Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Just Story It! Biz Storytelling
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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Designing  service | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
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Terri Pawer's curator insight, July 29, 2013 11:25 AM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

Rescooped by Fred Zimny from AtDotCom Social media
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10 Steps To Designing An Amazing [Storied] Infographic

10 Steps To Designing An Amazing [Storied] Infographic | Designing  service | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.

 

 

Read the full article here: http://www.fastcodesign.com/1670019/10-steps-to-designing-an-amazing-infographic ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, John van den Brink
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Rescooped by Fred Zimny from Content Marketing Tips
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The Art of Storytelling -- #Infographic

The Art of Storytelling -- #Infographic | Designing  service | Scoop.it

By Rob Lambert - http://bit.ly/AE32B7 - @adapt_iterate

 

"Love this set of doodles from Sunni Brown -  http://bit.ly/Aw9baj    - @SunniBrown on the art of storytelling by Robert McKee.

 

All businesses should take the art of storytelling seriously, it really can set you apart from the competition.

 

There are great points about story here for every business person. I particularly like, "Don't imitate anyone," and "It's not language, it's far beyond that."

Image via via flickr.com

 

Keep this one for your Infographics File :) Thanks Karen xxx [or Pinterest]


Via Karen Dietz, maxOz, Tom George
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Rescooped by Fred Zimny from Just Story It! Biz Storytelling
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Presentation Rules using Visual Storytelling to sell Big Ideas

Presentation Rules using Visual Storytelling to sell Big Ideas | Designing  service | Scoop.it
Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...

Via Karen Dietz
Fred Zimny's insight:

And then the data

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Karen Dietz's comment, January 4, 2013 12:19 PM
LOL Billy! In that case it becomes a story trigger -- a word or image that triggers a known story in the mind of the listener.
Karen Dietz's comment, January 4, 2013 12:19 PM
Yes, I loved that point too Outi!
Louise Robinson-Lay's curator insight, January 27, 2013 4:50 PM

Some interesting ideas on how to tell a visual story and make your presentations more memorable.

Rescooped by Fred Zimny from Media Management
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The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker | Designing  service | Scoop.it

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

 

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

 

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

 

Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

 

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

 

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.


Via Karen Dietz, Ulrich Weihler
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Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!