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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Creating Strategic Impact - Challenge and Change | The Brainzooming Group

Creating Strategic Impact - Challenge and Change | The Brainzooming Group | Designing design thinking driven operations | Scoop.it
creating strategic impact exercise, I typed "Challenge" and "Change." It struck me the difference between challenge and change is the "lle" in the middle of
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Strategies for the #Digital Economy | Digital Density Index - #Accenture

Strategies for the #Digital Economy | Digital Density Index - #Accenture | Designing design thinking driven operations | Scoop.it
How business and government leaders can measure and manage digital strategies to drive US$1.36 trillion in economic growth.
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New research from Accenture empirically links the adoption and use of digital technologies with quantifiable improvements in productivity that can boost competitiveness and economic growth.

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#Digital Transformation of #Knowledge Work

#Digital Transformation of #Knowledge Work | Designing design thinking driven operations | Scoop.it

“ In any given company, hyper-specialization might reshape- according to Prof. Tom Malone, MIT- the organization in many ways, from the macro to the micro level of task assignment. Some of the tasks of a certain role might be hived off, or entire job categories and processes might be upended. In the 21st century, a critical factor in business success will not just be how efficient organizations are, but also how intelligent they are. The new culture of cross-country cooperation and “hyper-specialization” based on scalable learning platforms allows you and your organization to be more productive, effective, and intelligent. Consider how much more finely work can be diced when it produces intangible, knowledge-based goods and the information involved can be transported anywhere in the world nearly instantaneously and at almost no cost: the “Division of Knowledge” as driver of productivity and intelligence has arrived.”


Via A.Busetti, Torsten Fell
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Stop Distinguishing Between Execution and Strategy

Stop Distinguishing Between Execution and Strategy | Designing design thinking driven operations | Scoop.it
There’s no such thing as mindless doing.
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Oana Juncu's curator insight, March 31, 1:50 AM

Execution is the only proven strategy 

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The human factor in service design | McKinsey & Company

The human factor in service design | McKinsey & Company | Designing design thinking driven operations | Scoop.it
Focus on the human side of customer service to make it psychologically savvy, economically sound, and easier to scale.
A McKinsey Quarterly article.

Via Don Dea
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Don Dea's curator insight, March 28, 12:46 AM
How economic is our service?

The service offering that the rental-car company implemented was grounded in a clear economic rationale. The pick-any-car option was not only more efficient to operate than the old system but also created valuable revenue opportunities: the economy- and luxury-car choices were parked next to each other, so value-segment travelers with families were frequently tempted to splurge on larger, more expensive vehicles. Many executives miss opportunities such as these when they overlook the full economic impact of customer service.

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Acquiring the capabilities you need to go digital | McKinsey & Company

Acquiring the capabilities you need to go digital | McKinsey & Company | Designing design thinking driven operations | Scoop.it
Some of the talent and tools won’t necessarily be found in-house. Here’s how to create a sustainable strategy for sourcing the right people and products. A McKinsey & Company article.
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Rescooped by Fred Zimny from Business DNA (Design-Thinking)
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Stefanos Zenios: Design Thinking is About Doing

Stefanos Zenios explains how design thinking and the lean startup methodology can help entrepreneurs quickly take their big idea from a rough sketch on the back of a napkin to a real world...

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How to Give Half of Your Work Away for Free

How to Give Half of Your Work Away for Free | Designing design thinking driven operations | Scoop.it

Click here to edit the title

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a book that aims to open-source the 50% pro-bono business model invented by Matthew Manos known as the “double-half” methodology. The toolkit is broken into four primary sections that each aim to represent the inner-working of the model, as well as best practices in pro-bono at large, from drastically different perspectives. The origins of this business model reside in verynice, a global design and innovation consultancy that gives over half of its work away for free, but components of the methodology have now been leveraged by hundreds of service-providers across the globe who, together, are re-defining “philanthropy.” #GiveHalf - See more at: http://givehalf.co/#sthash.BSci7NlO.dpuf

