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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing services | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing services
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing services

Designing services | Designing services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Gartner Identifies Nine Types of #Social Applications for #CRM #gartner

Gartner Identifies Nine Types of #Social Applications for #CRM #gartner | Designing services | Scoop.it
IT application leaders supporting customer relationship management (CRM) initiatives must understand the differences in functionality between various social applications to identify the technologies and applications that best support business...
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Q: Tech #Trends 2015, IT worker of the future? A: #design as a discipline..

Q: Tech #Trends 2015, IT worker of the future?  A: #design as a discipline.. | Designing services | Scoop.it
Tackling the scarcity of technical talent likely means cultivating a new species of IT worker with habits, incentives, and skills that are inherently…
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A new phase for IT – what’s next for value generation?

A new phase for IT – what’s next for value generation? | Designing services | Scoop.it
We think we are on the verge of a whole new phase of computing, but in reality we’re already halfway through. What’s next? If it affects everyone, is it a new phase for IT?
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What's your forecast for the next decade?

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On my #reading list: Disrupting #Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy

On my #reading list: Disrupting #Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy | Designing services | Scoop.it
Fred Zimny's insight:

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. 

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From Industrialism to Post-Industrialism? Download a free copy of Building an Optimized Business,

From Industrialism to Post-Industrialism?  Download a free copy of Building an Optimized Business, | Designing services | Scoop.it

Download a free copy of Building an Optimized Business, a curated collection of chapters from the O'Reilly Web Operations and Performance library. This post is an excerpt by Jeff...

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"The problem is we don't understand the problem": Problem Framing as …

Held April 30th at "Design to Align", DMI / Intersection15 conference for Strategic Enterprise Design, Berlin http://2015.intersectionconf.com The purpose …
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The Redesign of the Design Process

The Redesign of the Design Process | Designing services | Scoop.it
It wasn’t that long ago that we believed in a romanticized notion of the power of the talented solo designer. This indiv…

Via UX Goeroe, Terry Patterson
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Terry Patterson's curator insight, May 4, 10:08 AM

I like articles that have a lot of "truth" in them. This is one of those articles. It is amazing how much the design process has changed from the time I started designing. It does take a lot more than intuition and graphic talent to put a digital product out there today. 

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! SDN launches The #ServiceDesign Award. Don’t miss the chance to present your work at #SDGC15 in NYC!

! SDN launches The #ServiceDesign Award. Don’t miss the chance to present your work at #SDGC15 in NYC! | Designing services | Scoop.it
Exiting news! SDN launches The #ServiceDesign Award. Don’t miss the chance to present your work at #SDGC15 in NYC! http://t.co/Jjjz1P3iuD
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3 Ways to Win with Digital in 2015

3 Ways to Win with Digital in 2015 | Designing services | Scoop.it
Online communication and marketing tactics are staples of modern business. With the onset of a new year, it is always exciting to look ahead at new trends that will enhance our digital return on investment.
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The Internet of Everything: #IoT Boring, But So Important #bigdata

The Internet of Everything: #IoT Boring, But So Important #bigdata | Designing services | Scoop.it
When we are just getting used to Twitter and Facebook, Email and SPAM, along comes "The Internet of Everything" (IoE) where everything -- well almost everything -- is connected to everything else....
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How to Create a Customer Persona | Touchpoint Dashboard

How to Create a Customer Persona | Touchpoint Dashboard | Designing services | Scoop.it
In today's post, we explain what customer personas are and aren't and outline the steps to create a persona.
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Customer Lifetime Value Prioritizes Customer Experience Management #clv #marketing

Customer Lifetime Value Prioritizes Customer Experience Management #clv #marketing | Designing services | Scoop.it
Customer Lifetime Value Prioritizes Customer Experience Management
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Richard Guha's curator insight, May 4, 9:18 AM

I have been relying on this for 45 years. It always seemed so self-evident!

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Are You Part of the Email Problem? | MIT Sloan Management Review

Are You Part of the Email Problem? | MIT Sloan Management Review | Designing services | Scoop.it
Over-reliance on email as a communication tool is sapping people of their time and energy. Fortunately, there are better ways to do things.
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The Amazon-ification of Government, and Why We Need More of #designthinking

The Amazon-ification of Government, and Why We Need More of #designthinking | Designing services | Scoop.it
‘Design thinking’ is revolutionizing retailing, and it could revolutionize the delivery of government services.
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Service #design & change #management: the experience in a Citizen #Service Office

Presentation for the Service Design in Government 2015 conference (London, 19th–20th March) of our experiences applying service design in the Citizen Service O…
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Devex's How to better understand people you’re #designing #innovation for

Devex's How to better understand people you’re #designing #innovation for | Designing services | Scoop.it
Keep the people you’re designing for at the heart of the process. @ideoorg explains HCD on @devex http://t.co/Rzl5GOzjgv
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The Rise of the 4th Platform: Pervasive Community, Data, Devices, and Intelligence #smact

The Rise of the 4th Platform: Pervasive Community, Data, Devices, and Intelligence #smact | Designing services | Scoop.it
These days it's still pretty common to talk about social business, mobility, analytics (especially when it's called big data), cloud, and the Internet of Things -- SMACT is the current acronym for ...
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Want to rebuild the economy? Stop obsessing over tech start-ups.

Want to rebuild the economy? Stop obsessing over tech start-ups. | Designing services | Scoop.it
Our economy needs more entrepreneurs. But tech startups aren’t the key.
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The Value of IoT in Service Transformation - YouTube

Through research with Oxford Economics, PTC validated the existence of a Service Continuum; a predictable model of service transformation that companies foll...
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The Five Elements Of A 'Simply Irresistible' Organization

The Five Elements Of A 'Simply Irresistible' Organization | Designing services | Scoop.it
New Deloitte Global Human Capital Research shows that organizations today must work hard to create a meaningful, humanistic work environment to drive engagement, performance, and a magnetic attraction in the market. And this is good business. The Great Place to Work Institute has published studies which show that the “100 best places to work” outperformed [...]

Via Nathalie Soeteman
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Algorithms vs People? A Customer Experience Perspective

Algorithms vs People? A Customer Experience Perspective | Designing services | Scoop.it
During the last few months I've seen a significant increase in a number of articles warning about the onslaught of automation in workforce. A lot of very
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Protecting student data in a #digital world | McKinsey & Company #bigdata

Protecting student data in a #digital world | McKinsey & Company #bigdata | Designing services | Scoop.it
Proponents of data-enabled education can learn from other industries that have faced concerns about the risks of using personal information. A McKinsey & Company article.
Fred Zimny's insight:

Let us not confuse personal data with status, progress or process information. 


Photocredit: fashiongorouge

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Customer value determinants? Economic, emotional and symbolic value in B2B context

Customer value determinants? Economic, emotional and symbolic value in B2B context | Designing services | Scoop.it

By Jukka Hemilä (jukka.hemila@vtt.fi) The ongoing “Determinants of value and vulnerability in customer-oriented service network” CUSTOR-project aims to identify customer value determinants and thei...

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Design Thinking: A useful Tool In A Changing Publishing Market #designthinking #marketing

Design Thinking: A useful Tool In A Changing Publishing Market #designthinking #marketing | Designing services | Scoop.it
For publishers, design thinking can be a useful tool. In considering the future of news media models, maintaining a human face can be a strong lever.
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Gartner Predicts a Customer Experience Battlefield - Smarter With #Gartner #UX

Gartner Predicts a Customer Experience Battlefield - Smarter With #Gartner #UX | Designing services | Scoop.it
Will organizations be able to deliver transformational customer experience? According to Gartner, digital disrupters point the way.
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