Do Social Marketers Really Know What Social Consumers Want? | Designing design thinking driven operations | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 

 

what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


 


Via janlgordon, Kira Levine