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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing  service | Scoop.it


 


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Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
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Designing service?

Designing service? | Designing  service | Scoop.it
Designing service One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action…
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Business #Design is the #Strategic Link

Business #Design is the #Strategic Link | Designing  service | Scoop.it
Design Thinking is a Useful Tool, but the Critical Organizational Perspective is Business Design Design thinking is all the rage today as business leaders seek to leverage an important contemporary approach to analysis and design. Introduced in product and service development, the user-centric orientation of design thinking is highly valuable in developing an understanding of…
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Customer Experience: Nine CX Trends to Watch

Customer Experience: Nine CX Trends to Watch | Designing  service | Scoop.it
As technology evolves and we learn more about what motivates human behavior, the field of customer experience (CX) will need to be continually updated. What has worked in the past might not be effective in the future. Here are the nine CX trends that Temkin Group thinks you should factor into your CX efforts: Elevating…
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Alexis Brantes's curator insight, April 27, 7:42 PM
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99U: An Abbreviated History of Design in Silicon Valley –

99U: An Abbreviated History of Design in Silicon Valley – | Designing  service | Scoop.it
Between the global tech firms, independent agencies, start-up scene, and boutique studios, Silicon Valley has a greater concentration of designers than anywhere else in the world. So how did this come to be? California College of the Arts Professor of Industrial and Interaction Design Barry Katz tells the history of design in Silicon’s Valley in…
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Darden Ideas to Action: Designing for #Growth: 5 Keys to #Innovation

Darden Ideas to Action: Designing for #Growth: 5 Keys to #Innovation | Designing  service | Scoop.it
When Jeanne and her co-author, Tim Ogilvie, published Designing for Growth: a design thinking tool kit for managers in 2011, few corporate and public leaders had heard about the qualitatively oriented problem-solving methodology called “design thinking.” At that time, those who knew anything about design often regarded it as “the last decoration station on the…
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sara coene: A Framework for Building a Design Thinking Culture

sara coene: A Framework for Building a Design Thinking Culture | Designing  service | Scoop.it
Everybody’s talking about innovation these days. While many organizations focus on innovation and Design Thinking as a way to innovate, the most successful organizations focus on creating a culture in which innovation thrives. Innovating through hackathons, bootcamps, brainstorming sessions, sprints and the like is a good start, creating a culture of innovation is what will…
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From e-business to me-business!! A social (web) data revolution!!!

From e-business to me-business!! A social (web) data revolution!!! | Designing  service | Scoop.it
Not only is the service sector growing rapidly, it is changing in ways that have become qualitative and offer providers a range of options that can be paralyzing.  The old paradigm was  how to use modern efficient techniques and technologies while creating the feel of a traditional, personal relationship with customers. A new paradigm has…
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Marketing and sales new and improved

Marketing and sales new and improved | Designing  service | Scoop.it
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Level 3: Top Five #Digital Transformation Trends In Health Care

Level 3: Top Five #Digital Transformation Trends In Health Care | Designing  service | Scoop.it
No one can dispute technology’s ability to enable us all to live longer, healthier lives. From surgical robots to “smart hospitals,” the digital transformation is revolutionizing patient care in new and exciting ways. That’s not all. National health expenditures in the United States accounted for $3.2 trillion in 2015 – nearly 18% of the country’s total…
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Directing #digitalisation guidelines for #boards and #executives

Directing #digitalisation guidelines for #boards and #executives | Designing  service | Scoop.it
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Forrester: US #Digital #Marketing Spend Will Near $120 Billion By 2021

Forrester: US #Digital #Marketing Spend Will Near $120 Billion By 2021 | Designing  service | Scoop.it
This time, the key finding from our research is that over the next five years, marketers will invest in quality over quantity. What does this mean specifically for digital marketing budgets? US digital marketing spend will near $120 billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email…
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The Washington Post: Retailers look past apps to the next frontier of digital shopping: Chatbots 

The Washington Post: Retailers look past apps to the next frontier of digital shopping: Chatbots  | Designing  service | Scoop.it
Artificial intelligence is being touted as a tool for addressing some of humanity’s most pressing problems, including climate change and cancer. But starting this week, you can put it to work for something a little more prosaic: ordering a hoagie.On Tuesday, Mastercard announced it has partnered with Subway and two other major merchants to launch “chatbots,” which are robots that simulate…
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#Designthinking for professional #productivity

#Designthinking for professional #productivity | Designing  service | Scoop.it
Lee applauds as participant Dalia Ali shares her take-home from the three-day programme. Acquiring design thinking enables individuals to do their jobs better and be more productive.With this in mind, executives from several organisations came together for a three-day Design Thinking Re-bootcamp — a training programme for decision-makers and leaders who drive an organisation’s culture…
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AI key to unlocking ‘more-human customer experience’ in Banking:

