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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing design thinking driven operations | Scoop.it

Via Sebastian Thielke
Fred Zimny's insight:

A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Experience maps, user journeys and more…

Experience maps, user journeys and more… | Designing design thinking driven operations | Scoop.it

Basic layouts of Experience Maps.


Via Mario K. Sakata
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Roberto Nocera's curator insight, Today, 2:18 PM

An useful recap about experience map #cxm #customerexperience

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Designing the Hiring Process

Designing the Hiring Process - Design Playbooks - Medium
Uncovering the collective wisdom of design leaders about their hiring processes.

Via Mario K. Sakata
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When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com

When Lean StartUp meets design thinking: lessons for social entrepreneurs - Virgin.com | Designing design thinking driven operations | Scoop.it
In the past decade, there has been a revolution in how we think about bringing new products and services to market.

Via A. Kosuke
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RB's curator insight, Today, 9:13 PM

Love this article by Ashoka...real insight into meeting customers needs in product design, some great tips.  RB

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An Exercise to Get Your Team Thinking Differently About the Future

An Exercise to Get Your Team Thinking Differently About the Future | Designing design thinking driven operations | Scoop.it
Tools borrowed from scenario planning can broaden your view.

Via Ken Cooper
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Six Holiday Shopper Insights to Drive Your Customer Experience | Data-Driven Marketing Network

Six Holiday Shopper Insights to Drive Your Customer Experience | Data-Driven Marketing Network | Designing design thinking driven operations | Scoop.it
Providing an optimal customer experience is especially crucial during the holidays if you want to converts browsers to buyers.
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The Future Of Experience Design: The Impact Of Human Centered Design For Consumers & Business - #infographic

The Future Of Experience Design: The Impact Of Human Centered Design For Consumers & Business - #infographic | Designing design thinking driven operations | Scoop.it
Experience design might soon become a more important factor in business differentiation and consumer satisfaction than price. This is one of the key insights from the qualitative research Hyper island conducted among 30 industry leaders to explore trends in consumer interaction.

Via Mario K. Sakata
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Transforming the business through social tools | McKinsey & Company

Transforming the business through social tools | McKinsey & Company | Designing design thinking driven operations | Scoop.it
The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and then capture social’s benefits. A McKinsey & Company article.
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Gartner Says Digital Business Requires Organizations to How They Respond to Change

Gartner Says Digital Business Requires Organizations to How They Respond to Change | Designing design thinking driven operations | Scoop.it
Digital business success will require organizations to take bold actions, including inventing new business models and changing the way they function, according to Gartner, Inc.
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Becoming an analytics driven organisation to create value

Becoming an analytics driven organisation to create value | Designing design thinking driven operations | Scoop.it
Our latest research shows businesses are not yet realising the true potential of big data to measure, create and protect value across diverse operational areas.
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eBook: 2015 CX Outlook

eBook: 2015 CX Outlook | Designing design thinking driven operations | Scoop.it
We're always looking for new ideas to inspire our work. So we recently reached out to some of our favorite customer experience authors, designers, and industry leaders to find out what they were th...
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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Designing design thinking driven operations | Scoop.it
Marketing automation gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience, but that is only the beginning.
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Rescooped by Fred Zimny from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Why the modern world is bad for your #brain - theguardian

Why the modern world is bad for your #brain - theguardian | Designing design thinking driven operations | Scoop.it
In an era of email, text messages, Facebook and Twitter, we’re all required to do several things at once. But this constant multitasking is taking its toll. Here neuroscientist Daniel J Levitin explains how our addiction to technology is making us less efficient

Via John Evans, massimo facchinetti, ThePinkSalmon
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Michael MacNeil's curator insight, January 20, 3:34 PM

More to worry about?!

Debra Walker's curator insight, January 21, 2:40 PM

Not just another reason to not drive (walk, talk, etc) & text.  Fascinating read, full of information

 

Tom Van Looy's curator insight, January 23, 12:36 PM

Scary ! I've always hated the humongeous number of emails except in the really early days at uni. Google's new Inbox is also something that I find eases the pain ...

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Hypotheses driven UX design

Hypotheses driven UX design | Designing design thinking driven operations | Scoop.it
How hypotheses driven design enables the company to become better by learning from the customer
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DIY Experience Map

DIY Experience Map | Designing design thinking driven operations | Scoop.it

Experience Maps are a well known and useful UX tool, but the truth is that when it’s time to get one’s hands dirty aren’t easy to solve. The options are too many and the models so varied that making the right decisions can be really complicated, if you aren’t experienced enough in the end the best case scenario will result in an irrelevant Experience Map, and in the worst case with nothing…


Via Mario K. Sakata
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Customer Revolution 2015? | Sean Tomlinson | LinkedIn

Customer Revolution 2015? | Sean Tomlinson | LinkedIn | Designing design thinking driven operations | Scoop.it
.@Sean_CCM spoke to a few colleagues at #SopraSteria about customer experience in 2015. And they had a lot to say! http://t.co/cGdCUnUP5l
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Designing the Organization from Service Design Perspective

Designing the Organization from Service Design Perspective | Designing design thinking driven operations | Scoop.it
Designing the Organization from Service Design Perspective — Medium
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Why Talented Creatives Are Leaving Your Shitty Agency

Why Talented Creatives Are Leaving Your Shitty Agency | Designing design thinking driven operations | Scoop.it
Over the past few months it seems like I keep having the same conversation over and over again with friends in dozens of…
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’70 percent of CRM installs fail’ and other crappy stats you should ignore

’70 percent of CRM installs fail’ and other crappy stats you should ignore | Designing design thinking driven operations | Scoop.it
VB INSIGHT:Now and then, you’ll hear a statistic or fact that is so striking, it’s hard to ignore.
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Getting big impact from big data | McKinsey & Company

Getting big impact from big data | McKinsey & Company | Designing design thinking driven operations | Scoop.it
New technology tools are making adoption by the front line much easier, and that’s accelerating the organizational adaptation needed to produce results. A McKinsey Quarterly article.
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The Best Digital Business Models Put Evolution Before Revolution

The Best Digital Business Models Put Evolution Before Revolution | Designing design thinking driven operations | Scoop.it
Business model innovation is harder when you only look for radical reinvention.
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New report from VINT stating that 2015 will be the year of Disruption - Virtual-Strategy Magazine (press release)

New report from VINT stating that 2015 will be the year of Disruption - Virtual-Strategy Magazine (press release) | Designing design thinking driven operations | Scoop.it
Sogeti's global trend lab VINT introduces a new series of research on the theme of "Design to Disrupt". | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
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It can be morning again for the world’s middle class - FT.com

It can be morning again for the world’s middle class - FT.com | Designing design thinking driven operations | Scoop.it
The most challenging economic issue ahead of us involves a group that will barely be represented at this week’s annual Davos summit — the middle classes of the world’s industrial countries.
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Rescooped by Fred Zimny from The Marketing Technology Alert
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Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data | Designing design thinking driven operations | Scoop.it

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Via iNeoMarketing
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iNeoMarketing's curator insight, January 19, 6:37 PM

If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.

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The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations: Amazon.co.uk: Lucy Kimbell: 9789063693534: Books

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations

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Buy The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations by Lucy Kimbell (ISBN: 9789063693534) from Amazon's Book Store. Free UK delivery on eligible orders.
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