Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Just Story It! Biz Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Designing  service |

Via Karen Dietz
Fred Zimny's insight:

It contributes to your eq.

Karen Dietz's comment, March 2, 2013 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 2013 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 2013 1:26 PM
Thank you so much Kala! You have made my day :)
Rescooped by Fred Zimny from Content Marketing Tips!

The Art of Storytelling -- #Infographic

The Art of Storytelling -- #Infographic | Designing  service |

By Rob Lambert - - @adapt_iterate


"Love this set of doodles from Sunni Brown -    - @SunniBrown on the art of storytelling by Robert McKee.


All businesses should take the art of storytelling seriously, it really can set you apart from the competition.


There are great points about story here for every business person. I particularly like, "Don't imitate anyone," and "It's not language, it's far beyond that."

Image via via


Keep this one for your Infographics File :) Thanks Karen xxx [or Pinterest]

Via Karen Dietz, maxOz, Tom George
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Rescooped by Fred Zimny from Marketing Management!

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker | Designing  service |

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.


It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!


If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.


Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!


The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.


This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.

Via Karen Dietz, Ulrich Weihler
Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!