Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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4 Ways to Get a Bigger Social Marketing Budget | Simply Measured

4 Ways to Get a Bigger Social Marketing Budget | Simply Measured | Designing  service | Scoop.it

Last week at =LIFT(Social, 2015), I gave a talk called The State of Social Marketing.

In addition to a lot of self-deprecating jokes about my unfortunate use of Myspace in the early 2000's, the talk dove into the increased focus on social media as a marketing function, punctuated by some quick stats about the growth of social marketing.


Via Pantelis Chiotellis
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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Infographic: The five components of digital marketing operations

Infographic: The five components of digital marketing operations | Designing  service | Scoop.it
Successful digital marketing has five components. Companies that master them all can beat out their competitors.

Via Pantelis Chiotellis
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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2015 Customer Experience Trends and Tips

2015 Customer Experience Trends and Tips | Designing  service | Scoop.it
Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here.

Via Pantelis Chiotellis
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Rescooped by Fred Zimny from Consumer Behavior in Digital Environments
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Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source

Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source | Designing  service | Scoop.it

How to define your goals and tailor your strategy to the customer journey or buying cycle.

 

If you are looking to cover multiple channels when promoting your business, it is useful to look at the customer journey or buying cycle when defining the channels, platforms and metrics that you will use to manage your campaigns.

 

In order to measure the success within any of these areas it is imperative that you set relevant and impactful goals. In order to do this you need to understand each of the channel’s benefits, strengths and weaknesses.

 

When you carry out any digital marketing, at a high level you are either looking to increase traffic to your site, the reach of your brand or customer retention, which effectively means increasing revenue, brand awareness or nurturing existing relationships.

 

Below I have outlined what I believe to be the customer journey or buying cycle:

 


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Russ Merz, Ph.D.'s curator insight, July 10, 2014 11:49 AM

A thoughtful review of the stages in the digital customer journey along with proposed marketing strategies and metrics.

Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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Actionable Analytics: Smart Insights Digital Marketing Advice

Actionable Analytics: Smart Insights Digital Marketing Advice | Designing  service | Scoop.it

At Smart Insights we believe that the power of Digital Analytics and insight like that provided through Google Analytics isn't fully exploited in many organisations. To help encourage more use of Analytics our new Actionable Analytics Slideshare steps you through the potential pitfalls and the options to make more use of analytics through setting goals and setting up an improvement programme for Digital Marketing Optimization.


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Rescooped by Fred Zimny from New Customer - Passenger Experience
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Analytics & Metrics: Related but Not the Same

Analytics & Metrics: Related but Not the Same | Designing  service | Scoop.it
Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your ...

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Eric_Determined / Eric Silverstein's curator insight, April 15, 2015 12:37 AM

With #Data playing a critical role for every business, do you feel your company is leveraging the right #metrics and #analytical tools?





Rescooped by Fred Zimny from Integrated Brand Communications
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A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics | Designing  service | Scoop.it

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site.

These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect profits and sales. With that in mind, views and visits might not be best thing to focus on.

So what are the best content marketing metrics to track? After all, there’s more to life than visitors and page impressions, right? 

Indeed there is. I thought I'd compile a bunch of the best metrics in a chart, split across four areas.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 17, 2014 6:15 PM

Looking for some metrics you can use to measure your brand's #contentmarketing performance? Here is a menu of 40 measures--surely one of them will work.