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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  services | Scoop.it

Via Sebastian Thielke
Fred Zimny's insight:

A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  services
One of the misunderstandings of these days is that design has an artist or artisan background. So designers are idea generators, visualizers and prototypers.  That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Think you know your customers? Just check (and download) The Great Customer Experience Divide #custsrv #ux #cxm

Download the full eConsultancy report, “The Customer Conversation” at http://ibm.co/1CIK0qq. Think you know your customers? Think again. See what consumers a…
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Design thinking holds the answer to some of the public sector’s toughest challenges #designthinking

Design thinking holds the answer to some of the public sector’s toughest challenges #designthinking | Designing  services | Scoop.it
In the past few decades, design has become increasingly recognised as a driver of economic growth.
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Following Journey Mapping’s Future Path

Following Journey Mapping’s Future Path | Designing  services | Scoop.it
Most brands now recognize that the average consumer bounces from channel to channel like they’re reading an intricate “choose your own adventure” novel.

Via Alama
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Rescooped by Fred Zimny from Business DNA (Design-Thinking)
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Stanford Daily | Behind the sticky notes. What is Design Thinking? #designthinking

Stanford Daily | Behind the sticky notes. What is Design Thinking? #designthinking | Designing  services | Scoop.it
"Creating innovators rather than #innovation" – Guter Artikel über, was #designthinking ist: http://t.co/thwG1huXzX

Via A. Kosuke
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10 skills a digital marketing professional MUST have to succeed

10 skills a digital marketing professional MUST have to succeed | Designing  services | Scoop.it

“ Being a digital marketer means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates. It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics? What priority should I put on email marketing? How does my content marketing help build my search engine optimisation? So, what are the skills a digital marketing professional needs to succeed?”


Via Brian Yanish - MarketingHits.com, donhornsby, Gary Morrison
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donhornsby's curator insight, May 19, 9:03 AM

(From the article): Most marketers know that you can get increased engagement and sharing if you use visuals. This is well understood on Facebook and a range of studies shows that up to 100% more engagement is driven by a visual post over text.


But this is not just a tactic that works on Facebook. With Twitter allowing visual in the stream the use of images is very effective. I did a little test on my Twitter stream and these were the results when I used visuals

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The Expertise Gap is Real and Employees Need Your Attention Now

The Expertise Gap is Real and Employees Need Your Attention Now | Designing  services | Scoop.it
The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward.
A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to fill.

Via Don Dea, David Hain
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David Hain's curator insight, May 24, 6:25 AM

What got us here won'tpget us there!  Big job market effects...

Béatrice Boussard's curator insight, May 25, 12:18 PM

alerte sur les mutations nécessaires des métiers et un fort besoin de formation particulièrement vrai pour les distributeurs

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Tackling the #Employee Engagement Challenge #hr #business

Tackling the #Employee Engagement Challenge #hr #business | Designing  services | Scoop.it
Building and retaining a team of dedicated employees is a critical challenge for companies of all sizes. Engaged employees help grow a company’s
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Weekend Read: Why #Design Matters More than Moore #digital

Weekend Read: Why #Design Matters More than Moore #digital | Designing  services | Scoop.it
John Maeda, partner at Kleiner Perkins Caufield & Byers: In 2016, you can expect the computer you’ll be using to be 8.3 million times more powerful than the one you were using in 1980. Moore’s Law keeps going.
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How Dogs Became Our Best Friends

How Dogs Became Our Best Friends | Designing  services | Scoop.it
A leading scientist explains why they are uniquely suited to be our companions
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Beyond design thinking: Part of the “Business ecosystems come of age” report #smact #digital

Beyond design thinking: Part of the “Business ecosystems come of age” report #smact #digital | Designing  services | Scoop.it
Design thinking without deep analysis and synthesis can be reckless. Leading companies are seeking to do both recursively and in integrated new ways to…
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The death of marketing leadership

The death of marketing leadership | Designing  services | Scoop.it
There has been a significant and exciting shift in the tone of the debate about Marketing and its role… Marketing is on the ascent, and its influence is growing everywhere.
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When to Offer Fewer Customer Service Channels #servicedesign #custsrv #ux

When to Offer Fewer Customer Service Channels #servicedesign #custsrv #ux | Designing  services | Scoop.it
Quality is more important than quantity.

