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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  service | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
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Designing service?

Designing service? | Designing  service | Scoop.it
Designing service One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action…
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Marketing Budgets Continue Pivoting To Technology And Customer Experience - #service #design

Marketing Budgets Continue Pivoting To Technology And Customer Experience - #service #design | Designing  service | Scoop.it
In many ways, marketing has been at the forefront of digital transformation. Scott Brinker from Chief Marketing Technology has estimated the growth in marketing technology (MarTech) has exploded from 150 different solutions in 2011 to almost 5000 in 2017. Gartner predicted in 2011 that “By 2017 the CMO will spend more on IT than the CIO.” At the time…
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All Platforms Are Not Equal - #service #design

All Platforms Are Not Equal - #service #design | Designing  service | Scoop.it
The dramatic influence of the internet on how businesses operate and the emergence of a handful of gigantic, digitally enabled corporations have led to breathless pronouncements regarding the importance of a peculiar new class of monopolies built on digital platforms. These platforms, it is argued, fuel network effects that lead inexorably to winner-take-all marketplaces.1 This perspective…
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Digital Growing Pains: Why Businesses Must Accelerate Change - #service #design

Digital Growing Pains: Why Businesses Must Accelerate Change - #service #design | Designing  service | Scoop.it
Nearly every company realizes that shifting to digital is key to their future. But many struggle with the process. Anand Swaminathan, senior partner with McKinsey, helps companies rationalize digital efforts. He is co-author, with Jürgen Meffert, of a book titled Digital@Scale: The Playbook You Need to Transform Your Company. Swaminathan spoke with Knowledge@Wharton about why speed…
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Recommended: The (fr)agile reality of the Next Generation (and imho other generations too) - #service #designthinking

Recommended: The (fr)agile reality of the Next Generation (and imho other generations too) - #service #designthinking | Designing  service | Scoop.it
The (fr)agile reality of the Next Generation While the clicking and whooshing sound of a modem connecting to the internet feels like a nostalgic tune for older Millennials, NextGen does not know a world without googling things. It’s a generation whose online social presence surpasses their offline identity and the act of lifecasting or live broadcasting (with or without…
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Arthur D Little Digital Lean Management - #service #designthinking

Arthur D Little Digital Lean Management - #service #designthinking | Designing  service | Scoop.it
Successful companies have achieved outstanding performances by incorporating Lean Management at the center of their corporate transformations. At the same time, the potential of digital technologies to transform performance has become widely recognized. However, we observe two types of lean companies on their way to digital: either companies realize a radical performance increase of up…
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What it really takes to capture the value of APIs - #service #designthinking

What it really takes to capture the value of APIs - #service #designthinking | Designing  service | Scoop.it
Application programming interfaces (APIs) were once largely limited to technical domains but have now become a significant engine of business growth. As the connective tissue linking ecosystems of technologies and organizations, APIs allow businesses to monetize data, forge profitable partnerships, and open new pathways for innovation and growth. Early adopters across industries are already using APIs…
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David Byrne's Eliminating the Human or Psyche Killer - #service #designthinking

David Byrne's Eliminating the Human or Psyche Killer - #service #designthinking | Designing  service | Scoop.it
We are beset by—and immersed in—apps and devices that are quietly reducing the amount of meaningful interaction we have with each other. ANDY FRIEDMAN I have a theory that much recent tech development and innovation over the last decade or so has an unspoken overarching agenda. It has been about creating the possibility of a…
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Creating effective customer feedback loops for product teams (and service designers too) - #service #designthinking

Creating effective customer feedback loops for product teams (and service designers too) - #service #designthinking | Designing  service | Scoop.it
During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. https://twitter.com/karanperi/status/880505164624531456 Yeah, we all know feedback will forever be critical to product orgs, but how feedback is ‘looped’ to product teams is just as integral. If feedback…
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Into #service? Сreate a #chatbot for Facebook Messenger in 10 minutes using Chatfuel - #service #designthinking

Into #service? Сreate a #chatbot for Facebook Messenger in 10 minutes using Chatfuel - #service #designthinking | Designing  service | Scoop.it
https://www.youtube.com/watch?v=mD6I1dXgzvA&feature=youtu.be Learn how to create a chatbot with AI navigation just in 10 minutes using Chatfuel. Chatbots are already showing up to 10X the performance compared to other channels, and that's why you need to know how to build one. Here’s the exact no-coding video tutorial I followed to build my first chatbot. Chatfuel's platform provides ready templates for…
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Recommend: To Those New to #Design (and all other #business #professionals) - #service #designthinking

Recommend: To Those New to #Design (and all other #business #professionals) - #service #designthinking | Designing  service | Scoop.it
It seems you have chosen design for a career. At this point, I probably cannot dissuade you from the horrible decision you have made, given you’ve thrown gobs of time and/or money (more than likely both) at this idea with the hope that you too can become The Next Great Designer. I think, after a…
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4 Slack bots disrupting the enterprise - #service #designthinking

4 Slack bots disrupting the enterprise - #service #designthinking | Designing  service | Scoop.it
Conversational interfaces have become more common in our lives, from consumer bots on Facebook, to Alexa and Google helping us at home, to bots on Slack that make your working life easier and more productive. To understand more about products helping shepherd conversational UI into the enterprise, I interviewed four companies who are preparing to…
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Report: #Digital transformation in #business means fighting over digital #talent (download possible) - #service #designthinking

Report: #Digital transformation in #business means fighting over digital #talent (download possible) - #service #designthinking | Designing  service | Scoop.it
Technological innovation and its digital convergence are changing the conventional wisdom as we know it. New and emerging technologies such as Autonomy, the Internet of Things, Artificial Intelligence, Augmented and Virtual reality, and Cloud Computing are reformatting customer and market expectations. Businesses are, and will continue to restructure their operating models and redefine their core…
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PWC 's Workforce of the future the competing forces shaping 2030 (download possible) - #service #design

