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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing design thinking driven operations | Scoop.it

Via Sebastian Thielke
Fred Zimny's insight:

A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Accenture’s digital foresight continues to pay dividends

Accenture’s digital foresight continues to pay dividends | Designing design thinking driven operations | Scoop.it
Accenture continues to benefit from getting skin in the digital game earlier than some of its rivals.
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Market and competitive intelligence trends (2012 infographic)

Market and competitive intelligence trends (2012 infographic) | Designing design thinking driven operations | Scoop.it

Via Bonnie Hohhof, Karlo Jara
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Four Strategies For Thinking Ahead of the Curve

Four Strategies For Thinking Ahead of the Curve | Designing design thinking driven operations | Scoop.it
Trend-tracking is an essential activity if you want to get better at thinking ahead of the curve.

Via Michael Plishka
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2015 Is the Year of the Crowd (Slides & Video) | Web Strategy by Jeremiah Owyang | Digital Business

2015 Is the Year of the Crowd (Slides & Video) | Web Strategy by Jeremiah Owyang | Digital Business | Designing design thinking driven operations | Scoop.it

Via Marylene Delbourg-Delphis
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Loyalty to a Leader Is Overrated, Even Dangerous - HBR

Loyalty to a Leader Is Overrated, Even Dangerous - HBR | Designing design thinking driven operations | Scoop.it
The idea of insubordination is just as bad.
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10 predictions for 2015 | Nesta

10 predictions for 2015 | Nesta | Designing design thinking driven operations | Scoop.it
Our annual list of the 10 trends, social movements and technological breakthroughs set to shape our lives over the next 12 months.
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Candid With Ken Koo – What is Design Thinking? » Yanko Design

Candid With Ken Koo – What is Design Thinking? » Yanko Design | Designing design thinking driven operations | Scoop.it

Via Antonios Bouris
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Art Jones's curator insight, December 19, 2:43 PM

"Design Thinking is a set of tools and methods to help one break free of preconceived ideas and notions. It provides ways to observe understand and derive innovative ideas on how to solve a problem or achieve an objective." Ken Koo


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10 predictions for 2015 | Nesta

10 predictions for 2015 | Nesta | Designing design thinking driven operations | Scoop.it
This year, we’re predicting that a new online political party will emerge in the UK, there will be new ways to interact with our national museums and galleries, and there will be a surge in young people expressing their creativity using new digital tools.

We hope you enjoy this year’s list.  

Alongside our predictions series we're looking at the process of prediction itself, with a focus on prediction markets and tournaments. Read more about our work exploring the re-emergence of prediction as sport.

For those keen to find out how well we did with our 2014 predictions, here are few highlights from last year’s forecasts.

Via David Hain
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David Hain's curator insight, December 19, 3:12 AM

What to expect next year according to NESTA, Uk's innovation institute.

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The Age of Digital Experiences: An Interview with Joseph Pine

The Age of Digital Experiences: An Interview with Joseph Pine | Designing design thinking driven operations | Scoop.it
Hear from author and customer experience expert @JoePine on how mobile is changing brand engagement: http://t.co/Bnv0lBzN6p
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Breakthrough Thinking: A Guide to Creative Thinking & Idea Generation | My Design Shop

Breakthrough Thinking: A Guide to Creative Thinking & Idea Generation | My Design Shop | Designing design thinking driven operations | Scoop.it
Boost your creative thinking skills with real-world examples, helpful techniques, and exercises with this creative thinking book.
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Fjord Trends 2015

It’s one of the most important design questions of the year: What are the most significant cultural, commercial and design challenges that our clients will fac…
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Social Media Marketing Trends for 2015 - Social Media Strategies Summit Blog

Social Media Marketing Trends for 2015 - Social Media Strategies Summit Blog | Designing design thinking driven operations | Scoop.it
What will happen with social media marketing trends in 2015? Experts are predicting increased ad buys, increased ad costs, and increasingly personalized ads. Read on to learn more about what’s in store for 2015.
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Digital marketing trends – What to look out for in 2015! | Solocal Group

Digital marketing trends – What to look out for in 2015! | Solocal Group | Designing design thinking driven operations | Scoop.it
2014 has undoubtedly been an exciting year for multichannel marketing! As more and more brands start to recognise how important...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 19, 3:04 AM

Bruno shares a well rounded picture of the different trends:


1) From #multiscreen to ubiquitous internet devices

 

2) #Content and #social meets advertising

 

3) Taking the #multichannel #customer #journey seriously

 

4) The rise of the seamless transaction


Have you heard of Phygital or Storytailing ?




#Mobile payment, #Multi-device, #Data, #Branded Content, Marketing Automation, #Web-to-Store, #Personalization, Sharing Economy, Quick Delivery

julilaami's comment, December 19, 4:17 AM
wow such a great ideas
Denise Barbezani's curator insight, December 19, 6:35 AM

Check out the different trends shared by Bruno Berthezene. It is a #multichannel journey and automation plays and important part on the road to success.

 

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Where Do customers Come From? #slideshare

Where do customers come from? Where do views come from?

Via Brian Yanish - MarketingHits.com
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Big Data Is Revolutionizing Manufacturing | SmartData Collective

Big Data Is Revolutionizing Manufacturing | SmartData Collective | Designing design thinking driven operations | Scoop.it
McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing.

