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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  service | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
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Designing service?

Designing service? | Designing  service | Scoop.it
Designing service One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action…
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Get Summaries of the Top 101 Business Books Ever Written.

Get Summaries of the Top 101 Business Books Ever Written. | Designing  service | Scoop.it
We will release summaries of the Top 101 Business Books Ever Written. Not sure if you want to buy or hear the audiobook of a business book? Then read our summaries and save hours of searching. Use our summaries to quickly learn the insights that will propel you ahead of the curve — or use…
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Are these still The Top 8 Digital Trends to Watch in 2017?

Are these still The Top 8 Digital Trends to Watch in 2017? | Designing  service | Scoop.it
The digital world is dynamic and allows businesses to push the limits and seek continual improvement. The entire industry moves at a breakneck pace, meaning you can't look backward even for a second if you want to keep up. To help you move past your competitors, we’ve curated a list of the top digital transformation…
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Quantify value, not vanity: The State of Community Management 2017 is out! –

Quantify value, not vanity: The State of Community Management 2017 is out! – | Designing  service | Scoop.it
How can you help quantify value in your community? Learn more in this year's State of Community Management research from The Community Roundtable. Read all: Quantify value, not vanity: The State of Community Management 2017 is out! - The Community Roundtable
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McKinsey & Company: A roadmap for a digital transformation |

McKinsey & Company: A roadmap for a digital transformation | | Designing  service | Scoop.it
No insurance company has yet completed a digital transformation—one that fully harnesses the power of digital technology to rethink every aspect of the organization. But a number of carriers are making remarkable progress, indicating the direction others should take. The future of insurance will be digital. That much is certain. The industry might have been…
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A Gene Smith’s 2010 classic about #experience maps: understanding cross-channel experiences #cx

A Gene Smith’s 2010 classic about #experience maps: understanding cross-channel experiences #cx | Designing  service | Scoop.it
One of the most satisfying aspects of our work is helping our clients deepen their understanding of their customers. A couple of years ago we worked on just such a project for Comcast–where we were able research how gamers gather information across channels to make purchasing decisions. Our friends at Comcast are letting us publish…
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Roland Berger: How much do you depend on trust?

Roland Berger: How much do you depend on trust? | Designing  service | Scoop.it
In 2016 Leicester City, underdog of English football, snatched victory from the jaws of defeat to become Premier League champions. What can business learn from their transformation?It was a championship victory that owed as much to team cohesion as it did to talent. Leicester's story seems almost impossible in a cash-rich era in sport, where…
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Nice: troubleshooting your design process

Nice: troubleshooting your design process | Designing  service | Scoop.it
This talk presents five specific, actionable tactics to shore up design processes ravaged by the vagaries of your organization. You will gain the tools necessary for managing problematic stakeholders; analyzing your organization’s design tolerance; and defining problems in ways that design can successfully addres https://twitter.com/euphens/status/846086217288470528 My point of view: sometimes one has to be realistic…
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Wim Rampen’s It’s time to start humanising #digital

Wim Rampen’s It’s time to start humanising #digital | Designing  service | Scoop.it
 With the rise of Digital enterprises we are made to believe that digitization is the only way to success. Digital Transformation is on the agenda of nearly every company by now. Budgets are soaring, as are the promised benefits. If companies are struggling to meet quarterly results you will likely see industry analyst and pundits…
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Yes, a very excellent talk on critiquing human-centred #design by @Thomas_Wendt #IAS17

Yes, a very excellent talk on critiquing human-centred #design by @Thomas_Wendt #IAS17 | Designing  service | Scoop.it
https://twitter.com/euphens/status/845699828453552128
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McKinsey & Company: Modernizing #IT for a strategic role at #insurers #digital

McKinsey & Company: Modernizing #IT for a strategic role at #insurers #digital | Designing  service | Scoop.it
IT has long been seen as a cost of doing business by insurance companies. In a digital era, it must be modernized and recast as a strategic one. Insurers’ success has always depended upon their ability to analyze data, and thus to price and underwrite policies accurately. The purpose of IT has been to support…
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A 2010 classic from Adam Richardson: #Touchpoints Bring the Customer Experience to Life #cx #servicedesign

A 2010 classic from Adam Richardson: #Touchpoints Bring the Customer Experience to Life #cx #servicedesign | Designing  service | Scoop.it
A customer journey looks at things entirely from the customer's’ point of view; their actions, goals, questions, and barriers over time. In this installment we’ll look at a framework for understanding how your organization supports the customer throughout that journey. This is accomplished by orchestrating touchpoints — a touchpoint being any interaction point between the…
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Draining the digital swamp | NEXT Conference