AI key to unlocking ‘more-human customer experience’ in Banking: | Designing  service | Scoop.it
It sounds counter- intuitive. Using artificial intelligence to generate a more human customer experience in banking. But according to Accenture and their recent report, ‘Accenture Banking Technology Vision 2017’, bankers believe AI will “revolutionise the way they gather information and interact with customers”. Alan McIntyre, a senior managing director at Accenture and head of the…
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Report: 56% of CEOs say digital transformation has increased profits

Report: 56% of CEOs say digital transformation has increased profits | Designing  service | Scoop.it
Digital transformation has become a reality for many CEOs in 2017, according to a new survey from Gartner. Some 47% of the 388 CEOs surveyed said they face pressure from their board of directors to make progress in digital business, Gartner found. But this approach is paying off: 56% of CEOs said that their digital…
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Plz support Coding Autism: Training Adults with Autism in Code on StartSomeGood

Plz support Coding Autism: Training Adults with Autism in Code on StartSomeGood | Designing  service | Scoop.it
Navigating adults on the autism spectrum to employment in the tech industry through advocacy, vocational training, and mentorship. Read and aupport: Coding Autism: Training Adults with Autism in Code on StartSomeGood: crowdfunding for non-profits, social entrepreneurs and changemakers
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Video: Revolutionizing Customer Service

Video: Revolutionizing Customer Service | Designing  service | Scoop.it
See the webinar at https://hbr.org/webinar/2017/03/revolutionizing-customer-service Every organization wants to raise its level of customer service. The question is how to do it. Customer service experts Jochen Wirtz and Ron Kaufman—who are researchers, consultants, and authors—recommend revolutionizing customer service by jettisoning several conventional practices and engaging in deep cultural changes. Their advice includes: Don’t start with customer-facing…
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Automatic for the people: How Germany’s Otto uses artificial intelligence

Automatic for the people: How Germany’s Otto uses artificial intelligence | Designing  service | Scoop.it
A GLIMPSE into the future of retailing is available in a smallish office in Hamburg. From there, Otto, a German e-commerce merchant, is using artificial intelligence (AI) to improve its activities. The firm is already deploying the technology to make decisions at a scale, speed and accuracy that surpass the capabilities of its human employees.Big…
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INSEAD Knowledge: When #Advertising is Just a Waste of Money

INSEAD Knowledge: When #Advertising is Just a Waste of Money | Designing  service | Scoop.it
Why so much repetition? Theory has it that consumer response to repetition follows an inverted-U shape. That is, initially, consumer response increases with repetition, as consumers learn about the brand, but then declines, as repeatedly watching a brand’s advertising becomes boring and irritating. The point at which additional exposure has a negative impact depends on the…
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Aline Van Alsenoy's curator insight, April 25, 3:52 PM
Very interesting regarding the observed numbers 
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Megan Miller’s Journey to #ServiceDesign

Megan Miller’s Journey to #ServiceDesign | Designing  service | Scoop.it
  One year ago I set out on a path to become a service designer. In my journey from pixels to product to service, I have developed a deeper understanding of what it means to be a designer, and what I carry with me as I transition into the landscape of business and leadership. In…
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Poster: Design is thinking made visual

Poster: Design is thinking made visual | Designing  service | Scoop.it
See on Scoop.it - Designing design thinking driven operations Design is thinking made visual. (Design is thinking made visual. http://t.co/a0416WBO5x) See on pinterest.com Photocredit: Cora Keegan for Lee Australia Fall 2013 Campaign | Photoshoot Related articles Service Design Thinking - Copy of Design Thinking: An Overview Service Design Thinking - Design Thinking: BMW Service Design Thinking…
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McKinsey & Company: Building #omnichannel excellence #custexp #digital

McKinsey & Company: Building #omnichannel excellence  #custexp #digital | Designing  service | Scoop.it
As consumers move more of their shopping online, consumer-goods companies need to meet service and efficiency challenges across multiple channels. That calls for a new approach to the supply chain. Competition in the consumer-goods sector has always been intense. Today, that competition is coming from a host of new directions. Retailers face competition from companies…
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What Generations X, Y and Z Want from #Work #Technology | INSEAD Knowledge

What Generations X, Y and Z Want from #Work #Technology | INSEAD Knowledge | Designing  service | Scoop.it
Future employees expect a seamless virtual office and new levels of flexibility. Only three percent of working professionals currently use any kind of virtual reality (VR) applications in their workplaces. But 30 percent say VR will revolutionise their work in the coming decade, according to the second part of a three-part study conducted by the…
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INSEAD Knowledge: 11 Leadership Guidelines for the #Digital Age

INSEAD Knowledge: 11 Leadership Guidelines for the #Digital Age | Designing  service | Scoop.it
The old ways of running a company won’t cut it in a digital world. Ten years ago, when we would ask senior executives or company directors what “digital” meant to them, their response would usually be something related to social media. Today, it might be apps, Big Data, 3D printing, “the cloud” or another current…
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