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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Rescooped by Fred Zimny from Talking about Customer Experience
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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | Designing design thinking driven operations | Scoop.it

Via Evelyn Weiss
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Evelyn Weiss's curator insight, March 5, 12:39 PM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon that can't be ignored.

 

Data connections deliver insights; when applied, these insights inform and improve products, services, and ultimately customer experiences (CXs) and relationships. Harnessing digital connections to foster deeper human connections is the highest opportunity of IoT.

 

Here you can find a framework for contextualizing the Internet of Things, and five definitive ways companies can use sensors to create mutual benefit for both brand and consumer through the entire customer journey.

Nedko Aldev's curator insight, Today, 3:09 AM

 

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There is currently a big gap between what schools teach and what designers need to know to thrive."

There is currently a big gap between what schools teach and what designers need to know to thrive." | Designing design thinking driven operations | Scoop.it
The Snook entrepreneur highlights a disparity between what students are taught at design schools and what they actually need to know
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The Rise of Mobile and Its Impact on Human Relationships

The Rise of Mobile and Its Impact on Human Relationships | Designing design thinking driven operations | Scoop.it
So what’s the real story? If mobile devices are so bad for human relationships, why are they being adopted so rapidly? Does the rise in mobile technology mean that humans are somehow growing less fond of spending time with one another?
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Rethinking Work In the Collaborative Era

Rethinking Work In the Collaborative Era | Designing design thinking driven operations | Scoop.it
Over the last few years, there has been an enormous amount of industry discussion about how the digital world is changing the way we work. To any reasonable observer, the ways that we communicate, ...
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What Are the Required Skills for Today’s Digital Workforce?

What Are the Required Skills for Today’s Digital Workforce? | Designing design thinking driven operations | Scoop.it
As I spend a great deal of time every year looking at the latest technological advances for the enterprise, I’ve noticed a trend in recent years that’s long been true but is clearly markedly accelerating. That trend is that technology has officially pulled well ahead of the workplace skills of even the most proactive manager …

Via Ana Cristina Pratas, Andrea Rossi
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Lee SCHLENKER's curator insight, February 24, 2:34 AM

"0rganizations struggle mightily these days with digital change and transformation, and often not getting very far."

Kalle Niemi's curator insight, March 4, 3:29 AM

Korporaatioketteryydestä on tullut viljeltyä jokunen sana itsekin. Tässä on mutusteltu sen syntyä vähän eri näkövinkkelistä.

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Strong Economic Outlook Spurs Marketing Spending - Forbes

Strong Economic Outlook Spurs Marketing Spending - Forbes | Designing design thinking driven operations | Scoop.it
Marketing leaders report their most positive outlook since the recession hit six years ago, according to new results from The CMO Survey. When asked to rate how optimistic they are about the overall U.S.
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An Augmented, Connected Workforce | Capgemini Worldwide

An Augmented, Connected Workforce | Capgemini Worldwide | Designing design thinking driven operations | Scoop.it
Could adding wearable technology to the connectivity mix make your workforce more productive and efficient? Find out in our fourth edition of Beyond the Buzz.
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A brief history of user experience

A brief history of user experience | Designing design thinking driven operations | Scoop.it
Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked ...
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Marco Favero's curator insight, February 27, 6:12 PM

aggiungi la tua intuizione ...

William Smith's curator insight, March 1, 1:13 PM

UX is more than just designing the "digital" experience. I like to think holistically. And this is one of the most intriguing Venn Diagrams I have seen.

Romain MAZUIR's curator insight, March 2, 3:17 PM

A brief history of user experience #H2MWP

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Why yesterday’s channel practices won’t win over emerging-market consumers | McKinsey & Company

Why yesterday’s channel practices won’t win over emerging-market consumers | McKinsey & Company | Designing design thinking driven operations | Scoop.it
Latin American consumer-product companies that use sophisticated data-oriented tools achieve superior price differentiation. A McKinsey Quarterly article.
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New index ranks EU countries based on 'digital performance'

New index ranks EU countries based on 'digital performance' | Designing design thinking driven operations | Scoop.it
As it prepares its strategy for a 'Digital Single Market', the EU Commission today released an index ranking countries based on their digital performance.
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Analytics Trends | A below-the-surface look at 2015 analytics trends | Deloitte US | Deloitte Analytics

Analytics Trends | A below-the-surface look at 2015 analytics trends | Deloitte US | Deloitte Analytics | Designing design thinking driven operations | Scoop.it
Take a below-the-surface look at Deloitte's 2015 Analytics Trends report.
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why should I care about digital transformation? | Orange Business Services

why should I care about digital transformation? | Orange Business Services | Designing design thinking driven operations | Scoop.it

“ Digital transformation is perhaps an overused word in the media today, but it really has the potential to have a profound impact on businesses around the world.”


