Enhancing Marketing Effectiveness Through Healthcare Service Design 05/30/2014 | Designing  service | Scoop.it

"The emerging discipline of service design is rooted in a new understanding: there is no such thing as isolated interactions between users, brand and the contexts in which the brand appears...Service design is about brand owners and marketers building a whole picture view and using it to create more valuable service experiences for customers. It’s set to be a major force in healthcare, and in practical terms it can be envisaged in four stages."