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Presentation Rules using Visual Storytelling to sell Big Ideas

Presentation Rules using Visual Storytelling to sell Big Ideas | Designing  service | Scoop.it
Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...

Via Karen Dietz
Fred Zimny's insight:

And then the data

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Karen Dietz's comment, January 4, 2013 12:19 PM
LOL Billy! In that case it becomes a story trigger -- a word or image that triggers a known story in the mind of the listener.
Karen Dietz's comment, January 4, 2013 12:19 PM
Yes, I loved that point too Outi!
Louise Robinson-Lay's curator insight, January 27, 2013 4:50 PM

Some interesting ideas on how to tell a visual story and make your presentations more memorable.

Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
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Designing service

Designing service | Designing  service | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

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Sneaky's comment, June 25, 2015 10:42 AM
super article
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Design and the Circular Economy

Design and the Circular Economy | Designing  service | Scoop.it
That’s one of the questions we were seeking to answer when IDEO teamed up with the Ellen MacArthur Foundation to launch the Circular Design Guide.
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The heartbeat of modern marketing: Data activation and personalization | McKinsey & Company

The heartbeat of modern marketing: Data activation and personalization | McKinsey & Company | Designing  service | Scoop.it
We’ve come a long way from “People who bought this, also bought that.”Consider the experience of a representative customer we’ll call Jane. An affluent, married mom and homeowner, Jane shops at a national clothing retailer online, in the store, and occasionally via the app. When visiting the retailer’s website in search of yoga pants, she finds style choices based on previous purchases, the purchases of customers with profiles similar to hers, and the styles of yoga pants most frequently purchased on weekends. She adds one of the offered yoga pants to her shopping cart and checks out.
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Bot Yourself – IBM Watson What does it mean to #bot yourself

Bot Yourself – IBM Watson What does it mean to #bot yourself | Designing  service | Scoop.it
Want to create your own bot but too busy to read the full tutorial? You can import our workspace! Signup for a Bluemix account, create your conversation instance, import the workspace. Keep reading below for full details.What do chatbots do? Whether it’s answering questions for online shoppers, assisting customers file their taxes, or helping people…
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Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design

Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design | Designing  service | Scoop.it
These days many designers can code–an increasingly important skill for landing a job. But few are just as fluent in their own language as they are in Javascript. That presents a serious problem in terms of design. Users still depend on copy to interact with apps and other products. If designers don’t know how to…
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Roland Berger: Reinventing fashion #retail (2015) 

Roland Berger: Reinventing fashion #retail (2015)  | Designing  service | Scoop.it
Stationary fashion retailers are not meeting their customer's needs according to our recent study Reinventing Retail. This is just one of the contributing factors in the ever increasing trend towards online shopping. More than 5000 people were surveyed for the study, with almost one fifth revealing they turn to the internet when it comes to…
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Deloitte University Press Global human capital trends Rewriting the trends for the #digital age #hr #futureofwork

Deloitte University Press Global human capital trends Rewriting the trends for the #digital age #hr #futureofwork | Designing  service | Scoop.it
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Jane-Anne Mennella: #Personas: A Lifestyle Change for a Healthier #CX

Jane-Anne Mennella: #Personas: A Lifestyle Change for a Healthier #CX | Designing  service | Scoop.it
It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we all know we should and need to eat healthy. But both can be hard to do and, like the debate I had with myself last…
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Six Ways Marketers Are Beating #Disruptions with Technology | Research #Infographics #digital

Six Ways Marketers Are Beating #Disruptions with Technology | Research #Infographics #digital | Designing  service | Scoop.it
New research from the ANA reveals how marketers are dealing with industry disruptions using technology. Source: Six Ways Marketers Are Beating Disruptions with Technology | Research Infographics | Research Studies | All MKC Content | ANA
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How Blockchain Will Help You Prove Your Identities in Your Digital World

How Blockchain Will Help You Prove Your Identities in Your Digital World | Designing  service | Scoop.it
“Who are you?” may well be the world’s most frequently asked question. On a website, in a nightclub, at an airport, or in front of a bank counter, everyone wants us to prove that we are who we say we are. But 2.4 billion poor people worldwide , about 1.5 billion of whom are over…
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Deloitte tech trends 2017: the kinetic enterprise 

