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Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

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Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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4 MISCONCEPTIONS ABOUT UX DESIGN AND ONE HARD-TO-IGNORE TRUTH

How to use UX design strategically to deliver new values driven by core business metrics. (#UXDesign = Design Thinking? Not really!
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The 4 Types of Customer Journey Maps | kerrybodine.com

The 4 Types of Customer Journey Maps | kerrybodine.com | Designing design thinking driven operations | Scoop.it

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User Journey for the Digital Customer Experience

Digitalization has impacted the user journeys which were relatively linear until now. With the amount of digitalization adoption through mobility social and an… (How do you create Customer Delight through digital media?
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Enhance Your Impact Through "Design Thinking"

Enhance Your Impact Through "Design Thinking" | Designing design thinking driven operations | Scoop.it
By Theresa Reid, principal, Theresa Reid, PhD + Associates, Consulting This post is one in a series written by nonprofit leaders who are presenting sessions at the 2014 BoardSource Leadership Forum...
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The Untapped Value of Employee Engagement (Infographic)

The Untapped Value of Employee Engagement (Infographic) | Designing design thinking driven operations | Scoop.it
We created this infographic called "The Untapped Value of Employee Engagement" with some of our employee engagement research. If you like the infographic, then here are some other download formats ...
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Four Key Questions for CEOs

Four Key Questions for CEOs | Designing design thinking driven operations | Scoop.it
Dear leading CEO:The Wall Street Journal asked me what question I would pose you. I am honored to oblige, although it is not easy in these peculiar times.
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Design Thinking: Putting Empathy to Work | VoiceAmerica™

Design Thinking:  Putting Empathy to Work | VoiceAmerica™ | Designing design thinking driven operations | Scoop.it
Whether developing a product, web site or exhibit, good design begins with understanding the intended audience.
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Climate Action Week: Building Product Ecosystems | Launching a Framework for Progress - YouTube

Building Product Ecosystems is a collaboration initiated by The Durst Organization, in partnership with The New School and the City University of New York, t...
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The What If Method presented by Motivate Design

Why "what if"...? The What If Method tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
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Design Thinking for Strategic Innovation: Exercises, Activities & More | My Design Shop

Design Thinking for Strategic Innovation: Exercises, Activities & More | My Design Shop | Designing design thinking driven operations | Scoop.it
What is design thinking? Find out what it is and how the design thinking process can help conquer the 8 key challenges most businesses face.
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How should CIOs talk digital transformation with CEOs?

How should CIOs talk digital transformation with CEOs? | Designing design thinking driven operations | Scoop.it
What needs to change for a CIO to become a true partner in their organization’s digital transformation? Microsoft's EMEA head of IT has some suggestions.
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Mobile Use And The New Customer Experience [Infographic]

Mobile Use And The New Customer Experience [Infographic] | Designing design thinking driven operations | Scoop.it
Customer service is constantly evolving as technology changes the way businesses reach out to consumers.
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Digital Business Technologies Dominate Gartner 2014 Emerging Technologies Hype Cycle

Digital Business Technologies Dominate Gartner 2014 Emerging Technologies Hype Cycle | Designing design thinking driven operations | Scoop.it
By Hung LeHong and Jackie Fenn Gartner, Inc.
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My Stanford Design Thinking Bootcamp Takeaway: Innovation Can Be Repeatable | WIRED

My Stanford Design Thinking Bootcamp Takeaway: Innovation Can Be Repeatable | WIRED | Designing design thinking driven operations | Scoop.it
Is innovation a mystical event that occurs in a flash of unexplainable brilliance, or is it a process? More so, is it teachable and repeatable process? This was a question at the core of my exciting journey last week.

Via NuLawLab
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Customer Journeys Trump the Traditional Sales Cycle

Customer Journeys Trump the Traditional Sales Cycle | Designing design thinking driven operations | Scoop.it
While pointless debate continues in organizations as to who “owns” the customer experience (the customer, of course!), the responsibility for nurturing and shepherding the continuous customer experience belongs to all teams that impact customers.
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Why Peter Thiel Thinks Social Entrepreneurship Is Broken

Why Peter Thiel Thinks Social Entrepreneurship Is Broken | Designing design thinking driven operations | Scoop.it
And how to fix it. (Why Peter Thiel Thinks Social Entrepreneurship Is Broken http://t.co/qCKcYZRXqO)
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Big data study finds most productive people work in sprints: 52 minutes, rest for 17

Big data study finds most productive people work in sprints: 52 minutes, rest for 17 | Designing design thinking driven operations | Scoop.it
Image Credit: Flickr user Sebastian MaryA new big data study claims to have found a formula for ultimate productivity: work 52 consecutive minutes and then ditch the computer for 17 minutes of rest.
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Bridging the CIO-CMO Divide, and Where the Chief Digital Officer Fits In - InsideCXM

Bridging the CIO-CMO Divide, and Where the Chief Digital Officer Fits In - InsideCXM | Designing design thinking driven operations | Scoop.it
As long as this whole digital disruption thing is taking place we will discuss the relationship between the CMO and the CIO: will they play nice together, can they play nice together? Does a Chief Digital Officer help bridge the divide?
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Innovation now!

Innovation now! | Designing design thinking driven operations | Scoop.it
Design Thinking as a Strategy for Innovation (Design Thinking as a Strategy for Innovation http://t.co/vhkYJI8JBv #Innovation #germanbacca http://t.co/Iz3NWnEr2O)...
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What's the key to customer service?

What's the key to customer service? | Designing design thinking driven operations | Scoop.it
In an online world, the way you respond to clients can set your business apart. (A company’s reputation is only as good as its customers’ most recent experience.
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Climate Action Week: This Changes Everything by Naomi Klein | Capitalism vs The Climate - YouTube

Sponsored by The Nation Institute, The Nation Magazine, and The New School for Public Engagement (http://www.newschool.edu/public-engagement) as a part of th...
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A long watch. Not at all for such a noble cause.

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Sunday read: Whitney Johnson Nina Dejmanee | My Experimental Career

Sunday read: Whitney Johnson Nina Dejmanee | My Experimental Career | Designing design thinking driven operations | Scoop.it
Nina Dejamanee is applying a discovery-driven approach to her life, undertaking an experimental career. (RT @Nina_On_Cue: My 'experimental career' journey began 1 year ago day. @johnsonwhitney let me share my story in Feb.
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Using Mobile to Improve Customer Relationships

Using Mobile to Improve Customer Relationships | Designing design thinking driven operations | Scoop.it
Mobile is now a key part of our lives – according to the IAB, smartphone penetration in the UK is expected to...
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Erika Hall: Demystifying the Concept of Design

Erika Hall: Demystifying the Concept of Design | Designing design thinking driven operations | Scoop.it
Erika Hall, co-founder of Mule Design Studio: The first and perhaps only inviolable rule of design is that everything flows from the goal. Design without a goal isn’t even art. It’s just nonsensical self-indulgence.
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My Stanford Design Thinking Bootcamp Takeaway: Innovation Can Be Repeatable | Following Design Thinking

My Stanford Design Thinking Bootcamp Takeaway: Innovation Can Be Repeatable | Following Design Thinking | Designing design thinking driven operations | Scoop.it
I attended Stanford University's Design Thinking Bootcamp.
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