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Management Today - Projects Are the New Job Interviews

Management Today - Projects Are the New Job Interviews | Designing  services | Scoop.it
Resumes are dead. Interviews are largely ineffectual. Linked-In is good. Portfolios are useful.
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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
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Designing services

Designing services | Designing  services | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

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Even more good stuff at http://serve4impact.com 

 

 

 

 



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Sneaky's comment, June 25, 10:42 AM
super article
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Closing the Customer Experience Gap: 10 Questions to Ask

Closing the Customer Experience Gap: 10 Questions to Ask | Designing  services | Scoop.it
Closing the customer experience gap can provide a competitive advantage. Here are 10 questions that can help close the gap.
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The Current and Future Role of Visual Media in Marketing

The Current and Future Role of Visual Media in Marketing | Designing  services | Scoop.it
Content - Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...

Via malek
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Airbnb, Pinterest and Gumroad: five lessons from design-driven brands

Airbnb, Pinterest and Gumroad: five lessons from design-driven brands | Designing  services | Scoop.it
Some of the most successful modern brands were founded by designers – adopting their practices could be the best thing you do for your business
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The Explainer: Design Thinking

Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages.
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Are these the Six barriers to change in the age of #Aas and #Robotistan

Are these the Six barriers to change in the age of #Aas and #Robotistan | Designing  services | Scoop.it
HfS is on a tear with its ongoing discussions around the concept of...As a service (Aas) and its attendant sibling Robotistan. But there's a huge delta between what leaders want and what they are getting.
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Design Principles for Social Change: UX for Good and Inzovu Curve

How to activate people for change? UX for Good is an initiative born in 2011 to use designer to create meaningful change tackling social challenges. In 2014 th…
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CXM vs CSM vs CRM....

CXM vs CSM vs CRM.... | Designing  services | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 26, 3:58 AM

The importance of Customer Success Management to nurture customer relationships, reward loyalty and earn advocacy.


How do you see it playing out?


Bob shares great insight.

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Customer Experience IV – Customer Empathy before Customer Journey… | CustomerThink

Customer Experience IV – Customer Empathy before Customer Journey… | CustomerThink | Designing  services | Scoop.it
Editor's Pick: Customer Experience IV – Customer Empathy before Customer Journey… http://t.co/j2LmJV4IPE
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Study Reveals Cross Channel Marketing Challenges (Infographic)

Study Reveals Cross Channel Marketing Challenges (Infographic) | Designing  services | Scoop.it
Keep your focus on the customer.

Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, August 24, 1:28 PM

Maximizing cross channel marketing is more important than ever. But integrating elements such as web, email, point of sale, search and more can be a challenge.

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Dirty Secret: Social Media Analytics Are Failing Marketers | Newscred

Dirty Secret: Social Media Analytics Are Failing Marketers | Newscred | Designing  services | Scoop.it

“Measuring KPIs depends hugely on the client and their specific goals,” says Mangiaforte. “We also go deeper for clients, identifying and reporting on the number of influencers who participate in campaigns and breaking down their demographics to give our clients an enormous amount of intelligence about their social audience.” She completes this measurement through a mix of proprietary software and tools such as Keyhole and on-platform analytics, using this assortment of tools to, “identify influencers and measure their impact in terms of reach and engagement once we deploy them for our clients.”

It is important to consider the big picture when choosing the specific data to collect. Ask yourself, does this directly contribute to my company’s bottom line? How can we correlate brand awareness to lead generation or conversions? Once you have taken a step back to establish priorities, you can take a deeper, more informed dive into the data that matters most – ultimately, benefitting you and your team. Collecting data points for data’s sake isn’t going to solve anything....


Via Jeff Domansky, Andrea Rossi
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Jeff Domansky's curator insight, August 23, 4:12 PM

Useful tips on how to measure what matters in social marketing.

