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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  services | Scoop.it

Via Sebastian Thielke
Fred Zimny's insight:

A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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What Is Social Media Maturity? | Simply Measured

What Is Social Media Maturity? | Simply Measured | Designing  services | Scoop.it
Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology.

Via Stephen Walker, massimo facchinetti, Andrea Rossi
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Rescooped by Fred Zimny from CustDev: Customer Development, Startups, Metrics, Business Models
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Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem

Switching Costs: 6 Ways To Lock Customers Into Your Ecosystem | Designing  services | Scoop.it

A great product isn’t enough to bring a flock of customers to your door.
You must design a superior business model to attract and retain customers
into your ecosystem.


Via ukituki
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Lowest rates for MarTech Europe expire this Friday

Lowest rates for MarTech Europe expire this Friday | Designing  services | Scoop.it
Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now.
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11 segments of Big Data Ecosystem, according to Sqrrl

11 segments of Big Data Ecosystem, according to Sqrrl | Designing  services | Scoop.it
RT @JohndeVoogd: 11 segments of Big Data Ecosystem, according to Sqrrl http://t.co/095k5RxZPB #bigdata

Via Tony Shan, Karlo Jara
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Designing products against customer jobs

How do you create successful products? By asking customers what they want? By matching market trends? Or rather by understanding the jobs that users try to get…
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4 Ways To Improve Customer Experience Using Data

4 Ways To Improve Customer Experience Using Data | Designing  services | Scoop.it

“ Enhancing your customer's experience of your website isn't an art, it's a science involving the use of data. Find out how you can take advantage.”


Via Laurence Body, Atisy Joëlle
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Think about your data-customer-relationship to create trust

Think about your data-customer-relationship to create trust | Designing  services | Scoop.it
Think about your data-customer-relationship to create trust . There has been a change of attitudes in recently. This affects the data-customer-relationship.
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The Complete Guide to Productivity

The Complete Guide to Productivity | Designing  services | Scoop.it
Everything you needed to know about productivity and how to hack your way to a more productive you
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Why Customer Experience Is A Marketing Priority | Newscred Blog

Why Customer Experience Is A Marketing Priority | Newscred Blog | Designing  services | Scoop.it
It’s not necessarily a new concept, but the driving theme behind Forrester’s 2015 Predictions Webinar was that great customer experience is what drives customer loyalty.
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Digital First: Better Thinking Equals Better User Experience

Digital First: Better Thinking Equals Better User Experience | Designing  services | Scoop.it
According to the Oxford Dictionary, user experience (UX) is defined as “The overall experience of a person using a product such as...
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Gartner Says the Internet of Things Is Creating New Software Vendors

Gartner Says the Internet of Things Is Creating New Software Vendors | Designing  services | Scoop.it
The Internet of Things (IoT) is turning many manufacturers of "things" into first-time software vendors that need licensing and entitlement management (LEM) solutions, according to Gartner, Inc.
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The Customer Journey In The Social Media Era - Brand Quarterly

The Customer Journey In The Social Media Era - Brand Quarterly | Designing  services | Scoop.it
It seems like every day, I’m seeing an advertisement for the position of Chief Customer Officer.  Although not nearly as ubiquitous as many other occupations, it’s indicative of the importance many companies now place on the customer and ensuring...
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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Designing  services | Scoop.it
Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, Today, 4:13 AM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.


Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.


Share your views on Erich Joachimsthaler article

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The 2015 Global Startup Ecosystem Ranking is live!

The 2015 Global Startup Ecosystem Ranking is live! | Designing  services | Scoop.it
Download the full report here.

Welcome to the Global Startup Ecosystem Ranking. It has been almost three years since the last Startup Ecosystem Report was released in November 2012, and since then...
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The 12 Disruptive Tech Trends You Need to Know

The 12 Disruptive Tech Trends You Need to Know | Designing  services | Scoop.it
McKinsey's in-house think tank compiled a cheat sheet for the future of tech.
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81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights

81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights | Designing  services | Scoop.it
According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing. 72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers. 50% of U.S. enterprises [...]

Via Alama
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In what industries does technology enable employees to work better with customers?

In what industries does technology enable employees to work better with customers? | Designing  services | Scoop.it

MIT Sloan Management Review and Deloitte’s 2015 global study of digital business found that maturing digital businesses are focused on integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how their businesses work. Less-mature digital businesses are focused on solving discrete business problems with individual digital technologies.


The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new. While these insights are consistent with prior technology evolutions, what is unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of competitive advantage. Equally important, employees across all age groups want to work for businesses that are deeply committed to digital progress. Company leaders need to bear this in mind in order to attract and retain the best talent.


Via Farid Mheir, Habibe Caglasin Açık
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Farid Mheir's curator insight, July 24, 1:45 PM

A survey by MIT and Deloitte on the maturity of organization regarding digital yields useful insights on the state of digital in corporations in 2015.


WHY THIS IS IMPORTANT?

Over 75%of corporations are digitally immature so there is room to improve in the future. Also, I expect that as individuals (especially older generations that are still in leadership positions) mature in their digital understanding and their own digital maturity, this will help organizations grow as well.

worldlee's curator insight, July 27, 6:06 AM

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Conveniente pequeño volumen Puntero laser 1000mw Verde electrónico , peso ligero, muy portátil y fácil de llevar ,Los Puntero laser Verde son perfectos para dinamizar las presentaciones, explicar y comentar gráficos

http://www.laserbaratos.com/puntero-laser-10000mw-verde.html

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Strategy, Not Technology, Drives Digital Transformation

This year’s MIT Sloan Management Review and Deloitte global study of digital business found that digital transformation isn’t really about the technologies. In…
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The Complete Guide to Productivity

The Complete Guide to Productivity | Designing  services | Scoop.it
Everything you needed to know about productivity and how to hack your way to a more productive you
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Service Design & the Internet of Things / Service Design Drinks

The internet of things is surrounding us. We are wearing fitness bands around our wrists, have scales in our bathroom connected to our smartphones and a smoke …
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Forrester Research

Forrester Research | Designing  services | Scoop.it
CIOs must pursue a dual #technology management agenda to win in the age of the customer. http://t.co/5byQJ7O7m0 http://t.co/iVMcoPxpJy
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Donate your movement and turn it into meals for children in countries affected by malnutrition

Donate your movement and turn it into meals for children in countries affected by malnutrition | Designing  services | Scoop.it

Donate your movement and turn it into meals for children in countries affected by malnutrition.

Download the Technogym App: move and train wherever you want. Your movement is transformed into meals that Technogym will donate to children in the poorer countries.


  
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Catalyst Makes You Look Smart: Big Data Analytics for Non-Data Citizens - Svetlana Sicular

Catalyst Makes You Look Smart: Big Data Analytics for Non-Data Citizens - Svetlana Sicular | Designing  services | Scoop.it
Analytics is exploding — it is becoming everybody’s domain, rather than an expert’s domain. The digital economy requires to expand your existing expertise with new knowledge.
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