You are the content you publish.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Professional
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014
Four clear trends have emerged. ;
This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.
Here are some highlights:
"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.
Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.
Here are four usage trends developers and publishers should consider:
1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.
2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.
3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.
4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.
Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond
Read full article here: http://read.bi/13UouwP
Los usuarios de smartphones son importantes para la mercadotecnia
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.