Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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Digital Disruption: The Growth Multiplier - Accenture

Digital Disruption: The Growth Multiplier - Accenture | Designing  service | Scoop.it

Learn how recalibrating digital investments can help companies realize higher productivity and growth in the digital economy.


Via Pantelis Chiotellis
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Rescooped by Fred Zimny from Exploring Change Through Ongoing Discussions
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Invention v. Reinvention In The Age of Disruption

Invention v. Reinvention In The Age of Disruption | Designing  service | Scoop.it

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janlgordon's curator insight, December 9, 2013 1:54 PM

This post was written by Andy Capaloff for Curatti about a very important topic, navigating change through the age of disruption.


Here are a few highlights:


The infusion of new ideas and the understanding of whether necessary change can be accomplished in a timely and effective manner from within and when to seek that freshness externally, are vital to the continued success of any company.


The importance of the ability to accept that something you do, whether a large or small aspect of your processes, has become a hindrance to your future growth and must be replaced, cannot be minimised.


Selected by Jan Gordon for Curatti covering Exploring Change Through Ongoing Discussions


Read more here: [http://bit.ly/199OAQa]

Rescooped by Fred Zimny from digital marketing strategy
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5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | Designing  service | Scoop.it

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu


Via Martin (Marty) Smith, malek
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Ken Morrison's comment, December 16, 2013 3:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 10:09 AM

Interesting is the notion of crowdfunding as a new marketing channel