Designing services
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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  services | Scoop.it

Via Sebastian Thielke
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A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

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Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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The 10-Step Digital Customer Service Manifesto

The 10-Step Digital Customer Service Manifesto | Designing  services | Scoop.it
The digital customer service manifesto provides the foundation for an improved customer experience in the future.
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Rescooped by Fred Zimny from CRM, Analytics, IoE, CX, CIM, IT-Business Innovation
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The 2015 CRM Market Rising Stars

The 2015 CRM Market Rising Stars | Designing  services | Scoop.it
This year's crop of vendors have identified key areas of innovation—mobility, artificial intelligence, C2B—and are building solutions and partnerships to leverage them.

Via Alama
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The Risks and Rewards of Brand Personification Using Social Media

The Risks and Rewards of Brand Personification Using Social Media | Designing  services | Scoop.it
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
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How companies can use customer data to get in on the sharing economy | Information Age

How companies can use customer data to get in on the sharing economy | Information Age | Designing  services | Scoop.it
The digital revolution is giving birth to whole new business concepts that could not have been possible just a few years ago
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Rescooped by Fred Zimny from User Experience, Usability and Web Optimization
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The ROI of UX – Some Basic Metrics

The ROI of UX – Some Basic Metrics | Designing  services | Scoop.it
The ROI of UX – Some Basic Metrics...

Via Firsta Yudith
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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Five Innovation Tips to Improve the Customer Experience - Smarter With Gartner

Five Innovation Tips to Improve the Customer Experience - Smarter With Gartner | Designing  services | Scoop.it
Most leaders tasked with improving the customer experience sincerely want to innovate more, but get stymied by business-as-usual processes

Via Pantelis Chiotellis
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- Beta version - Service Innovation Canvas

A Beta version of the Service Innovation Canvas.

Via Mario K. Sakata
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Raquel Oliveira's curator insight, August 3, 4:17 PM

Ferramentas para modelagem de negócios, construção de novos serviços, etc.

Um rápido guia de muita inspiração para quem busca soluções inovadoras e práticas.

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Maastricht University, Service Science Factory | Maastricht | Netherlands

Maastricht University, Service Science Factory | Maastricht | Netherlands | Designing  services | Scoop.it
  Founded in 2010, the Service Science Factory (SSF) has established itself as a leading player in the area of service innovation in the Netherlands. As part of the School of Business and Economics...
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How will we interact with mobile voice interfaces in 2020?

How will we interact with mobile voice interfaces in 2020? | Designing  services | Scoop.it
Voice is predicted to be key for mobile user interfaces of the future. How will more sophisticated mobile voice interfaces change the game in 2020?
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Which Is Sexier, Data or Customer Experience? - Direct Marketing News

Which Is Sexier, Data or Customer Experience? - Direct Marketing News | Designing  services | Scoop.it
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
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Beware the Internet of Things – it’s early, security sucks and the C-Suite doesn’t care

Beware the Internet of Things – it’s early, security sucks and the C-Suite doesn’t care | Designing  services | Scoop.it
The Internet of Things is one of those buzzphrases that sets all sorts of unrealistic expectations. There are other concerns though, many of which hinge around security.
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Implementing a citizen-centric approach to delivering government services | McKinsey & Company

Implementing a citizen-centric approach to delivering government services | McKinsey & Company | Designing  services | Scoop.it
When governments deliver services based on the needs of the people they serve, they can increase public satisfaction and reduce costs. A McKinsey & Company article.

Via Andy Thompson
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How Google can help you win the moment - Smart Insights

How Google can help you win the moment - Smart Insights | Designing  services | Scoop.it
Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences shaped.
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The New Design Leader Emphasizes Leadership — UX Advantage

The New Design Leader Emphasizes Leadership - UX Advantage - Medium
Smart design leaders make change happen by leading more than designing.

Via Mario K. Sakata
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OracleVoice: Marketing's Next Big Thing: The Internet Of Things

OracleVoice: Marketing's Next Big Thing: The Internet Of Things | Designing  services | Scoop.it
The Internet of Things promises to add intelligence to everything from cars, light bulbs, and refrigerators to industrial items such as machinery, railroad ties, and agricultural fields—enabling those “things” to collect and broadcast data across networks so the data can be analyzed to add more value.

Via Alama
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The Evolution of Social CRM - CRM Software 365

The Evolution of Social CRM - CRM Software 365 | Designing  services | Scoop.it

he Evolution of Social CRM : Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.

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Strategy versus Design Thinking

Strategy versus Design Thinking | Designing  services | Scoop.it
Underthinking is as just bad as Overthinking

Via Mario K. Sakata
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Mike Donahue's curator insight, August 3, 10:13 AM

The one key take away here the need for "strategic action." Well thought out article that looks at the strengths and weaknesses of both strategic vs design thinking and how to leverage the best of both. It's not a true this vs that article which I usually hate. It recommends when to use one or the other as well as ideas to combine aspects of each for maximum effect.

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Making Companies Competitive By Expanding Design’s Role

Making Companies Competitive By Expanding Design's Role - UX Advantage - Medium
It’s miserable to be sitting at an airport gate, hearing that the airline has cancelled the very flight you were hoping …

Via Mario K. Sakata
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One Diagram that Will Change the Way You Look at the Services Economy

One Diagram that Will Change the Way You Look at the Services Economy | Designing  services | Scoop.it
One way that America might not get it right and a visualization that will change the way you look at China’s economy.
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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Tackle Marketing Automation to Drive Conversions

Tackle Marketing Automation to Drive Conversions | Designing  services | Scoop.it
Marketing automation tools do the habitual tasks, while you and your team can focus on more complicated projects. Learn how to use marketing automation in this post.

Via Pantelis Chiotellis
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Digital vortex how digital disruption is redefining industries

he world moves towards digital countries, cities and companies. It’s stunning to see how our world is changing at an exponential speed of change. What can be d…
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Hype Cycle for Digital Marketing, 2015

Hype Cycle for Digital Marketing, 2015 | Designing  services | Scoop.it
The emerging technologies featured on this year's Hype Cycle focus on improving the customer experience and supporting the business strategy. We'll help you identify which technologies will have the biggest and most immediate impact on digital marketing.
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What is Service Design?

What is Service Design? | Designing  services | Scoop.it
In our field, we often tend to hear the phrase Service Design. Service Design is basically applying holistic user-centred design methods and processes to on- and off-line services. The Design Counc...
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Raquel Oliveira's curator insight, August 3, 4:19 PM

Deliciosa definição de Desenho de Serviços:


"Aplicação de um olhar holístico centrado no "utilizador".

Baseia-se em métodos e processos para todos os tipos de serviços.

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Redesigning work in an era of cognitive technologies

Redesigning work in an era of cognitive technologies | Designing  services | Scoop.it
In the next 3-5 years, cognitive technologies will have a profound impact on work, workers, and organizations. They can and will be used to eliminate jobs.
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Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge - Bulldog Reporter

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge - Bulldog Reporter | Designing  services | Scoop.it
In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts.
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