Designing services
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Make Agility Part of Your Process - Harvard Business Review

Make Agility Part of Your Process - Harvard Business Review | Designing  services | Scoop.it

Via David Hain
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Not only on the executive levvel, but also in operations. Imperative for service designers and service managers

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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

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Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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How the Internet of Things will transform customer interaction | Information Age

How the Internet of Things will transform customer interaction | Information Age | Designing  services | Scoop.it
The meteoric rise of connected devices will transform every area of customers' lives - so how can we use their data to give them a better experience?
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The 10 Most Important Work Skills in 2020

The 10 Most Important Work Skills in 2020 | Designing  services | Scoop.it
A look at the 10 most important work skills for the future.

Via Felix Jacomino, Aki Puustinen, Wise Leader™, Roy Sheneman, PhD
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Roy Sheneman, PhD's curator insight, July 6, 10:00 AM

grow or die, the choice is yours...

Corinne Chauffrut Werner 's curator insight, Today, 3:51 AM

Etes vous prêt pour demain ?

Jean-Guy Frenette's curator insight, Today, 8:35 AM

PDGLead

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Evolution of retail: The rise of value-centric e-commerce

Evolution of retail: The rise of value-centric e-commerce | Designing  services | Scoop.it
Ultimately, people will not remember how they chose your product or where they bought it, but they will remember how it made them feel.
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Online Marketing Trends: which connected devices see the highest retail sales conversion

Online Marketing Trends: which connected devices see the highest retail sales conversion | Designing  services | Scoop.it
which connected devices see the highest retail sales conversion

Via Cambridge Marketing Colleges
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Roberto Nocera's curator insight, July 6, 6:29 AM

Interesting study

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How to Analyze customer data in sales & marketing

How to Analyze customer data in sales & marketing | Designing  services | Scoop.it
The key asset of any company is its customers. It is therefore very important to identify their needs and preferences as well as to know the factors affecting…
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Visual Media Changes How Humans Consume Information #Infographic

Visual Media Changes How Humans Consume Information #Infographic | Designing  services | Scoop.it
Text was king in the early, primitive days of the Internet, and over time, it has become a more visual medium. According to an infographic from WebDAM, it’s not just the Internet; verbal intelligence is on the decline and visual intelligence is increasing.

This all points to a shift in the way humans consume information. With visual IQ on the rise, even educated people are less willing to spend time reading, and the average person is only likely to remember 20 percent of what they read.

Via Brian Yanish - MarketingHits.com
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How the Recession Reshaped the Economy, in 255 Charts

How the Recession Reshaped the Economy, in 255 Charts | Designing  services | Scoop.it
Five years since the end of the Great Recession, the private sector has finally regained the nine million jobs it lost. But not all industries recovered equally.

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You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast [INFOGRAPHIC]

You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast [INFOGRAPHIC] | Designing  services | Scoop.it
The Internet has put whole libraries of information at the fingertips of anyone with a mobile phone.
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Innovate the Experience, Not Just the Product

Innovate the Experience, Not Just the Product | Designing  services | Scoop.it
Leading-edge brands are rethinking the whole customer journey. Today’s product innovations, and the growth they create, are often incremental, narrow and fleeting.
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Contextual variety, Internet-of-Things and the choice of tailoring over platform

Contextual variety, Internet-of-Things and the choice of tailoring over platform | Designing  services | Scoop.it
Our article has more than 3500 views! It's early days but let's hope the citation counts go up too! :) http://t.co/gpUuI9dhBb
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Big Data Lives or Dies Based on Customer Data Management Strategy

Big Data Lives or Dies Based on Customer Data Management Strategy | Designing  services | Scoop.it
By Noel Yuhanna and Mike GualtieriThe key to success is implementing a multidimensional view that helps individualize and contextualize customer experiences, deliver new customer insights, and create new opportunities for businesses to deliver...
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The 5 Paradoxes of Digital Business Leadership - blogs.hbr.org (blog)

