Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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The Next UX Revolution: Transforming Stodgy Enterprise Applications Into Engaging Experiences | UX Magazine

The Next UX Revolution: Transforming Stodgy Enterprise Applications Into Engaging Experiences | UX Magazine | Designing  service | Scoop.it

As consumer UX underwent a renaissance over the last decade, enterprise software stagnated with a design sensibility from the dial-up era.

Usability—much less beauty—was never a priority for business software. All that mattered was that large and complex applications worked. What’s the point of tweaking and beautifying when basic functionality is challenging enough and all of your competitors are equally sub par?

The point is users. Not yesterday’s users who eventually adapted to whatever complex software product you put in front of them. Those users are retiring. I’m talking about millennial workers who know better than to settle for unwieldy, confusing applications that only make their jobs harder.


Via yannick grenzinger
Fred Zimny's insight:

True for profit institutions, but i 'm not quite for non-profit, education and healthcare

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How to Run a Usability Test with Users Who Are on Your Site Now

How to Run a Usability Test with Users Who Are on Your Site Now | Designing  service | Scoop.it
Learn how to use tools like ethnio and GoToMeeting to recruit participants while they’re on your site and immediately run moderated usability studies.

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Diana Costilla's curator insight, January 13, 2014 11:15 PM

Interesante sin duda :D  

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Are Severe Problems Uncovered Earlier in Usability Tests?

Are Severe Problems Uncovered Earlier in Usability Tests? | Designing  service | Scoop.it

The advantage of looking at multiple studies using different devices, facilitators, and evaluators is that we don't need to rely on a single study with its potential flaws and idiosyncrasies to draw a conclusion about the relationship between frequency and severity.


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Mario K. Sakata's curator insight, October 31, 2013 10:31 PM

Frequency & severity aren't correlated.

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Tablet Usability: Findings from User Research

Tablet Usability: Findings from User Research | Designing  service | Scoop.it
Flat design and improperly rescaled design are the main threats to tablet usability, followed by poor gestures and workflow.

Via Mario K. Sakata
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Usability testing myths | Feature | .net magazine

Usability testing myths | Feature | .net magazine | Designing  service | Scoop.it
Rolf Molich debunks some commonly held misconceptions about the efficacy and appropriate application of usability testing

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Evaluating the Usability of Web Photos | UX Magazine

Evaluating the Usability of Web Photos | UX Magazine | Designing  service | Scoop.it

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Hans's curator insight, April 3, 2013 12:19 PM

Photos are among the first things people pay attention to while browsing the Internet. They influence the first impression, and consequently might have a crucial impact on whether users want to continue exploring content or not. We can find photos everywhere in web design, and by representing the real world they complement information, explain concepts and augment atmospheres that we can relate to emotionally. But it's challenging to manage content in the currently growing multi screen landscape since the original purpose is easily lost in translation from one device to another. So I think it's a good idea to have a usability perspective on photos and maintain a consistency through every channel.

Michael Allenberg's curator insight, April 5, 2013 8:54 PM

Great insight and take it fro me... I spent a adecade as a professional photographer!

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The Grammar of Interactivity - UX Booth | UX Booth

The Grammar of Interactivity - UX Booth | UX Booth | Designing  service | Scoop.it

User Experience Design calls for us to write words on buttons all the time – but how do we know whether we’re choosing the right ones? Linguistics may provide a clue. What follows is a simple test to check whether your calls to action “work” linguistically as well as a guide to consider the grammar of your experience elements.


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User Satisfaction vs. Performance Metrics (Jakob Nielsen's Alertbox)

User Satisfaction vs. Performance Metrics (Jakob Nielsen's Alertbox) | Designing  service | Scoop.it

Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.


Via Mario K. Sakata, Michael Allenberg
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USEFul - A Framework To Automate Website Usability Evaluation Pt 1 | Usability Geek

USEFul - A Framework To Automate Website Usability Evaluation Pt 1 | Usability Geek | Designing  service | Scoop.it

USEFul (USability Evaluation Framework) is a web-based program developed by Justin Mifsud that automatically carries out the usability evaluation of a website...


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Sarah Miller's curator insight, March 11, 2013 11:12 AM

This is a basic Scoop It that is basically the framework to automate website usability. There is not a lot to say about this scoop it because summarizing it up in a couple words is that is a framework that is useful for website usability. 

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7 unbreakable laws of user interface design

7 unbreakable laws of user interface design | Designing  service | Scoop.it
Are you a web designer? If yes, then you are also a user interface designer, and in the near future, this role will become even more important for you. Whil

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Is It Usable Yet?

Opening keynote presentation for World Usability Day in Bristol, UK 14 November 2013

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13 ways to master UX testing for your startup

13 ways to master UX testing for your startup | Designing  service | Scoop.it

One of the most important practices in UX design is actually done before the UX design process even starts. Defining the goals and values of the product that you would like to build is the key driver for a results-driven process.


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A Web for Everyone: Accessibility as a design problem.

Let's get past the idea that checklists and compliance all there is to accessibility. Designing for accessibility is a user experience design problem, starting

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LukeW | Responsive Navigation: Optimizing for Touch Across Devices

LukeW | Responsive Navigation: Optimizing for Touch Across Devices | Designing  service | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

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Mario K. Sakata's curator insight, April 7, 2013 9:30 PM

In our earlier multi-device designs, we accounted for this convention by creating a series of navigation structures that adapted from comfortable touch zones on small screen devices to the kinds of navigation structures people have come to expect on desktop and laptop computers (top of screen, etc.).

Alice O'Brien's curator insight, May 14, 2013 10:40 PM

LukeW is always worth the read.

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Visual Balance and Weight Allocation for Usability | UX Magazine

Visual Balance and Weight Allocation for Usability | UX Magazine | Designing  service | Scoop.it

Balance is an essential player when it comes to the success of visual communication and can be controlled by careful planning and distribution of visual weight allocation.


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Usability in Practice: Useful, Usable and Desirable: Usability as a Core Development Competence

Usability in Practice: Useful, Usable and Desirable: Usability as a Core Development Competence | Designing  service | Scoop.it

How important is desirability? It's obvious that products we develop for sale be highly desirable


Via Mario K. Sakata
Fred Zimny's insight:

Relevant for service management too

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The History Of Usability: From Simplicity To Complexity | Smashing UX Design

The History Of Usability: From Simplicity To Complexity | Smashing UX Design | Designing  service | Scoop.it

The story of usability is a perverse journey from simplicity to complexity. That’s right, from simplicity to complexity—not the other way around.


Via Mario K. Sakata, Wally Brill, Rosário Durão
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