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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Rescooped by Fred Zimny from Customer Experience Excellence Best Practices
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5 Quick Wins To Boost Your Social Media Customer Service

5 Quick Wins To Boost Your Social Media Customer Service | Designing design thinking driven operations | Scoop.it
Providing timely customer service has always been a daunting task, especially when it comes to recognition of customer’s anticipation and addressing it in a fulfilling manner. All the more true, wh…

Via Rosetta Carrington Lue
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Seven customer experience case studies that generated loyalty and ROI

Seven customer experience case studies that generated loyalty and ROI | Designing design thinking driven operations | Scoop.it
Delighting the consumer is the number one priority for all customer-facing companies.
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Daniel Levitin: "The Organized Mind: Thinking Straight in an Age of Information Overload" - YouTube

he information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives th...
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The End Of Apps As We Know Them - Inside Intercom

The End Of Apps As We Know Them - Inside Intercom | Designing design thinking driven operations | Scoop.it
The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes… Read more…
Fred Zimny's insight:

And i feel fine, it's the end of the

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Consumer Engagement in the Digital Age

Consumer Engagement in the Digital Age | Designing design thinking driven operations | Scoop.it
I had a real "aha" moment last week.While I realize this may not be a news flash to the Health 2.0 crowd, it was a wake-up call for me.During a launch event for a new mobile start-up company, a

Via Rosetta Carrington Lue
Fred Zimny's insight:

More and more encounters in stead of relationships

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5 ways industrial design principles can inform digital practices - Precedent

5 ways industrial design principles can inform digital practices - Precedent | Designing design thinking driven operations | Scoop.it
We share our expertise and experience through seminars, articles and reports.
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Practice Service Design to appreciate its value | The Service Design Effect

Practice Service Design to appreciate its value | The Service Design Effect | Designing design thinking driven operations | Scoop.it
What it does and doesn't do.
Fred Zimny's insight:

In the broad sense, please

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service design workshop

WorkshopInspiring Service Design Workshop

Via Michael Sabah, Marc-Andre Berclaz
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Rescooped by Fred Zimny from Extreme Social
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Preparing for the unexpected in social media

Preparing for the unexpected in social media | Designing design thinking driven operations | Scoop.it
Whether to run your business or to keep your social media on track when something unexpected happens, preparedness is the key.

Via Rami Kantari
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Capgemini's report on digital shopper relevancy research report 2014

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Kai Reinhardt's curator insight, October 28, 5:29 AM

Spannende Analyse zur neuen digitalen Kauferfahrung. Das Baucgefühl wird bestätigt, das Social Media nicht die zentrale Bedeutung im Shopping-Erlebnis einnimmt, wie oftmals behauptet. 

Home Design Network's curator insight, October 28, 1:08 PM

The future of Digital marketing will explode exponentially within the next 5 years... are you making the transition or sitting back and watching others?

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How To Create A Customer Experience Culture

Here are some of the most advanced ideas about how to liberate your corporate cu

Via Rosetta Carrington Lue
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3 Trends That Are Changing The Way We Work Today

3 Trends That Are Changing The Way We Work Today | Designing design thinking driven operations | Scoop.it
Does your boss let you have flexible time, focus on results instead of hours, and encourage collaboration? No? Then your workplace is ready for a...
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CMO: What matters in customer experience - YouTube

Lynn Vojvodich, the CMO and EVP of salesforce.com, describes how the company focuses on creating real value for the customer. "It's that permission-based mar...
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Wearable sensor market to expand sevenfold in five years

Wearable sensor market to expand sevenfold in five years | Designing design thinking driven operations | Scoop.it
Driven by rising demand for fitness and health monitoring features as well as by improved user interfaces, shipments of sensors used in wearable electronic devices will rise by a factor of seven from 2013 through 2019, according to IHS Technology....

Via Alama, Rosetta Carrington Lue
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Lee SCHLENKER's curator insight, Today, 4:20 AM

According to IHS, the average wearable device shipped in 2019 will incorporate 4.1 sensor elements, up from 1.4 in 2013.

