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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing  services | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company

Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company | Designing  services | Scoop.it
In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them. A McKinsey Quarterly article.
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How To Address The Dazed & Confused Marketing Landscape

How To Address The Dazed & Confused Marketing Landscape | Designing  services | Scoop.it
It's time to go back to basics in order to regain market share, Marc Brownstein writes. Here are three strategies for marketers.

Via Eric_Determined / Eric Silverstein
Fred Zimny's insight:

Don't be confused, let's go back to basics.


3 Lessons shared:


1. Listen to your customers - Understand your customer journey.


2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.


3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.



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Eric_Determined / Eric Silverstein's curator insight, Today, 2:23 AM

Don't be confused, let's go back to basics.


3 Lessons shared:


1. Listen to your customers - Understand your customer journey.


2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.


3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.



Online Marketing 's curator insight, Today, 8:50 AM

Don't be confused, let's go back to basics.


3 Lessons shared:


1. Listen to your customers - Understand your customer journey.


2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.


3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.



Ankur Sharma's curator insight, Today, 9:41 AM

Don't be confused, let's go back to basics.

 

3 Lessons shared:

 

1. Listen to your customers - Understand your customer journey.

 

2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.

 

3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.

 

 

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Customer Experience Is Critical | SmartData Collective

Customer Experience Is Critical | SmartData Collective | Designing  services | Scoop.it
Advertising and marketers tell us we now live in a “digital economy.” That implies the economy is based on and depends on digital technologies.
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G2 Crowd report finds the two email marketing tools with the highest user satisfaction

G2 Crowd report finds the two email marketing tools with the highest user satisfaction | Designing  services | Scoop.it
It’s MailChimp and the email marketing part of the Salesforce Marketing Cloud.
Marketers need to be happy with their chosen email tool.
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Disruptive Technology that Could Transform Government-Citizen Relationships - The Governance Lab @ NYU

Disruptive Technology that Could Transform Government-Citizen Relationships - The Governance Lab @ NYU | Designing  services | Scoop.it
David Raths at GovTech: “William Gibson, the science fiction writer who coined the term “cyberspace,” once said: “The future is already here — it’s just not very evenly distributed.” That may be exactly the way to look at the selection of disruptive...
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From Abstract to Clarity – How to Win over Your Customer's Loyalty with Insights into Optimizing Their Experience

From Abstract to Clarity – How to Win over Your Customer's Loyalty with Insights into Optimizing Their Experience | Designing  services | Scoop.it
This is the age of the customer! And the number one reason customers leave a brand is due to poor customer experience. Being left behind is unappealing and can be costly for a brand. Most organizat...

Via Mike Schoultz
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Mike Schoultz's curator insight, July 29, 7:09 AM

Organizations that invest and act on insights in the best interests of their customers will be equipped to maximize engagement and sales by offering products and content specifically tailored to what they know about each customer in terms of demographics, past buying behavior and current context.

Rescooped by Fred Zimny from Design Thinking: New Models, Solutions and Approaches
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Design Thinking: Bringing Stanford's d.school to the office

Design Thinking: Bringing Stanford's d.school to the office | Designing  services | Scoop.it
We spent an extended lunch hour participating in Stanford's Gift Giving
Project, a virtual crash course in design thinking.

Via NuLawLab
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Customer experience hinges on “four basic rules of human emotion” | MyCustomer

Customer experience hinges on “four basic rules of human emotion” | MyCustomer | Designing  services | Scoop.it
Forrester reveals the secrets to tapping into customer emotions.
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Customers Like Self-Service, Unless It Undermines Customer Support

Customers Like Self-Service, Unless It Undermines Customer Support | Designing  services | Scoop.it
Searching for the easy fix shouldn’t be that hard.
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Rescooped by Fred Zimny from digital marketing strategy
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The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics | Designing  services | Scoop.it
Sales - Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

Via massimo facchinetti, Os Ishmael, malek
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What Is Social Media Maturity? | Simply Measured

What Is Social Media Maturity? | Simply Measured | Designing  services | Scoop.it
Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology.

