Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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The 2015 State Of Predictive Marketing Survey Report [Report/Infographic] - CMO.com

The 2015 State Of Predictive Marketing Survey Report [Report/Infographic] - CMO.com | Designing  service | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


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marketingIO's curator insight, October 25, 2015 12:01 PM

From the Everstring report that we highlighted last week.

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Customer Experience Matrix: 4 Marketing Tech Trends To Watch in 2014 | #TheMarketingAutomationAlert

Customer Experience Matrix: 4 Marketing Tech Trends To Watch in 2014 | #TheMarketingAutomationAlert | Designing  service | Scoop.it

Advanced/ Digest...

 

I'll share below what I think will be most important marketing technology trends of 2014. 

Customer Data Platforms mature.  Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems.

Digital advertising and customer marketing converge.  Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies.

Predictive analytics finally take center stage.  More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools.

The privacy dog won’t bark. Efforts to limit such tracking through government regulations will not result in significant limitations, at least in the United States.

 

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marketingIO's curator insight, December 16, 2013 7:31 PM

Completely agree with Predictive taking center stage, and there will be a significant amount of complaints until all the kinks are worked out.