Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Tourism Storytelling, Social Media and Mobile
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Storytelling + Design Thinking  — Story Design for Nonfiction 

Storytelling + Design Thinking - Story Design for Nonfiction - Medium

"Design stories to be great user experiences"

— Medium


Via mirmilla, Andrea Rossi
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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25 Predictions For What Marketing Will Look Like In 2020

25 Predictions For What Marketing Will Look Like In 2020 | Designing  service | Scoop.it
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 30, 2015 2:22 AM

"Most Branded Content will come from consumers"  - Do you agree?


Great insight from creative brands and agencies. 


Which statement or ideas do you agree with most, or which one do you think is unlikely?

#Mobile #SocialMedia #VirtualReality #Personalization #UGC #2wayConversation #Community #Data #Technology #SocialGood #Culture #CX #Metrics #RealTime #Storytelling
DTS000's curator insight, May 6, 2015 8:16 AM

The future of marketing? ...Really?...

Rescooped by Fred Zimny from Tourism Storytelling, Social Media and Mobile
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Critical Distance Weblog: John Hagel on the Power of Narrative & Stories 2.0

Critical Distance Weblog: John Hagel on the Power of Narrative & Stories 2.0 | Designing  service | Scoop.it

Narratives can help orient us towards a specific domain and encourage us to make a long-term commitment to that domain because of the exciting opportunity that awaits us there. But, it’s up to us. Will we make that commitment? Will we take the actions required to participate in that opportunity?


Via Kenneth Mikkelsen, Andrea Rossi
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Kenneth Mikkelsen's curator insight, November 27, 2013 8:24 PM

This is a post related to a previous post by John Hagel about narrative and passion which you'll find here


You can find Jonathan Marks on G+ here and on Twitter here. You should alsohave a look at Jonathan's blog here. 

Rescooped by Fred Zimny from Wepyirang
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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Jimun Gimm
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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5 Visual Storytelling Trends to Watch Out For in 2016

5 Visual Storytelling Trends to Watch Out For in 2016 | Designing  service | Scoop.it

Via The Digital Rocking Chair, Fausto Cantu, Andrea Rossi
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The Digital Rocking Chair's curator insight, November 4, 2015 1:24 PM


Nayomi Chibana:  "An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016."

Fausto Cantu's curator insight, November 5, 2015 12:45 PM
5 Tendencias de Storytelling para tomar en cuenta en 2016
Rescooped by Fred Zimny from 'Next Economy and Wealth'
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New stories for a New Economy

New stories for a New Economy | Designing  service | Scoop.it

Via Ferananda
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Ferananda's curator insight, March 25, 2014 8:30 PM

Reading this pdf was very inspiring to bring words into the new stories that will allow us to transform one of the major systems that will affect all the rest: our economy. 

 

David Korten says:

 

Any discussion of a New Economy properly begins
with the obvious truth: Without nature, there are no
people. The Living Universe and Earth Community
provide the underlying frame for the New Story for a
New Economy.

 

He carefully goes through morals and science and the main stories and narratives that have influenced the design of our social systems. He then tells the story of 'the Living Universe' and the interconnectedness, inter-relatedness of all which integrates the one and the many, agency and communion, sovereignty and accountability.  Beautiful and essential work. 

Jeroen Boon's comment, April 27, 2014 5:30 PM
Wow, what an amazing good insights about the rise of a new economy and living systems.
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20 Web Design Trends In 2013 From Responsive To Storytelling

20 Web Design Trends In 2013 From Responsive To Storytelling | Designing  service | Scoop.it
Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead. Craig Grannell talks to top industry figures about the web design trends you should be mindful of over the coming 12 months.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, September 22, 2013 6:51 PM

Web design is changing fast and here are 20 trends we've seen this year.

Raquel Oliveira's curator insight, September 24, 2013 4:54 PM

2 lovely subjects: Web designer and storytelling !

Rescooped by Fred Zimny from Design Revolution
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Storytelling Is The New SEO [Raleigh SEO Meetup 3.26]

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.


And yes, SEO is the great white whale :).


Via Martin (Marty) Smith
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.