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This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.
Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....
"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works
Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.
Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond
Read more here: [http://bit.ly/1aD3c6j]
Content Marketing Tips
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation