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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Just Story It Biz Storytelling
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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Designing design thinking driven operations | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
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Terri Pawer's curator insight, July 29, 2013 11:25 AM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

Rescooped by Fred Zimny from Big Data and Personalization
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Your Brain at Work - New tools and Approaches have already Produced New Insights

Your Brain at Work - New tools and Approaches have already Produced New Insights | Designing design thinking driven operations | Scoop.it

When Apple fanatics lined up to get the new iPhone in 2011, the New York Times published an op-ed titled “You Love Your iPhone. Literally.” It described an unpublished experiment in which the author scanned the brains of 16 people as they heard and watched audio and video of ringing or vibrating iPhones. The scans showed activity in the insular cortex—an area that activates when someone experiences love. “Subjects’ brains responded...as they would respond to the presence or proximity of a girlfriend, boyfriend, or family member,” the author wrote. “They loved their iPhones.”


Dozens of neuroscientists cosigned a letter to the Times condemning the article, noting that one-third of all neuroimaging studies reveal activity in the insular cortex. It’s active when people sense temperature changes or even just breathe. In fact, in 2007 the Times itself had published an op-ed showing that the same area of the brain was engaged when subjects felt the opposite of love. Titled “This Is Your Brain on Politics,” the article linked activity in the insular cortex to disgust and asserted that it was particularly strong in men who saw the term “Republican.” Scientists wrote a letter protesting that article, too.


Via Vicki Kossoff @ The Learning Factor, Edward Chenard
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