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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing design thinking driven operations | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Think like a designer | Design Indaba

Think like a designer | Design Indaba | Designing design thinking driven operations | Scoop.it
Design thinking can't only solve complex organisational problems but can also help to improve living conditions and uplift communities, says Kosheek Sewchurran.
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Why Visual Content Will Explode In 2015 by @danielnewmanuv

Why Visual Content Will Explode In 2015 by @danielnewmanuv | Designing design thinking driven operations | Scoop.it
Over the past few years, content marketing has seen an explosive growth, and it shows no signs of slowing down. While the Internet abounds in reports and surveys that highlight this trend, I’m going to share with you two very insightful stats related to the boom:

  • Content Marketing Institute’s (CMI) latest B2B Content Marketing Report shows that 70% of B2B marketers are creating more content than they did one year ago.
  • According to a Forrester Research finding, content volume is growing at a rate of 200% annually.


With companies across every industry turning to content as a way to engage a new breed of buyers, we are starting to see a need for maturity and evolution in content marketing. While so many companies are now proclaiming to do content marketing, not everyone is doing it right. There’s less fresh and original content, and more rehashed stuff, which is making the online space reek of that same old regurgitated content.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 23, 11:15 AM

With million of pages of content being created and uploaded monthly, standing out from the crowd is going to take more effort then ever before. Using visual content to grab your readers attention and keep them coming back.

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The Internet of Things: Sizing up the opportunity | McKinsey & Company

The Internet of Things: Sizing up the opportunity | McKinsey & Company | Designing design thinking driven operations | Scoop.it
This connectivity trend is now recognized as a source of growth for semiconductor players and their customers. Here we consider the opportunities and constraints for components manufacturers. A McKinsey & Company article.
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Making stores matter in a multichannel world | McKinsey & Company

Making stores matter in a multichannel world | McKinsey & Company | Designing design thinking driven operations | Scoop.it
As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate. A McKinsey & Company article.
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Trends for 2015: The age of FUD & Impatience [2/4]

Trends for 2015: The age of FUD & Impatience [2/4] | Designing design thinking driven operations | Scoop.it
Technology is increasingly everywhere. In an era where businessmen don't have the time to leave the office, Camisaria Colombo - a famous Brazilian shirt store -
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5 Core Skills of Disruptive, Visual-Thinking Innovators

5 Core Skills of Disruptive, Visual-Thinking Innovators | Designing design thinking driven operations | Scoop.it

“Visual thinking is the foundation for being creative and solving some of the most complex problems,” explained author and founder of Innovation Studio Lisa Kay Solomon. 


Via Ken Cooper
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Looking Back at Customer Experience in 2014 - InsideCXM

Looking Back at Customer Experience in 2014 - InsideCXM | Designing design thinking driven operations | Scoop.it
I have been writing for InsideCXM for exactly one year this month, and during this period I have read a great deal of research, papers and reports related to customer experience and digital marketing.
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The Future of Cars Looks Very Different

The Future of Cars Looks Very Different | Designing design thinking driven operations | Scoop.it
The car business is embracing a new aesthetic: one where autos become part of a networked world, make decisions on the fly and offer utility that extends beyond transportation.
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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5 Rules for Strategic #Partnerships in a #Digital World

5 Rules for Strategic #Partnerships in a #Digital World | Designing design thinking driven operations | Scoop.it
Rule 1. Never innovate alone. 

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 23, 5:18 PM

"Both B2C and B2B companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources of monetization. Digital leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others."


Do you agree?

 

Rule 1. Never innovate alone. 

Rule 2. Understand that no single company has a lock on user preferences. 

Rule 3. Focus first on a great user experience, not the value exchange.

Rule 4. Strike the right balance between scale and customization.

Rule 5. Treat your partnership like your business.


Is your company open to partnership?

John Thomas's curator insight, December 26, 1:46 AM

Clearing out your home or business premises can be a big chore, so why not seek professional help. If you need the best quality skip hire Kingston has to offer, call on NJB Recycling Surrey for all of your rubbish removal needs. For more details visit: http://www.njbrecyclingsurrey.co.uk/skip_hire_kingston.html

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The #Marketing Analytics Practice Is Evolving: How Can You Adapt?

