Designing services
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Designing  services
One of the misunderstandings of these days is that design has an artist or artisan background. So designers are idea generators, visualizers and prototypers.  That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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We Live in an #Experience #Economy

We Live in an #Experience #Economy | Designing  services | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 23, 2014 12:48 AM

As brands such as @Airbnb @Disney show, it's no longer about online and offline experiences.


Are you ready to design and offer the right customer experience?

Rescooped by Fred Zimny from New Customer - Passenger Experience
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Joining the dots between online marketing and offline sales [INFOGRAPHIC]

Joining the dots between online marketing and offline sales [INFOGRAPHIC] | Designing  services | Scoop.it
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 1:27 PM

It's important to understand your customer journey, and offer solutions at every touch point.

 

As the infogrpahic shows, there are a variety of ways the customer will interact, the key is to make sure you do connect the dots and can measure the effectiveness of your campaigns or product offering online and offline.

 

Please share further thoughts on the infographic.