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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  services | Scoop.it

Via Sebastian Thielke
Fred Zimny's insight:

A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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Disruptive Technology that Could Transform Government-Citizen Relationships - The Governance Lab @ NYU

Disruptive Technology that Could Transform Government-Citizen Relationships - The Governance Lab @ NYU | Designing  services | Scoop.it
David Raths at GovTech: “William Gibson, the science fiction writer who coined the term “cyberspace,” once said: “The future is already here — it’s just not very evenly distributed.” That may be exactly the way to look at the selection of disruptive...
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Rescooped by Fred Zimny from Customer Service and Experience ... Making a Difference
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From Abstract to Clarity – How to Win over Your Customer's Loyalty with Insights into Optimizing Their Experience

From Abstract to Clarity – How to Win over Your Customer's Loyalty with Insights into Optimizing Their Experience | Designing  services | Scoop.it
This is the age of the customer! And the number one reason customers leave a brand is due to poor customer experience. Being left behind is unappealing and can be costly for a brand. Most organizat...

Via Mike Schoultz
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Mike Schoultz's curator insight, July 29, 7:09 AM

Organizations that invest and act on insights in the best interests of their customers will be equipped to maximize engagement and sales by offering products and content specifically tailored to what they know about each customer in terms of demographics, past buying behavior and current context.

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Design Thinking: Bringing Stanford's d.school to the office

Design Thinking: Bringing Stanford's d.school to the office | Designing  services | Scoop.it
We spent an extended lunch hour participating in Stanford's Gift Giving
Project, a virtual crash course in design thinking.

Via NuLawLab
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Customer experience hinges on “four basic rules of human emotion” | MyCustomer

Customer experience hinges on “four basic rules of human emotion” | MyCustomer | Designing  services | Scoop.it
Forrester reveals the secrets to tapping into customer emotions.
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Customers Like Self-Service, Unless It Undermines Customer Support

Customers Like Self-Service, Unless It Undermines Customer Support | Designing  services | Scoop.it
Searching for the easy fix shouldn’t be that hard.
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Rescooped by Fred Zimny from digital marketing strategy
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The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics | Designing  services | Scoop.it
Sales - Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

Via massimo facchinetti, Os Ishmael, malek
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What Is Social Media Maturity? | Simply Measured

What Is Social Media Maturity? | Simply Measured | Designing  services | Scoop.it
Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology.

Via Stephen Walker, massimo facchinetti, Andrea Rossi
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Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem

Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem | Designing  services | Scoop.it

A great product isn’t enough to bring a flock of customers to your door.
You must design a superior business model to attract and retain customers
into your ecosystem.


Via ukituki
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Lowest rates for MarTech Europe expire this Friday

Lowest rates for MarTech Europe expire this Friday | Designing  services | Scoop.it
Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now.
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11 segments of Big Data Ecosystem, according to Sqrrl

11 segments of Big Data Ecosystem, according to Sqrrl | Designing  services | Scoop.it
RT @JohndeVoogd: 11 segments of Big Data Ecosystem, according to Sqrrl http://t.co/095k5RxZPB #bigdata

Via Tony Shan, Karlo Jara
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Designing products against customer jobs

How do you create successful products? By asking customers what they want? By matching market trends? Or rather by understanding the jobs that users try to get…
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Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers | Designing  services | Scoop.it
Looking to optimize your analytics investment? Hint: It's not just about the tools. Here's what—and who—it takes for successful marketing measurement.
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Accenture Bulks Up Design Capabilities With Fjord Expansion - Wall Street Journal (blog)

Accenture Bulks Up Design Capabilities With Fjord Expansion - Wall Street Journal (blog) | Designing  services | Scoop.it
Accenture on Tuesday is unveiling plans to expand its Fjord design and innovation unit, including opening more studios in the U.S.
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Rescooped by Fred Zimny from Tourism Storytelling, Social Media and Mobile
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​The 2015 Online Marketing Industry Survey

​The 2015 Online Marketing Industry Survey | Designing  services | Scoop.it

After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.


