Social Marketing is defined as getting your name or company products known and talked about by others.
Before the Internet – there were only three REAL mediums for Marketing - TV, PRINT and RADIO – how simple was that?
Some Google Engineers wrote a very eye opening report about the “ZMOT” or (The Zero Moment Of Truth - http://bit.ly/K7887v ) – What this basically means is that there is a whole new “research” step added to the buying cycle – where people will no longer (or rarely) just buy items off the TV – most people will actually research items on the Internet BEFORE THEY BUY. Thus your website must cater to the Zero Moment Of Truth and look good to consumers. (Also called Reputation Management)
Every Business has to go through a change every five years or so – or at least notice how the public and the field have changed. If you have not taken the Internet into consideration, be ready to be blown away by your competition… The future Internet Hurricane could make the past look like a cool breeze.
So how does one take the steps necessary to grow in these different times: easy – “Exponential GROWTH” – by focusing on every channel.
It works like this: If you take each sliver above and grew you business in each one by 10% – i.e. grew your Facebook leads by 10% – grew your Twitter leads by 10% and grew each of the other sources here by 10% you would have exponential growth – we are talking about 10-20-30% on up
By Charles Verhoeff - http://bit.ly/LqPBUx