Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Shift in Buyer Behavior?

Shift in Buyer Behavior? | Designing  service | Scoop.it
scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 14, 2015 10:46 PM

"Experiences, not objects bring the most happiness"


Share examples from your favorite brands, how are they differentiating their shopping experiences?


Great insight from @HirokoTabuchi @nytimes


#Gamification drives engagement

Colin Taylor TRG's curator insight, August 15, 2015 4:43 PM

A good read  for everyone engaged in improving the customer experience - #custexp #custserv #callcenter

Glenn Cooper's curator insight, August 17, 2015 1:31 AM

SHIFT? THERE IS NO SHIFT! Emotional experience has always been the root motivator. They needed scientists to tell them that?

Rescooped by Fred Zimny from New Customer - Passenger Experience
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#Millennials: #Technology = #Social Connection

#Millennials: #Technology = #Social Connection | Designing  service | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 3, 2014 12:44 AM

"This generation’s digital tendencies means that marketers and brands need to step up their games in order to keep up and engage with them.


Millennials / Generation Y are 77 million strong in the U.S.—on par with Baby Boomers! —and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

They are the first to come of age with cable TV, the Internet and cell phones, so technology is essentially baked into every Millennial’s DNA. In fact, when asked what makes their generation unique, Millennials ranked “Technology Use” first (24%), followed by “Music/Pop Culture” (11%) and “Liberal/Tolerant” (7%). In contrast, Boomers ranked “Work Ethic” as the most defining characteristic of their generation.

Given their fluency and comfort with technology, Millennials have more of a positive view of how technology is affecting their lives than any other generation. More than 74 percent feel that new technology makes their lives easier, and 54 percent feel new technology helps them be closer to their friends and family."


It's important to recognize the trends if your business expects to engage with them.



Rescooped by Fred Zimny from New Customer - Passenger Experience
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The Nine Slides That Matter From Mary Meeker's State of the Internet

The Nine Slides That Matter From Mary Meeker's State of the Internet | Designing  service | Scoop.it
print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, ms. meeker said.

Via Eric_Determined / Eric Silverstein
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Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Nicolas Desachy's curator insight, May 28, 2015 8:32 AM

To be read

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Designing  service | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon, Rosário Durão
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.