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The Customer Experience Management Cheat Sheet

The Customer Experience Management Cheat Sheet | Designing design thinking driven operations | Scoop.it
Experience management requires the right combination of customer feedback insight and actions that result in the positive experiences for customers.
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SogetiLabs webinar #6 "SMACT and the City"

SogetiLabs Fellow Menno van Doorn presents VINT's last report on the Internet of Things: "SMACT and the City - New Technologies in Urban Environments".
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VALUING DESIGN: mapping design impact and value in six public & 3rd sector projects


Via Rosário Durão
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Service Innovation Handbook (Kimbell, 2015)

Service Innovation Handbook (Kimbell, 2015) | Designing design thinking driven operations | Scoop.it
Lucy Kimbell's Service Innovation Handbook offers different value than most popular texts on service design. Like classics in the field like This is Service Design Thinking or E...
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Rescooped by Fred Zimny from Cambridge Marketing Review
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Online #Marketing, #Mobile Shopping #ecommerce, #online Trends

Online #Marketing, #Mobile Shopping #ecommerce, #online Trends | Designing design thinking driven operations | Scoop.it
Active Global Mobile Users exceed Active Internet users : 51% vs 29% Penetration

Via Cambridge Marketing Colleges
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Speaking with Lisa Lindström, Part 2: The Glue Between the Touchpoints

Speaking with Lisa Lindström, Part 2: The Glue Between the Touchpoints | Designing design thinking driven operations | Scoop.it
In Part 1 of our interview with Lisa Lindström, CEO of the award-winning Swedish experience design firm Doberman, we looked at some of the components that go into designing a great customer experience.
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Government as a Platform: the next phase of digital transformation | Government Digital Service

Government as a Platform: the next phase of digital transformation | Government Digital Service | Designing design thinking driven operations | Scoop.it
The Government Digital Service (GDS) is leading the digital transformation of the UK government.
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Why do we say “Top Management” yet never “Bottom Management”? | Henry Mintzberg

Why do we say “Top Management” yet never “Bottom Management”? | Henry Mintzberg | Designing design thinking driven operations | Scoop.it
From up there, top managers can see everything in general and nothing in particular. http://t.co/MVQY0vLBsp #management #organization
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25 Ideas Shaping The Future Of Design

25 Ideas Shaping The Future Of Design | Designing design thinking driven operations | Scoop.it
What the landscape of design will look like in 2020, according to the most innovative designers of 2015.
Fred Zimny's insight:
THE RISE OF THE SELF-EDUCATED DESIGNER

Self-learning options for designers in tech will outpace offerings from universities and colleges. Because the knowledge required to design in the medium of technology continues to expand and evolve, real-time learning will be more important than what a college course can teach in a perfected, hermetically sealed form within the span of a semester or quarter. Options to keep with the pace of learning will expand through Starter LeagueCodecademy, and General Assembly

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HubSpot Has Created A Culture So Fantastic An MIT Professor Is Studying It

HubSpot Has Created A Culture So Fantastic An MIT Professor Is Studying It | Designing design thinking driven operations | Scoop.it

When it comes to company culture, Boston-based HubSpot could very well be the next Google.

At the very least, it's one of the most unique places to work in the tech industry today.

An MIT professor has even been studying the 550-employee company for months as the subject of her PhD dissertation, cofounder and CTO "Darmesh Shah told Business Insider.

This isn't about strange or over-the-top perks it gives employees, although it has a few of those. It's about an attitude in which workers are treated in part like cofounders and in part like students, Shah explained to Business Insider.

 


Via Edouard Siekierski
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The internet of things and big data: Unlocking the power | ZDNet

The internet of things and big data: Unlocking the power | ZDNet | Designing design thinking driven operations | Scoop.it
The IoT will massively increase the amount of data available for analysis by all manner of organisations. However, there are significant barriers to overcome before the potential benefits are fully realised.
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Bringing Design Innovation to the Public Sector

Bringing Design Innovation to the Public Sector | Designing design thinking driven operations | Scoop.it
Public services need to be simpler to use, better at meeting people’s needs and at the same time they need to do this more efficiently than ever before.