Via promptcloud, Karlo Jara
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Trends That Will Shape Your Team Management in 2015 #slideshare

The ultimate connectivity has changed the way we work and the way we view workplace. The new world of work is not in the future, it's already here and it's shaping the workforce in various angles. How to adopt to these changes

Via Brian Yanish - MarketingHits.com
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Nesta Why motivation matters in public sector_innovation

The last decade has seen the rise of behavioural economics and a growing interest in using it, together with behavioural psychology, to understand how behaviou…
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Rescooped by Fred Zimny from The Marketing Technology Alert
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IDC Reveals CMO / Customer Experience Predictions for 2015

Excerpt...


"The predictions from the IDC FutureScape for CMO/Customer Experience are:

  1. 25% of high-tech Chief Marketing Officers (CMOs) will be replaced every year through 2018.
  2. By 2017, 25% of marketing organizations will solve critical skill gaps by deploying centers of excellence.
  3. By 2017, 15% of B2B companies will use more than 20 data sources to personalize a high-value customer journey.
  4. By 2018, one in three marketing organizations will deliver compelling content to all stages of the buyer's journey.
  5. In 2015, only one in five companies will retool to reach line of business (LOB) buyers and outperform those selling exclusively to IT.
  6. By 2016, 50% of large high-tech marketing organizations will create in-house agencies.
  7. By 2018, 20% of B2B sales teams will go "virtual," resulting in improved pipeline conversion rates.
  8. By 2017, 70% of B2B mobile customer apps will fail to achieve ROI because they lack customer value add.
  9. By 2018, 25% of CMOs and CIOs will have a shared road map for marketing technology.
  10. By 2018, 20% of B2B CMOs will drive budget increases by attributing campaign results to revenue performance.

 

"CMOs must overcome the gravitational pull from the past, now. The tools of disruption, such as cloud-based marketing technology, predictive analytics, content marketing, and social media, are marching towards mainstream. IDC is confident that these ten decision imperatives pinpoint the nerve center of the marketing disruption. They represent opportunities for CMOs who are willing to step up to the next stage of leadership. Right focus will ensure that all the hard work will result in true transformation, and not just turmoil," said Kathleen Schaub, Vice President with IDC's CMO Advisory Service."

 

 

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iNeoMarketing's curator insight, December 14, 12:17 PM

An audio replay of this Web conference is now available. To access the replay, please visit: http://bit.ly/1zCW7Dh.


So why can't all this be accomplished in 2015, or at the very least start the process? Look at #10: this can wait till 2018? Nope.

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Gartner Predicts a Customer Experience Battlefield

Gartner Predicts a Customer Experience Battlefield | Designing design thinking driven operations | Scoop.it
The connected economy continues its path of creative destruction, so much so that it is changing the nature of competition itself.
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It's Time to Push the Limits of UI Design | UX Magazine

It's Time to Push the Limits of UI Design | UX Magazine | Designing design thinking driven operations | Scoop.it

Via Alexis Brantes, Michael Allenberg
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Alexis Brantes's curator insight, December 3, 3:37 PM
What do you think about?
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6 Ways to Think Smarter in 2015

6 Ways to Think Smarter in 2015 | Designing design thinking driven operations | Scoop.it
Don't let your brain run on autopilot. Use the new year to cultivate original ways of thinking.
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Design and Refine Your Digital Business in 2015

Design and Refine Your Digital Business in 2015 | Designing design thinking driven operations | Scoop.it
User experience was top of mind on Dec. 5, when nearly 150 business people, designers and technologists came together at Idean’s UX Summit in San Francisco.
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Five Big Data Trends To Watch For In 2015

Five Big Data Trends To Watch For In 2015 | Designing design thinking driven operations | Scoop.it
To capitalise on big data in 2015, make sure to be on the lookout for these specific trends.

Via Alexander Crépin, Tony Shan, Edward Chenard
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Victor Alfonso's curator insight, December 14, 10:10 PM

Big Data will continue to evolve at a rapid pace - here are a few trends to look out for in 2015. In my mind, more efficient and automated data management and processing capabilities is at the top of the list.

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What Can Design Bring to Government? By Andrea Siodmok (with images, tweets) · sdnetwork

"My acid test whether we have had an impact: If people start talking about prototyping."
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How to win in 2015: Personalize, customize, incentivize & entertain

How to win in 2015: Personalize, customize, incentivize & entertain | Designing design thinking driven operations | Scoop.it
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.

Via Eric_Determined / Eric Silverstein, Rosetta Carrington Lue
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Eric_Determined / Eric Silverstein's curator insight, December 12, 3:26 AM

"No matter the industry, the entertainment factor is critical to building a #brand that can successfully attract new customers, retain existing ones and deliver a lasting, multidimensional experience."


It's about building a lasting #relationship with your clients, and deliver the right #engagement across all channels.






Punch Digital 's curator insight, December 15, 6:43 PM

A must read heading into 2015 , this article sums up 4 points that should be or closely related to the main pillars of your marketing efforts. Taking this article on board should give your marketing efforts in 2015 the boost it needs.


Where can you find a design driven video production company that can deliver your company's message heading into 2015? Jumbla offer an extensive range of services including motion graphics, animation and explainer videos for the corporate sector.