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Innovators and marketers must collaborate side by side in your organization if you want to bring game-changing products to market.
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Here is the fundamental question: “What can I do today to provide my clients with a greater advantage or benefit, to get them closer to the ultimate result they desire?”
Charles highlights how the best results are through collaboration with both marketing and innovation teams. The marketing team is on the front lines of what’s working, what’s not and what’s needed, while the innovation team is on the inside providing ideas and possible solutions.
One clear example is the latest acquisition from Google of @Nest, focused on #IoT.
Do you have other examples where companies successfully engaged both teams with successful results?
Collaboration is key to success!
It contributes to your eq.
Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.
Amazing impact of auditory influence when combined with price. It provides a whole new twist on sales training and how to potentially improve gross margins.
all about narratives....
Are you using a sales funnel yet? If not, maybe you should think about what you are doing in your marketing...
Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!