Designing services
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Make Agility Part of Your Process - Harvard Business Review

Make Agility Part of Your Process - Harvard Business Review | Designing  services | Scoop.it

Via David Hain
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Not only on the executive levvel, but also in operations. Imperative for service designers and service managers

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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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- Beta version - Service Innovation Canvas

A Beta version of the Service Innovation Canvas.

Via Mario K. Sakata
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Maastricht University, Service Science Factory | Maastricht | Netherlands

Maastricht University, Service Science Factory | Maastricht | Netherlands | Designing  services | Scoop.it
  Founded in 2010, the Service Science Factory (SSF) has established itself as a leading player in the area of service innovation in the Netherlands. As part of the School of Business and Economics...
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How will we interact with mobile voice interfaces in 2020?

How will we interact with mobile voice interfaces in 2020? | Designing  services | Scoop.it
Voice is predicted to be key for mobile user interfaces of the future. How will more sophisticated mobile voice interfaces change the game in 2020?
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Which Is Sexier, Data or Customer Experience? - Direct Marketing News

Which Is Sexier, Data or Customer Experience? - Direct Marketing News | Designing  services | Scoop.it
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
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Beware the Internet of Things – it’s early, security sucks and the C-Suite doesn’t care

Beware the Internet of Things – it’s early, security sucks and the C-Suite doesn’t care | Designing  services | Scoop.it
The Internet of Things is one of those buzzphrases that sets all sorts of unrealistic expectations. There are other concerns though, many of which hinge around security.
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Implementing a citizen-centric approach to delivering government services | McKinsey & Company

Implementing a citizen-centric approach to delivering government services | McKinsey & Company | Designing  services | Scoop.it
When governments deliver services based on the needs of the people they serve, they can increase public satisfaction and reduce costs. A McKinsey & Company article.

Via Andy Thompson
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Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company

Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company | Designing  services | Scoop.it
In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them. A McKinsey Quarterly article.
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How To Address The Dazed & Confused Marketing Landscape

How To Address The Dazed & Confused Marketing Landscape | Designing  services | Scoop.it
It's time to go back to basics in order to regain market share, Marc Brownstein writes. Here are three strategies for marketers.

Via Eric_Determined / Eric Silverstein
Fred Zimny's insight:

Don't be confused, let's go back to basics.


3 Lessons shared:


1. Listen to your customers - Understand your customer journey.


2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.


3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.



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David J Castresana's curator insight, August 1, 3:58 AM

Don't be confused, let's go back to basics.

 

3 Lessons shared:

 

1. Listen to your customers - Understand your customer journey.

 

2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.

 

3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.

 

 

Jim Thompson's curator insight, August 1, 10:25 AM

Another powerful voice echoing that it's time for a new marketing approach:

 

1. Identify the behaviors and experiences that creates value in the customer relationship (aka lifetime value).

 

2. Create journeys that introduces more customers to the behaviors and experiences that create value.

 

3. Make the experience relevant and engaging to encourage more customers to go through it.

 

 

J.L.Nawan's curator insight, August 1, 7:13 PM

Don't be confused, let's go back to basics.

 

3 Lessons shared:

 

1. Listen to your customers - Understand your customer journey.

 

2. Evolve and adapt - Identify new opportunities and correct the areas that need improvement.

 

3. Personalization - Offer relevant brand engagement, then deliver rewarding experiences across your key targets.

 

 

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Customer Experience Is Critical | SmartData Collective

Customer Experience Is Critical | SmartData Collective | Designing  services | Scoop.it
Advertising and marketers tell us we now live in a “digital economy.” That implies the economy is based on and depends on digital technologies.
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G2 Crowd report finds the two email marketing tools with the highest user satisfaction

G2 Crowd report finds the two email marketing tools with the highest user satisfaction | Designing  services | Scoop.it
It’s MailChimp and the email marketing part of the Salesforce Marketing Cloud.
Marketers need to be happy with their chosen email tool.
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Disruptive Technology that Could Transform Government-Citizen Relationships - The Governance Lab @ NYU

