Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience!

What Motivates Your Customers?

What Motivates Your Customers? | Designing  service |
Here's what two New York City bagel shops sitting 200 feet apart can teach you about customer loyalty.

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, April 15, 2:54 AM

"Ask any entrepreneur and they'll probably tell you it’s getting harder to forge meaningful relationships with customers, as choices for just about everything multiply. That makes the little anomalies—products that elicit real emotions—really important.


People think they want choices. They don't. Choices increase anxiety, do you agree?


Your customer’s current process will be unique. Understanding it and building a product that works hand in hand with what they do already is crucial.


Then, you want to frame the conversation in a way that allows your customers to easily opt into whatever you’re building. Help them skip to the bottom of that funnel they want no part of going through."


Brian, does this mean you will recommend for Stemless to work with Black Seed for easy pickup at their favorite coffee and bagel place... :)

Mike Donahue's curator insight, April 15, 9:49 AM
A good article that shows how easy it is to be wrong about why people are choosing your brand, and how that can leave you wondering how you lost your customers.
Rescooped by Fred Zimny from Communication design!

How Marketers Use Psychology Of Choice To Their Advantage [Infographic]

How Marketers Use Psychology Of Choice To Their Advantage [Infographic] | Designing  service |

Did you know there is a whole psychology behind the choices that we make? Savvy marketers are able to use this to their advantage. This is fascinating!

Via Antonios Bouris
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Rescooped by Fred Zimny from UX Design : user experience and design thinking!

The User Experience And Psychology Of Colour - SpyreStudios

The User Experience And Psychology Of Colour - SpyreStudios | Designing  service |
There is a lot of psychology in colour, and while I don't claim to be an expert, every now and then I come across something that seems to be rather counterintuitive.

I suppose there are some cultural influences on colour as well, and people need to take these sorts of things into account when designing sites, but there also seem to be some ideas that cross over cultural lines.

Via yannick grenzinger
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