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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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#Marketing vs #Innovation

#Marketing vs #Innovation | Designing design thinking driven operations | Scoop.it
Innovators and marketers must collaborate side by side in your organization if you want to bring game-changing products to market.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 22, 1:44 PM

Here is the fundamental question: “What can I do today to provide my clients with a greater advantage or benefit, to get them closer to the ultimate result they desire?”


Charles highlights how the best results are through collaboration with both marketing and innovation teams. The marketing team is on the front lines of what’s working, what’s not and what’s needed, while the innovation team is on the inside providing ideas and possible solutions.


One clear example is the latest acquisition from Google of @Nest, focused on #IoT.


Do you have other examples where companies successfully engaged both teams with successful results?

Aadi Property's curator insight, January 22, 11:04 PM
http://www.whitelilyresidency.co.in
Denise Barbezani's curator insight, January 23, 7:01 AM

Collaboration is key to success! 

Rescooped by Fred Zimny from Just Story It Biz Storytelling
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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Designing design thinking driven operations | Scoop.it

Via Karen Dietz
Fred Zimny's insight:

It contributes to your eq.

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Karen Dietz's comment, March 2, 2013 12:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 2013 7:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 2013 10:26 AM
Thank you so much Kala! You have made my day :)
Rescooped by Fred Zimny from Just Story It Biz Storytelling
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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Designing design thinking driven operations | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
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Terri Pawer's curator insight, July 29, 2013 8:25 AM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 2, 2013 4:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 5:09 AM

all about narratives....

Rescooped by Fred Zimny from Business Improvement
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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Designing design thinking driven operations | Scoop.it

Via Daniel Watson
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Randi Thompson's curator insight, February 26, 2013 6:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

Tia Ribary's curator insight, March 5, 2013 3:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!