Designing service
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Business Should Focus on Sociality, Not Social "Media" - Umair ...

Business Should Focus on Sociality, Not Social "Media" - Umair ... | Designing  service | Scoop.it
Business Should Focus on Sociality, Not Social "Media". by Umair Haque | 10:00 AM December 13, 2012. Comments. The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow.

Via Sebastian Thielke
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donhornsby's curator insight, December 14, 2012 6:21 AM

The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow. Just 20 percent of brands are seen to have a notable positive impact on people's lives.

Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
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Designing service

Designing service | Designing  service | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @serve4impact

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 2015 10:42 AM
super article
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12 Critical Competencies For Leadership in the Future by Tanmay Vora

12 Critical Competencies For Leadership in the Future by Tanmay Vora | Designing  service | Scoop.it
The rate of change in the business world today is greater than our ability to respond. In a world that is often describe…

Via Tom D'Amico (@TDOttawa) , Roger Francis, Roy Sheneman, PhD
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How to Jump-Start a Digital Transformation

How to Jump-Start a Digital Transformation | Designing  service | Scoop.it
In industries such as energy, health care, industrial goods, and logistics, companies that have delayed implementing digital technology need to get off the sidelines. By applying a three-part transformation framework, these late adopters can build up their digital capabilities through real-world experience.
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A business model for the Internet of Things for every CXO - SogetiLabs

A business model for the Internet of Things for every CXO - SogetiLabs | Designing  service | Scoop.it

Via Alama
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Customizing Your Social Strategy to the Platform

Customizing Your Social Strategy to the Platform | Designing  service | Scoop.it
Companies that want to draw innovation ideas from social media need customized approaches.
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IBM’s Watson Helps Create Marchesa Met Gala Gown

IBM’s Watson Helps Create Marchesa Met Gala Gown | Designing  service | Scoop.it
Marchesa designers Georgina Chapman and Keren Craig worked with Watson to create a dress that is set to appear at Monday’s Met Gala
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Why Is Social Maturity So Important For Businesses? | Audiense

Why Is Social Maturity So Important For Businesses? | Audiense | Designing  service | Scoop.it
 
“You know a medium has attained maturity when you have to start paying for it”
Joe Edwards, Digital and Social Director, MOI Global.

 
A growing number of successful businesses with a sophisticated advertising strategy are seeing value in Twitter Ads. However, the important question is whether your business – whether brand or agency – is socially mature? Only 21% of leaders understand the potential value of social media, while only 36% of organisations do not measure returns on social media investments. Those are low numbers. If your social marketing strategies tie straight into larger multi-channel marketing efforts, you’re on the right scale of social maturity. So where are you on the social maturity scale and how can you move forward?

Why do you need to be socially mature?

Let’s begin with asking why social maturity is important in today’s data-driven world. Most marketers today realise that social media is an essential part of their “marketing strategy toolkit” but they go ahead without a clear business objective. This automatically results in unclear social media value and the lost opportunity of a full and complete picture of customers. Social media and the data that is obtained with it must be used in conjunction with other marketing efforts to optimise customer experience and brand awareness. The bottom line is, to have a fully mature social environment, you can’t let your data sit in silos. Especially if you spend significantly on online advertising and use multiple data sources.

So how can you be a socially mature organisation, and what does it entail?

Firstly, connect all your data points. With Twitter being an open network, there is a massive amount of data you can get about your audience. Not just to inform your Twitter strategy, but social media and overall marketing strategy. Use a DMP (Data Management Platform) for data collection and targeting if you’re spending large amounts on advertising. On a related note, ensure that your email database is connected to Twitter. You will then be able to target this segment of audience based on things like their personality.
 
For instance, target a segment of your audience that is most likely to retweet. Or uncover the personality of any audience to see how they’re likely to respond to your advertising using cognitive computing software. If you’re a brand that is looking to sponsor a sports team, look at the affinities and interests your audience has to see which team to best sponsor. Similarly, if you’re a brand looking to advertise in a news publication, you could easily look which publication your Twitter audience have an affinity with to ensure that you maximise your media planning spend. This social intelligence can seriously impact your cross-channel communication, and most definitely in a positive way.
 
With this kind of advanced analytics and cross channel management in your pocket, customer information will get more enriched – the first steps in having a socially mature business.

Are you socially mature? Here are some signs:

– Are you using social data to inform your larger marketing strategy?
– Do you use advanced targeting and deep segmentation for Twitter Advertising?
– Are you looking to increase social spend?
– Are you looking to expand your social tool portfolio?
– Is audience insight from ALL data sources imperative to your marketing efforts?

A Social Maturity Scale

The social maturity scale by Gartner below shows the various stages that businesses hover around until they get to the ‘optimizing’ stage.
 

Gartner’s Social Marketing Maturity Model
 
Where are you on the scale? Let us know in the comments below.
 
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Top 10 Skills in Data Science

Top 10 Skills in Data Science | Designing  service | Scoop.it
Using a sample of 620+ data professionals, I examine the top data science skills across four different job roles.