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Forrester 2014 eBusiness & Channel Strategy Forum Recap - YouTube

Watch key insights from Forrester analysts and industry speakers during Forrester’s 2014 Forum for eBusiness & Channel Strategy Professionals in Chicago. Lea...
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GovLab Ideas Lunch w/Lucy Kimbell

GovLab Ideas Lunch w/Lucy Kimbell | Designing design thinking driven operations | Scoop.it
The social design moment: Reflections on the intersections between design, public policy and social innovation TALK DESCRIPTION: In this talk, Lucy Kimbell will share findings from the recently published report she co-authored mapping the...
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Collaborative Techniques

Collaborative Techniques, can unlock innovation and creativity. This training explains how collaborative techniques can used to design and plan innovative new …


Via Kees van Kaam MBA
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ROI Is Out There. You Just Need to Look For It - Strategy Speaks: a Peppers and Rogers Blog

ROI Is Out There. You Just Need to Look For It - Strategy Speaks: a Peppers and Rogers Blog | Designing design thinking driven operations | Scoop.it
#ROI Is Out There. You Just Need to Look For It - Strategy Speaks: a Peppers and Rogers Blog http://t.co/Swsj3yFttr #custexp
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Competitive advantage in the service industries

Competitive advantage in the service industries | Designing design thinking driven operations | Scoop.it
The other day I met with the Managing Director of a big global design consultancy. We talked about the problem his compa…
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Rescooped by Fred Zimny from Innovation Strategies
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Rules for Designing an Engaging Workplace

Rules for Designing an Engaging Workplace | Designing design thinking driven operations | Scoop.it
Insights from environmental psychology.

Via Ken Cooper
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Rescooped by Fred Zimny from CRM, Analytics, IoE, CX, CIM, & IT, Business Innovation
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Big Data and Omni-Channel Pave The Way For 1:1 Marketing

Big Data and Omni-Channel Pave The Way For 1:1 Marketing | Designing design thinking driven operations | Scoop.it
The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data.  This is where “little data” [...]

Via Alama
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SoundBite: 3 biggest digital trends shaping the future - YouTube

Looking to give your company a digital edge? Focus on the top three digital trends shaping the future – mobile, personalization, and data analytics. Watch Ch...
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Design Principles: The Philosophy of UX

The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized …
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The world of Brand Loyalty has changed and the numbers aren’t pretty

The world of Brand Loyalty has changed and the numbers aren’t pretty | Designing design thinking driven operations | Scoop.it
The World of Brand Loyalty Has Changed
Is there a more important metric for a brand’s effectiveness than loyalty? We define loyalty as simply ‘a strong feeling of support or allegiance’ and when applied to a brand that connection equates directly to increased purchase, longevity of commercial relationship and recommendations to others through ‘word of mouth’ and these days through ‘word of mouse’. But the world of loyalty for brands has changed. New consumer behavior is redefining what we view as ‘contemporary loyalty’. With more information, consumers have seized control and are more open to the wide choices in the marketplace, greatly reducing their level of loyalty to any particular brand. With research showing a huge 78% of Western Consumers are not loyal to any particular brand, the challenges and opportunities for marketing and brand managers have never been greater.

Via Brian Yanish - MarketingHits.com
Fred Zimny's insight:
Focus on encounters and experiences instead of relations and loyalty
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Hugo de la Rosa's curator insight, October 27, 11:00 AM

Contra lo que siempre hemos pensado, los clientes no son leales a las marcas, sino a seleccionar las mejores opciones que satisfagan sus necesidades y expectativas. Esto nos debe servir para comprender que no solamente debemos preocuparnos por crear campañas de branding, sino a estar seguros que conocemos las expectativas del mercado y sobre todo, a garantizar la mejor atención hacia los clientes. Ya se terminaron los tiempos en que los clientes tienen que comprar lo que las empresas venden ...... son tiempos de los clientes, en los quel seleccionan lo que mejor empata a sus necesidades entre una gran variedad de alternativas !

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Customer Focus is the Next Differentiator for Postal Organizations - Infographic - Accenture

Customer Focus is the Next Differentiator for Postal Organizations - Infographic - Accenture | Designing design thinking driven operations | Scoop.it
Discover what postal consumers want in terms of delivery services through this infographic.
Fred Zimny's insight:

Not limited to mr. postman

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