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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 12:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 9:35 AM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

 

 

 

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

 

 

Even more good stuff at http://serve4impact.com 



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Design Thinking The Steve Jobs Way « Oishii Creative-dare to ...

Design Thinking The Steve Jobs Way « Oishii Creative-dare to ... | Designing design thinking driven operations | Scoop.it
Design Thinking The Steve Jobs Way. Image via successfulworkplace.org. Humans innovate. We are wired and curious seekers. And when it comes to work, we are, it seems, inexorably driven to tinker and improve the patterns, people and ...
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Innovation Excellence | Integrating Lean Startup and Design Thinking

Innovation Excellence | Integrating Lean Startup and Design Thinking | Designing design thinking driven operations | Scoop.it
The Lean Startup concept is an appropriate choice for creating new businesses through development of an already existing idea or vision.
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Digital marketing is now reappropriating the sales budget

Digital marketing is now reappropriating the sales budget | Designing design thinking driven operations | Scoop.it
It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013.
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Trailer of Macromedia MOOC Design Thinking - YouTube

Welcome to our Design Thinking MOOC at iversity! https://iversity.org/courses/design-thinking What exactly is Design Thinking? The term Design Thinking seems...
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IDEO’s Inspiring Ideas for the Internet of Everything | Design | WIRED

IDEO’s Inspiring Ideas for the Internet of Everything | Design | WIRED | Designing design thinking driven operations | Scoop.it
Most techies have tried using a web-connected pedometer at one point or another, but very few have gone from couch potato to track star by virtue of the points, badges, and achievements these systems provide.
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d.school Customer Experience Methodology

d.school Customer Experience Methodology | Designing design thinking driven operations | Scoop.it
I recently had the chance to learn something about the d. school methodology of customer experience journey mapping. Be prepared, you'll need a ribbon, at least six different colours of post-it not...
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As the opening keynote for "UX Poland - The Human Experience" I wanted to focus on the fundamental issues facing designers today and over the past decade. The inspiration from the ideas shared cam...

Accountability In Design - Our History Will Be What We Make It
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What Do Changes in the C-Suite Mean for Marketers' Future?

What Do Changes in the C-Suite Mean for Marketers' Future? | Designing design thinking driven operations | Scoop.it
General Management - Recently, companies have been introducing new C-level positions. Here's a look at that they are and what they tell us about the future of marketing departments.
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Rescooped by Fred Zimny from Social Selling: with a focus on building business relationships online
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6 Ways Selling Will Change by 2024

6 Ways Selling Will Change by 2024 | Designing design thinking driven operations | Scoop.it
In 10 years, sales and marketing will look very different. Here are six predictions for the biggest changes coming your way.

Via Anita Windisman
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Nesta's Development impact and you practical tools to support and t...

This is a toolkit on how to invent, adopt or adapt ideas that can deliver better results. It’s quick to use, simple to apply, and designed to help busy peopl...
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Introduction to DIY! - YouTube

Fred Zimny's insight:

This is a toolkit on how to invent, adopt or adapt ideas that can deliver better results. It’s quick to use, simple to apply, and designed to help busy people working in development. 



The tools are not coming out of thin air. It draws on a study of many hundreds of tools currently being used – here we have included only the ones which practitioners found most useful. Many of them are well documented and have been widely used in other sectors. In that sense this toolkit is standing on the shoulders of giants, and we are happy to acknowledge that. All the tool descriptions include a key reference, so it is easy to trace back their origins and dive deeper into other publications about their application.

 

This work is ©Nesta licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence. To view a copy of the licence, visit http://creativecommons.org/licenses/by-nc-sa/4.0/


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Managing in the Experience Economy

Managing in the Experience Economy | Designing design thinking driven operations | Scoop.it
B. Joseph Pine II explains why this is so and shows how you and your company – no matter its industry or current offerings – can succeed in today's Experience Economy. (Listen Now: Want to Boost Sales?
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How Design Can Save a Reputation | Design Thinking

How Design Can Save a Reputation | Design Thinking | Designing design thinking driven operations | Scoop.it
A few months ago, I wrote a post about five technologies in need of design makeovers in 2014. I'm happy to report my colleagues at IDEO.org, working with a group of NGOs and health and tech industry collaborators, have ...
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Why Design Thinking Is The Thing In Business Schools | CEOS are ...

