You’ve heard the buzz. Many business and marketing leaders that should know better think they have found a new shiny object in content marketing. They’re all hyped up about it and thinking it’s the next best band-aid for the broken business.
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I blog about strategic and tactical service design and management.
Trying to explore how service design practices develop.
With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.
I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by
Fred Zimny
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Scooped by Fred Zimny onto Designing design thinking driven operations |
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“Disruptive technology should be framed as a marketing challenge, not a technological one” - Clayton Christensen, The Innovator’s Dilemma ("Disruptive technology should be framed as a marketing challenge, not a technological one" - Clayton... Delete the scoop?
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Lead or be Led guest Dan Zarrella is the award-winning social media scientist at HubSpot and author of four books: "The Science of Marketing," "Zarrella's Hi... Delete the scoop?
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Twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work. Via ukituki Delete the scoop?
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I was interviewed by Victor Helmre, a Master's student writing a thesis as part of a program called Business & Design – a collaboration between a design school and a business school in Gothenbu... Delete the scoop?
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“So what is the future of having relationships with dead objects?” - David Bausola, founder of Philter Phactory talked about the Life after Data and explained the context of storytelling and technology. Delete the scoop?
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Throw out old, tired ideas about idea generation. We all know the standard method of brainstorming: Get a bunch of people together.Generate lots of ideas.Don’t be critical. There’s one problem with this system. It’s totally wrong. Via Erika Harrison 
Erika Harrison's curator insight,
May 23, 12:10 AM
Research shows coming up with the most good ideas is inversely proportional to the size of the group. In other words, skip the traditional 'brainstorming' exercise. Instead, think of ideas on your own first, employ some rules of acceptable ideas, and encourage discussion. Delete the scoop?
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Remember when the customer service desk was just a euphemism for a complaint bureau? Delete the scoop?
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BCG's Yves Morieux discusses how The Boston Consulting Group's "Smart Rules" help reduce organizational complexity. Delete the scoop?
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We take a look at the top level guidelines that need to be adhered too along the road to Customer Experience Management (CEM) maturity, and offer some recommendations to help fulfil them. Delete the scoop?
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RT @JeffChasin: Data Layer standard - First Draft from the W3C Customer Experience Digital Data Community Group http://t.co/OBLdhc2nl2 #measure Delete the scoop?
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Patrick discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button. Neuroscience is... Via christophe morin, Edward Chenard Delete the scoop?
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You'll find detailed techniques and exercises that Lisa Bodell and other consultants make their livings delivering. The tools are tried and true, Bodell has developed a system that can turn a tired, risk-averse corporate culture ... Delete the scoop?
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Today's children are digital natives who spend an increasing amount of time with digital technologies, - touch devices in particular. They look competent, deliberate, they seem to use the devices we give them in a more natural way than adults do. Delete the scoop?
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Global innovation and brand strategist, partner in Lucule Consulting, and author of Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation, Debra Kaye describes how to utilize connections between ideas to... Delete the scoop?
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Design Thinking is an innovation approach to discover opportunities, inspire potentials, and create successful products that meet human needs, add business value, and are technically feasible. Delete the scoop?
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Gartner, Inc., recently released its 2013 Magic Quadrant for the CRM Customer Engagement Center* report naming Salesforce.com a leader, something we are very proud of and is a testament to the hard work and innovation that has gone into building... Delete the scoop?
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The most muddled article on Customer Journey Maps I have read in a long time @medallia on http://t.co/Xa6fhs8T2F #servicedesign #cex #cem Delete the scoop?
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Everything you need to know about business blogging simply broken down so you can implement. Delete the scoop?
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See on Scoop.it - Designing design thinking driven operations As the U.K. economy begins to return to modest growth, a new report finds manufacturers that incorporate useful services with their exi... Delete the scoop?
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A case for simplicity in retail Delete the scoop?
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With social media and the Internet of Things, you won’t have to say ‘sorry’ “By the time the phone rings, there’s already trouble. Delete the scoop?
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Designers’ biggest problems come from confusing work and passion. I am one of the worst offenders: Not billing for time worked; Writing-off massive parts… Via Mark Strozier 
Mark Strozier's curator insight,
May 22, 2:18 PM
He tooks the words right out of my head. Even after reading Design is a Job* by Mike Monteiro, I still get caught in the same mental conversations and cycles Eric talks about. Delete the scoop?
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This article shares ten fundamental recommendations from a large-scale usability study focusing specifically on m-commerce and set out to explore the entire mobile shopping experience. Via yannick grenzinger Delete the scoop?
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