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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  services | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  services
One of the misunderstandings of these days is that design has an artist or artisan background. So designers are idea generators, visualizers and prototypers.  That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Real-time, In-Journey Customer Experience Mapping Provides The Right-time, Real-time Engagement | Constellation Research Inc.

Real-time, In-Journey Customer Experience Mapping Provides The Right-time, Real-time Engagement | Constellation Research Inc. | Designing  services | Scoop.it
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10 most insightful #digital #marketing stats from this week

10 most insightful #digital #marketing stats from this week | Designing  services | Scoop.it
All the best and most interesting online marketing stats from the last seven days, wrapped up in a neat little package just for you.
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Boost Your Results by Optimizing the Customer Journey

Boost Your Results by Optimizing the Customer Journey | Designing  services | Scoop.it
With the proliferation of smart phones and tablets, an experience with your company is just a tap away. Your customers can now access your brand at anytime from anywhere. This increased contact is ...
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Business Model Innovation: A Fresh Look at Customer Needs #custsrv #jtbd #cxm

Business Model Innovation: A Fresh Look at Customer Needs #custsrv #jtbd #cxm | Designing  services | Scoop.it
Your business model may be failing or it may be obsolete. Look at reinventing your business model by looking at your product and customer needs!
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I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey – Think with Google #custsrv

I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey – Think with Google #custsrv | Designing  services | Scoop.it
RT @ThinkwithGoogle: In critical "I-want-to-buy" moments, people often turn to product reviews: https://t.co/nbYvTlTBsM #MicroMoments http:…
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MITSloan Mgmt Review Technology allows you to radically redesign the way your company operate

MITSloan Mgmt Review Technology allows you to radically redesign the way your company operate | Designing  services | Scoop.it
Technology allows you to radically redesign the way your company operates http://mitsmr.com/1LbrSWE
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How to Discover the Hidden Value in Your Customer Data?

How to Discover the Hidden Value in Your Customer Data? | Designing  services | Scoop.it

As the field of Big Data Analytics turns more and more predictive, emphasis on using data moves to discovering unknown landscapes and hidden data.


Via Vanrijmenam, Edward Chenard
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5 Research-Based Findings Show Content Marketing Beats Native Advertising

5 Research-Based Findings Show Content Marketing Beats Native Advertising | Designing  services | Scoop.it
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.
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What Do Customers Want? #servicedesign #jtbd #custsrv

What Do Customers Want? #servicedesign #jtbd #custsrv | Designing  services | Scoop.it
‘What do my customers want? What products, services, and features will
create value for them?’ These burning questions are on the minds of every
CEO, product manager, and entrepreneur, regardless of the industry they
work in.
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How to Improve Customer Experience by Quantifying Multichannel Issues? #custsrv #custexp

How to Improve Customer Experience by Quantifying Multichannel Issues? #custsrv #custexp | Designing  services | Scoop.it

Customer experience is the number one guideline when it comes to improving and optimizing a website and data can give you valuable insights about it.


Via Vanrijmenam, Edward Chenard
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How Indie Rock Changed the World

How Indie Rock Changed the World | Designing  services | Scoop.it
The influence of geeks with guitars on culture, from DIY to social media
Fred Zimny's insight:

Let's limit it to impact

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Internet Whisperer Mary Meeker On The Trends Driving Our Virtual Existence

Internet Whisperer Mary Meeker On The Trends Driving Our Virtual Existence | Designing  services | Scoop.it
The Kleiner Perkins Caufield amp Byers partner lays it out in 197 slides.
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Book Summary: Lesson 5 From Disrupting Digital Business - Build For Insight Streams - A Software Insider's Point of View

Book Summary: Lesson 5 From Disrupting Digital Business - Build For Insight Streams - A Software Insider's Point of View | Designing  services | Scoop.it
Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old …
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Michael Facemire's Blog

Michael Facemire's Blog | Designing  services | Scoop.it
 
"I don't know about you people, but I don't want to live in a world where someone else makes the world a better place better than we do."
-- Gavin Belson, Silicon Valley
 
