Designing design ...
Follow
Find
299.9K views | +19 today
 
Rescooped by Fred Zimny from Psychology of Consumer Behaviour
onto Designing design thinking driven operations
Scoop.it!

Exploring the Fifth and Sixth P of Marketing - Brian Solis

Exploring the Fifth and Sixth P of Marketing - Brian Solis | Designing design thinking driven operations | Scoop.it


 


Via k3hamilton
Fred Zimny's insight:

Read the excellent post to gain true insight!

more...
Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.

Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
Your new post is loading...
Your new post is loading...
Scooped by Fred Zimny
Scoop.it!

Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Strategic CIOs defy stereotypes, but must overcome digital skills shortfalls

Strategic CIOs defy stereotypes, but must overcome digital skills shortfalls | Designing design thinking driven operations | Scoop.it
New data contradicts the assumption that CIOs are losing organizational stature and control of tech budgets.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Why You Decide the Way You Do | MIT Sloan Management Review

Why You Decide the Way You Do | MIT Sloan Management Review | Designing design thinking driven operations | Scoop.it
Six scholarly articles offer intriguing insights into factors that can affect the decision-making process.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

New kid on the digital block: What does a Chief Experience Officer actually do? - The Next Web

New kid on the digital block: What does a Chief Experience Officer actually do? - The Next Web | Designing design thinking driven operations | Scoop.it
In order to understand what the CXO does, you have to take a step back to understand why the position was created in the first place.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Intersection Conference for Strategic Enterprise Design 2015

Intersection Conference for Strategic Enterprise Design 2015 | Designing design thinking driven operations | Scoop.it
A conference about Strategic Enterprise Design, held in Paris by eda.c.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

The smart creative: How to spot them, how to use them | @JoelGarfinkle

The smart creative: How to spot them, how to use them | @JoelGarfinkle | Designing design thinking driven operations | Scoop.it
Google's Eric Schmidt (Credit: Google) The term “smart creative” is often heard today in the hallways and conference rooms of some of the nation’s lead
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Introducing the service model canvas - UX for the masses

Introducing the service model canvas - UX for the masses | Designing design thinking driven operations | Scoop.it
Find out how to explore, de-construct and document an existing or new service with the service model canvas. A great new service design tool.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Is it Wise to Ignore Correlations Between Customer Experience and Creation of Wealth?

Is it Wise to Ignore Correlations Between Customer Experience and Creation of Wealth? | Designing design thinking driven operations | Scoop.it
Many academic studies were published over the last two decades that examined the correlations between improvements in customer satisfaction/advocacy/experience and increase in sales, profits, market…
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Rethinking the role of the strategist | McKinsey & Company

Rethinking the role of the strategist | McKinsey & Company | Designing design thinking driven operations | Scoop.it
Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the strategist? A McKinsey Quarterly article.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Design and Innovation Trends 2015 - Accenture

Design and Innovation Trends 2015 - Accenture | Designing design thinking driven operations | Scoop.it
Our Design and Innovation Trends 2015 report focuses on the issues we expect to tackle in the coming year, as they affect design, users, organizations and society.
more...
No comment yet.
Rescooped by Fred Zimny from The Marketing Technology Alert
Scoop.it!

Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report | Designing design thinking driven operations | Scoop.it

Digest...


GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. That puts it firmly in Infusionsoft territory, and perhaps even towards the lower end of that.

Hatchbuck is another all-in-one product for very small businesses. It has taken the approach of providing only core features and making them as easy to use as possible. This scope covers email, Web forms, multi-step campaign flows, and CRM. 

Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. Additional features include lead distribution and buying signal alerts, but don’t extend to full CRM or the other operational functions.

dbSignals is brand new: the system was formally launched just last week. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark. It also includes its own lightweight CRM. But what really distinguishes dbSignals are two features beyond the normal scope of marketing automation. The first is prospect data: the company has negotiated deals to let its clients access detailed files with 235 million consumer names and 60 million B2B names. The second feature is machine learning: the system analyzes the client's customer list or past campaigns, builds a predictive model, runs test campaigns to validate and refine the model, and then runs a roll-out campaign once the model is stable.

 

Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
iNeoMarketing's curator insight, January 25, 6:42 PM

Strongly recommend that you click through to learn more. dbSignals: if you're in the market, please take a close look at this one.

iNeoMarketing's curator insight, January 26, 8:18 AM

Strongly recommend that you click through to learn more. dbSignals: if you're in the market, please take a close look at this one.

Rescooped by Fred Zimny from CustDev: Customer Development, Startups, Metrics, Business Models
Scoop.it!

Marketers: Think tech has changed your job already? Brace yourself

Marketers: Think tech has changed your job already? Brace yourself | Designing design thinking driven operations | Scoop.it

Three out of four marketers think significant and “dramatic” change is coming to their professions, according to a 478-person marketing executive study conducted for Marketo.

