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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
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2015 Customer Experience Trends and Tips

2015 Customer Experience Trends and Tips | Designing design thinking driven operations | Scoop.it
Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here.

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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger

How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger | Designing design thinking driven operations | Scoop.it
With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling.

Via Pantelis Chiotellis
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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter, Martin (Marty) Smith, Ivo Nový
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Martin (Marty) Smith's curator insight, April 1, 2014 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2014 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 2014 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

Rescooped by Fred Zimny from Design Revolution
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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Designing design thinking driven operations | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


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Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps | Designing design thinking driven operations | Scoop.it

Mind maps can also be used to help you wrap your head around the content strategy needs for a product or service and to make those activities more tangible, organized, and structured.


Via Mario K. Sakata, Michael Allenberg, Alexis Brantes
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Breaking Content Down - UXmas - Wishing you a great experience through the festive season!

Breaking Content Down - UXmas - Wishing you a great experience through the festive season! | Designing design thinking driven operations | Scoop.it
Content modeling requires you to simultaneously understand your goals at the highest level and get intimate with your content’s most minute attributes, and there’s a pretty big chasm in between. Luckily, there’s an entire discipline dedicated to bridging that divide: content strategy.
Via Mario K. Sakata
Fred Zimny's insight:

Data modelling, content modelling. We made some progress in the last decades!

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Rescooped by Fred Zimny from UX Design : user experience and design thinking
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Designing Screens Using Cores and Paths - Boxes and Arrows: The design behind the design

Designing Screens Using Cores and Paths - Boxes and Arrows: The design behind the design | Designing design thinking driven operations | Scoop.it

Via yannick grenzinger
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Rescooped by Fred Zimny from Design, Photography & Social Media
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150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | Designing design thinking driven operations | Scoop.it

Let the predictions begin.

 

We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.

 

This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

 

Here were some of the main themes of last year’s predictions:

 

Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...


Via Martin Gysler, Kip Jules
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Rescooped by Fred Zimny from Marketing Revolution
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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Designing design thinking driven operations | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


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Rescooped by Fred Zimny from Marketing Revolution
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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Designing design thinking driven operations | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 18, 2014 6:55 PM

add your insight...

Sébastien Carensac's curator insight, August 19, 2014 5:26 AM

add your insight...


Martin (Marty) Smith's curator insight, August 19, 2014 6:11 PM

add your insight...


Rescooped by Fred Zimny from Marketing Revolution
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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Designing design thinking driven operations | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
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Martin (Marty) Smith's curator insight, March 17, 2014 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!

Rescooped by Fred Zimny from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Designing design thinking driven operations | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith, Russ Merz, Ph.D., Rui Guimarães Lima, ThePinkSalmon
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Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


Rescooped by Fred Zimny from UXploration
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Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps | Designing design thinking driven operations | Scoop.it

Mind maps can also be used to help you wrap your head around the content strategy needs for a product or service and to make those activities more tangible, organized, and structured.


Via Mario K. Sakata
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Rescooped by Fred Zimny from UX Design : user experience and design thinking
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Tunnel Vision and Selective Attention (Jakob Nielsen's Alertbox)

Tunnel Vision and Selective Attention (Jakob Nielsen's Alertbox) | Designing design thinking driven operations | Scoop.it
Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

Via yannick grenzinger
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Rescooped by Fred Zimny from SOCIAL MEDIA, what we think about!
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Designing design thinking driven operations | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


Via Martin Gysler
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