Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Shift in Buyer Behavior?

Shift in Buyer Behavior? | Designing  service | Scoop.it
scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 14, 2015 10:46 PM

"Experiences, not objects bring the most happiness"


Share examples from your favorite brands, how are they differentiating their shopping experiences?


Great insight from @HirokoTabuchi @nytimes


#Gamification drives engagement

Colin Taylor TRG's curator insight, August 15, 2015 4:43 PM

A good read  for everyone engaged in improving the customer experience - #custexp #custserv #callcenter

Glenn Cooper's curator insight, August 17, 2015 1:31 AM

SHIFT? THERE IS NO SHIFT! Emotional experience has always been the root motivator. They needed scientists to tell them that?

Rescooped by Fred Zimny from digital marketing strategy
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Infographic: How Mobile Is Transforming the Shopping Experience in Stores

Infographic: How Mobile Is Transforming the Shopping Experience in Stores | Designing  service | Scoop.it

Via malek
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malek's curator insight, May 10, 2013 8:17 PM

Consumers like to use their smartphones when shopping to find more information or get a better deal.

Rescooped by Fred Zimny from New Customer - Passenger Experience
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Navigating the new #digital divide #business #innovation

Navigating the new #digital divide #business #innovation | Designing  service | Scoop.it
Deloitte Digital's third digital influence study explores the widening divide between consumers' expectations and retailers' ability to deliver on them.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 14, 2015 10:21 PM

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015!


Deloitte shares valuable insight in this #infographic


#Mobile influence plays a critical role.


"Consumers usage of smartphones in-store for price checking declines by 30 percent since last year. Consumers are likely advancing in their sophistication - using mobile more often for inspiration and idea generation earlier in their shopping process, and not simply as price comparison vehicle."




Andria Younger's curator insight, May 15, 2015 9:48 AM

Do you manage customers digital expectation?

Sue Walsh's curator insight, May 17, 2015 7:36 PM

The divide certainly is widening ... however I propose that a new breed of digital entrepreneur (who gets the customer) is appearing ... and they are the ones starting to close the gap!!