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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 12:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 9:35 AM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Digital transformation goes beyond customer experience - Diginomica

Digital transformation goes beyond customer experience - Diginomica | Designing design thinking driven operations | Scoop.it
Digital transformation goes beyond customer experience
Diginomica
This is even more shocking when you consider that the report specifically focuses on digital customer experience.
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Service Design Global Conference 2014 - Robert Bau

Service Design Global Conference 2014 - Robert Bau | Designing design thinking driven operations | Scoop.it
Biography Robert Bau is a heavy-weight strategist and thought leader in service innovation, branding and marketing with almost 20 years’ agency/consultancy experience in shaping customer expectations and experiences in our post-industrial society.
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Designing for the Back Office – Service Design Drinks Berlin

What’s happening behind a service’s curtains? This edition of Service Design Drinks was hosted at SAP. Their designers Marion Fröhlich and Mauro Rego talked ab…
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Digital Transformation, Innovation, Optimization, and Disruption: Spin the Dial

Digital Transformation, Innovation, Optimization, and Disruption: Spin the Dial | Designing design thinking driven operations | Scoop.it
Imagine for a moment you’re in the woods, trying to climb to the top of a nearby mountain — only you’ve lost your way, and you’re not sure where the mountain is. So you get the bright idea: simply walk ...
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Touchpoint Measurement 101 Part II: Effective Methods for Measuring Touchpoints | Touchpoint Dashboard

Touchpoint Measurement 101 Part II: Effective Methods for Measuring Touchpoints | Touchpoint Dashboard | Designing design thinking driven operations | Scoop.it
#Touchpoint Measurement 101 Part II: Effective Methods for Measuring Touchpoints | http://t.co/oMnCVIldSC #journeymap #custexp
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How is the Marketing Media Mix Changing?

How is the Marketing Media Mix Changing? | Designing design thinking driven operations | Scoop.it
Digital channels are beginning to rank among the top-budgeted areas of marketers' program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend,...

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Cambridge Marketing Colleges's curator insight, August 19, 8:53 AM

An interesting report from a good source.   Shows the  continuing  growth of Social media promotion  and the decline of Print  media. However also indicates the rebalancing of the media mix  with  offline still strong. 

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P'Reilly and Pahika' s deck Government For The People, By The People, In the 21st Century

My joint keynote with Jennifer Pahlka of Code for America at the Accela Engage conference in San Diego on August 5, 2014.
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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Designing design thinking driven operations | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 18, 3:55 PM

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Sébastien Carensac's curator insight, August 19, 2:26 AM

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Martin (Marty) Smith's curator insight, August 19, 3:11 PM

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2014 Mobile Consumer Trends

What are people really using their mobile devices for this year? Hint: It's not for making phone calls!
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Third Industrial Revolution

Updated version of my ppt.
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Rescooped by Fred Zimny from Customer Experience Excellence Best Practices
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Five Reasons to Move Customer Service to the Top of Your Agenda in 2015

Five Reasons to Move Customer Service to the Top of Your Agenda in 2015 | Designing design thinking driven operations | Scoop.it
As a former customer service manager, it’s been clear to me that customer service is not “just” a support role, but is a company’s face to their customer,

Via Rosetta Carrington Lue
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Digital Transformation: Through The Looking Glass | Accenture Click - UK Digital Hub

Digital Transformation: Through The Looking Glass | Accenture Click - UK Digital Hub | Designing design thinking driven operations | Scoop.it
From smartphones and tablets, to Facebook and Amazon, digital is touching almost every aspect of our lives, including our interaction and behaviour. This in
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Global Social Media For Brands

More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, v…
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Redefining Customer Experience with Mobile - Business 2 Community

Redefining Customer Experience with Mobile - Business 2 Community | Designing design thinking driven operations | Scoop.it

Redefining Customer Experience with Mobile

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Social Business Beyond Marketing; CMO Council Examines State of Marketing - InsideCXM

Social Business Beyond Marketing; CMO Council Examines State of Marketing - InsideCXM | Designing design thinking driven operations | Scoop.it
Marketing executives have come a long way according to the latest report from the CMO Council, but they haven’t made it yet. We take a look at what’s working and what still needs to change. Plus… social business.
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26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence | Designing design thinking driven operations | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, August 19, 2:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

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Are you your ‘proper job’ in the future of work?

Are you your ‘proper job’ in the future of work? | Designing design thinking driven operations | Scoop.it
A major dilemma faces a growing number of people – should they really be `employed’ at all, these days? Is self-employment the work direction of the future, and are the collaborative capabilities of the cloud the tools to make it happen?
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Gartner Says Consumer 3D Printing Is More Than Five Years Away

Gartner Says Consumer 3D Printing Is More Than Five Years Away | Designing design thinking driven operations | Scoop.it
3D printing is evolving rapidly, although many technologies are still five to 10 years away from mainstream adoption.
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Rescooped by Fred Zimny from Public Relations & Social Media Insight
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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | Designing design thinking driven operations | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.

 

The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 10:15 PM

Hey marketing! Might be a great report to share with your CEO.

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Three Trends That Will Make A Difference In Mobile Payments - TechCrunch

Three Trends That Will Make A Difference In Mobile Payments - TechCrunch | Designing design thinking driven operations | Scoop.it

TechCrunch Three Trends That Will Make A Difference In Mobile Payments TechCrunch Editor's note: Alberto Jimenez is director of mobile payments at IBM. Jimenez was most recently Director of Global Mobile Solutions at Citigroup.


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Chris Crafford's curator insight, August 18, 9:43 PM

With the building curiosity on when Apple will announce the new iPhone and whatever else they have up their sleeve, this is a very timely discussion in my opinion. Given we agree that the three factors listed are going to drive mobile payments, who is better placed than Apple to drive the mobile payments train forward. They reportedly have more credit cards on file than anybody else, the  have been experimenting with practical usage mobile payment sin their stores for several years and have made multiple moves in the payments technology arena over the past few years. 


I would almost be surprised if there was not a big mobile payments initiative or program announced sometime in the next quarter by Apple, anchored around the new phones and iOS 8. Not long to go now.

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A Conversation on Service Design with Airbnb, Good Eggs and Lyft. - YouTube

On August 6, 2014 design leaders from AirBnB, Lyft and Good Eggs, along with hundreds from the Bay Area design community, convened for a panel discussion on ...
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The shift change - the bounce

Can you hear the shift change whistle? Because today the whistle is blowing for the accounting profession. The shift change is the transfer of the retiring bab…
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Customer driven business transformation ge

A presentation by
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New Jersey Institute of Technology’s Online MBA in Information Systems Program | Big Data Infographic

New Jersey Institute of Technology’s Online MBA in Information Systems Program | Big Data Infographic | Designing design thinking driven operations | Scoop.it
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The Clearest Trend in the American Workforce Is Not an Encouraging One

The Clearest Trend in the American Workforce Is Not an Encouraging One | Designing design thinking driven operations | Scoop.it
It's been a while since I posted data on US employment trends, so here's a chart created with FRED's snazzy new graphing interface. It shows the employment rate (in other words, 100 - the standard ...
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