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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing design thinking driven operations | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Prepare For These Emerging eCommerce Trends

Prepare For These Emerging eCommerce Trends | Designing design thinking driven operations | Scoop.it
With the end of summer comes the holiday buying season – the busiest and most profitable  time of the year for eCommerce businesses. It’s important for companies across verticals to become a…
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The State of Customer Experience (Infographic)

The State of Customer Experience (Infographic) | Designing design thinking driven operations | Scoop.it
Blog post at Customers That Stick : In honor of Customer Experience Day, Temkin Group released its “The State of Customer Experience” infographic. The report is drawn from [..]
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Five key trends that will define the future of customer service | Adrian Swinscoe

Five key trends that will define the future of customer service | Adrian Swinscoe | Designing design thinking driven operations | Scoop.it
Five key trends that will define the future of customer service - Interview with David Mattin of trendwatching.com
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Rescooped by Fred Zimny from All About LinkedIn
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Your Skills Are Your Competitive Edge on LinkedIn [INFOGRAPHIC]

Your Skills Are Your Competitive Edge on LinkedIn [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
Members who list  skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. That fact alone underscores the importance of making your profile shine with a comprehensive list of professional skills and expertise. There are more than 45,000 standardized skills

Via Anita Windisman
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Exponential Organizations - Why new organizations are ten times bette…

Yuri van Geest - Co-Author Exponential Organizations - Dutch Ambassador of SU - Managing Director of the Singularity University Summit Europe - Co-Founder…
Fred Zimny's insight:
on my reading list
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Alfonso Gomez's curator insight, October 20, 7:25 PM

Exponential organizations need exponential knowledge

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Why I'm an architect that designs for social impact, not buildings | Liz Ogbu | TEDxMidAtlantic - YouTube

This talk was given at a local TEDx event, produced independently of the TED Conferences. How can we combine the hard skills of design and the soft skills of...
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The digital CFO in Consumer Goods

Accenture’s 2014 High Performance Finance Research shows that CFOs are concentrating on cost-effectively serving a worldwide consumer base while reducing opera…
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Rescooped by Fred Zimny from Design Thinking & Servicedesign
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Positive Psychology meets Service Design

Positive Psychology meets Service Design | Designing design thinking driven operations | Scoop.it
On the 7th & 8th of October’14, Positive Psychology (PP) went to meet Service Design (SD), on the Service Design Global Conference’14 . The workshop presented by THINKING-BIG was part of the...

Via Andreas Fehr
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Being there, I only recommend
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Rescooped by Fred Zimny from UUSI
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The content marketing trends your business should be implementing

The content marketing trends your business should be implementing | Designing design thinking driven operations | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust.

Via ronald scherpenisse
Fred Zimny's insight:
Loved this overview of content marketing challenges
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Rescooped by Fred Zimny from Integrated Brand Communications
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How Do Consumers Perceive Corporate Social Responsibility? [Infographic]

How Do Consumers Perceive Corporate Social Responsibility? [Infographic] | Designing design thinking driven operations | Scoop.it

Some 84% of consumers are willing to pay more for a good or service from a company they feel is socially responsible, according to a a recent survey by Lab42.

 

In fact, "buying from a socially conscious brand" ranks in the top 5 drivers (after price, quality, customer service, and variety) that influence purchase decisions.

 

So, how do consumers view companies as socially responsible?

The biggest indicator for consumers is that the company offers high-quality products, according to 70% of respondents.

Some 69% mentioned the company's reputation for being employee-friendly and fair as an indication of social responsibility.

 

To find out more about the five most (and the five least) socially responsible brands, check out the infographic based on the survey, which was fielded among 500 adults, age 18 and older, in the United States from August 14-18, 2014.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 19, 7:35 PM

What are some of the key social responsibility factors that determine the perception of your brand's social responsibility? Here are some useful insights. How does your brand rank?

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Use it or lose it: How to put your customer journey map to good use | MyCustomer

Use it or lose it: How to put your customer journey map to good use | MyCustomer | Designing design thinking driven operations | Scoop.it
Once you've completed your map, how do you use it?
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Laila Bröcker's curator insight, October 19, 4:30 AM

Clear insight to customer map.