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A little bit cryptic? What I learnt about combining #SDL and #JTBD #servicedesign #custsrv

A little bit cryptic? What I learnt about combining #SDL and #JTBD #servicedesign #custsrv | Designing  services | Scoop.it
Personal notes from reading ‘A Service Lens on Value Creation’ — by Lance A. Bettencourt, Robert F. Lusch and Stephen L.…
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Rescooped by Fred Zimny from MarketingHits
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2015 Social Media Marketing Statistics: Social Critical, but ROI Measurement Elusive

2015 Social Media Marketing Statistics: Social Critical, but ROI Measurement Elusive | Designing  services | Scoop.it
Social Media Examiner just released their 2015 Social Media Marketing Report and the findings are very interesting for anyone marketing their business online (which should be almost any business these days).

Via Brian Yanish - MarketingHits.com
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Linking data ‘biggest challenge for global marketers’ (infographic) | Netimperative - latest digital marketing news

Linking data ‘biggest challenge for global marketers’ (infographic) | Netimperative - latest digital marketing news | Designing  services | Scoop.it
-*+Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research. The biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data, linked together ...

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 30, 4:42 PM

The top three barriers to cross-channel marketing success are data linkage, technology and organizational structure according to this recent study.  What is keeping your brand from realizing a single customer view?

Michael Ravensbergen's curator insight, May 31, 1:12 PM

Platform generated attribution will transform campaign strategy!!

 

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JTBD Cards: Learning to Interview Customers

JTBD Cards: Learning to Interview Customers | Designing  services | Scoop.it
A deck of cards , based on Jobs To Be Done theory, to discover deep customer needs and enable innovation.
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Why companies need to start a conversation about #design methods

Why companies need to start a conversation about #design methods | Designing  services | Scoop.it
Why companies need to start a conversation about design methods and formalising their approach to design, rather than purely focusing on increasing head count.
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Customer Experience Failures Balloon Into Bigger Problems Infographic

Customer Experience Failures Balloon Into Bigger Problems Infographic | Designing  services | Scoop.it
Poor customer experiences can lead to deflated revenue and loyalty.

Via Don Dea
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Despite What Zappos Says, Middle Managers Still Matter

Despite What Zappos Says, Middle Managers Still Matter | Designing  services | Scoop.it
They’re more influential than you think.
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Three Missteps to Creating Great Customer Experiences

Three Missteps to Creating Great Customer Experiences | Designing  services | Scoop.it
The 3 missteps smart companies make when creating great customer experiences and why they fall short of solving the real problem.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 28, 11:36 PM

What may look as small mishaps, have an important impact on overall customer #trust, which impacts overall #loyalty, and especially #advocacy - Do you agree?

Rescooped by Fred Zimny from Communication design
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The Design Economy primer: how #design is revolutionising health, business, cities and government

The Design Economy primer: how #design is revolutionising health, business, cities and government | Designing  services | Scoop.it
This article is part of The Design Economy series.

Asked recently what she saw as the single greatest driver of social change, Melinda Gates of the Gates Foundation replied: “Design.”

Via Levin Chin, Antonios Bouris
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How Leadership Impacts Customer Service, is it not? #custsrv #digital

How Leadership Impacts Customer Service, is it not? #custsrv #digital | Designing  services | Scoop.it
I just got back from a pleasant experience at the DMV. Read that again. I did in fact say the DMV. In California no less where if you don’t have an appointment you had better plan to spend all day.
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Highlights from the Design for Europe summit — European Growth by #Design #digital #servicedesign

Highlights from the Design for Europe summit — European Growth by #Design #digital #servicedesign | Designing  services | Scoop.it
The enthusiasm was palpable as 220 delegates representing industry associations, design centres, public services, government and the creative industries gathered in Brussels this week. The Design for Europe summit brought together representatives from almost every EU member state to explore, debate and co-create ideas for European Growth by Design.
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