It is with this in mind that we run our Greenhouse training programme at PDR in Cardiff. The Greenhouse has been created in order to up-skill designers and policy makers in the delivery and management of service design projects in the public sector.

Designers and civil servants from Northern Ireland came over to PDR in February to take part in this intensive, three-day course to learn how to run design-led innovation projects.

Innovating the public services

Cuts in public services have forced service providers to think differently about how they deliver their services. Design-led service innovation is a creative and user-centred approach to solving the problems that organisations face when trying to develop new services.

There is an obvious need for innovation across the public services. The public sector faces a number of complex challenges such as an ageing population, high unemployment and higher expectations from citizens.

If services operating within the public sector are able to use design processes to engage their users in the innovation process it can often deliver higher quality services at a much lower cost.

Re-designing care services

Over the three days participants received training in service design tools and techniques and also got the chance to work on a live project set by a public authority.

The brief for the live project was set by Rondel House in the Vale of Glamorgan. Rondel House is a day centre that caters for older people, many of which have dementia.

Across Cardiff and the Vale of Glamorgan, the numbers of people with dementia are predicted to increase by 53% over the next 15 years, so designing better services for people with dementia is a pressing issue that has the opportunity to create real positive change for NHS staff, people with dementia and their carers.

The group visited Rondel House and had the chance to think about how they could improve the environment, use of resources, connections to the wider community and activities that were currently being provided.


Public sector organisations can often struggle to come up with ideas as they often focus on what won’t work rather than what could. By using service design tools and processes our group was able to come up with lots of ideas within an extremely short space of time.

These ideas were then pitched to council staff. The reaction from staff to the pitches was really positive and it was great to see such a wide variety of ideas and prototypes put forward.


“The group quickly grasped the challenges to design an inclusive day service fit for the 21st century. They put forward a number of creative ideas to provide an improved and welcoming environment, staff involvement and ownership, and stimulating activities, to engage and motivate both service users, family carers and staff."

ANNE LINTERN
RESOURCE CENTRE MANAGER

By providing participants with a practical introduction to service design it hopefully equipped them with a wide variety of skills and practical tools so that they are able to run design-led innovation projects back in Northern Ireland.

It’s clear from how engaged everyone was with the course that by providing designers and civil servants with the skills, tools and techniques used in service design that we can look to improve the way public services are currently being delivered. We can strive for more effective, responsive public services that most importantly help improve people’s lives.

Find out more about the Greenhouse training workshops we provide at PDR.
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7 Data-Driven Ways to Improve the User Experience

7 Data-Driven Ways to Improve the User Experience | Designing design thinking driven operations | Scoop.it
With four math and computer science degrees from MIT, including a PhD, under his belt, Chief Technology Officer of KAYAK, Giorgos Zacharia is a leading expert at applying the hot topics of data, analytics and machine learning to the real world of...
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Knowledge Workers Need an Industrial Revolution

Knowledge Workers Need an Industrial Revolution | Designing design thinking driven operations | Scoop.it
Tools and processes for taking back the work week.
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kelvinsmim's curator insight, March 28, 5:36 AM

nissan maxima alternator

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Accelerating Projects by Encouraging Help | MIT Sloan Management Review

Accelerating Projects by Encouraging Help | MIT Sloan Management Review | Designing design thinking driven operations | Scoop.it
Making it safe to be honest about when projects are getting off track can promote cooperative behavior.
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European Growth by Design

European Growth by Design | Designing design thinking driven operations | Scoop.it
European Growth by Design is a high-level summit focussing on how design can boost innovation and create economic growth across Europe.
The event will be a chance to hear the European Commission’s plans to unleash Europe’s potential and ensure global competitiveness. It’s also an opportunity to learn first-hand from business leaders how to use design to create better products and services, increasing profits and improving customer experience.
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