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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Designing design thinking driven operations | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

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Martin (Marty) Smith's curator insight, March 1, 7:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 7:07 AM

More and more, Mobile is the way to reach our customer on personal level

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12 Scoopit Experts Share Top Curation Tips

12 Scoopit Experts Share Top Curation Tips | Designing design thinking driven operations | Scoop.it
Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

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Martin (Marty) Smith's curator insight, October 4, 2013 5:53 AM

Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).

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8 UI, UX Tips For Amazing Software or Website Development

8 UI, UX Tips For Amazing Software or Website Development | Designing design thinking driven operations | Scoop.it
UI & UX are key factors that influence on user behavior. UI & UX solutions can lead to a successful tandem between software development and end-usage experience.

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Martin (Marty) Smith's curator insight, March 19, 2013 1:38 PM

Design Tips
These tips rock. Very specific and several are new to me. For example, despite my Director of Ecommerce roots I did not know that 40% of purchases on an ecommerce website are impulse buys. These tips help you maximize the impulse and convert visitors to buyers and advocates.

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Beyond Blogging: Facing Up to Your Long-term Future

Beyond Blogging: Facing Up to Your Long-term Future | Designing design thinking driven operations | Scoop.it

This is a great read with many good advices... [note mg]

 

What happened to all the railroads? Have you ever pondered that question?


In the 1800s, the railroad industry in the U.S. was booming. New businesses were sprouting up every year, and inventors were creating newer and more efficient locomotives. First it was steam, then it was petrol, then it was diesel. Times were good, and America had a bright, rail-based future.

 

So what happened? Why isn’t the country blanketed in rail routes and why doesn’t everyone hop on the metro-line in front of their house each day to go to work? Today, the railroad companies are a shell of what they once were. Why? Because the automobile came along and ran them into the ground.

 

But did this have to happen?

 

No. There were things railroad companies could have done to cater to the people who made their businesses possible, but instead they dug in their heels and said, “We’re in the railroad business,” and they stayed the course...

 

Read more: http://bit.ly/yHZ2hK

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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Designing design thinking driven operations | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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Seth Godin on Art, Making a Difference, Settling for Less - HOW Design

Seth Godin on Art, Making a Difference, Settling for Less - HOW Design | Designing design thinking driven operations | Scoop.it
HOW Design Live 2014 speaker Seth Godin writes in "The Icarus Deception" that creativity, seeing connections between disconnected things and recognizing novelty are keys to success in the new economy.

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Martin (Marty) Smith's curator insight, December 28, 2013 8:50 PM

How Design's take on Seth's latest book, Icarus Deception, is fascinating and focused on the creatives they serve. 

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The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design | Designing design thinking driven operations | Scoop.it
Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...

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Martin (Marty) Smith's curator insight, June 29, 2013 4:13 AM

Landing Page Design Is A CSF
Landing Page Design is a Critical Success Factor. I saw an amazing statistic somewhere not long ago. The stat said those with more landing pages did much better than those with fewer. If we Freakonmics this stat we see there could be many reasons. 

Those with more landing pages may be better at email marketing, video marketing and design for conversion. The fact they have more landing pages is an indication that they understanding Internet marketing as a whole better than their cousins or other siblings. 

There is both ART and SCIENCE to creating landing pages that convert (like all things web design).  This post is an excellent summary of how to build a landing page that does what you want it to - convert visitors into customers. 

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Want To Make MILLIONS Online? Use Images Like This In Your Website Designs

Want To Make MILLIONS Online? Use Images Like This In Your Website Designs | Designing design thinking driven operations | Scoop.it
They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your

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Robin Good's curator insight, March 6, 2013 2:40 AM


If you want to learn how to use images effectively inside your website or blog here is a truly excellent guide by Chistian Vasile on 1WD.


In the guide you will find rational and fact-supported advice on how to choose, place and test image use inside web-based content as well as lots of extremely relevant examples of effective image use online.


From the original article: "...if you manage to find the right pictures and insert them in the right places, they can do wonders for you, as they did for some others."


Well written. Informative. Resourceful. 8/10


Full guide: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/



Martin (Marty) Smith's curator insight, March 9, 2013 11:54 AM

Confessions of A Director of Ecommerce
I've spent the last few years trying to share as many "secrets" as I learned as a Director of Ecommerce. I don't run an ecommerce website anymore so can afford to be generous (lol). 

One of my pet peeves was directing the eye sight line of people in our images. I wanted the eyes pointed at something that mattered. People follow the eye line of those they are looking at. We had three tactics:

1. Gaze straight at visitor - promotes engagement.

2. Gaze directly at a Call To Action - promotes clicks.

3. Gaze at other people in same picture - promotes connection.

 

 We used #1 for pages with broad reach such as our homepage and category top-level pages. 

We used #2 in 4Q on the home page and bending the sight lines of any people in images on a product page works well (our product pages tended to make the PRODUCTS the heroes so few people). 

We used #3 when connection was one of the benefits of a product. If you sell wine, travel or family cars you may want to have pictures of people looking at each other. I would never ONLY have this picture on a webpage since it can make the viewer feel left out. 

The natural companion to the "connection" picture is a picture of a single person gazing out at the viewer. This says, "Yes, we see you, value your visit and want to be friends". 


Websites communicate SO MUCH in covert ways. Balancing what you say with one image such as the people looking at each other with another image to promote engagement is the game you play, the inside baseball "secrets" that separate teams capable of making millions in profits online from those who won't and wonder why :).M 

 

Peter Zalman's curator insight, March 10, 2013 5:06 AM

#cro

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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Designing design thinking driven operations | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Designing design thinking driven operations | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


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Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | Designing design thinking driven operations | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]

 

It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.

 

Your life goals don’t ask you for permission to use “push notifications”

 

S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....


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