Draining the digital swamp | NEXT Conference | Designing  service | Scoop.it
In the build up to our reveal of 2017's conference theme (Digital Sucks, if you missed it), several things happened which reinforced our confidence that this was the future issue that needed talking about now. And one of those things was prominent tech writer Paul Carr stepping away from the Silicon Valley beat. Why? Well,…
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In search of the strategically important marketing unicorn… http://buff.ly/2ryWdwP @Boardview_io @Lenati

In search of the strategically important marketing unicorn… http://buff.ly/2ryWdwP   @Boardview_io @Lenati | Designing  service | Scoop.it
https://twitter.com/RomekJansen/status/867841469683576833
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Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology – Adweek

Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology – Adweek | Designing  service | Scoop.it
In recent years, marketing technology—or simply “mar tech,” in industry parlance—has gone from fledgling to flourishing, growing from a niche that once included a few hundred players to a vast universe of 5,000-plus companies. Their offerings include software for social media, email, search engine optimization, e-retail targeting, video, consumer rewards, campaign measurement and creative workflow,…
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The consumer decision journey in the increasingly complex search retail marketplace

The consumer decision journey in the increasingly complex search retail marketplace | Designing  service | Scoop.it
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Read all: The consumer decision journey in the increasingly complex search retail marketplace
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The brightening mood of European business–and what it means for investment | McKinsey & Company

The brightening mood of European business–and what it means for investment | McKinsey & Company | Designing  service | Scoop.it
Executives are increasingly optimistic about the region’s business outlook, but new survey results suggest more work is needed to instill confidence and stability. A few measures could help.The past decade has been one of the toughest in the postwar era for the European economy, but recovery has finally arrived—and the business mood is brightening. Source:…
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Business in Europe? Overcoming uncertainty, strengthening recovery (report downloadable)

Business in Europe? Overcoming uncertainty, strengthening recovery (report downloadable) | Designing  service | Scoop.it
Executives are increasingly optimistic about the region’s business outlook, but new survey results suggest more work is needed to instill confidence and stability. A few measures could help. The past decade has been one of the toughest in the postwar era for the European economy, but recovery has finally arrived—and the business mood is brightening.…
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Today’s state of work: at a breaking point #futureofwork

Today’s state of work: at a breaking point #futureofwork | Designing  service | Scoop.it
The modern workplace is creating unprecedented demands on employees. Heightened competition, globalization, accelerating technological change, tightening regulatory requirements and a myriad of other factors have transformed the nature of work in recent years, driving an overwhelming need for agility and speed. At the same time, intelligent automation is set to make massive inroads into our…
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I’m sorry too: The post-it break up #servicedesign #ux #research

I’m sorry too: The post-it break up #servicedesign #ux #research | Designing  service | Scoop.it
I know, I know. UX researchers are supposed to be in love with their post-it notes and affinity diagrams. Forgive me, but when it comes to note-taking and distilling findings from user research and usability testing, I think we might have gone a bit overboard. Affinity diagramming is one of the most popular methods for…
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Arne van Oosterom 2010 classic! Mapping out customer experience excellence: 10 steps to customer journey mapping

Arne van Oosterom 2010 classic! Mapping out customer experience excellence: 10 steps to customer journey mapping | Designing  service | Scoop.it
Customer journey mapping could hold the key to analysing and improving the customer experience. Only recently, a report from the Cabinet Office recommended CJM for authorities to provide a more efficient and cost-effective service. Arne van Oosterom outlines how it can help organisations - and lists the 10 key ingredients to a customer journey map. A product or…
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Will Companies using AI add more jobs than they cut? Read more at Recode

Will Companies using AI add more jobs than they cut? Read more at Recode | Designing  service | Scoop.it
A few weeks ago the new U.S. Treasury Secretary Steven Mnuchin took some public flak for suggesting, in response to an interviewer’s question, that he was “not worried at all” that artificial intelligence would threaten the jobs of human workers, because in his view it is “50 or 100 years away.” It’s not clear why…
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Gartner Releases the CRM Sales 2017 Cool Vendors Report – Tad Travis

Gartner Releases the CRM Sales 2017 Cool Vendors Report – Tad Travis | Designing  service | Scoop.it
Colleague Ilona Hansen and I are pleased to announce the newest Cool Vendors for the CRM Sales research practice. We review three vendors with innovative, algorithm-based solutions that improve coaching and sales execution. Gong.io improves sales training and coaching with semantic analysis of sales calls. Tact offers a compelling voice-driven user interface that improves how…
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The Future of #Learning – Keeping up With The #Digital Economy

The Future of #Learning – Keeping up With The #Digital Economy | Designing  service | Scoop.it
The  Learning is perhaps the only area still largely untouched by digital transformation. It’s not just that curriculums aren’t keeping up with the skills required for a future of exponential change in which skills learned today can be obsolete in years or even months. Our entire standard approach to education — top-down, one-size-fits-most, heavily biased…
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