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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing  services | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing  services
One of the misunderstandings of these days is that design has an artist or artisan background. So designers are idea generators, visualizers and prototypers.  That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

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Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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Embracing Digital Technologies in Traditional Worlds

Embracing Digital Technologies in Traditional Worlds | Designing  services | Scoop.it
To embrace digital opportunities, companies need to question assumptions about what is valuable about their strategic assets. That's what the French company PagesJaunes did. Image courtesy of Flickr user Yuichi Sakuraba.
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Why digital transformation is so difficult to achieve

Why digital transformation is so difficult to achieve | Designing  services | Scoop.it
Concept of minimum viable product can really help scale the digital business, and speed and flexibility matter above all else

Via Andy Thompson
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The next design trend is one that eliminates all choices

The next design trend is one that eliminates all choices | Designing  services | Scoop.it
Freedom from the hundreds of "micro decisions" that clog our brains.

Via Mario K. Sakata
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Roberto Nocera's curator insight, June 29, 6:23 AM

Do you agree?

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Mapping The Ideal Customer Content Experience - Business 2 Community

Mapping The Ideal Customer Content Experience - Business 2 Community | Designing  services | Scoop.it
David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recogni…
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Rebranding Your Company: Is It Time?

Rebranding Your Company: Is It Time? | Designing  services | Scoop.it
We all know how powerful brands can be. Is it time for your company to consider rebranding?
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SENAME Interactive's curator insight, June 29, 6:22 AM

 Examining how your company has changed and what that means for your brand will enable you to make better and sharper business decisions as you move into the future.

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5 Essential Components of Effective Customer Journey Maps

5 Essential Components of Effective Customer Journey Maps | Designing  services | Scoop.it
By Kathleen Hoski and Phil Goddard
Journey maps are emerging as a key tool for managing enterprise customer and user experience programs.
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Create an Unforgettable Shopping Experience by Hacking Customer Emotions

Create an Unforgettable Shopping Experience by Hacking Customer Emotions | Designing  services | Scoop.it
Create an Unforgettable Shopping Experience by Hacking Customer Emotions
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The org chart of the 21st century Fortune 50

The org chart of the 21st century Fortune 50 | Designing  services | Scoop.it
The org chart of the 21st century Fortune 50 @HarvardBiz https://goo.gl/88b6u2 pic.twitter.com/zfhAjVaU6T
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biarritx's curator insight, June 28, 11:21 AM

No workers?

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What does the CRM of 2020 look like?

What does the CRM of 2020 look like? | Designing  services | Scoop.it
What does the CRM of 2015 look like? Contact management with a mobile app, maybe some analytics, and integration with email? Throw in some pipeline visualizations and a couple of dashboards, and you’ve got yourself a modern day CRM app.
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Economist Intelligence Unit Report on The Value of Customer Experience

Economist Intelligence Unit Report on The Value of Customer Experience | Designing  services | Scoop.it
Hear what 516 C-suite executives from 21 countries had to say on the value customer experience in the digital age.
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Adobe's CIO: IT leaders a 'catalyst' to bring together digital transformation - ZDNet

Adobe's CIO: IT leaders a 'catalyst' to bring together digital transformation - ZDNet | Designing  services | Scoop.it
A recent conversation with Adobe CIO Gerri Flickinger underscores how IT leaders can and should lead digital transformation from the front by looking outward.
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Farid Mheir's curator insight, June 29, 5:41 PM

The chart says it all: digital transformation is the most significant IT trends in years.


WHY THIS IS IMPORTANT

Look at the chart. Again. ;-)

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How Customer Service Has Evolved Since The 1970s- Infographic - Customer Service Guru

How Customer Service Has Evolved Since The 1970s- Infographic - Customer Service Guru | Designing  services | Scoop.it
For those who work in customer service, the working day has changed significantly, in more ways than one and not necessarily for the better.
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Michael Anderson's curator insight, Today, 6:56 AM

A very interesting infographic!

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M2M - the next service imperative for digital customer experience | Orange Business Services

M2M - the next service imperative for digital customer experience | Orange Business Services | Designing  services | Scoop.it
The next level of evolution of the multi-channel contact center which is impacting customer experience has already been around the corner for a while but not fully integrated.

Via CSL
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The Internet of Things Changes the Company-Customer Relationship

The Internet of Things Changes the Company-Customer Relationship | Designing  services | Scoop.it
It’s reshaping how we think of service.
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Delivering Delightful Customer Experience: Big Data Analytics to the Rescue

Delivering Delightful Customer Experience: Big Data Analytics to the Rescue | Designing  services | Scoop.it
� By Suresh Akula, Director, VOZIQ � The fact that a great customer experience is a sustainable competitive advantage is undeniable. In a re...
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UI Patterns on Twitter

UI Patterns on Twitter | Designing  services | Scoop.it
Design Thinking explained. #UX #DesignThinking pic.twitter.com/D1H0z5h7q0
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5 Trends Shaping the Digital Travel Customer Experience (Infographic)

5 Trends Shaping the Digital Travel Customer Experience (Infographic) | Designing  services | Scoop.it
Mobile, online reviews and social media all empower consumers to make informed purchasing decisions and share their experiences.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 26, 10:20 PM

Do you know how digital tech is affecting the global travel market? Here are 5 key trends to watch.

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Mobile: It Changes Everything

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …
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From Social Networks To Market Networks

From Social Networks To Market Networks | Designing  services | Scoop.it
Most people didn’t notice last month when a 35-person company in San Francisco called HoneyBook announced a $22 million Series B. What was unusual about the..

Via ukituki
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Marco Favero's curator insight, June 28, 5:30 AM

aggiungi la tua intuizione ...

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Experience Management: How to Deliver Integrated Customer Experiences

Experience Management: How to Deliver Integrated Customer Experiences | Designing  services | Scoop.it
New Report: Experience Management - How to Deliver Integrated #CustExp http://t.co/3KcKjL87FV @drnatalie #CX http://t.co/IJLRlyVpZ6
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Customer experience architecture

Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a cu…
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biarritx's curator insight, June 28, 11:35 AM

#Greece (#Grece), 5th July 2015

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Frog Creates An Open-Source Guide To Design Thinking

Frog Creates An Open-Source Guide To Design Thinking | Designing  services | Scoop.it
How do you teach youngsters in the developing world how to work together to tackle tough problems in their own communities? Frogs free Collective...

Via Mario K. Sakata
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Going Beyond 'Bolt-On' Digital Transformation

Going Beyond 'Bolt-On' Digital Transformation | Designing  services | Scoop.it
Going Beyond 'Bolt-On' Digital Transformation http://bit.ly/1e7v243 @dhinchcliffe pic.twitter.com/TKD66JoQ7y
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Big Data: A competitive weapon for the Enterprise (INFOGRAPHIC) | VizWorld.com

Big Data: A competitive weapon for the Enterprise (INFOGRAPHIC) | VizWorld.com | Designing  services | Scoop.it
The infographic visualizes the rising prevalence of Big Data and the importance of industries leveraging it in order to have a competitive advantage.
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