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How to Deal with Angry Customers

How to Deal with Angry Customers | Designing design thinking driven operations | Scoop.it
Whether you have an online or offline business, at some point, you will have to deal with angry customers.
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Service Design means business

Service Design means business | Designing design thinking driven operations | Scoop.it
Service design has proved to be a powerful tool beyond crafting experiences that make customers’ lives simpler and more enjoyable.
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UX Design Thinking for Transmedia

UX Design Thinking for Transmedia | Designing design thinking driven operations | Scoop.it
"You cannot create experience. You must undergo it." -Albert Camus Before launching into the topic of this article, it’s necessary to lay out very clear definitions of what exactly UX and Transmedi...
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Change is the New Black: Business, Technology and Careers - Highlights from Gartner Symposium

Change is the New Black: Business, Technology and Careers - Highlights from Gartner Symposium | Designing design thinking driven operations | Scoop.it
Guest post by Sherry Ramm, ITSM Marketing Consultant   This week at the Gartner Symposium in Orlando, Florida has been exciting and thought-provoking.
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Quote Of The Week: Start By Getting Something Down On Paper

Quote Of The Week: Start By Getting Something Down On Paper | Designing design thinking driven operations | Scoop.it
Feeling stuck, or scared to start? Here's a little push.
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Rescooped by Fred Zimny from Innovation Strategies
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What Happened When Ideo Tried To Teach Us How To Be Better Listeners

What Happened When Ideo Tried To Teach Us How To Be Better Listeners | Designing design thinking driven operations | Scoop.it
Is it possible to listen like an Ideo researcher? We find out.

Via Ken Cooper
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Designing the Human Body | Agi Haines | TEDxMaastricht - YouTube

 Agi Haines’ work is focused on the design of the human body. How mi...

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Why People Matter - Presentation from ACN Netherlands

Highlights of Darryl Judd, Chief Operating Officer of Logistics Executive Group giving a talk on why People Matter at a conference hosted by ACN (Air Cargo Net…
Fred Zimny's insight:
how to act if growth remains fragile? people even matter more
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Rescooped by Fred Zimny from UX Design : user experience and design thinking
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Intertwingled: Information Changes Everything :: UXmatters

Intertwingled: Information Changes Everything :: UXmatters | Designing design thinking driven operations | Scoop.it

“Culture is a powerful, hidden force, highly resistant to change. That’s why, to make systems better, we must start by mapping culture."


Via yannick grenzinger
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Rescooped by Fred Zimny from CRM, Analytics, IoE, CX, CIM, & IT, Business Innovation
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How Smart, Connected Products Are Transforming Competition

How Smart, Connected Products Are Transforming Competition | Designing design thinking driven operations | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.

Via Alama
Fred Zimny's insight:
Not limited to mereley products
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Rescooped by Fred Zimny from Consumer Behavior in Digital Environments
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Infographic: opportunities and threats of omnichannel for B2B and B2C marketers

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers | Designing design thinking driven operations | Scoop.it

B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle. 

 

Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences.

 

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 19, 6:53 PM

A useful summary of the contrasts between B2C and B2B customers and the requirements of each regarding omnichannel trends. The infographic also contains some great summary #stats that highlight the differences.

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A World Gone Social: Truths Beneath the Trends w/ @TedCoine & @MarkSBabbitt - Kate Nasser

A World Gone Social: Truths Beneath the Trends w/ @TedCoine & @MarkSBabbitt - Kate Nasser | Designing design thinking driven operations | Scoop.it
A World Gone Social is a powerful new book by Ted Coiné and Mark S. Babbitt on embracing social media for maximum ROI. Interview by The People Skills Coach™
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Customer Experience Management Industry to grow at a CAGR of 17.3% to 2019 -

Customer Experience Management Industry to grow at a CAGR of 17.3% to 2019  - | Designing design thinking driven operations | Scoop.it
Customer Experience Management Market (VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics) – Advanced Technologies, Touch Points, Adoption...
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Millennial Think: Millennial Expectations of Customer Service

Millennial Think: Millennial Expectations of Customer Service | Designing design thinking driven operations | Scoop.it
It was a bit of a raucous hangout this week as we tackled out Think Tank's expectation of customer service. As always, we came away with some fairly pr(...)
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