Via Stephen Walker, massimo facchinetti, Andrea Rossi
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Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge - Bulldog Reporter

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge - Bulldog Reporter | Designing  services | Scoop.it
In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts.
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A New Era Of Digital Content: Engagement And Content Metrics That Matter

A New Era Of Digital Content: Engagement And Content Metrics That Matter | Designing  services | Scoop.it
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience.
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Technology Vision 2020 update – Personalizing the Network...

Technology Vision 2020 update – Personalizing the Network... | Designing  services | Scoop.it
This blog is by Ajit Kahaduwe at Nokia Networks.
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How is Digitization Affecting Your Business?

How is Digitization Affecting Your Business? | Designing  services | Scoop.it
How much of a threat does digital disruption present to your existing products and services? This short online questionnaire helps you assess your business's vulnerability.
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Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers | Designing  services | Scoop.it
Looking to optimize your analytics investment? Hint: It's not just about the tools. Here's what—and who—it takes for successful marketing measurement.
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Accenture Bulks Up Design Capabilities With Fjord Expansion - Wall Street Journal (blog)

Accenture Bulks Up Design Capabilities With Fjord Expansion - Wall Street Journal (blog) | Designing  services | Scoop.it
Accenture on Tuesday is unveiling plans to expand its Fjord design and innovation unit, including opening more studios in the U.S.
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​The 2015 Online Marketing Industry Survey

​The 2015 Online Marketing Industry Survey | Designing  services | Scoop.it

After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.


Via Pedro Da Silva, massimo facchinetti, Andrea Rossi
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Putting people before tech at Digital Public Services 2015

Putting people before tech at Digital Public Services 2015 | Designing  services | Scoop.it
On the hottest day of the year, I made my way across London to the air-conditioned haven that was the Royal National Hotel. An audience member was...
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The Internet of Things: Where Should Brands Draw the Line?

The Internet of Things: Where Should Brands Draw the Line? | Designing  services | Scoop.it
Everywhere you turn, it seems there's another
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Method Cards – beta 1.0 | Design Thinking @ HSG | Established in 2005. Prototyping since back then.

Method Cards – beta 1.0 | Design Thinking @ HSG | Established in 2005. Prototyping since back then. | Designing  services | Scoop.it

This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.

There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.

1. Design Thinking @ HSG – Have a team of master students working on solutions for your company throughout 10 months.

2. Embedded Design Thinking – Set up a team within your organization, which then is coached & enabled by our teaching team.

 

Both ways are explained in the set.This is a beta version only. We are open for your feedback.In case that you would like to have a printed & boxed version of the set, please contact:borisfriedrich.milkowski@unisg.ch

 


Via Edouard Siekierski
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Gartner Says the Internet of Things Is Creating New Software Vendors

Gartner Says the Internet of Things Is Creating New Software Vendors | Designing  services | Scoop.it
The Internet of Things (IoT) is turning many manufacturers of "things" into first-time software vendors that need licensing and entitlement management (LEM) solutions, according to Gartner, Inc.
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The Customer Journey In The Social Media Era - Brand Quarterly

The Customer Journey In The Social Media Era - Brand Quarterly | Designing  services | Scoop.it
It seems like every day, I’m seeing an advertisement for the position of Chief Customer Officer.  Although not nearly as ubiquitous as many other occupations, it’s indicative of the importance many companies now place on the customer and ensuring...
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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Designing  services | Scoop.it
Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 28, 4:13 AM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.


Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.


Share your views on Erich Joachimsthaler article

Robert Isacovici's curator insight, July 28, 7:02 PM

Mobile usage  changed much more than just habits, it is  shaping an entire generation of people who are becoming more comfortable interacting through their devices. Much  to the detriment of social interactions on a personal level. How will it affect society as a whole is yet to be seen.

Michael Allenberg's curator insight, July 30, 2:11 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article