Generation Y is the most marketing savvy generation ever. Worldwide, this new consumer group is much larger than the previous X-generation and their impact on society will soon be larger than the largely documented influence of the Baby Boomers.
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Erika Harrison's curator insight,
Today, 12:10 AM
Research shows coming up with the most good ideas is inversely proportional to the size of the group. In other words, skip the traditional 'brainstorming' exercise. Instead, think of ideas on your own first, employ some rules of acceptable ideas, and encourage discussion. Delete the scoop?
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Mark Strozier's curator insight,
May 22, 2:18 PM
He tooks the words right out of my head. Even after reading Design is a Job* by Mike Monteiro, I still get caught in the same mental conversations and cycles Eric talks about. Delete the scoop?
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