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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 12:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 9:35 AM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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UK government sets up user research lab to create less “arrogant” digital services

UK government sets up user research lab to create less “arrogant” digital services | Designing design thinking driven operations | Scoop.it
The Government Digital Service has also revealed that it has played a role in hiring over 100 digital experts into government over the last year – firming up its relevance in Whitehall.
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Service Design Global Conference 2014 - Registration

Service Design Global Conference 2014 - Registration | Designing design thinking driven operations | Scoop.it
Reserve your place!  Don’t miss the chance to save your place at the 7th Service Design Global Conference!  500 service designers, innovators and business leaders from across the globe will attend the Conference.
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Dylan’s Desk: How to get people to pay for what they used to own

Dylan’s Desk: How to get people to pay for what they used to own | Designing design thinking driven operations | Scoop.it
Some days it feels as though the tech industry is busily finding ways to make us pay for things that used to be free, rent us things we...
Fred Zimny's insight:
because of more benefits at lower expenditure
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If you have a hammer… the UX perspective on Service Design

If you have a hammer… the UX perspective on Service Design | Designing design thinking driven operations | Scoop.it
Companies transitioning to service design from UX run the very real risk of projecting a skill set and perspective onto a problem space that is much more than an extension… [...] The post If you have a hammer… the UX perspective on Service Design...
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Service Design: Internal Processes for Great Customer Experiences - User Experience Magazine

Service Design: Internal Processes for Great Customer Experiences - User Experience Magazine | Designing design thinking driven operations | Scoop.it
Fred Zimny's insight:
a great magazine
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Dave Gray on Work Like a Network and the Role of Hierarchies - CMSWire

Dave Gray on Work Like a Network and the Role of Hierarchies - CMSWire | Designing design thinking driven operations | Scoop.it

 It's been two years since Dave Gray published "The Connected Company" with Thomas Vander Wal.

Fred Zimny's insight:

I hope this stimulates you to read his book "The Connected Company"

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How Much Innovation Equity Have You Earned?

How Much Innovation Equity Have You Earned? | Designing design thinking driven operations | Scoop.it
Our research shows that consumers are most willing to try new offerings from Advantage (rental cars), Sony (software), Fujitsu (major appliances), Apple (software), Audi (auto dealership). Lexus (a...
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Digital Transformation – Shattering The Status Quo | Accenture

Digital Transformation – Shattering The Status Quo | Accenture | Designing design thinking driven operations | Scoop.it
Many people reading about the “digital revolution" for the first time could almost be forgiven for believing that this is the first time in history that b
Fred Zimny's insight:

Often it is up to you analog starvation or digital transformation

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John Presutti's curator insight, August 28, 4:26 AM

I think the biggest fear driver associated with Digital Transformation is the speed and viral nature of information flows.  It like giving a genie a bottle opener.....

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Watch How Technology is Changing the Way we Innovate | Amy Butler | TEDxOaklandUniversity - YouTube

This talk was given at a local TEDx event, produced independently of the TED Conferences. Whether its leveraging technology to integrate objects, or the acce...
Fred Zimny's insight:

and innovate on a personal or professional level

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The Four Traps of Predictive Analytics -- MIT Sloan

The Four Traps of Predictive Analytics -- MIT Sloan | Designing design thinking driven operations | Scoop.it

here are the Four Steps companies need to build the predictive enterprise:

Focus on the decisions you want to improve.Make analytics as broadly usable as you can.Start with models you can scale.Land and expand — Taylor’s slang for continuous improvement in the models: use them repeatedly, make them better, and expand into new areas of the business.

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Via Bonnie Hohhof, Edward Chenard
Fred Zimny's insight:
A fine read causing some confusion at least with me
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Internet Of Things: Connecting (And Disrupting) Your Universe

Internet Of Things: Connecting (And Disrupting) Your Universe | Designing design thinking driven operations | Scoop.it
Internet of Things is a highly disruptive technology that is making inroads in every sector.
Fred Zimny's insight:

Any connect always has disruption in it so please do not limit it to

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The Science of Happy Design #sxsw15

So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares …
Fred Zimny's insight:
it is what you do with tech, no what tech does with you and us
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Digital transformation: the great enterprise unbundling

Digital transformation: the great enterprise unbundling | Designing design thinking driven operations | Scoop.it
Unbundling is a powerful force that drives digital transformation into the core of entire industries. Marc Andreessen and Geoffrey Moore help explain why.
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How are mobile consumers transforming travel? #Infographic

How are mobile consumers transforming travel? #Infographic | Designing design thinking driven operations | Scoop.it
Around 30 million people are hunting for travel content every month, exclusively on mobile, according to new research from Somo.