Philippe Hassel's curator insight, August 25, 9:39 AM
"Decode the Verbiage"  est aussi un frein à l'analyse...
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The Unforeseen Consequence of Predictive Analytics

The Unforeseen Consequence of Predictive Analytics | Designing  services | Scoop.it
As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.
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Wally Brill's curator insight, August 24, 10:29 AM

More ammunition for customer side control of data to hyper-personalize the experience.

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6 Principles Of Digital Design For Civic Innovation

6 Principles Of Digital Design For Civic Innovation | Designing  services | Scoop.it
How the San Francisco Business Portal embraced human-centered design to encourage entrepreneurship.
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New PwC Survey: CEOs Embrace Digital Transformation

New PwC Survey: CEOs Embrace Digital Transformation | Designing  services | Scoop.it
CEOs no longer question the need to embrace technology at the core of their business in order to create value for customers, but 58% still see the rapid pace of technological change as a challenge, says the 18th annual PwC CEO survey.
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Design Against Crime on Twitter

Design Against Crime on Twitter | Designing  services | Scoop.it
What is the value of service design?

via @sdn_uk
https://vimeo.com/74102483 pic.twitter.com/44LzIq6XG7
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Three tips for using digital technology to woo customers - The Guardian

Three tips for using digital technology to woo customers - The Guardian | Designing  services | Scoop.it
Learn from fashion, consider platforms such as Snapchat and Periscope to promote your brand, and mine data for insights to improve your offer
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Real-Time Analytics: 10 Ways To Get It Right - InformationWeek

Real-Time Analytics: 10 Ways To Get It Right - InformationWeek | Designing  services | Scoop.it
While real-time analytics is getting more affordable, it's still not right for everything. Here are 10 ways to get the most from real time, near real time, and batch use cases.
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How Customer Value Management Increases Both Customer and Company Value | CustomerThink

How Customer Value Management Increases Both Customer and Company Value | CustomerThink | Designing  services | Scoop.it
How Customer Value Management Increases Both Customer and Company Value http://t.co/BGeau8hZmf
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A New Perspective on Chief Information Officers

A New Perspective on Chief Information Officers | Designing  services | Scoop.it
CIOs are staying longer in their jobs, another sign that supply chain management is becoming more vital to large companies.
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University of Cambridge is Getting a Professor of LEGO

University of Cambridge is Getting a Professor of LEGO | Designing  services | Scoop.it
College professors routinely think about the building blocks of life, but the University of Cambridge is taking it to a whole new level.
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An Analytics-First Approach to UX

An Analytics-First Approach to UX | Designing  services | Scoop.it
Usability testing is typically done to identify why users are behaving in a certain way. This week, author Luke Hays shows us how to use analytics to determine what to spend time usability testing.

Via Vladimir Dimitroff
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A New Social Contract for the Digital Age

A New Social Contract for the Digital Age | Designing  services | Scoop.it
The Digital Age has revolutionized the media industry by changing it from a centralized, one-way flow of information to a free-flowing system where multiple people, regardless of status, can participate.
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It’s Time for Your Organization to Get a Chief Experience Officer! | Genesys Blog

It’s Time for Your Organization to Get a Chief Experience Officer! | Genesys Blog | Designing  services | Scoop.it
Stop thinking in terms of WHO IS leading CX and start thinking about who SHOULD be leading CX. A chief experience officer (CXO) is the answer.
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Five keys to connecting with China’s wired consumers | McKinsey & Company

Five keys to connecting with China’s wired consumers | McKinsey & Company | Designing  services | Scoop.it
China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers. A McKinsey & Company article.
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Why customer experience cannot be ignored?

Why customer experience cannot be ignored? | Designing  services | Scoop.it
Digital channels, social media and recommendation platforms has shifted the power from the companies to the consumers. The hard truth is that companies now need the customers more than they need them.
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Business Etiquette: Choosing the Right Seat at the Meeting

Business Etiquette: Choosing the Right Seat at the Meeting | Designing  services | Scoop.it
Attending meetings is a lot like going to class.  Where you sit in class can affect your grade, and where you sit in a meeting can affect your career.   Business meetings are opportunities for learning, networking and advancement.
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