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Designing design thinking driven operations
I blog about strategic and tactical service design and management.

Trying to explore how service design practices develop.

With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.

I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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Rescooped by Fred Zimny from Marketing Revolution
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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Designing design thinking driven operations | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
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Martin (Marty) Smith's curator insight, March 17, 5:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 3:16 AM

No worse than print media imho!

Rescooped by Fred Zimny from New Customer - Passenger Experience
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From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution

From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution | Designing design thinking driven operations | Scoop.it
Marketing Strategy - We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 3, 2013 11:54 PM

Christina "CK" Kerley not only opens your eyes into the reality of smart technology, but challenges Marketers/Brands to "wise" up too!

 

"In readying for 2014, the Web is abuzz over wearable technologies, smart gadgets, and intelligent machines—yet it's currently devoid of guidance for the brand builders themselves. It's ironic, considering that the role of marketers will be among the most affected by tomorrow's smarter world.

For it is our brands that will face the biggest battles in the coming race for smart market share. And it is our target audiences who will demand better, faster and easier solutions in a 21st century smarter marketplace.

Moreover, it is our companies that will be competing against the likes of both David and Goliath, as smart technologies will bolster the already formidable Fortune 500s as well as catalyze a cadre of new entrants. (Many of them are moving at warp speed—from idea to market in 30 days—due to crowdfunding platforms like Kickstarter)."

 

Where do you see the greatest challenges for companies today?

 

How likely are we to see new companies take over well established brands?

 

Thanks Christina for sharing your insights and we'll look forward to part 2 next week!

Colin Taylor TRG's curator insight, December 4, 2013 4:23 AM

Hang on to your hats, the Smart Revolution is going to be a wild ride

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A Brand's Visual Storytelling Is A CSF (Critical Success Factor)

A Brand's Visual Storytelling Is A CSF (Critical Success Factor) | Designing design thinking driven operations | Scoop.it

There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more.

Marty - Love looking into a brand's "galaxy". Faith Popcorn famously said we don't BUY brands we JOIN them. That statement seems increasingly true in this connected social time.


Via Martin (Marty) Smith
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What's Klout all about? Have you got Kred? The low-down on digital influence

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .


Via David Blundell
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Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | Designing design thinking driven operations | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  


Via Martin (Marty) Smith
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Joachim Scholz, PhD's comment, January 17, 4:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
Rescooped by Fred Zimny from New Customer - Passenger Experience
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Taking a long view on #Digital #Marketing

Taking a long view on #Digital #Marketing | Designing design thinking driven operations | Scoop.it
Consumers’ passion for and rapid adoption of technology presents both opportunities and risks for all businesses in their digital marketing

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 19, 2013 2:35 PM

Jack highlights the key implications:


- Understand your target audience.


- Actively listen to your current customers and optimize their ratings and reviews. 


- Increasingly move resources from offline to online. 


- The open and closed web should be central to you marketing strategy. 


- Don’t underestimate social media. 


- Be willing to cannibalize yourself….before you’re cannibalized by a competitor or distributor.


- Understand that customer experience is key to loyalty.


- Really understand your metrics. 


- Use media and device attribution to measure and/or estimate return value (versus last-click measurement). 

 

Share your thoughts on the above.

Rescooped by Fred Zimny from Retail technology
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Advertisers Struggle to See the ROI on Branded Content

Advertisers Struggle to See the ROI on Branded Content | Designing design thinking driven operations | Scoop.it
as more marketers flock to content marketing, they're pushing to measure their return on investment -- and it's not always pretty.

Via Nikki Baird
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Rescooped by Fred Zimny from Social Media Bites!
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How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Designing design thinking driven operations | Scoop.it
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

Via David Blundell
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