Via Christelle Austruy, Torsten Fell
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Rescooped by Fred Zimny from Integrated Brand Communications
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Designing design thinking driven operations | Scoop.it
One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 3, 9:50 PM

Do you know which #digitalmarketing tactic has the biggest impact on revenues? This research report will enlighten you.

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Accenture Newsroom: Digital Technologies Implemented Together Have Greater Potential to Transform Businesses, Finds New Accenture Study

Large enterprises have clear expectations of digital technologies and their potential for business transformation, according to a new survey commissioned by Accenture.
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The State of Digital Marketing in 2015 - INFOGRAPHIC

The State of Digital Marketing in 2015 - INFOGRAPHIC | Designing design thinking driven operations | Scoop.it
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet?

Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with the latter converting better than anything else.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Andrea Rossi
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Jakarta Web Developer's curator insight, March 2, 4:54 AM

Web Design & Development

#Jakarta #WebDesign #WebDeveloper #GraphicsDesign

https://www.facebook.com/JakartaWebDeveloper

Nedko Aldev's curator insight, March 2, 10:39 AM

 

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Tanya Kerr's curator insight, March 2, 5:47 PM

Some good statistics to consider when developing and implementing your marketing plans - what are they for your market segment?

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European Commission - PRESS RELEASES - Press release - How digital is your country? New figures reveal progress needed towards a digital Europe

European Commission - PRESS RELEASES - Press release - How digital is your country? New figures reveal progress needed towards a digital Europe | Designing design thinking driven operations | Scoop.it
European Commission - Press Release details page - European Commission - Press release Brussels, 24 February 2015 There are plenty of digital opportunities waiting to be unlocked to benefit European citizens and companies. From shopping or studying online, to paying bills or using public services over the Internet – the Web is the answer, if the right conditions
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Customer service gamification

How enterprise gamification can be used in call centers and contact centers for customer service gamification. How to use gamification to balance AHT, FCR and …

Via ThePinkSalmon, massimo facchinetti, Soraia Ferreira, Andrea Rossi
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Four Key Elements of a Service Delivery System

Four Key Elements of a Service Delivery System | Designing design thinking driven operations | Scoop.it
The four key elements for successful service delivery system are service culture, service quality, employee engagement and customer experience.
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Shaking Up Service Design: Crafting the Perfect Brand Experience

Shaking Up Service Design: Crafting the Perfect Brand Experience | Designing design thinking driven operations | Scoop.it
With consumers experiencing touchpoint fatigue, it's about time to redesign the user experience, focusing on impact, consistency, engagement, and clarity for users.
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Rescooped by Fred Zimny from Talking about Customer Experience
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Improving the multichannel customer experience

Improving the multichannel customer experience | Designing design thinking driven operations | Scoop.it
Whether you realise it or not, your company is in the user experience business.

Via Evelyn Weiss
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Evelyn Weiss's curator insight, February 27, 7:45 AM
Great multichannel UX is consistent, available, channel-neutral, context-optimised and seamless
Philippe Neveu's curator insight, Today, 3:52 AM

De l'expérience utilisateurs à l'expérience crosscanal ...

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Well-Designed: Creating Empathy-Driven Products | SXSW 2015 Event Schedule

Well-Designed: Creating Empathy-Driven Products | SXSW 2015 Event Schedule | Designing design thinking driven operations | Scoop.it
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.

Modern startups have proven that industry disrupt...
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The Marketing Department of the Future

The Marketing Department of the Future | Designing design thinking driven operations | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via malek
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MONICA LOPEZ SIEBEN's curator insight, February 26, 2:30 AM

Como desarrollar un departamento de marketing a la vista de la incorporación de las tecnologías TIC. Muy interesante!

Nedko Aldev's curator insight, February 26, 5:25 AM

 

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Sergey Pavlov's curator insight, February 26, 9:15 AM

Lets see how it works )))

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CIOs are Getting SMACT: #Social, #Mobile, #Analytics, #Cloud, #IoT

CIOs are Getting SMACT: #Social, #Mobile, #Analytics, #Cloud, #IoT | Designing design thinking driven operations | Scoop.it
New infographic explains why CIOs are getting “SMACT” due to the adoption of Social, Mobile, Analytics and Big Data, Cloud Computing and the Internet of Things.
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malek's curator insight, February 25, 2:28 PM

SMACT is the new buzzword in business

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The Innovative Organisation: Learning From Design Firms

The Innovative Organisation: Learning From Design Firms | Designing design thinking driven operations | Scoop.it
The world’s top design firms have innovation down to almost a science. For traditional incumbents looking to build innovative capabilities, design can be the ideal catalyst.
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