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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 12:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 9:35 AM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Next Library Service Safaris

Workshop on service safaris and service storming presented at Next Library 2014.
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How Happy Are Designers?

How Happy Are Designers? | Designing design thinking driven operations | Scoop.it
The glass is half full, and then some. (How Happy Are Designers?
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Making ideas real (and building a case for them internally)

From mini-workshop at Spark The Change @ The Brewery, London July 3/4 2014 aimed at people working in larger organisations.
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Mobile is becoming key for consumer brands like L’Oreal, & wearables are next

Mobile is becoming key for consumer brands like L’Oreal, & wearables are next | Designing design thinking driven operations | Scoop.it
Image Credit: Michael O'DonnellHow can you leverage mobile to increase profitability for your company? Find out at MobileBeat, VentureBeat's 7th annual event on the future of mobile, on July 8-9 in San Francisco.
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Lessons from the d.school's editor-in-residence

Lessons from the d.school's editor-in-residence | Designing design thinking driven operations | Scoop.it
I have, for the past ten months, served as the d.school's editor-in-residence. Here is what I have learned.
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CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets | Designing design thinking driven operations | Scoop.it
A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

Via Jean-Michel Franco
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Will Big Data Finally Turn CRM Into Something Truly Valuable?

Will Big Data Finally Turn CRM Into Something Truly Valuable? | Designing design thinking driven operations | Scoop.it
Big Data CRM is a combination of managing, interacting, analyzing and knowing your customer and your customer contact points.
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Technology isn’t the future, it’s the culture

Technology isn’t the future, it’s the culture | Designing design thinking driven operations | Scoop.it
Stowe Boyd highlighted this quote on his blog over the weekend:
Technology isn’t a section in the newspaper any more. It’s the culture.
It’s from Ben Smith, the editor in chief of Buzzfeed, quoted in a piece by Maureen Dowd for the New York Times.
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The Science of Happy Design - UX Booth

The Science of Happy Design - UX Booth | Designing design thinking driven operations | Scoop.it
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us.
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Three Reasons Government Tech Projects Fail

Three Reasons Government Tech Projects Fail | Designing design thinking driven operations | Scoop.it
Over the last few years, we have seen an increasing number of high profile government IT projects end in spectacular failure. Why do these projects fail?
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Go Big or Go Home with Customer Experience - CMSWire

Go Big or Go Home with Customer Experience - CMSWire | Designing design thinking driven operations | Scoop.it
When you think customer experience, do you think "obesity epidemic"? Didn't think so.
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[SIS] The Psychology of Objects

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design
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Next Library Service Safaris

Workshop on service safaris and service storming presented at Next Library 2014.
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Lean Startup Meets Design Thinking – Google+

Lean Startup Meets Design Thinking – Google+ | Designing design thinking driven operations | Scoop.it
Join us on July 17th as we team up with Virgin Unite to host a not-to-miss Hangout featuring three extraordinary leaders in business and product design.
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Behavioral Design: Tricks, Cheats and True Valu...

Behavioral Design: Tricks, Cheats and True Valu... | Designing design thinking driven operations | Scoop.it
For quite some time now I have been involved in bringing behavioral science into practice and the beauty of this (still emerging) field is its diversity.
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The Power of Design Thinking - a differentiating skill

The Power of Design Thinking - a differentiating skill | Designing design thinking driven operations | Scoop.it
Design thinking is a simple but fundamental skill for success, and those organisations that embed design thinking will likely find it to be a differentiator (RT @kommercialize: The Power of Design Thinking – a differentiating skill
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How Wearable Technology can help Servitization

How Wearable Technology can help Servitization | Designing design thinking driven operations | Scoop.it
Don’t switch off your Google Glass headset yet, says Professor Andy Neely, Director of the Cambridge Service Alliance.
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#Mobile Moments Should Equal Useful

#Mobile Moments Should Equal Useful | Designing design thinking driven operations | Scoop.it
This article is by Josh Bernoff, senior VP, Idea Development, at Forrester Research. He is the co-author of the new book, The Mobile Mind Shift. “Hello, customer. I’m from the company’s marketing department, and I’m here to help you.” That’s something you don’t hear very often. Customers expect marketers to try to [...]

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 8, 10:35 AM

Josh shares his #Mobile insight:


"Start with your #customer and her #journey. Figure out what her real problem is and how mobile could help. We call these points where mobile solves problems “mobile moments,” and they’re very well suited to customers trained to get answers from their phones in an instant. 

Then line up all these moments and evaluate them on two scales. First, are they beneficial to the customer? Second, are they valuable to your company?"

 Share other examples where brands understand how to deliver mobile moments to their customers?
Ranjit Kovilinkal's curator insight, July 8, 9:23 PM

"Its about relationships...not marketing" - Starbucks

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Gallup: Want To Grow Your Business? Treat Your Customers Well - Forbes

Gallup: Want To Grow Your Business? Treat Your Customers Well - Forbes | Designing design thinking driven operations | Scoop.it
As we all know, Home Depot has, with its current leadership, re-introduced more customer-facing store associates, with phenomenal improvements in sales and earnings.
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M-Commerce: Why Going Mobile Is Important For Businesses

M-Commerce: Why Going Mobile Is Important For Businesses | Designing design thinking driven operations | Scoop.it
Everyone knows that e-commerce is a constantly growing part of the larger retail and commerce landscape, but did you know that mobile commerce is growing at an even faster rate?
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Design Process & Tools

Design Process & Tools | Designing design thinking driven operations | Scoop.it

Candid With Ken Koo – What is Design Thinking? (Design Thinking Infographic | Pinterest http://t.co/SrFc7UxJFx #innovation #technology)


Via A. Kosuke, Αntonios Βouris
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Disruptive Forces that are Shaping the Future of Technology

Disruptive Forces that are Shaping the Future of Technology | Designing design thinking driven operations | Scoop.it
A Video about the convergence of the IT and operational technology (OT) industries and how IT leaders must manage converging, aligning and integrat
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Gartner Says Worldwide Traditional PC, Tablet, Ultramobile and Mobile Phone Shipments to Grow 4.2 Percent in 2014

Gartner Says Worldwide Traditional PC, Tablet, Ultramobile and Mobile Phone Shipments to Grow 4.2 Percent in 2014 | Designing design thinking driven operations | Scoop.it
Worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) are projected to reach 2.4 billion units in 2014, a 4.2 percent increase from 2013 (see Table 1), according to Gartner, Inc.
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Forrester Customer Experience Forum: Lessons in Branding a 1.2 Million Member Organization | Siegel+Gale

Forrester Customer Experience Forum: Lessons in Branding a 1.2 Million Member Organization | Siegel+Gale | Designing design thinking driven operations | Scoop.it
RT @SiegelGale: .@forrester CX Forum: Lessons in Branding a 1.2 Million Member Organization @rotary http://t.co/qzodephHYJ
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Defining Our Profession, Defining Ourselves at CSForum14

Content strategy is continuing to evolve as a discipline. Our evolution makes sense: we work with evolving technologies to enable communication in platforms an…
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