Marketing Funnel: How To Build an Effective One | Problogger | Designing design thinking driven operations | Scoop.it

From the article: "To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source.

 

What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online. It’s the relationship and trust you build with your visitors that will make you money online.

 

To get their names and email addresses, you need to have a really good lead magnet. A lead magnet is a good piece of content like a video, PDF report, or a case study that will help your potential subscriber and will entice him to give you his or her name and email address.

 

Step 1: Create a blog lead hunter

Your niche blog is a lead hunter that should focus on two things. One is providing valuable and fresh content to your visitors; the other is capturing the names and email addresses of your visitors...

 

Step 2: Create a squeeze page lead hunter

The sole purpose of this page, which I call a lead magnet, is to capture names and email addresses of visitors...

 

Step 3: Create a Facebook fan page lead hunter...

 

Step 4: Driving traffic to the lead hunter pages

- Blog traffic sources...

- Lead magnet traffic sources...

- Facebook Fan page traffic sources...

 

Step 5: What happens in the funnel?

Now, as you get a steady flow of subscribers from your lead hunters, you need to set your autoresponder with some killer content. Moreover, the combination of honesty and great content will build a strong relationship of trust with your subscribers...

 

Step 6: Promoting the right product

Make sure you treat your subscribers like friends, and recommend only products or services you think will genuinely help them...

 

Step 7: Back in the funnel..."

 

 

Read the full article: http://j.mp/weptx0]

 

(Curated by Giuseppe Mauriello)


Via Giuseppe Mauriello, Robin Good