Designing services
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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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How #Data needs to connect across the #customer journey

How #Data needs to connect across the #customer journey | Designing  services | Scoop.it
Understanding the customer journey and delivering relevant experiences has never been this critical.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 12, 2014 2:20 PM

"Non-personal identifiable information acts as the lifeblood of digital #marketing: improving the relevancy and effectiveness of acquisition, retargeting, optimisation, #personalization and even #loyalty and retention programs.

 

The systems that marketers are using today may have been acceptable for a website oriented world, but they will not be sufficient to support a model that is expected to be 50% cross-channel sales and $1.8 trillion in less than five years.

 

The companies that deliver a #CustExp that is relevant and personalized across their customers’ journeys – an experience that is informed by customers’ intent, device and channel, and purchase stage – will be the digital marketing leaders of tomorrow. "

 

Share your latest experience of a company that delivers a consistent experience across all touch points?

Rescooped by Fred Zimny from New Customer - Passenger Experience
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@IBM: Consumers Willing to Share Personal Details, But Expect Value in Return!

@IBM: Consumers Willing to Share Personal Details, But Expect Value in Return! | Designing  services | Scoop.it
NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today [...]

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 14, 2014 12:18 AM

The latest study from IBM reaffirms everyone's understanding that #customers are willing to work with you and share their #data if you are ready to deliver the right #experience and value for them.


Share your thoughts on the data presented. 


Do you agree that the biggest challenge for companies is to deliver the right omnichannel experience?

Laurent Hilaire's curator insight, January 14, 2014 8:58 AM
 May God bless you for your hospitality and understanding to Hilaire L,Delegate of DT from Haiti,it's a young organisation that has come after the earthquake january 12,2010.
What do you see?
We do need your support in what you,train,forum,counselling or else....Go in facebook with his name ,you could see pictures of we have done: Francois Marc Arthur
www.dthaiti.org
Hilaire Laurent,Delegate
Phone:509-37748846
Laurent Hilaire's curator insight, January 14, 2014 9:06 AM
 May God bless you for your hospitality and understanding to Hilaire L,Delegate of DT from Haiti,it's a young organisation that has come after the earthquake january 12,2010.
What do you see?
We do need your support in what you,train,forum,counselling or else....Go in facebook with his name ,you could see pictures of we have done: Francois Marc Arthur
www.dthaiti.org
Hilaire Laurent,Delegate
Phone:509-37748846