Disruptive Technology that Could Transform Government-Citizen Relationships - The Governance Lab @ NYU | Designing  services | Scoop.it
David Raths at GovTech: “William Gibson, the science fiction writer who coined the term “cyberspace,” once said: “The future is already here — it’s just not very evenly distributed.” That may be exactly the way to look at the selection of disruptive...
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From Abstract to Clarity – How to Win over Your Customer's Loyalty with Insights into Optimizing Their Experience

From Abstract to Clarity – How to Win over Your Customer's Loyalty with Insights into Optimizing Their Experience | Designing  services | Scoop.it
This is the age of the customer! And the number one reason customers leave a brand is due to poor customer experience. Being left behind is unappealing and can be costly for a brand. Most organizat...

Via Mike Schoultz
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Mike Schoultz's curator insight, July 29, 7:09 AM

Organizations that invest and act on insights in the best interests of their customers will be equipped to maximize engagement and sales by offering products and content specifically tailored to what they know about each customer in terms of demographics, past buying behavior and current context.

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One Diagram that Will Change the Way You Look at the Services Economy

One Diagram that Will Change the Way You Look at the Services Economy | Designing  services | Scoop.it
One way that America might not get it right and a visualization that will change the way you look at China’s economy.
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Tackle Marketing Automation to Drive Conversions

Tackle Marketing Automation to Drive Conversions | Designing  services | Scoop.it
Marketing automation tools do the habitual tasks, while you and your team can focus on more complicated projects. Learn how to use marketing automation in this post.

Via Pantelis Chiotellis
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Digital vortex how digital disruption is redefining industries

he world moves towards digital countries, cities and companies. It’s stunning to see how our world is changing at an exponential speed of change. What can be d…
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Hype Cycle for Digital Marketing, 2015

Hype Cycle for Digital Marketing, 2015 | Designing  services | Scoop.it
The emerging technologies featured on this year's Hype Cycle focus on improving the customer experience and supporting the business strategy. We'll help you identify which technologies will have the biggest and most immediate impact on digital marketing.
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What is Service Design?

What is Service Design? | Designing  services | Scoop.it
In our field, we often tend to hear the phrase Service Design. Service Design is basically applying holistic user-centred design methods and processes to on- and off-line services. The Design Counc...
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Redesigning work in an era of cognitive technologies

Redesigning work in an era of cognitive technologies | Designing  services | Scoop.it
In the next 3-5 years, cognitive technologies will have a profound impact on work, workers, and organizations. They can and will be used to eliminate jobs.
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Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge - Bulldog Reporter

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge - Bulldog Reporter | Designing  services | Scoop.it
In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts.
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A New Era Of Digital Content: Engagement And Content Metrics That Matter

A New Era Of Digital Content: Engagement And Content Metrics That Matter | Designing  services | Scoop.it
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience.
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Technology Vision 2020 update – Personalizing the Network...

Technology Vision 2020 update – Personalizing the Network... | Designing  services | Scoop.it
This blog is by Ajit Kahaduwe at Nokia Networks.
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How is Digitization Affecting Your Business?

How is Digitization Affecting Your Business? | Designing  services | Scoop.it
How much of a threat does digital disruption present to your existing products and services? This short online questionnaire helps you assess your business's vulnerability.
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Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers | Designing  services | Scoop.it
Looking to optimize your analytics investment? Hint: It's not just about the tools. Here's what—and who—it takes for successful marketing measurement.
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Accenture Bulks Up Design Capabilities With Fjord Expansion - Wall Street Journal (blog)

Accenture Bulks Up Design Capabilities With Fjord Expansion - Wall Street Journal (blog) | Designing  services | Scoop.it
Accenture on Tuesday is unveiling plans to expand its Fjord design and innovation unit, including opening more studios in the U.S.
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​The 2015 Online Marketing Industry Survey

​The 2015 Online Marketing Industry Survey | Designing  services | Scoop.it

After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.


Via Pedro Da Silva, massimo facchinetti, Andrea Rossi
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