Via CSL
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CSL's curator insight, May 20, 12:04 PM

Customers value omni-channel service experience, but only if you can deliver the service they expect across all the channels. If it's not possible, then it's better to focus on proven channels and branch out slowly. 

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Working week starter: How Your State of Mind Affects Your Performance #smartcreatives

Working week starter: How Your State of Mind Affects Your Performance #smartcreatives | Designing  services | Scoop.it
Ways to move from frustrated to energized.
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How to redefine Customer Journey Maps: Customer Journey Management #custsrv #ux #cxm

How to redefine Customer Journey Maps: Customer Journey Management  #custsrv #ux #cxm | Designing  services | Scoop.it
The market changes, as do customers' preferences. Why then should customer journey maps remain static documents?
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How #disruption has become a feature of our times - FT.com #digital #smact

How #disruption has become a feature of our times - FT.com #digital #smact | Designing  services | Scoop.it
If there was one word that summed up the hopes and fears of business over the past 12 months, it was probably “disruption”.
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How about these Emerging Trends in #UX #digital #marketing

How about these Emerging Trends in #UX #digital #marketing | Designing  services | Scoop.it
Emerging Trends in UX...
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Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism: Robin Chase: #smact #digital

Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism [Robin Chase] on Amazon.com. *FREE* shipping on qualifying offers.
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What do people buy online ? ecommerce items by country #marketing #digital

What do people buy online ? ecommerce items by country #marketing #digital | Designing  services | Scoop.it
most bought eCommerce items by country

Via Cambridge Marketing Colleges
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Forget Design Thinking, but not design thinking [The Facts]

Forget Design Thinking, but not design thinking [The Facts] | Designing  services | Scoop.it
I have read many articles over the past year on design thinking and realised that we need a bit of a reality check. Articles on design thinking are just that- articles- and articles are often embel...

Via Mario K. Sakata
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2014 Design Value Index Results and Commentary - Design Management Institute

2014 Design Value Index Results and Commentary - Design Management Institute | Designing  services | Scoop.it
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CRM Is Mature and Growing Nicely, #Gartner Claims #digital #crm

CRM Is Mature and Growing Nicely, #Gartner Claims #digital #crm | Designing  services | Scoop.it
The customer relationship management (CRM) market is well-established, mature and growing at a healthy clip. That's Gartner's headline finding in its latest global analysis of this software category.
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The death of #marketing leadership #digital

The death of #marketing leadership #digital | Designing  services | Scoop.it
There has been a significant and exciting shift in the tone of the debate about Marketing and its role… Marketing is on the ascent, and its influence is growing everywhere.
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Why Bad Customer Experiences Happen - #Infographic

Why Bad Customer Experiences Happen - #Infographic | Designing  services | Scoop.it
It’s inevitable that customer service experiences will sometimes fail. No organization is immune from bad customer service happening at point in time. Fact of the matter is that customer service is an intensely human experience subject to humanity’s faults and shortcomings.

Via Eric_Determined / Eric Silverstein
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Darcy Bevelacqua's curator insight, May 19, 9:37 AM

A great customer experience is dependent on understanding the customer needs and responding quickly to solve problems. Every organization has some bad customer experiences -take care of them and customers will forgive you and stay around. 

Maurice Couture's curator insight, May 19, 10:12 AM

Ces résultats démontrent encore une fois l'importance d'un bon service à la clientèle, notamment de répondre bien et rapidement aux demandes des clients. Les avis en ligne sont de plus importants et les avis les plus longs sont associées à des clients insatisfaits. 

Sun Social SEO's curator insight, May 22, 8:56 AM

Online reviews are one of the "Four Pillars" of digital presence.

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The Rise of the 4th Platform: Pervasive Community, Data, Devices, and ... - Enterprise Irregulars #smact #digital

The Rise of the 4th Platform: Pervasive Community, Data, Devices, and ... - Enterprise Irregulars #smact #digital | Designing  services | Scoop.it
These days it’s still pretty common to talk about social business, mobility, analytics (especially when it’s called big data), cloud, and the Internet of Things — SMACT is the current acronym for all this — as on the agenda of key digital...
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Interesting Will Service Design suit up? « #Accenture BlogPodium #servicedesign #digital

Interesting Will Service Design suit up? « #Accenture BlogPodium #servicedesign #digital | Designing  services | Scoop.it
How management consulting and service design is evolving together, @Lunar and @fjord http://t.co/yCbLR6L0L0 http://t.co/PdLfuLVrJX
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