Designing design thinking driven operations

Intel lança iniciativa p/ q as pessoas se beneficiem financeiramente de seus dados. A maior parte dos app não funciona sem acesso aos dados pessoais de localização, etc. As empresas possuem nossos dados e aceitamos isso em troca do material grátis, personalizações e outras conveniências que obtemos em troca. Mas não há realmente (ainda?) uma "economia de dados", apenas lucro das empresas. Será que o Big Data vai acabar em nossas mãos individuais?

Intel Labs, the company’s R&D arm, is launching an initiative around what it calls the “data economy”—how consumers might capture more of the value of their personal information, like digital records of their their location or work history. To make this possible, Intel is funding hackathons to urge developers to explore novel uses of personal data. It has also paid for a rebellious-sounding website called We the Data, featuring raised fists and stories comparing Facebook to Exxon Mobil.

Intel’s effort to stir a debate around “your data” is just one example of how some companies—and society more broadly—are grappling with a basic economic asymmetry of the big data age: they’ve got the data, and we don’t.

Internet firms like Google and Amazon are concentrating valuable data about consumers at an unprecedented scale as people click around the Web. But regulations and social standards haven’t kept up with the technical and economic shift, creating a widening gap between data haves and have-nots.

“As consumers, we have no right to know what companies know about us. As companies, we have few restrictions on what we can do with this data,” says Hilary Mason, chief data scientist at Bit.ly, a social-media company in New York. “Even though people derive value, and companies derive value, it’s totally chaotic who has rights to what, and it’s making people uncomfortable.”

This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.

Here are a few highlights:

Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before

They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.

They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time

I'll let the picture do the rest of the talking........

Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.

See article here: http://ibm.co/10MqlTe

Great "picture story" and insight via Jan Gordon