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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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The New DNA Of Customer Experience Value

The New DNA Of Customer Experience Value

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 27, 10:12 PM

Share your thoughts on this new DNA of #Customer #Experience Value


Developed by @CXGAsia

Nina Lappalainen's curator insight, April 29, 1:04 AM

The New DNA Of Customer Experience Value

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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Designing  services | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


Via Martin (Marty) Smith
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Future Of Web Design 2

Future Of Web Design 2 | Designing  services | Scoop.it

Web 3.0's Whaam!
Just as Roy Lichtenstein’s Whaam! 1963 seemed to blow abstract painting off the walls web 3.0 will change everything we call "website design". After creating The Future of Web Design #1 (http://sco.lt/7r6zkf) Haiku Deck I realized some shots were fired but not enough.

Web 3.0 powered by a ubiquitous web for people and things with semantic intelligence changes how we create websites and Internet marketing. Math will be a future web designer’s friend. 

Websites will float based on predictive analytics and real time behavior. Behavior responded to with tested creative designed for personas and segments to CONVERT is more Google-like than anything web designers create now.

David Merrill's siftables are the best demonstration of how content will become intelligently self aware AND agnostic to the kind of hubificaiton web designers practice now.

http://youtu.be/JP0w9lZoLwU Siftables

Hubificaiton is about bringing THEM to US. APP-ificaiton is about creating agnostic widgets. Widgets easily placed anywhere (as Amazon's mini-cart widget demonstrates here: http://sco.lt/4iahNZ).

Web 3.0's mobile ubiquitous web will reverse hubification's emphasis on traffic density (bring visitors into a hub). Distinctions will change too. THEM and US will fade in favor of relevant experience in a commons. 

In this context CONVERSION becomes an extension of an experience instead of the other way around. We rarely shop / search for things merely for the pleasure of the search.

 

We may start with one goal in mind and end up achieving a different set of goals, goals created on the fly in real time based on how the web responds to our journey, but our process feels like US.

Predictive analytics, personas, segments and an increasing amount of tested creative controlled by math means our unique feeling of US or ME may continue to exist, but THEIR sense of our next behavior make this feeling a distinction without a difference. 

If you fit a persona, that persona predicts what relevant content you need when the feeling of having Big Brother on your shoulder could be overwhelming. Mutual benefit is why consumers won't revolt.

When websites convert 40% of their traffic, as Schwan's does now, their efficiency trumps density. Efficiency trumping density describes Web 3.0 perfectly.  


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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Designing  services | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman

Social Media in the C-Suite - Ann Charles @AnnMCharles - Via: @davidedelman | Designing  services | Scoop.it

A recent survey by BRANDfog (http://bit.ly/yqwem6) points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent.

 

In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?

 
Via Peter Hoeve
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Peter Hoeve's curator insight, December 19, 2012 2:10 PM

The Leading Question Ann Charles poses in this White PDF Report:

If social media engagement is a critical component of digital marketing strategies for brands, why is it ignored by the C-Suite and executive leaders?

 
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How User Mindset Affects Social Media Marketing [Infograph] - Pamela Vaughan @pamelump

How User Mindset Affects Social Media Marketing [Infograph] - Pamela Vaughan @pamelump | Designing  services | Scoop.it

   This new research by LinkedIn emphasizes the concept of "The Mindset Divide," that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking -- personal or professional -- they're engaging in. 

 

   Curious about this study? Click to of these Sources:

Bonus Info 1: LinkedIn's Infograph: http://bit.ly/R2RLPq .

Bonus Info 2: The Video: http://bit.ly/P4kvVC .

Bonus Info 3: More LinkedIn Solutions: http://bit.ly/QLc4RS .

Bonus Info 4: Report - Mindset Divide: http://bit.ly/PYBmfh .

 


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Pinterest UX Strikes Social Commerce Gold | UX Magazine

Pinterest UX Strikes Social Commerce Gold | UX Magazine | Designing  services | Scoop.it

It is precisely that emphasis on "stuff" and "good" that sets the Pinterest user experience apart. It is also what will make it a unique and formidable social commerce powerhouse in the years to come.


Via Mario K. Sakata
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Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | Designing  services | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:

 

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.

 

Here's what caught my attention:

 

**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.

 

**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.

 

 

**Most executives are totally disconnected from the dynamics created by all things social.

 

**Yet the same executives expect their managers to come up with a plan to use this thing called social media.

 

**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new

 

**it only addresses all things social in context to what they know

 

**What they know is not what they need to know.

 

Takeaways:

 

**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers

 

**Guy Kawasaki says: "Don't plan social media just do it!"

 

**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.

 

Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"

 

Feel free to visit my other topic: "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/LnyFU1]


Via janlgordon, John van den Brink
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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
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Principles of Social Interaction Design (pdf) | Gravity7: Social Interaction Design By Adrian Chan

Principles of Social Interaction Design (pdf) | Gravity7: Social Interaction Design By Adrian Chan | Designing  services | Scoop.it

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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Designing  services | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter, Martin (Marty) Smith, Ivo Nový
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Martin (Marty) Smith's curator insight, April 1, 2014 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2014 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 2014 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Designing  services | Scoop.it
Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.

Via janlgordon
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janlgordon's curator insight, November 20, 2013 10:58 PM

This article was written by our top Scoopiteer, Marty Smith for Curatti


Here is are a few highlights:


What is the real social mobile marketing Paradox?


The real social mobile marketing paradox is we don’t know what we don’t know.


Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.


How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1bRQg0V]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

oconnorandkelly's curator insight, November 21, 2013 12:17 PM

#smarterbiz

NCLocal's curator insight, December 9, 2013 11:29 AM

Thanks - great insights for later to digest.

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HCI: Design Patterns for Social Web Interaction

A presentation about social (Web) interaction in the context of HCI (Human-Computer Interaction), with a focus on specific design patterns & several case studie

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Michael Allenberg's curator insight, July 17, 2013 8:15 AM

A fascinating study!

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Social Design Principles

A set of design principles for creating social experiences.

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The Promise and the Perplexity of the New Social Construct - Forbes

The Promise and the Perplexity of the New Social Construct - Forbes | Designing  services | Scoop.it
The Promise and the Perplexity of the New Social ConstructForbesIn a similar spirit, BusinessNext, where I will be a speaker in January along with an august coterie of companions, plans to take a deep dive into the question of exactly what is a...

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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Designing  services | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?

 



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Logic+Emotion: From Islands To Ecosystem: Connecting Social, Digital + Mobile

Logic+Emotion: From Islands To Ecosystem: Connecting Social, Digital + Mobile | Designing  services | Scoop.it
From Web And Desktop To Anytime, Anywhere. In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by...

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Over het Nut van Social Media

Over het Nut van Social Media | Designing  services | Scoop.it

   Het begon vrijdagmiddag met een tweet die me opmerkzaam maakte op een gloednieuwe video over hoe communicatie op social media vaak nergens over gaat

   En voor ik het wist, zat ik naar een paar handen vol lib dub versies het zelfde nummer te kijken ...


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How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Designing  services | Scoop.it
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

Via David Blundell
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