The #Marketing Analytics Practice Is Evolving: How Can You Adapt? | Designing design thinking driven operations | Scoop.it
As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive

Via massimo facchinetti, ThePinkSalmon
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Rescooped by Fred Zimny from Digitale Business Transformation
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6 tech trends for 2015 that will change our future

6 tech trends for 2015 that will change our future | Designing design thinking driven operations | Scoop.it
6 tech trends for 2015 that will change our future

Via Torsten Fell
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Service design: An interview with Andy Polaine

Service design: An interview with Andy Polaine | Designing design thinking driven operations | Scoop.it
What is service design, and how does it relate to UX? Transcript Gerry Gaffney: This is Gerry Gaffney with the User Experience podcast. Today's guest is an interaction and service design consultant...
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Companies Adopting Cloud to Drive Client, Workforce Change

Companies Adopting Cloud to Drive Client, Workforce Change | Designing design thinking driven operations | Scoop.it

“People’s expectations as employees are a lot different than they were ten years ago,” stated Mark Shank, managing director of the digital and mobile practice at KPMG. “Employees today demand the same access, experience and richness on their work computers and mobile devices as they have on their personal devices. Cloud is making that possible, and organizations are turning to it to enable a more flexible and mobile workforce.”


Via David Hain
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David Hain's curator insight, December 21, 6:47 AM

KPMG top two benefits of using cloud to improve workforce mobility, employee productivity (54 percent) & employee satisfaction and flexibility (48 percent).

Rescooped by Fred Zimny from CRM, Analytics, IoE, CX, CIM, & IT, Business Innovation
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Customer Experience Management at the Forefront of Mobile Operators' Competitive Strategies in 2015

Customer Experience Management at the Forefront of Mobile Operators' Competitive Strategies in 2015 | Designing design thinking driven operations | Scoop.it
Also Experience is not only technology, it’s pricing, billing, corporate communications, as well as service delivery. The mix needs to be great and to manage that operators need to think BIG(er). The focus will shift from “churn management” to not even giving the customers a reason to churn at all, by managing the subscribers’ services in an intelligent way, with the subscriber’s perspective in mind. To manage this challenge I see the following trends foremost in 2015:

Via Alama
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Are These the 4 Quadrants of a Content Marketing Plan?

Are These the 4 Quadrants of a Content Marketing Plan? | Designing design thinking driven operations | Scoop.it
Buffer I came across this post from CMI and thought it was spot on. The lead quote and the image that accompanies is something that I think anybody employing content marketing should really understand.
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The future interface: Design to make technology human.

The future interface: Design to make technology human. - The Future Interface - Medium
The design of a man-made object is only complete when people use it. ¶

What happened? ¶

Charles Babbage designed the f…
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Six Business Intelligence Predictions For 2015

Six Business Intelligence Predictions For 2015 | Designing design thinking driven operations | Scoop.it
Being a data-driven organization requires a combination of analysis and predictions. As we look at the last several years, big data has been the dominant force, moving from a consumer-based requirement to a must-have strategy for enterprises to stay competitive.
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50 Facts about Customer Experience | Return on Behavior Magazine

50 Facts about Customer Experience | Return on Behavior Magazine | Designing design thinking driven operations | Scoop.it
#IT
5. Deliver improved support - Social media news, strategy, tools, and techniques | Social Media Today.. http://t.co/DUmIJ68OfF
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Do We Need A Chief Customer Officer?

Do We Need A Chief Customer Officer? | Designing design thinking driven operations | Scoop.it
Combined with the growing expectation among customers that they should be addressed in near-1:1 relationships, it seems logical that organizations may just need a dedicated C-level executive whose mandate is to drive customer focus across the...
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Customer Experience | Patient Experience | Strativity

Customer Experience | Patient Experience | Strativity | Designing design thinking driven operations | Scoop.it
Creating the customer experience for patients does not mean sacrificing value of medical care- if done right.
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10 "Smarter Work" New Year's Resolutions

I believe every one of us has potential that we aren't able to realize because we are working same way as the workers before us. As I travel the world and spea…
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Am I a #marketing technologist?

Am I a #marketing technologist? | Designing design thinking driven operations | Scoop.it
I am marketing technologist and I love helping my clients use technology to attract, acquire & retain more customers.

Via ThePinkSalmon
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Millennials Will Become The Majority In The Workforce In 2015. Is Your Company Ready?

Millennials Will Become The Majority In The Workforce In 2015. Is Your Company Ready? | Designing design thinking driven operations | Scoop.it
Young people are clashing with traditional working environments, but soon they're going to be all the workers. Does the environment need to change, or...

Via Torsten Fell
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Cisco CMO Blair Christie: “The customer journey is like marriage, you won’t be successful if you try to control it".

Cisco CMO Blair Christie: “The customer journey is like marriage, you won’t be successful if you try to control it". | Designing design thinking driven operations | Scoop.it

Via Alama
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