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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  service | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
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Designing service?

Designing service? | Designing  service | Scoop.it
Designing service One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action…
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Deloitte's Science of a movement (report downloadable) #marketer - #service #design

Deloitte's Science of a movement (report downloadable) #marketer - #service #design | Designing  service | Scoop.it
Science of a movement Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—catches fire and becomes more than just something to buy. It spurs a movement, centers a community, and becomes part of people’s lives. But true brand-fueled movements are both as rare…
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How to combine Design Thinking, Lean Startup and Agile - #service #design

How to combine Design Thinking, Lean Startup and Agile - #service #design | Designing  service | Scoop.it
https://twitter.com/APGuha/status/910899692975747073
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How To Micro-Personalize Customer Experiences - #service #design

How To Micro-Personalize Customer Experiences - #service #design | Designing  service | Scoop.it
The most successful small and midsize businesses are known for creating unique relationships with their customers that entice them to purchase and give them a reason to return. Competitive advantage, a continuous stream of sales and revenue opportunities, and customer loyalty are benefits of a great customer experience. But it doesn’t take an enormous sweeping…
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IoT: Customer Experience Is The Product - #service #design

IoT: Customer Experience Is The Product - #service #design | Designing  service | Scoop.it
The number of connected devices on the Internet will exceed 50 billion by 2020, this according to Cisco. By 2022, 1 trillion networked sensors will be embedded in the world around us, with up to 45 trillion in 20 years. The number of devices connected to IP networks will be three times as high as the global population in…
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Lead the charge to use data in every stage of your design process - #service #design

Lead the charge to use data in every stage of your design process - #service #design | Designing  service | Scoop.it
It can be hard to change things. I know. I started writing about conversion optimization in 2007, when it wasn’t even big enough to be called “nascent.” It took many years of writing and teaching before people started asking for optimization services. But the alternative is to simply be a follower. If you’ve been working…
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Colin Taylor TRG's curator insight, September 22, 7:25 AM

Data is the key to #service design and delivery. #custserv #custexp #cx

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New Forrester Waves Assess Customer Journey Analytics Platforms (webinar 21/9) - #service #design

New Forrester Waves Assess Customer Journey Analytics Platforms (webinar 21/9) - #service #design | Designing  service | Scoop.it
Get an exclusive look at the 2017 CX Index results and discover how to create breakaway CX. Register for the webinar Why is journey analytics such a hot topic? Because it can help firms move the needle on customer obsession. That’s why after months of research — including in-depth briefings, demos, and customer references —…
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McKinsey's Investing in the growing sleep health economy (download possible) - #service #design

McKinsey's Investing in the growing sleep health economy (download possible) - #service #design | Designing  service | Scoop.it
Sleep insufficiency exacts a high human cost in physical and mental health, as well as a considerable economic toll in lost productivity. The multibillion-dollar sleep-health economy is a response to this growing problem and opens a wide range of attractive market opportunities for both private-equity investors and consumer-oriented companies. Understanding the costs of sleep insufficiency…
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PWC 's Workforce of the future the competing forces shaping 2030 (download possible) - #service #design

PWC 's Workforce of the future the competing forces shaping 2030 (download possible) - #service #design | Designing  service | Scoop.it
  We are living through a fundamental transformation in the way we work. Automation and 'thinking machines' are replacing human tasks, changing the skills that organisations are looking for in their people. But what will the future look like? This isn’t a time to sit back and wait for events to unfold. To be prepared…
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Technology: Much More Than Just A ‘What?’ - #service #design

Technology: Much More Than Just A ‘What?’ - #service #design | Designing  service | Scoop.it
echnology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new thing syndrome.’ As we’ve been preparing the Technology Issue of Brand Quarterly, I’ve spent a lot of time considering what technology means to…
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Smart Art: Why More Artists Need to Study Business - #service #design

Smart Art: Why More Artists Need to Study Business - #service #design | Designing  service | Scoop.it
Artists contribute much creativity to society, but business acumen may not be their forte. Paying for health care and business insurance, saving for retirement and recovering from disasters can be tough to handle for artists without traditional jobs. To gain insight into new financial models for them, Knowledge@Wharton tapped two experts: Jenifer Simon, director of  programs and…
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Dr. David Darab's curator insight, September 19, 9:41 AM

This advice, directed at artists, would serve any small business, freelancer or solopreneur too!  Having a Disaster Plan at the ready should normal business operations be interrupted due to illness, natural disaster or interruption or loss of a critical supply will help to reduce its impact.

 

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Roland Berger: Design thinking on every level  - #service #designthinking

Roland Berger: Design thinking on every level  - #service #designthinking | Designing  service | Scoop.it
Related content for you This post is recommended for you  Recommended: The (fr)agile reality of the Next Generation (and imho other generations too)Powered by Inline Related Posts
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I Agree with The AI Revolution: What’s Real and What’s Not - #service #designthinking

I Agree with The AI Revolution: What’s Real and What’s Not - #service #designthinking | Designing  service | Scoop.it
It’s hard to find a product today that doesn’t claim to use machine learning to provide artificial intelligence (AI). The funny thing is that the marketing has changed while most of the products have not. It’s amazing how so many products have supposedly morphed into AI-based solutions overnight, despite little evidence of any product development…
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‘Woo, Wow, and Win’: Designing a Captivating Customer Experience - #service #design

