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Scooped by
Fred Zimny
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- Customer experience, customer service, design thinking, service design, service management
- Follow me on twitter: @FredZimny
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Scooped by
Fred Zimny
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We've entered the age of emotional, design-centric, e-commerce GigaOM Design might be a buzz word in the tech world in 2013, and some high end designers might not necessarily like the bastardization of the term and its embrace by the tech industry.
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Fred Zimny
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I've been reading today two great articles on FastCompany about Generation Flux - the new generation of entrepreneurs who love chaos. Generation Flux is the name coined by Robert Safian, and unlike...
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Fred Zimny
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Organizations that deal with big data analytics often grapple with change management.
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Fred Zimny
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Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action. A McKinsey & Company article.
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Fred Zimny
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One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is pointless.
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Fred Zimny
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Michael Brito discusses the need for brands to think ahead when it comes to showcasing what they have to offer.
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Fred Zimny
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The Opportunity Analysis Canvas was created by Dr. James V. Green. It is based on his experiences of teaching over 90,000 students and advising 100+ companies, to include multiple Inc. 500 award winners. Conceived during his doctoral dissertation titled "Educating entrepreneurship students about opportunity discovery: A psychosocial development model for enhanced decision-making", the Opportunity Analysis Canvas is the cornerstone of Dr. Green's teaching and research at the University of Maryland.
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Fred Zimny
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Fred Zimny
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Clever application of SOP leads to efficiency and flexibility.
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Fred Zimny
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Do you have a false sense of your own creativity? I see a lot of business people who do, and they can easily cripple themselves and their organizations because of it. A false sense of creativity ha...
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Why the corporate world is getting involved in the sleep health movement.
Via Anne Egros
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Fred Zimny
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In 2010 IBM published a study, Capitalizing on Complexity, based on face-to-face conversations with more than 1,500 chief executive officers worldwide. The four main findings were as follows: Today...
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Fred Zimny
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The latest findings in cognitive science and neuroscience that helps explain the thinking behind design thinking. This includes a concept called "pivot thinking" which is the cognitive ability to reframe a problem or move in a new direction.
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Fred Zimny
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New research published by Adobe and Econsultancy in the Quarterly Digital Intelligence Briefing shows that most enterprises now believe that web content management systems need to go beyond the traditional task of managing information.
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Fred Zimny
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In this time of volatility, uncertainty, complexity and ambiguity, the role of design to drive meaningful innovation and change is growing.
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Fred Zimny
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I am the proud recipient of an MIT Sloan Executive Education Course certification. Or, my avatar is. (Our blogger describes @MITSloanExecEd's first virtual 4Dx course: Interesting, exciting, and at times hilarious.
You don't need to be a trained psychotherapist to conduct effective usability sessions, but it always helps to refine the art of understanding human behavior and intentions when looking to improve the customer experience.
Via yannick grenzinger
By Eric Shaffer Being, thinking, and communicating in the positive take time and effort and are an absolute must for all leaders. Imagine you a...
Via Susan Bainbridge
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Fred Zimny
from Wepyirang
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26 ways LinkedIn can help you and your business LinkedIn recently announced that they now have over 225 million users. A reminder that LinkedIn gives opp. Marketing topic(s):Linkedin marketing. Advice by Susanne Colwyn.
Via Jimun Gimm
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Fred Zimny
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Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and...
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Fred Zimny
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This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months t (We Are Social - Future Factors 2013 http://t.co/QQo0NzijBJ...
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Fred Zimny
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The biggest mistake brands make with loyalty programs is to model them on human loyalty. Human loyalty is an admirable, deeply emotional bond that unites us. It’s irrational, inexplicable and often counters our survival instinct.
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Fred Zimny
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Bruce Sterling managed to give both a positive and negative spin on the tech-centric future at NEXT Berlin. Here's the video. (Are startups just making an elite of rich white men richer?
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