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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter, Martin (Marty) Smith, Ivo Nový, Alessio Manca
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Martin (Marty) Smith's curator insight, April 1, 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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2014 Ecommerce Design Trends Infographic via @CrowdFunde

2014 Ecommerce Design Trends Infographic via @CrowdFunde | Designing design thinking driven operations | Scoop.it

Little doubt enterprise crowdfunding will play an important role in ecommerce next year. As the first Ecommies shared on Curatti.com Ecommerce is stuck in its own mud (http://curatti.com/is-ecommerce-stuck-in-the-mud/ ).

CrowdFunde is a new tool that helps add crowdfunding to any website. Crowdfunding is about to explode thanks to the SEC ruling in late October to allow equity crowdfunding.

 

Enterprise crowdfunding is about to explode too and eCommerce will be changed by the addition of a new low cost, high return marketing channel that reminds us of what email marketing used to be before everyone started curating email with mobile devices, driving open rates down even as the size of many lists increase.

This CrowdFunde infographic shares color, growth and tribal acceptance information proving ecommerce is ready for a change, a crowdfunding, and social, mobile, gamified change.

 


Via Martin (Marty) Smith
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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Designing design thinking driven operations | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


Via Martin (Marty) Smith
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TRENDS 2014 & Beyond - Adapt Or Be Left Behind - How The Marketing World Is Changing

TRENDS 2014 & Beyond - Adapt Or Be Left Behind - How The Marketing World Is Changing | Designing design thinking driven operations | Scoop.it
It is massive, enormous, monumental, maybe even the second coming. Whatever you want to call it, we are currently experiencing more change in the marketing ecosystem then we have in the past 10 years...

Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, November 12, 2013 8:13 PM

MUST-READ POST on all the changes in marketing now.


Learn about..

 - "The huge changes that currently changing mature marketing channels
 - The number of “Teenage” channels are coming into their own
 -  The flurry of newborn channels that have just emerged
 - New channels that don’t exist today, but are on the near term horizon
 -  Why all the change? "


Quote:   "New channels and tactics create new opportunities for those that have the flexibility and risk profile to take advantage early.  Change in the marketing ecosystem is only accelerating. So if you take one thing away from this post, it should be this. Adapt or die."


If you like this scoop, please consider a thumbs up or share.

Brian Yanish - MarketingHits.com's curator insight, November 12, 2013 11:21 PM

Great article, lots of insights on where marketing is going in 2014 and beyond.

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Designing For WHAT IF: Why Website Designers Are About TO DESIGN LESS

Designing For WHAT IF: Why Website Designers Are About TO DESIGN LESS | Designing design thinking driven operations | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 14, 2013 9:18 PM

Working on http://www.curecancerstarter.org has been a lesson in web 3.0. Not QUITE here yet but BIG hints of What's Next include:

* The Cloud changes what and how we store.
* When you change what we store you change information architecture.
* You can see the beginning of "appification" of everything (smaller amounts of code executed faster and then updated frequently).
* Websites are becoming contingent on two THEMS (visitors and users of the Content Management System backend).

This last bullet is where the real design revolution lives. Once we design "what if, then..." contingent frameworks based on the needs of visitors (fully modeled based on personas and segments) and those using the CMS we've built we are DESIGNING less and THINKING more.

Each time we've placed limits on how our CMS will be used we've seen the need for LESS structure and more freedom. The logic of WHAT IT, THEN.... dictates a different approach to "designing a website".

This new approach will be less DESIGN and more flexibility, frameworks and user controlled functionality. Web designers, and this is not a new idea from me LOL, are becoming more like video game designers creating environments and contingent presentations.

So prepare to DESIGN less and LISTEN more as you use the new tools of web 3.0 to think in terms of contingencies and environments.

 

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Five Trends Shaping the Future of Work

Five Trends Shaping the Future of Work | Designing design thinking driven operations | Scoop.it

When it comes to the future of work there are a few key trends which business leaders need to pay attention to. Understanding these trends will allow organizations to better prepare and adapt to the changes which are impacting the way we work.


Via Kenneth Mikkelsen, HR Trend Institute
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Ivon Prefontaine's curator insight, June 21, 2013 9:11 AM

The article seems to focus on digital technologies. We need to make sure healthy relationships and communities continue to emerge.

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Infographic: Shutterstock's Global Design Trends 2014

Infographic: Shutterstock's Global Design Trends 2014 | Designing design thinking driven operations | Scoop.it
For our third annual infographic, we use data from our 350 million all-time
downloads to explore recent and emerging trends from around the globe.

Via malek
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malek's curator insight, February 25, 2:25 PM

[url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] (a no-designer) had a great summary here.

So inspiring, I had to go for the full infographic, a real gem.

Check popular search, learn about Gatsby, appetizing and adorable in a completely different mind frame.

