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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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On Value Proposition Design, The Business Book That Practices What It Preaches

On Value Proposition Design, The Business Book That Practices What It Preaches | Designing design thinking driven operations | Scoop.it
After their initial success with Business Model Generation, Alex Osterwalder and Yves Pigneur are back again with the sequel, an inspiring, beautiful and actionable bestseller-to-be called Value...
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Ingredients for a differentiating customer experience | Strategic Driven

Ingredients for a differentiating customer experience | Strategic Driven | Designing design thinking driven operations | Scoop.it
Six essential ingredients are necessary to create a differentiating customer experience. Answers to these questions will tell the story.
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Balancing Exploration and Exploitation

Balancing Exploration and Exploitation | Designing design thinking driven operations | Scoop.it
New research into the brain and cognitive activities looks at whether increased attentional control is linked to better decision-making performance. What strategies can improve decision making?
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How ‘design thinking’ leads to biz success | Flying Solo

How ‘design thinking’ leads to biz success  | Flying Solo | Designing design thinking driven operations | Scoop.it
Design thinking refers to the element of design fundamentally underpinning the way you run your business. And it’s good for business. Here’s why.
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Experience maps, user journeys and more…

Experience maps, user journeys and more… | Designing design thinking driven operations | Scoop.it

Basic layouts of Experience Maps.


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Roberto Nocera's curator insight, January 24, 2:18 PM

An useful recap about experience map #cxm #customerexperience

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Designing the Hiring Process

Designing the Hiring Process - Design Playbooks - Medium
Uncovering the collective wisdom of design leaders about their hiring processes.

Via Mario K. Sakata
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When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com

When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com | Designing design thinking driven operations | Scoop.it
In the past decade, there has been a revolution in how we think about bringing new products and services to market.

Via A. Kosuke
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RB's curator insight, January 24, 9:13 PM

Love this article by Ashoka...real insight into meeting customers needs in product design, some great tips.  RB

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An Exercise to Get Your Team Thinking Differently About the Future

An Exercise to Get Your Team Thinking Differently About the Future | Designing design thinking driven operations | Scoop.it
Tools borrowed from scenario planning can broaden your view.

Via Ken Cooper
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Six Holiday Shopper Insights to Drive Your Customer Experience | Data-Driven Marketing Network

Six Holiday Shopper Insights to Drive Your Customer Experience | Data-Driven Marketing Network | Designing design thinking driven operations | Scoop.it
Providing an optimal customer experience is especially crucial during the holidays if you want to converts browsers to buyers.
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The Future Of Experience Design: The Impact Of Human Centered Design For Consumers & Business - #infographic

The Future Of Experience Design: The Impact Of Human Centered Design For Consumers & Business - #infographic | Designing design thinking driven operations | Scoop.it
Experience design might soon become a more important factor in business differentiation and consumer satisfaction than price. This is one of the key insights from the qualitative research Hyper island conducted among 30 industry leaders to explore trends in consumer interaction.

Via Mario K. Sakata
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Transforming the business through social tools | McKinsey & Company

Transforming the business through social tools | McKinsey & Company | Designing design thinking driven operations | Scoop.it
The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and then capture social’s benefits. A McKinsey & Company article.
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Gartner Says Digital Business Requires Organizations to How They Respond to Change

Gartner Says Digital Business Requires Organizations to How They Respond to Change | Designing design thinking driven operations | Scoop.it
Digital business success will require organizations to take bold actions, including inventing new business models and changing the way they function, according to Gartner, Inc.
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This Is The Ultimate Routine For A Perfect Work Day

This Is The Ultimate Routine For A Perfect Work Day | Designing design thinking driven operations | Scoop.it
You might think the perfect workday includes a promotion or a raise, or perhaps your evil boss getting fired. Sadly, such monumental events don't happen very often.
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Service Innovations, Customer Experience and Analytics Among Key Influencers for Operators' Spending in 2015 - Netcracker

Service Innovations, Customer Experience and Analytics Among Key Influencers for Operators' Spending in 2015 - Netcracker | Designing design thinking driven operations | Scoop.it
Enhancing customer experience is a major macro trend that will accelerate in 2015. But the micro view for CSPs will be to shift their focus from ordering processes to shopping experiences.
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Anatomy Of Customer Relationship Management | Visual.ly

Anatomy Of Customer Relationship Management | Visual.ly | Designing design thinking driven operations | Scoop.it
Thanks to the prime time soap operas showing a hospital scene in every single episode, many people have adopted the practice of describing everything
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Mapping your User Journey

Mapping your User Journey | Designing design thinking driven operations | Scoop.it
Deliver value quicker by knowing what your users want to accomplish.
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Hypotheses driven UX design

Hypotheses driven UX design | Designing design thinking driven operations | Scoop.it
How hypotheses driven design enables the company to become better by learning from the customer
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DIY Experience Map

DIY Experience Map | Designing design thinking driven operations | Scoop.it

Experience Maps are a well known and useful UX tool, but the truth is that when it’s time to get one’s hands dirty aren’t easy to solve. The options are too many and the models so varied that making the right decisions can be really complicated, if you aren’t experienced enough in the end the best case scenario will result in an irrelevant Experience Map, and in the worst case with nothing…


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Customer Revolution 2015? | Sean Tomlinson | LinkedIn

Customer Revolution 2015? | Sean Tomlinson | LinkedIn | Designing design thinking driven operations | Scoop.it
.@Sean_CCM spoke to a few colleagues at #SopraSteria about customer experience in 2015. And they had a lot to say! http://t.co/cGdCUnUP5l
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Designing the Organization from Service Design Perspective

Designing the Organization from Service Design Perspective | Designing design thinking driven operations | Scoop.it
Designing the Organization from Service Design Perspective — Medium
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Why Talented Creatives Are Leaving Your Shitty Agency

Why Talented Creatives Are Leaving Your Shitty Agency | Designing design thinking driven operations | Scoop.it
Over the past few months it seems like I keep having the same conversation over and over again with friends in dozens of…
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’70 percent of CRM installs fail’ and other crappy stats you should ignore

’70 percent of CRM installs fail’ and other crappy stats you should ignore | Designing design thinking driven operations | Scoop.it
VB INSIGHT:Now and then, you’ll hear a statistic or fact that is so striking, it’s hard to ignore.
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Getting big impact from big data | McKinsey & Company

Getting big impact from big data | McKinsey & Company | Designing design thinking driven operations | Scoop.it
New technology tools are making adoption by the front line much easier, and that’s accelerating the organizational adaptation needed to produce results. A McKinsey Quarterly article.
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The Best Digital Business Models Put Evolution Before Revolution

The Best Digital Business Models Put Evolution Before Revolution | Designing design thinking driven operations | Scoop.it
Business model innovation is harder when you only look for radical reinvention.
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New report from VINT stating that 2015 will be the year of Disruption - Virtual-Strategy Magazine (press release)

New report from VINT stating that 2015 will be the year of Disruption - Virtual-Strategy Magazine (press release) | Designing design thinking driven operations | Scoop.it
Sogeti's global trend lab VINT introduces a new series of research on the theme of "Design to Disrupt". | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
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