Designing service
337.0K views | +31 today
Follow
Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
Your new post is loading...
Your new post is loading...
Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
Scoop.it!

10 Social Media Predictions for 2017 (and Where You Should Be Spending Your Time)

10 Social Media Predictions for 2017 (and Where You Should Be Spending Your Time) | Designing  service | Scoop.it

With 2016 coming to a conclusion, I am going to make a few predictions about the current state of social media and what to expect in 2017.

Over the past few years, we have watched one of the wildest transitions in media happen. People forget that just five years ago, we didn't give much clout to how many "followers" you had on a social-media platform. In fact, to many people, the thought that over 100,000 people were "following" someone online was weird.


Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

Harmonious Convergence? Better Customer Experience #custserv #custexp #design

Harmonious Convergence? Better Customer Experience #custserv #custexp #design | Designing  service | Scoop.it
In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this thesis forms the spiritual core of Gartner's recent Magic Quadrant for Digital Marketing Hubs." According to Jay Baer in his Masters of CX Econsul

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, October 1, 2015 1:36 AM

The most important long-term benefit is fixing the fragmented experience consumers have every day.


When advertising data and marketing data reside in different systems—sometimes within different companies—you can't deliver a consistently intelligent experience across channels that wins customers' hearts in real time - @JayBaer

 

Online advertising's market share is projected to surpass TV advertising by 2017, are you ready to offer a true omni-channel experience?

Patricia Guzmán Aponte's curator insight, October 8, 2015 3:26 PM

Habremos de realizar un trabajo integrador, haciendo sinegia, y sobre todo con coherencia entre todas nuestra actividades. Y siendo así, el consumidor debería percibirlo de manera transparente. 

Rescooped by Fred Zimny from Retail technology
Scoop.it!

Why CRM data is having a moment - Digiday

Why CRM data is having a moment - Digiday | Designing  service | Scoop.it
Tech advances have made CRM and display increasingly indistinguishable in the eyes of some marketers.

Via Nikki Baird
more...
Nikki Baird's curator insight, January 8, 2015 9:56 AM

Is this really some kind of debate? Am I missing something? Are brands really out there advertising without knowing who their targets are and the best ways to reach them, information that would be provided by CRM? Perhaps I was wildly optimistic about the connection between what brands know about their customers and how they use that information to acquire new ones.

Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

Great Thought Leaders Offer 49 Predictions for 2014!!!

Great Thought Leaders Offer 49 Predictions for 2014!!! | Designing  service | Scoop.it
ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage [...]

Via Eric_Determined / Eric Silverstein
more...
iMet Global's curator insight, January 10, 2014 1:29 AM

Marketing is entering a whole new dimesion and these thought leaders are right in their predictions. The gamut of activities is expanding and changing literally every year with apps, tools and related businesses striving to keep up. 

Jill McLachlan's curator insight, January 10, 2014 4:48 AM

Mostly around marketing, but still some interesting predictions for 2014 - and beyond. May 'The internet of things' be with you!

Ranjit Kovilinkal's curator insight, January 10, 2014 11:47 PM

Customer experience management, customer engagement, life time value, localization, digitization, mobility, big data, transparency, content, customization, personalization. Is customer finally the KING!?

Rescooped by Fred Zimny from digital marketing strategy
Scoop.it!

How Do You Properly Compensate Content Creators When Content Curation Is The New King?

How Do You Properly Compensate Content Creators When Content Curation Is The New King? | Designing  service | Scoop.it

"The curator is getting more cred for recognizing good content than the creator is for making good content."

 


Via Robin Good, malek
more...
Deanna Dahlsad's curator insight, July 22, 2013 12:34 AM

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.

Monica S Mcfeeters's curator insight, July 23, 2013 7:26 AM

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

corneja's curator insight, July 23, 2013 5:24 PM

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

 

Rescooped by Fred Zimny from Psychology of Consumer Behaviour
Scoop.it!

Advertising is a poison that demeans even love – and we're hooked on it

Advertising is a poison that demeans even love – and we're hooked on it | Designing  service | Scoop.it
George Monbiot: We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction.

Via k3hamilton
more...
No comment yet.
Rescooped by Fred Zimny from Business: Economics, Marketing, Strategy
Scoop.it!

Your Ultimate Cheat Sheet to Marketing Technology (MarTech)

Your Ultimate Cheat Sheet to Marketing Technology (MarTech) | Designing  service | Scoop.it
Here are 13 types of marketing technologies your company could use.

Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

The Nine Slides That Matter From Mary Meeker's State of the Internet

The Nine Slides That Matter From Mary Meeker's State of the Internet | Designing  service | Scoop.it
print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, ms. meeker said.

Via Eric_Determined / Eric Silverstein
more...
Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Nicolas Desachy's curator insight, May 28, 2015 8:32 AM

To be read

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

Rescooped by Fred Zimny from New Customer - Passenger Experience
Scoop.it!

Digital marketing trends – What to look out for in 2015! | Solocal Group

Digital marketing trends – What to look out for in 2015! | Solocal Group | Designing  service | Scoop.it
2014 has undoubtedly been an exciting year for multichannel marketing! As more and more brands start to recognise how important...

Via Eric_Determined / Eric Silverstein
more...
julilaami's comment, December 19, 2014 4:17 AM
wow such a great ideas
kamola's curator insight, December 20, 2014 7:03 PM

http://tasawk.com

Rescooped by Fred Zimny from Mastering Facebook, Google+, Twitter
Scoop.it!

ADS - Facebook Retail Advertisers Averaging 152% ROI [Report]

ADS - Facebook Retail Advertisers Averaging 152% ROI [Report] | Designing  service | Scoop.it
Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the upcoming holiday season, according to a new report released by Nanigans.

Via Peg Corwin, massimo facchinetti
more...
Peg Corwin's curator insight, October 20, 2013 1:54 PM

FACEBOOK ADVERTISING quote:


"Ads placed within the news feed had a 28 times higher CTR compared to ads on the right side, but their ROI was a surprising 15 percent lower, according to the report. However, 57 percent of the ad spend on Facebook was on the news feed."


If you like this scoop, please consider a thumbs up or share.

Scooped by Fred Zimny
Scoop.it!

Columbia Ideas at Work : Feature : The+New+Ad+Wars

Columbia Ideas at Work : Feature : The+New+Ad+Wars | Designing  service | Scoop.it

Advertisers are living in a new golden age. Online tracking of consumers’ web-browsing history makes targeting potential customers easier than ever. Online publishers are reaping the benefits of tracking, too, since they can now offer advertisers access to more finely tuned segments of consumers.

Fred Zimny's insight:

Some irelevant insights in a emerging channel.  Relevant for any one working with customer touchpoints.

more...
No comment yet.