mikkelsen
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Carlos Rodrigues Cadre's curator insight, Today, 5:17 PM

adicionar a sua visão ...

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ÜberTech - ZDNet

ÜberTech - ZDNet | Designing design thinking driven operations | Scoop.it
Human behavior is changing. Technology is on track to dominate our lives, and we are becoming digital-first. There is no doubt that a digital transformation is already ongoing and omnipresent.
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SEO trends for 2015: What’s coming next (plus: scoring our 2014 predictions)

SEO trends for 2015: What’s coming next (plus: scoring our 2014 predictions) | Designing design thinking driven operations | Scoop.it
GUEST:What’s the difference between business predictions and horoscopes?
Predictions don’t have to fall victim to hindsight bias.
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Rescooped by Fred Zimny from Data driven marketing and customer experiences
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Empowering Your Organization with 3 Views of Customer Data

Empowering Your Organization with 3 Views of Customer Data | Designing design thinking driven operations | Scoop.it
According to Accenture – 2013 G

Via Jean-Michel Franco
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Digital Transformation and IT: The CIO´s balancing act | ZDNet

Digital Transformation and IT: The CIO´s balancing act  | ZDNet | Designing design thinking driven operations | Scoop.it
With the “consumerization of IT” trend emerging a few years back, the industry saw a shift of IT investment decision power away from IT and toward lines of business.
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Rescooped by Fred Zimny from Customer Service: Aussen fächern-innen bündeln
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Service Blueprinting: A simple yet effective tool to illustrate a complex narrative | Austin Center for Design

Service Blueprinting: A simple yet effective tool to illustrate a complex narrative | Austin Center for Design | Designing design thinking driven operations | Scoop.it
Service Blueprinting: A simple yet effective tool to illustrate a complex narrative #custserv #customerservice http://t.co/JbYu30g8xY

Via Harald Henn
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Rescooped by Fred Zimny from Social Media and Healthcare
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Wake up health care: Patients Google it

Wake up health care: Patients Google it | Designing design thinking driven operations | Scoop.it
Social media, Google, and the Internet are medical therapy. My recommendation: Do Google it.

Via Plus91
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Philippe Cherel's curator insight, Today, 5:40 AM

Les médecins consultent de + en + le Dr Google. Donc, par défaut, leurs patients aussi

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10 TRENDS FOR 2015 | trendwatching.com

10 TRENDS FOR 2015 | trendwatching.com | Designing design thinking driven operations | Scoop.it
Innovation opportunities to run with – and profit from – in 2015!
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How to Better Remember and Make Use of What You Read

How to Better Remember and Make Use of What You Read | Designing design thinking driven operations | Scoop.it
A blog about productivity, workflow automation, company building and how to get things done with less work.
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Ivon Prefontaine's curator insight, November 27, 6:30 PM

The author provides some excellent points about writing and using recent read material.

 

@ivon_ehd1

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How to build bridges between corporate silos | Customer Experience IQ Blog

How to build bridges between corporate silos | Customer Experience IQ Blog | Designing design thinking driven operations | Scoop.it
Real change cannot be made without the leverage of technology, but technology cannot deliver the change without, changing the company's cultural focus first
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Rescooped by Fred Zimny from Customer Service and Experience ... Making a Difference
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Customer Service Design Requires Continuous Improvement

Customer Service Design Requires Continuous Improvement | Designing design thinking driven operations | Scoop.it
Finding customer service design processes to continually improve is not rocket science. Average or less customer service is the norm in many industries.

Via Mike Schoultz
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Mike Schoultz's curator insight, November 26, 6:37 AM

Social isn’t just a new way of marketing, it’s a new way of doing business.

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Surviving the Digital Revolution: IT’s New Role With the C-Suite

Surviving the Digital Revolution: IT’s New Role With the C-Suite | Designing design thinking driven operations | Scoop.it
Technology writer Nicholas Carr caused a stir in 2003 when the Harvard Business Review published his article with the provocative title “IT Doesn’t Matter.” Carr argued that IT had become an industrial infrastructure commodity just like railroads...
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Rescooped by Fred Zimny from Data driven marketing and customer experiences
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The End of Demographics: How Marketers Are Going Deeper With Personal Data

The End of Demographics: How Marketers Are Going Deeper With Personal Data | Designing design thinking driven operations | Scoop.it
Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs...

Via Jean-Michel Franco
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Sue Walsh's curator insight, November 26, 6:01 PM

An interesting piece on the power of social profile data, behavioural data and stage of life data. Far more powerful and targeted. I particularly like the reference to Psychographic profiling where you consider the 'mental model' of the consumer in the context of a customer lifecycle.

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Interesting? The Customer Experience Payback Study

The Customer Experience Payback Study.
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