Deloitte tech trends 2017: the kinetic enterprise  | Designing  service | Scoop.it
This is their eighth Tech Trends report. The beauty of following a broad swath of technology advances over time is that amid the incredible pace of change, we can recognize familiar themes. For example, the five macro forces—digital, analytics, cloud, the reimagining of core systems, and the changing role of IT within the enterprise—have remained…
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Blockchain Will Transform Customer Loyalty Programs

Blockchain Will Transform Customer Loyalty Programs | Designing  service | Scoop.it
Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. The average U.S. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. The result is a maze of point systems and redemption options, with cumbersome processes for exchanging points among program partners. Loyalty programs are ripe for some…
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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Designing  service | Scoop.it
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer…
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Vimeo’s Designing the future: Trends and insights from Fjord at MWC17

Vimeo’s Designing the future: Trends and insights from Fjord at MWC17 | Designing  service | Scoop.it
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Adweek: Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World –

Adweek: Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World – | Designing  service | Scoop.it

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business.

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Putting customer experience at the heart of next generation operating models

Putting customer experience at the heart of next generation operating models | Designing  service | Scoop.it
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Why Artificial Intelligence Needs Some Emotional Intelligence

Why Artificial Intelligence Needs Some Emotional Intelligence | Designing  service | Scoop.it
One of the theoretical advantages of software, artificial intelligence, algorithms, and robots is that they don’t suffer many human foibles. They don’t get sick or tired. They are polite — or rude — to everyone in equal measure. They follow orders. The reality, of course, is different. Technology is designed by humans in all their…
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Forrester’s Top Emerging #Technologies To Watch: 2017-2021

Forrester’s Top Emerging #Technologies To Watch: 2017-2021 | Designing  service | Scoop.it
Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels. Read all: Forrester's Top Emerging Technologies To Watch: 2017-2021 | Forrester Blogs
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BCG: how can #digital suppliers can accelerate their #customers #transformation 

BCG: how can #digital suppliers can accelerate their #customers #transformation  | Designing  service | Scoop.it
There’s a big opportunity for digital suppliers out there, but unlocking the challenge is not an easy task. Today, in just about every industry, companies are exploring—or pursuing—digital transformations to address multiple needs, including rising customer expectations and the need to adapt ever quicker to disruptive new business models and capabilities. Companies “get it.” They…
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McKinsey Quarterly Reinventing the core What the advancing forces of #digital mean for #corporate 

McKinsey Quarterly Reinventing the core What the advancing forces of #digital mean for #corporate  | Designing  service | Scoop.it
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Will the #GigEconomy Make the #Office Obsolete? #smartcreatives

The gig economy, where independent consultants, contractors, and freelancers create portfolios of work in lieu of one full-time job, is transforming the way we work by disconnecting work from an office. In the traditional jobs economy, employers often require employee attendance in the office five days a week, eight hours a day. Read allSource: Will…
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Forrester : The Top Emerging Technologies For #Digital Predators

Forrester : The Top Emerging Technologies For #Digital Predators | Designing  service | Scoop.it
CIOs, CTOs and CDO’s must continuously invest in a blended portfolio of mature technologies to support today's customers, while simultaneously nurturing emerging technologies to attract future customers. This important research sets out the key technology groups driving digital transformation and importantly, their expected business impact. Read all: The Top Emerging Technologies For Digital Predators |…
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McKinsey & Company: Putting customer experience at the heart of next-generation operating models #cx #customerservice #digital

McKinsey & Company: Putting customer experience at the heart of next-generation operating models #cx #customerservice #digital | Designing  service | Scoop.it
The benefits of improved customer experience can be fleeting unless changes to supporting back-end operations are made, as well. Digital is reshaping customer experience in almost every sector. Digital first attackers are entering markets with radically new offers, disrupting the ways that companies and customers interact and setting a high bar for simplicity, personalization, and…
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Service Disrupted: How #CocaCola Uses #ServiceDesign

Service Disrupted: How #CocaCola Uses #ServiceDesign | Designing  service | Scoop.it
Nice short video explaining how Coca Cola uses Service Design internallyService Design at Coca-Cola GBS from Michal Steckiw on Vimeo. Source: How Coca Cola Uses Service Design — Service Disrupted
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UX Poland 2015 Nathan Shedroff – THE #VALUE #DESIGN BRINGS TO #BUSINESS – YouTube

UX Poland 2015 Nathan Shedroff – THE #VALUE #DESIGN BRINGS TO #BUSINESS – YouTube | Designing  service | Scoop.it
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