Via Brian Yanish - MarketingHits.com
Fred Zimny's insight:

So glad things changed that fast and that good

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service experience summit shanghai 2014 stefan moritz

service experience summit shanghai 2014 stefan moritz | Designing design thinking driven operations | Scoop.it
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expe…
Fred Zimny's insight:
One of the many frontiers and one of the essential
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Use Design Thinking to Develop Better Leaders - Chief Learning Officer

Use Design Thinking to Develop Better Leaders - Chief Learning Officer | Designing design thinking driven operations | Scoop.it

Design thinking, a user-centric method to identify and solve problems, isn't a widely used approach to learning programs, but if the professors at the University of Michigan's...

Fred Zimny's insight:

Do empathy (external thinking) and end terms (forces by regulators)  live in harmony? 

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Christophe P.'s curator insight, August 29, 1:28 AM

indeeeeeeed

Cheryl Doig's curator insight, August 29, 12:14 PM

Design thinking is a useful addition to a leader's kete. It is a way of thinking with empathy and meeting the needs of the user. 

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Social is the Key to Customer Experience | Phar...

Social is the Key to Customer Experience | Phar... | Designing design thinking driven operations | Scoop.it
Organizations in the midst of digital transformation need to take another look at how they are managing overall customer experience throughout the complete customer journey.
Fred Zimny's insight:
i believe in social but it is one of the keys
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Watching Dan Keldsen and Daniel Pink discussing To Sell is Human - YouTube

Interview by Dan Keldsen, Author of The Gen Z Effect: The Six Forces Shaping the Future of Business Several years ago...
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Service Design Global Conference 2014 - Students Day

Service Design Global Conference 2014 - Students Day | Designing design thinking driven operations | Scoop.it
Students Day Programme The Service Design Network along with Linköping University, Konstfack, Thyréns and Sweco have teamed up to provide all students aspiring a job related to Service Design an intense workshop on how to present and pitch Service...
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The changing nature of mobility

The changing nature of mobility | Designing design thinking driven operations | Scoop.it
Does Gen Y want the keys to the car? The results of an extensive study paint a complex mosaic of opportunities and challenges for automakers, with a large…
Fred Zimny's insight:

It is all about traffic as a service, i guess #collcons

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10 Top Customer Experience Takeaways from CRM Evolution

10 Top Customer Experience Takeaways from CRM Evolution | Designing design thinking driven operations | Scoop.it
While there were more than 100, perhaps more than 1000, top takeaways from the recent 2014 CRM Evolution conference (and adjoining Customer Service Experience conference), here are 10 terrific (10 Top Customer Experience Takeaways from CRM Evolution...
Fred Zimny's insight:

Let's not exaggerate but for 2015 Customer experience resolutions read #cxm

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To the Class of 2014: Here are the jobs you should be looking for

To the Class of 2014: Here are the jobs you should be looking for | Designing design thinking driven operations | Scoop.it

The following is the commencement address the author gave at Hult International Business School Friday.

Fred Zimny's insight:

Indeed, avoid  the old dead-end jobs and create life long success.

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Employers Aren’t Just Whining – the “Skills Gap” Is Real

Employers Aren’t Just Whining – the “Skills Gap” Is Real | Designing design thinking driven operations | Scoop.it
The evidence is there, if you know where to look.
Fred Zimny's insight:

Transition, disruption, innovation as root causes. How do you fit in ?

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Introduction to Codesigning Services

Slides from my lecture for BA students at Parsons New School for Design.

Via Michael Sabah, Marc-Andre Berclaz
Fred Zimny's insight:

Is service not always a matter of co

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Register Now — Design Thinking Experience on September 12th

Register Now — Design Thinking Experience on September 12th | Designing design thinking driven operations | Scoop.it
Are you curious about design thinking? Hungry to experience it for yourself?
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