Via Karlo Jara
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The Internet of Things needs design, not just technology - Putting people first

The Internet of Things needs design, not just technology - Putting people first | Designing  service | Scoop.it
Scott A. Nelson writes that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly
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The non-linear customer journey and what it means for marketers

The non-linear customer journey and what it means for marketers | Designing  service | Scoop.it
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth o
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The Rise of User Experience Leadership – Business Embraces Design

The Rise of User Experience Leadership – Business Embraces Design | Designing  service | Scoop.it
In order for UX leaders to succeed we must first come to terms with the fact that UX design is not the center of the corporate universe. This is why it's integral to educate the C-suite on it's importance in order to ensure that UX and design are recognized as key pillars of business success and overall strategy.

Via Mario K. Sakata
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Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

Customer Experience Measurement – Why it is Vitally Important BUT Badly Done! | Designing  service | Scoop.it

Via Mario K. Sakata
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Facebook Chat Bots: The Future of Self-Service?

Facebook Chat Bots: The Future of Self-Service? | Designing  service | Scoop.it
Facebook chat bots seek to enable customer self-service with its advanced intelligence capabilities.

Via Vocalcom, Harald Henn
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Vocalcom's curator insight, April 27, 4:10 AM

Facebook is determined to take customer service to the next level. The company recently revealed its Businesses for Messenger platform, highlighting the perks of its popular messaging app for customer engagement. Now, Facebook has announced it is granting businesses access to its API to further develop one feature of its Messenger platform: chat bots.

Roberto Nocera's curator insight, April 28, 3:28 AM

Are bots new apps ? #box #cxm

Rescooped by Fred Zimny from Learning - Social Media - Innovation
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5 Ways to Improve Organizational Learning with Big Data Analytics | SmartData Collective

5 Ways to Improve Organizational Learning with Big Data Analytics | SmartData Collective | Designing  service | Scoop.it
Some things can never change when the concept of internet boom is taken into account. Since the dawn of human civilization, data has been at the forefront — dominating every piece of innovation. Over the period of centuries, we have evolved and so has the information sources— resulting in the emergence of ecommerce boon.

Via Marc Wachtfogel, PhD
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Change management: The 2016-2020 wave | The Context Of Things

Change management: The 2016-2020 wave | The Context Of Things | Designing  service | Scoop.it
Change management is crucial to business development in an era of disruption, but most companies are still bad at it. How can they improve?

Via Marc Wachtfogel, PhD, Mark E. Deschaine, PhD, massimo facchinetti
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Bringing Tech Insight to Corporate Boards

Bringing Tech Insight to Corporate Boards | Designing  service | Scoop.it
Today’s rapidly changing technology environment often has boards scrambling to keep up. The best way to do so lies in recruiting more digital expertise while improving the quality of conversations.
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Even the Thought of Earning Less than Their Wives Changes How Men Behave

Even the Thought of Earning Less than Their Wives Changes How Men Behave | Designing  service | Scoop.it
It’s enough to make some switch their vote from Hillary Clinton to Donald Trump.
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Digital Darwinism Has Created a Market of Digital Narcissists

Digital Darwinism Has Created a Market of Digital Narcissists | Designing  service | Scoop.it
Brands and agencies need a digital transformation to compete in the experience economy, writes Brian Solis.
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‘Gender Equality by Design’: Building a More Inclusive (and Productive) Workplace - Knowledge@Wharton

‘Gender Equality by Design’: Building a More Inclusive (and Productive) Workplace - Knowledge@Wharton | Designing  service | Scoop.it
In a new book, Iris Bohnet explains how small but powerful process interventions can address the persistent problem of gender discrimination in the workplace.
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Social Media Is Too Important to Be Left to the Marketing Department

Social Media Is Too Important to Be Left to the Marketing Department | Designing  service | Scoop.it
Why companies need a cross-functional social media team.
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To predict the future, ask “Why did this happen now, and not before?”

To predict the future, ask “Why did this happen now, and not before?” | Designing  service | Scoop.it
Why did Uber happen now? Why is Virtual Reality suddenly hot? Why do we suddenly have all these drones, hoverboards, and…

Via Marc Wachtfogel, PhD
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Marc Wachtfogel, PhD's curator insight, April 30, 4:49 AM
An excellent thought-piece that puts current trends into perspective.
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MIT Media Lab’s Journal of Design and Science Is a Radical New Kind of Publication

MIT Media Lab’s Journal of Design and Science Is a Radical New Kind of Publication | Designing  service | Scoop.it
The MIT Media Lab has launched a new kind of academic journal that embodies its "antidisciplinary" ethos.
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Does “Brainstorming” Lead To Innovation?

Does “Brainstorming” Lead To Innovation? | Designing  service | Scoop.it
“ I have a confession to make. I hate meetings. Maybe that is not entirely true. I hate bad meetings. You know the ones where you spend a lot of time going round and round in circles, yet seem to accomplish little at the end of the day. One of those main staples of these meetings has been “brainstorming”. This process is one that has been heralded in not only meetings, but also for “Design Thinking” (here is a document on the techniques os brainstorming in design thinking from Stanford University, Institute of Design). So out of sheer curiosity, I googled “brainstorming is bad” to see what I found (not biased at all I know). Here are a few of the articles that I read with little snippets from each.”
Via John Evans, Andoni
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“See Now Buy Now” Or How Digital Is Changing Fashion

“See Now Buy Now” Or How Digital Is Changing Fashion | Designing  service | Scoop.it
The concept of "Direct-to-Consumer", right from the Fashion Shows" is now a reality in the fashion industry "See Now Buy Now". #SeeBuyWear.
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