‘Woo, Wow, and Win’: Designing a Captivating Customer Experience - #service #design | Designing  service | Scoop.it
Companies carefully craft the products they sell to customers, but rarely do they give the same thoughtfulness to designing what could be the most critical part of the sales process: customer experience. In the book, Woo, Wow, and Win: Service Design, Strategy and the Art of Customer Delight, authors Thomas A. Stewart and Patricia O’Connell show businesses how…
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Why 2017 Is the Year of Bots [Video] - #service #design

Why 2017 Is the Year of Bots [Video] - #service #design | Designing  service | Scoop.it
Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot. Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating…
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Investment in design is an investment in economy - #service #design

Investment in design is an investment in economy - #service #design | Designing  service | Scoop.it
Modern design is multi-faceted, covers all areas of our lives and is worth many billions of dollars to the economy. OPINION: The Government is missing an important tool in its bid to ensure the economy continues to deliver for its citizens. A study of the economic contribution of design to the economy, launched last month by DesignCo,…
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Customer Experience: Are Silos Still Tripping You Up? - #service #design

Customer Experience: Are Silos Still Tripping You Up? - #service #design | Designing  service | Scoop.it
In the world of digital marketing, the pursuit of complete integration is nearly as old as mainframes. However, as technological capabilities continue to evolve, the concept of complete integration takes on a whole new meaning—and a whole new level of importance. Companies today need to provide customers with a superior digital experience that is differentiated…
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4 Keys to Closing the Customer Experience Gap: A Study by HBR - #service #design

4 Keys to Closing the Customer Experience Gap: A Study by HBR - #service #design | Designing  service | Scoop.it
Despite the rapid advances in digital and AI technology, most companies fail to deliver superior customer experiences. That's the conclusion of a recent report based on a survey of 680+ executives by Harvard Business Review Analytic Services. What to do about this widening customer experience gap? Respondents identified four characteristics of the 15% of organizations…
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McKinsey The next stop for the apparel sourcing caravan digitization (report downloadable) - #service #design

McKinsey The next stop for the apparel sourcing caravan digitization (report downloadable) - #service #design | Designing  service | Scoop.it
McKinsey’s biannual Chief Purchasing Officer (CPO) survey, first conducted in 2011, has delivered a comprehensive overview of the most important trends in apparel sourcing – including the need to balance cost, compliance, and capacity; navigating volatility; and exploring the growth opportunity in sourcing regions such as Bangladesh and East Africa. Our 2017 survey focuses on…
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7 Must-Read User Experience Books for Designers - #service #design

7 Must-Read User Experience Books for Designers - #service #design | Designing  service | Scoop.it
The development Momentum of the UX industry turns into a gusher in recent years, more and more young people want to get into the industry. However, they don’t know much about user experience design. How to be a good user experience designer? Gorky once said that books are the ladder of human progress. If you want…
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The New Retail: Innovation Lessons from China for the West - #service #design

When many Western consumer companies develop a new product, they set out on a long, slow innovationprocess with an uncertain outcome. That’s because innovation typically starts internally, with ideas that flow from the business to the consumer (B2C). A full rollout could take several months, and during that period, executives are haunted by a single…
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Marketing Budgets Continue Pivoting To Technology And Customer Experience - #service #design

Marketing Budgets Continue Pivoting To Technology And Customer Experience - #service #design | Designing  service | Scoop.it
In many ways, marketing has been at the forefront of digital transformation. Scott Brinker from Chief Marketing Technology has estimated the growth in marketing technology (MarTech) has exploded from 150 different solutions in 2011 to almost 5000 in 2017. Gartner predicted in 2011 that “By 2017 the CMO will spend more on IT than the CIO.” At the time…
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All Platforms Are Not Equal - #service #design

All Platforms Are Not Equal - #service #design | Designing  service | Scoop.it
The dramatic influence of the internet on how businesses operate and the emergence of a handful of gigantic, digitally enabled corporations have led to breathless pronouncements regarding the importance of a peculiar new class of monopolies built on digital platforms. These platforms, it is argued, fuel network effects that lead inexorably to winner-take-all marketplaces.1 This perspective…
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Digital Growing Pains: Why Businesses Must Accelerate Change - #service #design

Digital Growing Pains: Why Businesses Must Accelerate Change - #service #design | Designing  service | Scoop.it
Nearly every company realizes that shifting to digital is key to their future. But many struggle with the process. Anand Swaminathan, senior partner with McKinsey, helps companies rationalize digital efforts. He is co-author, with Jürgen Meffert, of a book titled Digital@Scale: The Playbook You Need to Transform Your Company. Swaminathan spoke with Knowledge@Wharton about why speed…
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Recommended: The (fr)agile reality of the Next Generation (and imho other generations too) - #service #designthinking

Recommended: The (fr)agile reality of the Next Generation (and imho other generations too) - #service #designthinking | Designing  service | Scoop.it
The (fr)agile reality of the Next Generation While the clicking and whooshing sound of a modem connecting to the internet feels like a nostalgic tune for older Millennials, NextGen does not know a world without googling things. It’s a generation whose online social presence surpasses their offline identity and the act of lifecasting or live broadcasting (with or without…
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Arthur D Little Digital Lean Management - #service #designthinking

Arthur D Little Digital Lean Management - #service #designthinking | Designing  service | Scoop.it
Successful companies have achieved outstanding performances by incorporating Lean Management at the center of their corporate transformations. At the same time, the potential of digital technologies to transform performance has become widely recognized. However, we observe two types of lean companies on their way to digital: either companies realize a radical performance increase of up…
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