Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Rescooped by Fred Zimny from Curation, Social Business and Beyond
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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Designing  service | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

Via janlgordon
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janlgordon's comment, December 16, 2013 4:40 AM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 5:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 9:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

Rescooped by Fred Zimny from Curation, Social Business and Beyond
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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Designing  service | Scoop.it
Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.

Via janlgordon
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janlgordon's curator insight, November 21, 2013 3:58 AM

This article was written by our top Scoopiteer, Marty Smith for Curatti


Here is are a few highlights:


What is the real social mobile marketing Paradox?


The real social mobile marketing paradox is we don’t know what we don’t know.


Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.


How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1bRQg0V]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

oconnorandkelly's curator insight, November 21, 2013 5:17 PM

#smarterbiz

NCLocal's curator insight, December 9, 2013 4:29 PM

Thanks - great insights for later to digest.