And that’s after they’re already reeling from change.


Via ukituki
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Is your CMO’s role evolving fast enough? | McKinsey & Company

Is your CMO’s role evolving fast enough? | McKinsey & Company | Designing design thinking driven operations | Scoop.it
The role of the Chief Medical Officer at pharmaceutical companies is evolving to improve patient care and outcomes. A McKinsey & Company article.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

10 Smart Tips to Prevent Distractions and Sharpen Your Focus

10 Smart Tips to Prevent Distractions and Sharpen Your Focus | Designing design thinking driven operations | Scoop.it
Whatever kind of work you're doing, you're probably fighting some kind of distraction--whether it's electronic, in person, or internal.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Engaging Customers using Big Data - presentation to Berlin School of Creative Leadership

This presentation describes some of the concepts published in my book - Engaging Customers using Big Data published by Palgrave Macmillan and available via Amazon.com (ISBN-978-1-137-38620-5).
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

8 Data Points about the Importance of Customer Experience | paulgillin.com

8 Data Points about the Importance of Customer Experience | paulgillin.com | Designing design thinking driven operations | Scoop.it
How much does the market reward companies that deliver excellent customer experience? Seven of the world's 10 most-admired companies in 2013 excel in that area
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Gartner Says By 2020, a Quarter Billion Connected Vehicles Will Enable New In-Vehicle Services and Automated Driving Capabilities

Gartner Says By 2020, a Quarter Billion Connected Vehicles Will Enable New In-Vehicle Services and Automated Driving Capabilities | Designing design thinking driven operations | Scoop.it
By 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities, according to Gartner, Inc.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

44 Apps That Turn Your Smartphone Into a Productivity Powerhouse (Infographic)

44 Apps That Turn Your Smartphone Into a Productivity Powerhouse (Infographic) | Designing design thinking driven operations | Scoop.it
Among our favorites? A task manger that gamifies your accomplishments and a background music player that incorporates neuroscience.
more...
No comment yet.
Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

2015 @Edelman #Trust Barometer - Global Results

The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted …

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, January 26, 2:30 AM

#Trust : belief that someone or something is reliable, good, honest, effective, etc.


As you will see from slide #12, the most trusted source for #content remains your peers, friends and relatives.


How is your #brand engaging with your audience? By earning their trust, and leveraging their #social reach across their friends and relatives, imagine the opportunities to strengthen your business. 


I would argue that without Trust, you can't run a successful business. Do you agree?


This applies to #customers, employees, vendors, etc...


 

Bharat Employment's curator insight, January 26, 11:31 PM
www.bharatemployment.com
Arielle Monnerot-Dumaine's curator insight, January 27, 3:40 AM

Pour des résultats pour la crédibilité des messages de recommandation, go directly page 12

Scooped by Fred Zimny
Scoop.it!

The Scientific Case for Online Marketing That Doesn't Get Results

The Scientific Case for Online Marketing That Doesn't Get Results | Designing design thinking driven operations | Scoop.it
We've become spoiled. Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts. But they still did it. They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked. There wasn't much that was highly measurable in those days, so directly tying ROI to marketing spend with any level of significant confidence was hard. Enter digital. It's the wonderful land of accountability. Now we can (for the most part) know exactly how many of what action comes from what channel or...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Employee & Customer Experiences do correlate | Customer Experience IQ Blog

Employee & Customer Experiences do correlate | Customer Experience IQ Blog | Designing design thinking driven operations | Scoop.it
Companies serious about improvement of experience for their customers have to pay close attention to measuring and monitoring the satisfaction of the employees.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Digital Tools for Design Research | IDEO Labs - Linkis.com

Digital Tools for Design Research | IDEO Labs - Linkis.com | Designing design thinking driven operations | Scoop.it
RT @kwhobbes: Digital tools for design thinking - some great ideas in here via @Learn21Tech http://t.co/HdNJxnXg90 #saskedchat #rcsdtech #s…
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Smarter content is a journey, not a destination

Smarter content is a journey, not a destination | Designing design thinking driven operations | Scoop.it
Claudia Schutter (Open University of The Netherlands) explains why content marketing is a marathon and not a sprint.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

A Step-by-Step Plan to Improve CMO-COO Collaboration

A Step-by-Step Plan to Improve CMO-COO Collaboration | Designing design thinking driven operations | Scoop.it
You can’t serve customers if this relationship is dysfunctional.
more...
No comment yet.
Rescooped by Fred Zimny from Integrated Brand Communications
Scoop.it!

8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Designing design thinking driven operations | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, January 29, 2:29 PM

How many of these #digitalmarketing trends are you ready to act on in 2015?

Sue Walsh's curator insight, January 29, 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).