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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Curation, Social Business and Beyond
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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Designing design thinking driven operations | Scoop.it
Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.

Via janlgordon
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janlgordon's curator insight, November 20, 2013 10:58 PM

This article was written by our top Scoopiteer, Marty Smith for Curatti


Here is are a few highlights:


What is the real social mobile marketing Paradox?


The real social mobile marketing paradox is we don’t know what we don’t know.


Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.


How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1bRQg0V]

oconnorandkelly's curator insight, November 21, 2013 12:17 PM

#smarterbiz

NCLocal's curator insight, December 9, 2013 11:29 AM

Thanks - great insights for later to digest.

Rescooped by Fred Zimny from Curation, Social Business and Beyond
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Designing design thinking driven operations | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by Fred Zimny from Service & Interaction Design Thinking
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Designing design thinking driven operations | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon, Tom Van Looy
more...
Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by Fred Zimny from Curation, Social Business and Beyond
Scoop.it!

Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Designing design thinking driven operations | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!