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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing design thinking driven operations | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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RSA Replay: Small Changes to Make a Big Difference - YouTube

Influence guru Robert Cialdini returns to the RSA to reveal that small changes make the biggest impact when persuading others.
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The Future of Work – five reasons why you are (probably) unprepared

The Future of Work – five reasons why you are (probably) unprepared | Designing design thinking driven operations | Scoop.it
The Workforce 2020 report shines light on the issues HR leaders need to consider as they build out the workforce of the future. But what can you do to secure the workforce you need?
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Digital Customer Service: The New Rules of Engagement for Delivering

Digital Customer Service: The New Rules of Engagement for Delivering | Designing design thinking driven operations | Scoop.it
Customer services tactics are rapidly evolving. Technology led to a shift in the way people shop and do business, both online and in brick-and-mortar shops.
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Digital Transformation Adoption: A Point-by-Point Update

Digital Transformation Adoption: A Point-by-Point Update | Designing design thinking driven operations | Scoop.it
We did it! Finally, we reached peak of the hype cycle for Digital Transformation. Congratulations, we couldn't have done it without your help. Thank you! I first wrote, seriously, about it earlier ...
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Gartner Survey Reveals That 73 Percent of Organizations Have Invested or Plan to Invest in Big Data in the Next Two Years

Gartner Survey Reveals That 73 Percent of Organizations Have Invested        or Plan to Invest in Big Data in the Next Two Years | Designing design thinking driven operations | Scoop.it
RT @CIOMagazine: State of "big data" > Many pilot projects. Big focus on customer experience.
--- @Gartner_inc http://t.co/BvJGsIj9Sy
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A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics | Designing design thinking driven operations | Scoop.it

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site.

These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect profits and sales. With that in mind, views and visits might not be best thing to focus on.

So what are the best content marketing metrics to track? After all, there’s more to life than visitors and page impressions, right? 

Indeed there is. I thought I'd compile a bunch of the best metrics in a chart, split across four areas.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 17, 6:15 PM

Looking for some metrics you can use to measure your brand's #contentmarketing performance? Here is a menu of 40 measures--surely one of them will work.

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Talks at Google: Paul Roberts, "The Impulse Society" - YouTube

Journalist Paul Roberts visited Google's Cambridge, MA office to discuss his book, "The Impulse Society". In it, he claims that our entire socioeconomic syst...
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Optimizing the digital and social customer experience

Optimizing the digital and social customer experience | Designing design thinking driven operations | Scoop.it
An in-depth overview of why and how to improve the digital and social customer experience across and beyond touchpoints.
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Beyond Forecasting: Creating New Strategic Narratives

Beyond Forecasting: Creating New Strategic Narratives | Designing design thinking driven operations | Scoop.it
A recent New York Times digital strategy report drew on the company’s history to frame an innovative future. Image courtesy of Flickr user Jon Fingas.
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Relationships 2.0: The New Role of the Web in Offline Relationships

Relationships 2.0: The New Role of the Web in Offline Relationships | Designing design thinking driven operations | Scoop.it
Today, almost three-quarters of U.S. adults on the internet use social media. Take a moment to let that sink in.
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Designing the team

Designing the team | Designing design thinking driven operations | Scoop.it
My learnings from the advice of design leaders, that all started over dim sum (Insights from design leaders @dcdomain @mulegirl @jonnyliebs @bbaxley @lmindler … "Designing the Team" http://t.co/3ePOTD16gY...
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Design Thinking: Empathetic Approach To Problem Solving

Design Thinking: Empathetic Approach To Problem Solving | Designing design thinking driven operations | Scoop.it
Curiosity Design Research explains how to apply a designer’s mindset to problem solving, with an emphasis on human interaction.
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RSA Replay: Design and Democracy - YouTube

A special event to celebrate the launch of the 2014/15 RSA Student Design Award briefs – with designer Alastair Parvin speaking on the future of open design,...
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Service design: everybody's doing it – Each&Other

Service design: everybody's doing it – Each&Other | Designing design thinking driven operations | Scoop.it
Service design offers companies the chance to find hidden savings in business, while improving their customer experience. (Our latest post – How do Service Designers work? And...what exactly do they do anyway?
Fred Zimny's insight:
is it not about creating more
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Marketers regularly use over 100 software programs

Marketers regularly use over 100 software programs | Designing design thinking driven operations | Scoop.it
A lot of people look at my marketing technology landscape graphic and protest, “There’s too damn much software in marketing!
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IBM Smarter Commerce on Twitter: "Digital experience is still mediocre. Read 2014 Digital Customer Experience Survey https://t.co/vlKKI0bW0s #IBMExpOne #SmarterCommerce"

IBM Smarter Commerce on Twitter: "Digital experience is still mediocre. Read 2014 Digital Customer Experience Survey https://t.co/vlKKI0bW0s #IBMExpOne #SmarterCommerce" | Designing design thinking driven operations | Scoop.it
Read the 2014 #digital customer experience survey results #smartercommerce @IBMExpOne http://t.co/q9yox6KZN5
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The core of service design

The core of service design | Designing design thinking driven operations | Scoop.it
by Harvey Dodgson The objective The objective of service design is to cause consistent service delivery with high levels of designed-in usefulness, usability, desirability, efficiency and effective...
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Why "Infographic Thinking" Is The Future, Not A Fad

Why "Infographic Thinking" Is The Future, Not A Fad | Designing design thinking driven operations | Scoop.it
Francesco Franchi, a master of information design, describes how "infographic thinking" goes beyond pretty pictures, and creates an entirely...
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How to Ensure Success in Your Customer's Journey

How to Ensure Success in Your Customer's Journey | Designing design thinking driven operations | Scoop.it
You wouldn’t climb the highest mountain without a guide or take up parachuting without an instructor. So why expect your customers to succeed without some guidance?

Via Brian Yanish - MarketingHits.com
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Recommended watch: Life is Your Talents Discovered | Sir Ken Robinson | TEDxLiverpool - YouTube

This talk was given at a local TEDx event, produced independently of the TED Conferences. In this terrific and witty closing of TEDxLiverpool, Sir Ken Robins...
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How People Buy: The Evolution of Consumer Purchasing [Infographic]

How People Buy: The Evolution of Consumer Purchasing [Infographic] | Designing design thinking driven operations | Scoop.it
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
It's the great American pastime.
No, I'm not talking about baseball. Or stuffing your face with apple pie.
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How Strategic Is Your Board?

How Strategic Is Your Board? | Designing design thinking driven operations | Scoop.it
One aspect of strategy involves redefining the company’s competitive domain. For example, Fujifilm diversified into areas such as skin care items and dietary supplements. Image courtesy of Flickr user John.
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Modes in innovation and design

Innovating and Designing are related activities that happen through several modes. The document describes the modes and how they work with each other.
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FutureGov | Design as risk management

FutureGov | Design as risk management | Designing design thinking driven operations | Scoop.it
RT @Rebeccaannbirch: Using design thinking=like Ctrl-Alt-Z for a project. http://t.co/CLU14FcLqs … … via @Innovation_Unit @FutureGov #fails…
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D-School Futures: SAIC's Lisa Norton on the 'Thinking-Making' Approach to Design Education, and Why Her Students Must Learn to Befriend Failure

D-School Futures: SAIC's Lisa Norton on the 'Thinking-Making' Approach to Design Education, and Why Her Students Must Learn to Befriend Failure | Designing design thinking driven operations | Scoop.it
This is the final installment of D-School Futures, our interview series on the evolution of industrial design education.
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