Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Big Data and Personalization
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Driving Revenue through Customer Relevance

Driving Revenue through Customer Relevance | Designing  service | Scoop.it
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and...

Via Laurent J.V. Dubois, Edward Chenard
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Rescooped by Fred Zimny from Business Improvement
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How to Build and Maintain Authentic and Profitable Customer Relationships

How to Build and Maintain Authentic and Profitable Customer Relationships | Designing  service | Scoop.it

Via Daniel Watson
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Victor Juarez's curator insight, March 2, 2014 9:41 AM

Fácil, Clara y muy sensata guía para construir y mantener relaciones estables con tus clientes.

Roberto Nocera's curator insight, March 2, 2014 5:13 PM

Customer Relationship pillars

Michael Wilcox's curator insight, March 2, 2014 9:29 PM

The value and service of client base is paramount to business success yet too often considered as a cost centre rather than the profit centre it can be. Social media increases the reach of both good and bad customer services and experience - in the long run, it pays to take care of current clients.

Rescooped by Fred Zimny from Business Improvement
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Customer Retention Strategies For Growth

Customer Retention Strategies For Growth | Designing  service | Scoop.it

Growing your business, requires not only strong attention to customer acquisition, but must also see you focus on retaining your existing customers for as long as possible.

 

To succeed in maintaining high levels of customer retension, your business needs to create a range of customer retention strategies, and effectively practice these at all times.

 

This good article, suggests that it is critical that you implement effective customer retention strategies to keep your customers, and it shares 10 extremely cost-effective ideas to help you achieve this objective.


Via Daniel Watson
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Rescooped by Fred Zimny from Business Improvement
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Why Customer Engagement Is Just As Important As Customer Service #custsrv

Why Customer Engagement Is Just As Important As Customer Service #custsrv | Designing  service | Scoop.it

Customer service is an acknowledged component of conducting any business. Less well known, and perhaps invisible to many, is the concept of customer engagement. This good article exposes the differences between the two concepts and explains why it is becoming critical to business success, that as much emphasis is placed on customer engagement, as is provided in respect of customer service.


Via Daniel Watson
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Rescooped by Fred Zimny from Big Data and Personalization
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Mapping the Customer Journey for Success

Mapping the Customer Journey for Success | Designing  service | Scoop.it
Creating a customer journey map requires more than simply developing a deep understanding of what cus­tomers are trying to accomplish in their multichannel interactions with a company.

Via Laurent J.V. Dubois, Edward Chenard
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Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman

Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman | Designing  service | Scoop.it

A recent survey by BRANDfog (http://bit.ly/yqwem6) points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent.

 

In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?

 
Via Peter Hoeve
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Peter Hoeve's curator insight, December 19, 2012 2:10 PM

The Leading Question Ann Charles poses in this White PDF Report:

If social media engagement is a critical component of digital marketing strategies for brands, why is it ignored by the C-Suite and executive leaders?

 
Rescooped by Fred Zimny from Social Media Bites!
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How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Designing  service | Scoop.it
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

Via David Blundell
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