Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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How Technology and Social Media is Shaping 21st Century Retail

How Technology and Social Media is Shaping 21st Century Retail | Designing  service | Scoop.it
As online sales are growing ten times faster than offline, technology is disrupting the retail environment. However, brick-and-mortar stores are still the vital drivers of sales and brand management: in the last few years, even a number of online-first brands like Rent the Runway, Bonobos, and Birchbox have expanded into retail. Bonobos even offers shoppers haircuts, free drinks, and in-store style consulting. 

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Navigating the new #digital divide #business #innovation

Navigating the new #digital divide #business #innovation | Designing  service | Scoop.it
Deloitte Digital's third digital influence study explores the widening divide between consumers' expectations and retailers' ability to deliver on them.

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Eric_Determined / Eric Silverstein's curator insight, May 14, 2015 10:21 PM

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015!


Deloitte shares valuable insight in this #infographic


#Mobile influence plays a critical role.


"Consumers usage of smartphones in-store for price checking declines by 30 percent since last year. Consumers are likely advancing in their sophistication - using mobile more often for inspiration and idea generation earlier in their shopping process, and not simply as price comparison vehicle."




Andria Younger's curator insight, May 15, 2015 9:48 AM

Do you manage customers digital expectation?

Sue Walsh's curator insight, May 17, 2015 7:36 PM

The divide certainly is widening ... however I propose that a new breed of digital entrepreneur (who gets the customer) is appearing ... and they are the ones starting to close the gap!!  

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See What The Store Of The Future Will Look Like

See What The Store Of The Future Will Look Like | Designing  service | Scoop.it
Everything is changing.

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Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services

Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services | Designing  service | Scoop.it
Digital Marketing Strategy for Retail Stores

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Cutting-Edge.co's curator insight, May 5, 2014 8:50 AM

Great Infographic in small business/startup digital marketing strategy.

 

-CuttingEdgeCMO

See more on digital marketing at http://cutting-edge.co

Marc Trimble's curator insight, June 2, 2014 11:56 AM

Throw in iBeacon.

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The Nine Slides That Matter From Mary Meeker's State of the Internet

The Nine Slides That Matter From Mary Meeker's State of the Internet | Designing  service | Scoop.it
print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, ms. meeker said.

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Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Nicolas Desachy's curator insight, May 28, 2015 8:32 AM

To be read

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

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How To Improve The Ecommerce Experience In 2015

How To Improve The Ecommerce Experience In 2015 | Designing  service | Scoop.it
With ever advancing technology and competition on the internet it is important to keep your ecommerce platform up to date. There are few simple tips you can take with you into 2015 to stay ahead of t…

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How to link Social engagement with real Business results!

How to link Social engagement with real Business results! | Designing  service | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 4, 2014 12:30 AM

As you can see on the poster image, @Nordstrom highlights shoes in their stores that have been "pinned" on their @Pinterest page.


Marc Jacobs ran a promotion based on visitors in-store and their #social #media interaction.


While these examples apply to businesses that have store fronts, linking your online and offline strategies help deliver an #Omni-Channel #experience.


Can you share other campaigns and brands you may have experienced?


Kim Swagemakers's curator insight, October 7, 2014 11:31 AM

a few nice examples to efficiently link your social meida efforts to the real world by literally bringing Foursquare, Facebook, Pinterest, Twitter and the good old QR code into your store.

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@IBM reveals its top 5 innovation predictions for the next 5 years

@IBM reveals its top 5 innovation predictions for the next 5 years | Designing  service | Scoop.it
IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss.

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Jean-Marc Bellot's curator insight, December 18, 2013 10:11 AM

Des prévisions qui vont à contre-courant du "tout technologique" dans lequel nous semblons nous jeter à corps perdus, dans un acte de "Schadenfreude" collectif que je ne comprends pas.

Hugo Loyola's curator insight, December 18, 2013 11:43 AM

Now, this would be innovation.

Arielle Monnerot-Dumaine's curator insight, January 28, 2014 6:19 AM

A lire absloment pour ne pas nous tromper de combat !