Designing design ...
Follow
Find
271.2K views | +59 today
Rescooped by Fred Zimny from Social-Business-Marketing
onto Designing design thinking driven operations
Scoop.it!

History Of Social Marketing

History Of Social Marketing | Designing design thinking driven operations | Scoop.it

Social Marketing is defined as getting your name or company products known and talked about by others.

Before the Internet – there were only three REAL mediums for Marketing - TV, PRINT and RADIO – how simple was that?

 

Some Google Engineers wrote a very eye opening report about the “ZMOT” or (The Zero Moment Of Truth - http://bit.ly/K7887v ) – What this basically means is that there is a whole new “research” step added to the buying cycle – where people will no longer (or rarely) just buy items off the TV – most people will actually research items on the Internet BEFORE THEY BUY. Thus your website must cater to the Zero Moment Of Truth and look good to consumers. (Also called Reputation Management)

 

Every Business has to go through a change every five years or so – or at least notice how the public and the field have changed. If you have not taken the Internet into consideration, be ready to be blown away by your competition… The future Internet Hurricane could make the past look like a cool breeze.

So how does one take the steps necessary to grow in these different times: easy – “Exponential GROWTH” – by focusing on every channel.

 

It works like this: If you take each sliver above and grew you business in each one by 10% – i.e. grew your Facebook leads by 10% – grew your Twitter leads by 10% and grew each of the other sources here by 10% you would have exponential growth – we are talking about 10-20-30% on up

 

By Charles Verhoeff - http://bit.ly/LqPBUx

Source: http://bit.ly/MuWHdf


Via maxOz
more...
No comment yet.
Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
Your new post is loading...
Scooped by Fred Zimny
Scoop.it!

Designing design thinking driven operations

Designing design thinking driven operations | Designing design thinking driven operations | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 



more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Design thinking is not just about creating beautiful objects but also about ... - Economic Times

Design thinking is not just about creating beautiful objects but also about ... - Economic Times | Designing design thinking driven operations | Scoop.it
Economic Times
Design thinking is not just about creating beautiful objects but also about ...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Beyond Marketing: How Mobile Is Transforming Mc...

Beyond Marketing: How Mobile Is Transforming Mc... | Designing design thinking driven operations | Scoop.it
At the beginning of the year in our yearly mobile predictions report, my colleague Julie Ask and I made the following call: "mobile will affect more than just your digital operations — it will transform your entire business.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

EIT ICT Labs Idea Challenge

EIT ICT Labs Idea Challenge | Designing design thinking driven operations | Scoop.it
Fred Zimny's insight:
You have a vision how to revolutionise the information and communication technologies of tomorrow? We have what it takes to get your business up and running!Submit your idea and become part of the unique European innovation ecosystem of EIT ICT Labs.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Customer experience 360

Return On Experience The insights and research that show tangible business benefit to good customer experience. April 2014
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

CX Journey™: The Five Agreements of Customer Experience

CX Journey™: The Five Agreements of Customer Experience | Designing design thinking driven operations | Scoop.it
In today's post, I apply the Four Agreements, plus one, to customer experience. While I can't help you achieve personal freedom or happiness in your life, I take a stab at translating the Agreements to customer freedom and happiness.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

How big data is transforming public services – expert views - The Guardian

How big data is transforming public services – expert views - The Guardian | Designing design thinking driven operations | Scoop.it
The Guardian How big data is transforming public services – expert views The Guardian Data and analysis should be able to help most with: "Better targeting services, evaluating what works, identifying early interventions (especially important given...
more...
No comment yet.
Rescooped by Fred Zimny from Customer Service Innovation
Scoop.it!

Mobility Offers New Customer Service Opportunities

Mobility Offers New Customer Service Opportunities | Designing design thinking driven operations | Scoop.it
Baseline
Mobility Offers New Customer-Service Opportunities
Baseline
A growing number of consumers are very receptive to the idea of pursuing customer service issues via mobile apps, according to a recent survey from Contact Solutions.

Via Alessio Manca
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

What Service Design Tells the Destination Marketing Organization | DMAI

What Service Design Tells the Destination Marketing Organization | DMAI | Designing design thinking driven operations | Scoop.it
“@SLebski: Recommended reading! What Service Design Tells the Destination Marketing Organization | DMAI http://t.co/51kkIckjXx via @sharethi
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Venlo evolves!

Venlo evolves! | Designing design thinking driven operations | Scoop.it
Fred Zimny's insight:
Evolv Weekend is coming to Venlo on May 23-25 

Evolv Weekend is the three day action learning workshop covering the most pressing entrepreneurship techniques and principles. Get hands on experience with Lean Startup, Effectuation, Business Model Canvas and Jobs to be done in three days!

