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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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How #Data needs to connect across the #customer journey

How #Data needs to connect across the #customer journey | Designing design thinking driven operations | Scoop.it
Understanding the customer journey and delivering relevant experiences has never been this critical.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 12, 2014 2:20 PM

"Non-personal identifiable information acts as the lifeblood of digital #marketing: improving the relevancy and effectiveness of acquisition, retargeting, optimisation, #personalization and even #loyalty and retention programs.

 

The systems that marketers are using today may have been acceptable for a website oriented world, but they will not be sufficient to support a model that is expected to be 50% cross-channel sales and $1.8 trillion in less than five years.

 

The companies that deliver a #CustExp that is relevant and personalized across their customers’ journeys – an experience that is informed by customers’ intent, device and channel, and purchase stage – will be the digital marketing leaders of tomorrow. "

 

Share your latest experience of a company that delivers a consistent experience across all touch points?

Rescooped by Fred Zimny from New Customer - Passenger Experience
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@IBM: Consumers Willing to Share Personal Details, But Expect Value in Return!

@IBM: Consumers Willing to Share Personal Details, But Expect Value in Return! | Designing design thinking driven operations | Scoop.it
NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today [...]

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 14, 2014 12:18 AM

The latest study from IBM reaffirms everyone's understanding that #customers are willing to work with you and share their #data if you are ready to deliver the right #experience and value for them.


Share your thoughts on the data presented. 


Do you agree that the biggest challenge for companies is to deliver the right omnichannel experience?

Laurent Hilaire's curator insight, January 14, 2014 8:58 AM
 May God bless you for your hospitality and understanding to Hilaire L,Delegate of DT from Haiti,it's a young organisation that has come after the earthquake january 12,2010.
What do you see?
We do need your support in what you,train,forum,counselling or else....Go in facebook with his name ,you could see pictures of we have done: Francois Marc Arthur
www.dthaiti.org
Hilaire Laurent,Delegate
Phone:509-37748846
Laurent Hilaire's curator insight, January 14, 2014 9:06 AM
 May God bless you for your hospitality and understanding to Hilaire L,Delegate of DT from Haiti,it's a young organisation that has come after the earthquake january 12,2010.
What do you see?
We do need your support in what you,train,forum,counselling or else....Go in facebook with his name ,you could see pictures of we have done: Francois Marc Arthur
www.dthaiti.org
Hilaire Laurent,Delegate
Phone:509-37748846