PWC 's Workforce of the future the competing forces shaping 2030 (download possible) - #service #design | Designing  service | Scoop.it
  We are living through a fundamental transformation in the way we work. Automation and 'thinking machines' are replacing human tasks, changing the skills that organisations are looking for in their people. But what will the future look like? This isn’t a time to sit back and wait for events to unfold. To be prepared…
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Technology: Much More Than Just A ‘What?’ - #service #design

Technology: Much More Than Just A ‘What?’ - #service #design | Designing  service | Scoop.it
echnology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new thing syndrome.’ As we’ve been preparing the Technology Issue of Brand Quarterly, I’ve spent a lot of time considering what technology means to…
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Smart Art: Why More Artists Need to Study Business - #service #design

Smart Art: Why More Artists Need to Study Business - #service #design | Designing  service | Scoop.it
Artists contribute much creativity to society, but business acumen may not be their forte. Paying for health care and business insurance, saving for retirement and recovering from disasters can be tough to handle for artists without traditional jobs. To gain insight into new financial models for them, Knowledge@Wharton tapped two experts: Jenifer Simon, director of  programs and…
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Dr. David Darab's curator insight, Today, 9:41 AM

This advice, directed at artists, would serve any small business, freelancer or solopreneur too!  Having a Disaster Plan at the ready should normal business operations be interrupted due to illness, natural disaster or interruption or loss of a critical supply will help to reduce its impact.

 

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Roland Berger: Design thinking on every level  - #service #designthinking

Roland Berger: Design thinking on every level  - #service #designthinking | Designing  service | Scoop.it
Related content for you This post is recommended for you  Recommended: The (fr)agile reality of the Next Generation (and imho other generations too)Powered by Inline Related Posts
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I Agree with The AI Revolution: What’s Real and What’s Not - #service #designthinking

I Agree with The AI Revolution: What’s Real and What’s Not - #service #designthinking | Designing  service | Scoop.it
It’s hard to find a product today that doesn’t claim to use machine learning to provide artificial intelligence (AI). The funny thing is that the marketing has changed while most of the products have not. It’s amazing how so many products have supposedly morphed into AI-based solutions overnight, despite little evidence of any product development…
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The rise of personal assistants - #service #designthinking

The rise of personal assistants - #service #designthinking | Designing  service | Scoop.it
Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these…
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Why Design Thinking in Business Needs a Rethink - #service #designthinking

Why Design Thinking in Business Needs a Rethink - #service #designthinking | Designing  service | Scoop.it
To reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses. In recent years, “design thinking” has become popular in many industries as established companies have tried to apply designers’ problem-solving techniques to corporate innovation processes.1 Key elements of the design thinking methodology include…
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Taking agile beyond software - #service #designthinking

Taking agile beyond software - #service #designthinking | Designing  service | Scoop.it
For most companies, agile is confined to software development—but it doesn’t need to be. Increasingly, forward-thinking companies are taking advantage of the same agile techniques that have transformed software development. Now they are successfully deploying these techniques in other core business units, from marketing to human resources to finance. When companies implement agile across their…
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Enabling seamless lifelong learning journeys—the next frontier of digital education - #service #designthinking

Enabling seamless lifelong learning journeys—the next frontier of digital education - #service #designthinking | Designing  service | Scoop.it
In emerging markets, the digital transformation of education is gaining traction, and all stakeholders can benefit if they seize new opportunities for collaboration. Unlike many other sectors, education has come a little late to the digital dance.1But after the initial hype and subsequent disillusionment of mostly modest learning outcomes in the early stages of educational technology…
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Data-Driven #Transformation: Accelerate at Scale Now - #service #designthinking

Data-Driven #Transformation: Accelerate at Scale Now - #service #designthinking | Designing  service | Scoop.it
Data-driven transformation is becoming a question of life or death in most industries. But initiatives to embed data in operations throughout a company often fail. This is because companies start by trying to reinvent their core IT systems—a multiyear effort that can run to hundreds of millions of dollars. Sadly, most of this money is…
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@Socialfave's The 6 pieces of the #customerexperience puzzle! #cx #CRM - #service #designthinking

@Socialfave's The 6 pieces of the #customerexperience puzzle! #cx #CRM - #service #designthinking | Designing  service | Scoop.it
https://twitter.com/Socialfave/status/906791797090910208 The 6 pieces of the #customerexperience puzzle! #marketing #fintech #insurtech #cx #CRM #ux #IoE #custserv #data #Mktg #Infographic #Mpgvip
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A 2012 read: Unlocking #value and #productivity through #social technologies - #service #designthinking

A 2012 read: Unlocking #value and #productivity through #social technologies - #service #designthinking | Designing  service | Scoop.it
The most powerful applications of social technologies in the global economy are largely untapped. By using social technologies, companies can raise the productivity of knowledge workers by 20 to 25 percent. In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing…
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6 Levers For Executive Commitment to CX (Infographic) - #service #servicedesign #designthinking

6 Levers For Executive Commitment to CX (Infographic) - #service #servicedesign #designthinking | Designing  service | Scoop.it
In the report Activating Executive Commitment to CX, Temkin Group introduces a blueprint that CX leaders can use to gain and strengthen senior executive commitment. It’s composed of six levers: Create Vision Clarity, Share Compelling Opportunities, Amplify Emotional Empathy, Feed Intrinsic Motivations, Enable First Steps, and Fuel Ongoing Confidence. Here’s an infographic that provides an overview. You can download the…
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