Via Pedro Da Silva, massimo facchinetti, Andrea Rossi
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Putting people before tech at Digital Public Services 2015

Putting people before tech at Digital Public Services 2015 | Designing  services | Scoop.it
On the hottest day of the year, I made my way across London to the air-conditioned haven that was the Royal National Hotel. An audience member was...
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The Internet of Things: Where Should Brands Draw the Line?

The Internet of Things: Where Should Brands Draw the Line? | Designing  services | Scoop.it
Everywhere you turn, it seems there's another
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Rescooped by Fred Zimny from #innovation(s) } Food for Thoughts
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Method Cards – beta 1.0 | Design Thinking @ HSG | Established in 2005. Prototyping since back then.

Method Cards – beta 1.0 | Design Thinking @ HSG | Established in 2005. Prototyping since back then. | Designing  services | Scoop.it

This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.

There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.

1. Design Thinking @ HSG – Have a team of master students working on solutions for your company throughout 10 months.

2. Embedded Design Thinking – Set up a team within your organization, which then is coached & enabled by our teaching team.

 

Both ways are explained in the set.This is a beta version only. We are open for your feedback.In case that you would like to have a printed & boxed version of the set, please contact:borisfriedrich.milkowski@unisg.ch

 


Via Edouard Siekierski
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Gartner Says the Internet of Things Is Creating New Software Vendors

Gartner Says the Internet of Things Is Creating New Software Vendors | Designing  services | Scoop.it
The Internet of Things (IoT) is turning many manufacturers of "things" into first-time software vendors that need licensing and entitlement management (LEM) solutions, according to Gartner, Inc.
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The Customer Journey In The Social Media Era - Brand Quarterly

The Customer Journey In The Social Media Era - Brand Quarterly | Designing  services | Scoop.it
It seems like every day, I’m seeing an advertisement for the position of Chief Customer Officer.  Although not nearly as ubiquitous as many other occupations, it’s indicative of the importance many companies now place on the customer and ensuring...
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Designing  services | Scoop.it
Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 28, 4:13 AM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.


Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.


Share your views on Erich Joachimsthaler article

Robert Isacovici's curator insight, July 28, 7:02 PM

Mobile usage  changed much more than just habits, it is  shaping an entire generation of people who are becoming more comfortable interacting through their devices. Much  to the detriment of social interactions on a personal level. How will it affect society as a whole is yet to be seen.

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The 2015 Global Startup Ecosystem Ranking is live!

The 2015 Global Startup Ecosystem Ranking is live! | Designing  services | Scoop.it
Download the full report here.

Welcome to the Global Startup Ecosystem Ranking. It has been almost three years since the last Startup Ecosystem Report was released in November 2012, and since then...
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The 12 Disruptive Tech Trends You Need to Know

The 12 Disruptive Tech Trends You Need to Know | Designing  services | Scoop.it
McKinsey's in-house think tank compiled a cheat sheet for the future of tech.
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81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights

81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights | Designing  services | Scoop.it
According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing. 72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers. 50% of U.S. enterprises [...]

Via Alama
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In what industries does technology enable employees to work better with customers?

In what industries does technology enable employees to work better with customers? | Designing  services | Scoop.it

MIT Sloan Management Review and Deloitte’s 2015 global study of digital business found that maturing digital businesses are focused on integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how their businesses work. Less-mature digital businesses are focused on solving discrete business problems with individual digital technologies.


The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new. While these insights are consistent with prior technology evolutions, what is unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of competitive advantage. Equally important, employees across all age groups want to work for businesses that are deeply committed to digital progress. Company leaders need to bear this in mind in order to attract and retain the best talent.


Via Farid Mheir, Habibe Caglasin Açık
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Farid Mheir's curator insight, July 24, 1:45 PM

A survey by MIT and Deloitte on the maturity of organization regarding digital yields useful insights on the state of digital in corporations in 2015.


WHY THIS IS IMPORTANT?

Over 75%of corporations are digitally immature so there is room to improve in the future. Also, I expect that as individuals (especially older generations that are still in leadership positions) mature in their digital understanding and their own digital maturity, this will help organizations grow as well.

worldlee's curator insight, July 27, 6:06 AM

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