The 5 Paradoxes of Digital Business Leadership - blogs.hbr.org (blog) | Designing  services | Scoop.it
No one said this would be easy.
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Is this your Definition for a smart creative

Is this your Definition for a smart creative | Designing  services | Scoop.it
-*+I’ve noticed recently, in 90 Digital with been talking about ‘smart creatives’ a lot so I thought it would be helpful to give you some kind of definition on what...
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One marketing analytics myth? The perfect KPI…

One marketing analytics myth? The perfect KPI… | Designing  services | Scoop.it
Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm.
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Improve your design process and expand your influence - UX Amsterdam

In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this 2-hour w…
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DesigningMall's curator insight, July 6, 2:24 PM

really nice style to explain the things, a step by step guide with examples

Rescooped by Fred Zimny from Service Design, User Experience, Customer Satisfaction and many more
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Are personas past their prime?

Are personas past their prime? | Designing  services | Scoop.it

Personas get a mixed reception from design teams, with some questioning their value. A typical criticism is that persona descriptions are superficially elegant but they lack substance. Another criticism is that persona descriptions are too 'final', and hard to update with new data. Adopting a lightweight persona description, such as the 2½D sketch, addresses these issues while retaining the strengths of traditional personas.


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The Latest Big Data Innovation Is Consumer Empowerment

The Latest Big Data Innovation Is Consumer Empowerment | Designing  services | Scoop.it
Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data:..

Via Jean-Michel Franco
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Why Product Thinking is the next big thing in UX Design

Why Product Thinking is the next big thing in UX Design | Designing  services | Scoop.it
Life’s too short to build something nobody wants…
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Ten IT-enabled business trends for the decade ahead | McKinsey & Company

Ten IT-enabled business trends for the decade ahead | McKinsey & Company | Designing  services | Scoop.it
As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. A McKinsey Quarterly article.
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Do We Really Need all These People? When Less is More. - Richard Fouts

Do We Really Need all These People? When Less is More. - Richard Fouts | Designing  services | Scoop.it
Years ago, when I conducted a community chorus I asked (during a budget meeting), “Do we really need all these musicians?”  One of the things this role taught me was how to manage on a shoestring. I actually found it both challenging and inspiring to manage within constraints. How could we produce great music using… Read More
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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers - blogs.hbr.org (blog)

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers - blogs.hbr.org (blog) | Designing  services | Scoop.it
Digital success is all about networks.
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Michael Ravensbergen's curator insight, July 5, 7:11 AM

Network of start up platforms is collaborating with businesses and talents.

 

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What’s Your Customer Experience Strategy?

What’s Your Customer Experience Strategy? | Designing  services | Scoop.it
Image courtesy of AnnaRachel1 What is a customer experience strategy? Have you laid the groundwork for a successful execution? Let’s start by defining “customer experience strategy.”…

Via Mario K. Sakata
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Romain MAZUIR's curator insight, July 6, 4:46 PM

What’s Your Customer Experience Strategy? #H2MWP

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Unlocking the potential of the Internet of Things | McKinsey & Company

Unlocking the potential of the Internet of Things | McKinsey & Company | Designing  services | Scoop.it
If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025. A McKinsey Global Institute article.
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The Customer Gap, Premium Puzzle And Future Of Customer Interactions

Marketing is moving from a market creation tool to a customer interface tool. This means:

Taking ownership of the customer in the company and implementing this knowledge throughout
Creating and capturing new customer value
Surprising and delighting the customer
Finding new revenue streams and business models based on the customer interface

Via Brian Yanish - MarketingHits.com
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Service design: an integral part of the city of the future - Carlos Moreno

Service design: an integral part of the city of the future - Carlos Moreno | Designing  services | Scoop.it
By drawing on new uses and digital technologies and involving a wide range of players, service design is already being used to conceive the services for future towns and cities.
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