Pitch a problem on Friday, validate the need for your solution on Saturday and you could have your first customers on Sunday.

more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Google’s Next Big Conference Is About Design

Google’s Next Big Conference Is About Design | Designing design thinking driven operations | Scoop.it
Google plans to focus on design at Google I/O, the developers' conference that draws thousands of software engineers each year. (.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Customer experience is the most exciting opportunity for marketers [infographic]

Customer experience is the most exciting opportunity for marketers [infographic] | Designing design thinking driven operations | Scoop.it
Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Make the Customer the Focus of Online Experiences

Make the Customer the Focus of Online Experiences | Designing design thinking driven operations | Scoop.it
Nearly seven in 10 customers have had an unsatisfactory e-commerce experience in the past year, according to a new Forrester Wave on customer service solutions. That's a disturbing and eye-opening statistic, noted Kate Leggett, primary author...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

designing branded enterprise experiences

In service innovation projects complexities abound, both within the boundaries of the organization and outside of them: value chains have become value networ...
Fred Zimny's insight:
n service innovation projects complexities abound, both within the boundaries of the organization and outside of them: value chains have become value networks, target customers have contextual and situational preferences in their complex experience journeys, and interactions with the organization involve many channels and touch points. Customer centricity is a prerequisite but it requires various cross sections through the organization to cooperate smoothly.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

7 Behaviors of Companies That Don’t Know Their Customers | Switch and Shift

7 Behaviors of Companies That Don’t Know Their Customers | Switch and Shift | Designing design thinking driven operations | Scoop.it
Every business, without exception, has always been established to provide a good or service to a customer.
more...
No comment yet.
Rescooped by Fred Zimny from Social and Digital Customer Management
Scoop.it!

How to Get Smart about Customer Lifetime Value

How to Get Smart about Customer Lifetime Value | Designing design thinking driven operations | Scoop.it

Every business is focused on the bottom line: Making sure revenue exceeds costs each month. One big line item for most companies is spending hundreds–or, in some cases, even thousands–of dollars on acquiring new customers. Once you get that customer, what then?

Customer Lifetime Value, or CLV, is a different way of looking at the customer equation. If your business isn’t measuring CLV, read on. Doing so could be the key to a healthier bottom line.

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, April 18, 9:12 PM

A short summary with graphical support of the customer lifetime value concept.

Bill Schmarzo's curator insight, Today, 6:46 PM

Nice layout of the variables that define customer lifetime value (LTV)

Scooped by Fred Zimny
Scoop.it!

Designing the future of public services: collaboration

CIPD Forum's People Challenges of Collaboration Conference April 16th 2014 Credit to our friends at 100% Open for sharing their experiences of collaboration ...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Service Design 5: Customer Service

Fifth lecture on service design at KISK of Masaryk University, Brno, Czech Republic. This time on importance, key principles and best practices of customer service.

more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Capitalizing on Customer Lifetime Value - 1to1 Media

Capitalizing on Customer Lifetime Value - 1to1 Media | Designing design thinking driven operations | Scoop.it
Capitalizing on Customer Lifetime Value 1to1 Media While brands recognize the importance of customer lifetime value, many fail to calculate its true impact, for most are still unable to offer the type of holistic customer experience that builds...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Digital Darwinism: How Disruptive Technology Is Changing Business for Good

Digital Darwinism: How Disruptive Technology Is Changing Business for Good | Designing design thinking driven operations | Scoop.it
Social media, mobile, wearables, Internet of Things, real-time -- these are just some of the technologies that are disrupting markets.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Strategic Design Innovation 4/7: On Strategic Design Planning

Strategic Design Innovation 4/7: On Strategic Design Planning, by Michael Eckersley, PhD
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Why Privacy Is Not Dead For Your Customers?

"Privacy is dead" is repeated so often you might actually think it's true. Companies that embrace contextual privacy can differentiate based on treating thei...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Johan blomkvist' thesis representing future situations of service. ...

This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a service prototype ...
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

IDEO Brings Design Thinking to Fuqua - Duke's Fuqua School of Business

IDEO Brings Design Thinking to Fuqua - Duke's Fuqua School of Business | Designing design thinking driven operations | Scoop.it
RT @DukeFuqua: The designers of Apple’s first mouse teach students innovation http://t.co/RgT11RmsIU Thank you @ideo!
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

The Best CRM: New vs Old [INFOGRAPHIC]

The Best CRM: New vs Old [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
Customer relationship management (CRM) is nothing new, but the ways in which sales teams can utilize the platform has evolved significantly. In the past, it was one-way data. Today, data is social and sharable.
more...
No comment yet.
Scooped by Fred Zimny
Scoop.it!

Do Your Employees Need A Customer Care Management Degree?

Do Your Employees Need A Customer Care Management Degree? | Designing design thinking driven operations | Scoop.it
Do Your Employees Need A Customer Care Management Degree?: Navigating today’s consumer marketplace ... http://t.co/zvWTTy3aKJ #crm #news
more...
No comment yet.