Why Design Thinking Is The Thing In Business Schools | CEOS are ... | Designing design thinking driven operations | Scoop.it
That's Anna Kirkpatrick, a just-minted MBA graduate from the University of Technology, Sydney, telling me about her experience with design thinking – an approach to creating and building new business ventures, which is the ...
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On a quest for the future of enterprise collaboration

On a quest for the future of enterprise collaboration | Designing design thinking driven operations | Scoop.it
A look at the evolution of enterprise collaboration in the light of recent moves by Box, Dropbox, Google and MicrosoftAuthor informationPhil WainewrightPhil Wainewright has been a thought leader in cloud computing as a blogger, analyst and...
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UNOmarcomms :: Design Thinking makes more money than traditional business management

UNOmarcomms :: Design Thinking makes more money than traditional business management | Designing design thinking driven operations | Scoop.it
The Design Value Index shows the 15 US companies that understand the value of design beat the S&P Index by a whopping 228% over the last 10 years.
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Join the NEXT14 Party on May 5!

Join the NEXT14 Party on May 5! | Designing design thinking driven operations | Scoop.it
You’ll learn so much at the conference – with its full and exciting programme – that at the end of the day you may experience a little ‘brain strain’! Well, we’ve organised the perfect antidote: Dancing!
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5 Minutes with Forrester's Melissa Parrish

5 Minutes with Forrester's Melissa Parrish | Designing design thinking driven operations | Scoop.it
Maybe it's a phone on a bus, or a tablet in a store or the laptop on your coffee table. Maybe you're wearing it on your wrist or over your eyes. Whatever it is, it knows who you are, where you are and the best way to reach you at any moment.
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Reimagine Your Enterprise

Reimagine Your Enterprise | Designing design thinking driven operations | Scoop.it
Make human-centered design the heart of your digital agenda.
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Gartner Identifies the Top 10 Strategic Technology Trends for Smart Government

Gartner Identifies the Top 10 Strategic Technology Trends for Smart Government | Designing design thinking driven operations | Scoop.it
The Nexus of Forces, which is the convergence of four powerful forces: social, mobile, cloud and information, is driving innovation in the government sector, according to Gartner, Inc.
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Creating the right customer experience in a digital era - mydigitalfc.com

Creating the right customer experience in a digital era - mydigitalfc.com | Designing design thinking driven operations | Scoop.it
Creating the right customer experience in a digital era
mydigitalfc.com
In order to succeed in the digital era, creating the right customer experience is important.
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A Better Breed of CRM Consultants

A Better Breed of CRM Consultants | Designing design thinking driven operations | Scoop.it
As the needs for CRM Consultants continue to grow, they are getting smarter and savvier in an effort to help their clients achieve a better organizational structure.

Via Rosetta Carrington Lue
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Accenture pulse-of-media-trends-in-digital-media-and-entertainment (1)

As the Media and Entertainment industry continues to experience disruption, winning and losing strategies are becoming ever clearer. Disruptive forces contin...
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Why Consumer Tech Is So Irritatingly Incremental

Why Consumer Tech Is So Irritatingly Incremental | Designing design thinking driven operations | Scoop.it
To make money, don't build a better mousetrap. Build a cheaper one.
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After Heartbleed: code vigilance is the new normal | NEXT Berlin

After Heartbleed: code vigilance is the new normal | NEXT Berlin | Designing design thinking driven operations | Scoop.it
Leading. European. Digital (After #Heartbleed: code vigilance is the #newnormal http://t.co/ftRJoS5RGM)
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