Creating a Customer Experience map, spending some time designing it, making it big and putting it on your wall is, we think, one of the most valuable things you can do to try to keep Customer Experience at the core of your business.
You do this by making sure that business value and customer value are in alignment, and by making sure that you’re maintaining an awareness of the complete picture of what it’s like to be your customer.
These are the slides we used to run a very quick two step workshop at Seedcamp 2011 showing the start up teams how to get started making one of these Customer Experience maps. Step One: Build the picture. Step Two: Add Data/Measurements.
And here Leisa Reichelt (with another hairdo) talks you through this Presentation: http://www.youtube.com/watch?v=96gxo-AH638
Via Peter Hoeve