Designing service
329.3K views | +32 today
Follow
Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
Your new post is loading...
Your new post is loading...
Rescooped by Fred Zimny from The Marketing Technology Alert
Scoop.it!

Data Driven Digital Marketing Data - Portent

Data Driven Digital Marketing Data - Portent | Designing  service | Scoop.it
Imagine your company with a truly data driven marketing program. What would that look like? Data flowing freely and purposefully between teams and campaigns.

Via marketingIO
more...
marketingIO's curator insight, May 18, 8:05 PM

CT for a bit of a background on where this important and necessary function is headed.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

Rescooped by Fred Zimny from Data driven marketing and customer experiences
Scoop.it!

20% of marketers have created an actionable 'single customer view' - Econsultancy

20% of marketers have created an actionable 'single customer view' - Econsultancy | Designing  service | Scoop.it

Via marketingIO, Jean-Michel Franco
more...
marketingIO's curator insight, April 14, 5:15 PM

I should take O/U bets on when this will get to 50%.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

Rescooped by Fred Zimny from The Marketing Technology Alert
Scoop.it!

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data | Designing  service | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert


Via marketingIO
more...
marketingIO's curator insight, January 19, 2015 6:37 PM

If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.

Rescooped by Fred Zimny from Data driven marketing and customer experiences
Scoop.it!

Automation Ready to Replace the Mad Men Style of Marketing: Weekend Reading - Deloitte CFO - WSJ

Automation Ready to Replace the Mad Men Style of Marketing: Weekend Reading - Deloitte CFO - WSJ | Designing  service | Scoop.it

Via Jean-Michel Franco
more...
No comment yet.
Rescooped by Fred Zimny from Data driven marketing and customer experiences
Scoop.it!

Are Marketers Leveraging Data-Driven Insights For Their Top Priorities? - Marketing Charts

Are Marketers Leveraging Data-Driven Insights For Their Top Priorities? - Marketing Charts | Designing  service | Scoop.it
Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are under pressure to become more analytic. The Teradata survey, fielded late last year among more than 1,500 marketers worldwide, also found that 87% consider data the most underutilized asset in marketing organizations, almost double the share (46%) feeling that way a year earlier. With a majority of respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions, the study notes that marketers are currently most able to fully leverage insights from data for customer acquisition and retention (53%) and to prove marketing effectiveness by measuring outcomes and ROI (45%).

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via marketingIO, Jean-Michel Franco
more...
marketingIO's curator insight, February 1, 2015 5:35 PM

#3 from the top will drive everything else.

Rescooped by Fred Zimny from Data driven marketing and customer experiences
Scoop.it!

Infographic: Data-Driven Marketing is Heating Up! - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Data-Driven Marketing is Heating Up! - Marketing Technology Blog | #TheMarketingAutomationAlert | Designing  service | Scoop.it
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities.

Via marketingIO, Jean-Michel Franco
more...
marketingIO's curator insight, November 10, 2013 5:26 PM

I love it. Validation baby. Get your ROI on.

Ali Anani's curator insight, November 13, 2013 3:52 AM

One of the most pleasing infographics I have seen