Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Consumer Behavior in Digital Environments!

The Path to Purchase: The Evolution of How We Buy [Infographic]

The Path to Purchase: The Evolution of How We Buy [Infographic] | Designing  service |

Learn how people have changed their purchasing habits during the past hundred years.


It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.

Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.

In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-branded summer concert series.


Via Russ Merz, Ph.D.
Russ Merz, Ph.D.'s curator insight, January 4, 2015 3:53 PM

A useful summary of the evolutionary changes consumers have made in their #shopping #behaviors over the last 100 years.

Nedko Aldev's curator insight, June 29, 2015 9:35 AM

add your insight...

Rescooped by Fred Zimny from The future of HR!

The Evolution Of Work

The Evolution Of Work | Designing  service |

Via The Learning Factor, HR Trend Institute
AnnC's curator insight, September 14, 2013 6:42 PM

It is about time for structures to open up.  We have known that open systems work better in science for a long time.  

Miguel Cañas's curator insight, September 16, 2013 2:21 PM

Great Infographic about the evolution of work

John Michel's curator insight, September 23, 2013 2:36 PM

The smart leaders understand the concept of following from the front, that is, removing obstacles from the paths of employees to help them become successful.  Scaring your employees into doing what you want is a failed approach to leadership yet unfortunately this is how many of our companies were created; it’s time to evolve this way of leading.