Ali Anani's curator insight, February 28, 12:38 AM
Push your digital marketing forward
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Customer Experience Matrix: 4 Marketing Tech Trends To Watch in 2014 | #TheMarketingAutomationAlert

Customer Experience Matrix: 4 Marketing Tech Trends To Watch in 2014 | #TheMarketingAutomationAlert | Designing design thinking driven operations | Scoop.it

Advanced/ Digest...

 

I'll share below what I think will be most important marketing technology trends of 2014. 

Customer Data Platforms mature.  Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems.

Digital advertising and customer marketing converge.  Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies.

Predictive analytics finally take center stage.  More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools.

The privacy dog won’t bark. Efforts to limit such tracking through government regulations will not result in significant limitations, at least in the United States.

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
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iNeoMarketing's curator insight, December 16, 2013 7:31 PM

Completely agree with Predictive taking center stage, and there will be a significant amount of complaints until all the kinks are worked out.

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Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies

Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies | Designing design thinking driven operations | Scoop.it

Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with REI.com and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.

Trends Include
Free Shipping All Orders especially in December.

Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with REI.com having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen. 
Bean wins kudos for its Holiday Shopping Made Easier graphic.

Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.

Report card is on Google Plus: http://bit.ly/1bPhwz3  

 


Via Martin (Marty) Smith
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Key New Traits Characterizing Sustainable Business Models by Jeremiah Owyang


Via Robin Good
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Robin Good's curator insight, October 15, 2013 12:58 PM



Jeremiah Owyang, a partner at the Altimeter Group, has published a valuable presentation outlining the key traits characterizing sustainable business models in the near future.


The key takeaways include: 


  1. The market sees purposeful brands that stand for something specific
     
  2. Local and personalized wins always over global
     
  3. Crowds are becoming like companies - bypassing 
    inefficient intermediaries
     
  4. On-demand wins always over standardized offerings
     
  5. Business models may need to be changed along the way 
     
  6. Partnering with your customers is the key to the future 



Excellent trends analysis. Owyang is right on target with his future of business models identikit. 



Check the full presentation here: http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models 



(HT to Giuseppe Mauriello)




Marcos Otero's curator insight, October 15, 2013 7:31 PM

The new type of enterprise

Tom Hood's curator insight, February 22, 8:24 AM

Great find by Robin Good and timely as we just had a session with Rita McGrath (author of the End of Competitive Advantage) emphasizing the impact of disruption and the need for a different mindset around resilience. This preso by Jeremiah Owyang gives some great tips for thinking about the types of shifts in business models we should be thinking about. 

 

Slide 13 captures these shifts well:

 

1. Purpose (start with why) is key

2. Glocal wins - Global reach and mindset delivered locally (relationships)

3. Personalize everything possible

4. On-demand 

5. People make and share - collaboration and co-creation with your customers

6. Empowered people

 

This is important for CPAs to understand as they advise and support their businesses (clients and employers). Business models are no longer stagnant or as Rita would say, sustainable over a long-term. Thus we need to be constantly re-examiming our competitive advantages.

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20 Web Design Trends In 2013 From Responsive To Storytelling

20 Web Design Trends In 2013 From Responsive To Storytelling | Designing design thinking driven operations | Scoop.it
Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead. Craig Grannell talks to top industry figures about the web design trends you should be mindful of over the coming 12 months.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, September 22, 2013 6:51 PM

Web design is changing fast and here are 20 trends we've seen this year.

Jayde Ashlin's curator insight, September 24, 2013 1:03 PM

...it's changin' fast!

Raquel Oliveira's curator insight, September 24, 2013 4:54 PM

2 lovely subjects: Web designer and storytelling !

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Birth of the Cool: 2012 UI, UX Design Trends

Birth of the Cool: 2012 UI, UX Design Trends | Designing design thinking driven operations | Scoop.it

User Experience UX Software Design 2013 Trends. Agree, big 2013 design trends include:

* Visual Marketing & Design Simplicity (lean content, lots of Infographics and other data visualizations).

* Content Marketing heavily influenced by mobile first and mobile's content constraints (speed, small, UI).

 

Would add bubbles about the size of "mobile first" for:
* Predictive Analytics.

* Real Time "read the cookie, fire the design" triggers.

* Move to branching business logic controlling design elements.

 

I may be the only champion of the freedom from design boxes movement. I just don't see UX and design functioning in such limited ways for much longer. Design is most impactful when it is relevant and we have enough persona and behavior information to "read the cookie, fire the design" now. 

Why aren't we?

I saw this same problem with the move from A/B to multivariate testing. MVP testing puts such a load on shifting THINKING and creative that adoption was slow. AI-like web design has the same problem. Once you create a branching path algorithm based on personas and behaviors you need LOTS of creative to support the move.  


Oh, this isn't the ONLY time I've been up on a soapbox all by my lonesome.  



Via Martin (Marty) Smith
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